玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)3.084.0527.270.326.6718.520.43-2.2719.440.2321.0527.7810.392.51-6.8813.96-6.08-6.157.4716.340.44520.03.2
24Q1 (19)2.9613.4127.590.3-3.2336.360.4457.1422.220.19-9.5218.7510.14-14.676.8814.8638.56-4.26.42-20.22-6.934520.03.2
23Q4 (18)2.61-13.86-3.330.3119.2329.170.28-42.86-41.670.2116.6716.6711.8838.4233.6210.73-33.66-39.668.0535.4420.694523.23.2
23Q3 (17)3.0325.214.840.26-3.713.040.4936.11-2.00.180.05.888.58-23.097.8216.178.71-6.535.94-20.130.994380.034.77
23Q2 (16)2.424.31-27.760.2722.7322.730.360.0-14.290.1812.50.011.1617.6669.8914.88-4.1318.657.447.8538.434380.034.77
23Q1 (15)2.32-14.07-13.750.22-8.334.760.36-25.012.50.16-11.110.09.486.6821.4715.52-12.7230.446.903.4515.954380.034.77
22Q4 (14)2.7-6.5720.00.244.3514.290.48-4.060.00.185.8820.08.8911.69-4.7617.782.7633.336.6713.330.043834.7734.77
22Q3 (13)2.89-13.739.890.234.5527.780.519.0531.580.17-5.56-10.537.9621.1916.2817.3038.019.745.889.48-18.583250.0-27.13
22Q2 (12)3.3524.5413.560.224.7629.410.4231.2516.670.1812.5-5.266.57-15.8813.9612.545.392.745.37-9.66-16.583250.0-27.13
22Q1 (11)2.6919.5635.180.210.040.00.326.6710.340.166.67-5.887.81-16.363.5711.90-10.78-18.375.95-10.78-30.373250.0-27.13
21Q4 (10)2.25-14.4523.630.2116.6723.530.3-21.0542.860.15-21.05-16.679.3336.37-0.0813.33-7.7215.566.67-7.72-32.59325-27.13-27.13
21Q3 (9)2.63-10.8541.40.185.88-10.00.385.5635.710.190.018.756.8418.77-36.3514.4518.4-4.027.2212.17-16.024460.02.76
21Q2 (8)2.9548.2425.530.1713.33-26.090.3624.1412.50.1911.7618.755.76-23.55-41.1212.20-16.26-10.386.44-24.61-5.44460.02.76
21Q1 (7)1.999.3431.790.15-11.76-25.00.2938.17.410.17-5.5630.777.54-19.3-43.0914.5726.3-18.58.54-13.62-0.774460.010.95
20Q4 (6)1.82-2.15-2.150.17-15.0-22.730.21-25.0-22.220.1812.55.889.34-13.13-21.0311.54-23.35-20.519.8914.978.214462.7610.95
20Q3 (5)1.86-20.855.080.2-13.04-13.040.28-12.57.690.160.014.2910.759.86-17.2515.0510.552.488.6026.348.764340.07.96
20Q2 (4)2.3555.630.00.2315.00.00.3218.520.00.1623.080.09.79-26.110.013.62-23.850.06.81-20.920.04347.960.0
20Q1 (3)1.51-18.820.00.2-9.090.00.270.00.00.13-23.530.013.2511.980.017.8823.180.08.61-5.80.04020.00.0
19Q4 (2)1.865.080.00.22-4.350.00.273.850.00.1721.430.011.83-8.980.014.52-1.180.09.1415.550.04020.00.0
19Q3 (1)1.770.00.00.230.00.00.260.00.00.140.00.012.990.00.014.690.00.07.910.00.04020.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.38-10.821.0617.781.5-12.790.735.810.2132.0714.45-2.27.0318.644380.0
2022 (9)11.6418.410.925.01.7230.30.69-1.437.735.5614.7810.045.93-16.7643834.77
2021 (8)9.8330.20.72-10.01.3223.360.711.117.32-30.8713.43-5.257.12-14.66325-27.13
2020 (7)7.559.580.8-1.231.074.90.6323.5310.60-9.8714.17-4.278.3412.734462.76
2019 (6)6.89-6.770.8139.661.029.680.5113.3311.7649.7914.8017.647.4021.564347.96
2018 (5)7.39-4.150.587.410.9310.710.4525.07.8512.0612.5815.516.0930.414022.03
2017 (4)7.71-11.890.54-6.90.84-11.580.36-10.07.005.6610.890.354.672.143940.51
2016 (3)8.756.190.5813.730.95-4.040.473.916.637.110.86-9.634.5763.78392-6.67
2015 (2)8.2416.380.5115.910.9922.220.23-8.06.19-0.4112.015.022.79-20.9542011.41
2014 (1)7.0815.690.4425.710.819.460.2519.056.21011.4403.5303770.27

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