- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.57 | 15.91 | 17.82 | 0.34 | 6.25 | 30.77 | 0.47 | 9.3 | -4.08 | 0.24 | 4.35 | 33.33 | 9.52 | -8.33 | 10.99 | 13.17 | -5.7 | -18.59 | 6.72 | -9.97 | 13.17 | 452 | 0.0 | 3.2 |
| 24Q2 (19) | 3.08 | 4.05 | 27.27 | 0.32 | 6.67 | 18.52 | 0.43 | -2.27 | 19.44 | 0.23 | 21.05 | 27.78 | 10.39 | 2.51 | -6.88 | 13.96 | -6.08 | -6.15 | 7.47 | 16.34 | 0.4 | 452 | 0.0 | 3.2 |
| 24Q1 (18) | 2.96 | 13.41 | 27.59 | 0.3 | -3.23 | 36.36 | 0.44 | 57.14 | 22.22 | 0.19 | -9.52 | 18.75 | 10.14 | -14.67 | 6.88 | 14.86 | 38.56 | -4.2 | 6.42 | -20.22 | -6.93 | 452 | 0.0 | 3.2 |
| 23Q4 (17) | 2.61 | -13.86 | -3.33 | 0.31 | 19.23 | 29.17 | 0.28 | -42.86 | -41.67 | 0.21 | 16.67 | 16.67 | 11.88 | 38.42 | 33.62 | 10.73 | -33.66 | -39.66 | 8.05 | 35.44 | 20.69 | 452 | 3.2 | 3.2 |
| 23Q3 (16) | 3.03 | 25.21 | 4.84 | 0.26 | -3.7 | 13.04 | 0.49 | 36.11 | -2.0 | 0.18 | 0.0 | 5.88 | 8.58 | -23.09 | 7.82 | 16.17 | 8.71 | -6.53 | 5.94 | -20.13 | 0.99 | 438 | 0.0 | 34.77 |
| 23Q2 (15) | 2.42 | 4.31 | -27.76 | 0.27 | 22.73 | 22.73 | 0.36 | 0.0 | -14.29 | 0.18 | 12.5 | 0.0 | 11.16 | 17.66 | 69.89 | 14.88 | -4.13 | 18.65 | 7.44 | 7.85 | 38.43 | 438 | 0.0 | 34.77 |
| 23Q1 (14) | 2.32 | -14.07 | -13.75 | 0.22 | -8.33 | 4.76 | 0.36 | -25.0 | 12.5 | 0.16 | -11.11 | 0.0 | 9.48 | 6.68 | 21.47 | 15.52 | -12.72 | 30.44 | 6.90 | 3.45 | 15.95 | 438 | 0.0 | 34.77 |
| 22Q4 (13) | 2.7 | -6.57 | 20.0 | 0.24 | 4.35 | 14.29 | 0.48 | -4.0 | 60.0 | 0.18 | 5.88 | 20.0 | 8.89 | 11.69 | -4.76 | 17.78 | 2.76 | 33.33 | 6.67 | 13.33 | 0.0 | 438 | 34.77 | 34.77 |
| 22Q3 (12) | 2.89 | -13.73 | 9.89 | 0.23 | 4.55 | 27.78 | 0.5 | 19.05 | 31.58 | 0.17 | -5.56 | -10.53 | 7.96 | 21.19 | 16.28 | 17.30 | 38.0 | 19.74 | 5.88 | 9.48 | -18.58 | 325 | 0.0 | -27.13 |
| 22Q2 (11) | 3.35 | 24.54 | 13.56 | 0.22 | 4.76 | 29.41 | 0.42 | 31.25 | 16.67 | 0.18 | 12.5 | -5.26 | 6.57 | -15.88 | 13.96 | 12.54 | 5.39 | 2.74 | 5.37 | -9.66 | -16.58 | 325 | 0.0 | -27.13 |
| 22Q1 (10) | 2.69 | 19.56 | 35.18 | 0.21 | 0.0 | 40.0 | 0.32 | 6.67 | 10.34 | 0.16 | 6.67 | -5.88 | 7.81 | -16.36 | 3.57 | 11.90 | -10.78 | -18.37 | 5.95 | -10.78 | -30.37 | 325 | 0.0 | -27.13 |
| 21Q4 (9) | 2.25 | -14.45 | 23.63 | 0.21 | 16.67 | 23.53 | 0.3 | -21.05 | 42.86 | 0.15 | -21.05 | -16.67 | 9.33 | 36.37 | -0.08 | 13.33 | -7.72 | 15.56 | 6.67 | -7.72 | -32.59 | 325 | -27.13 | -27.13 |
| 21Q3 (8) | 2.63 | -10.85 | 41.4 | 0.18 | 5.88 | -10.0 | 0.38 | 5.56 | 35.71 | 0.19 | 0.0 | 18.75 | 6.84 | 18.77 | -36.35 | 14.45 | 18.4 | -4.02 | 7.22 | 12.17 | -16.02 | 446 | 0.0 | 2.76 |
| 21Q2 (7) | 2.95 | 48.24 | 25.53 | 0.17 | 13.33 | -26.09 | 0.36 | 24.14 | 12.5 | 0.19 | 11.76 | 18.75 | 5.76 | -23.55 | -41.12 | 12.20 | -16.26 | -10.38 | 6.44 | -24.61 | -5.4 | 446 | 0.0 | 2.76 |
| 21Q1 (6) | 1.99 | 9.34 | 31.79 | 0.15 | -11.76 | -25.0 | 0.29 | 38.1 | 7.41 | 0.17 | -5.56 | 30.77 | 7.54 | -19.3 | -43.09 | 14.57 | 26.3 | -18.5 | 8.54 | -13.62 | -0.77 | 446 | 0.0 | 10.95 |
| 20Q4 (5) | 1.82 | -2.15 | -2.15 | 0.17 | -15.0 | -22.73 | 0.21 | -25.0 | -22.22 | 0.18 | 12.5 | 5.88 | 9.34 | -13.13 | -21.03 | 11.54 | -23.35 | -20.51 | 9.89 | 14.97 | 8.21 | 446 | 2.76 | 10.95 |
| 20Q3 (4) | 1.86 | -20.85 | 0.0 | 0.2 | -13.04 | 0.0 | 0.28 | -12.5 | 0.0 | 0.16 | 0.0 | 0.0 | 10.75 | 9.86 | 0.0 | 15.05 | 10.55 | 0.0 | 8.60 | 26.34 | 0.0 | 434 | 0.0 | 0.0 |
| 20Q2 (3) | 2.35 | 55.63 | 0.0 | 0.23 | 15.0 | 0.0 | 0.32 | 18.52 | 0.0 | 0.16 | 23.08 | 0.0 | 9.79 | -26.11 | 0.0 | 13.62 | -23.85 | 0.0 | 6.81 | -20.92 | 0.0 | 434 | 7.96 | 0.0 |
| 20Q1 (2) | 1.51 | -18.82 | 0.0 | 0.2 | -9.09 | 0.0 | 0.27 | 0.0 | 0.0 | 0.13 | -23.53 | 0.0 | 13.25 | 11.98 | 0.0 | 17.88 | 23.18 | 0.0 | 8.61 | -5.8 | 0.0 | 402 | 0.0 | 0.0 |
| 19Q4 (1) | 1.86 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 11.83 | 0.0 | 0.0 | 14.52 | 0.0 | 0.0 | 9.14 | 0.0 | 0.0 | 402 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.38 | -10.82 | 1.06 | 17.78 | 1.5 | -12.79 | 0.73 | 5.8 | 10.21 | 32.07 | 14.45 | -2.2 | 7.03 | 18.64 | 438 | 0.0 |
| 2022 (9) | 11.64 | 18.41 | 0.9 | 25.0 | 1.72 | 30.3 | 0.69 | -1.43 | 7.73 | 5.56 | 14.78 | 10.04 | 5.93 | -16.76 | 438 | 34.77 |
| 2021 (8) | 9.83 | 30.2 | 0.72 | -10.0 | 1.32 | 23.36 | 0.7 | 11.11 | 7.32 | -30.87 | 13.43 | -5.25 | 7.12 | -14.66 | 325 | -27.13 |
| 2020 (7) | 7.55 | 9.58 | 0.8 | -1.23 | 1.07 | 4.9 | 0.63 | 23.53 | 10.60 | -9.87 | 14.17 | -4.27 | 8.34 | 12.73 | 446 | 2.76 |
| 2019 (6) | 6.89 | -6.77 | 0.81 | 39.66 | 1.02 | 9.68 | 0.51 | 13.33 | 11.76 | 49.79 | 14.80 | 17.64 | 7.40 | 21.56 | 434 | 7.96 |
| 2018 (5) | 7.39 | -4.15 | 0.58 | 7.41 | 0.93 | 10.71 | 0.45 | 25.0 | 7.85 | 12.06 | 12.58 | 15.51 | 6.09 | 30.41 | 402 | 2.03 |
| 2017 (4) | 7.71 | -11.89 | 0.54 | -6.9 | 0.84 | -11.58 | 0.36 | -10.0 | 7.00 | 5.66 | 10.89 | 0.35 | 4.67 | 2.14 | 394 | 0.51 |
| 2016 (3) | 8.75 | 6.19 | 0.58 | 13.73 | 0.95 | -4.04 | 0.4 | 73.91 | 6.63 | 7.1 | 10.86 | -9.63 | 4.57 | 63.78 | 392 | -6.67 |
| 2015 (2) | 8.24 | 16.38 | 0.51 | 15.91 | 0.99 | 22.22 | 0.23 | -8.0 | 6.19 | -0.41 | 12.01 | 5.02 | 2.79 | -20.95 | 420 | 11.41 |
| 2014 (1) | 7.08 | 15.69 | 0.44 | 25.71 | 0.81 | 9.46 | 0.25 | 19.05 | 6.21 | 0 | 11.44 | 0 | 3.53 | 0 | 377 | 0.27 |
