玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.91-25.1928.760.77-3.7542.590.3525.025.00.0716.6775.026.4628.6610.7412.0367.1-2.922.4155.9635.91800.00.0
24Q3 (19)3.8964.8344.610.870.2129.030.28-40.4316.670.060.00.020.573.27-10.777.20-63.86-19.321.54-39.33-30.85800.00.0
24Q2 (18)2.3618.038.820.472.17-6.00.4788.0113.640.06-33.330.019.92-13.41-32.2919.9259.3253.892.54-43.5-27.97800.00.0
24Q1 (17)2.0-11.537.930.46-14.81-6.120.25-10.714.170.09125.00.023.00-3.74-31.9412.500.89-24.484.50154.25-27.5800.00.0
23Q4 (16)2.26-15.99-43.360.54-12.9-44.330.2816.67-50.880.04-33.33-73.3323.893.67-1.7212.3938.86-13.271.77-20.65-52.92800.00.0
23Q3 (15)2.6958.24140.180.6224.067.570.249.0984.620.060.050.023.05-21.64-30.238.92-31.06-23.132.23-36.8-37.55800.00.0
23Q2 (14)1.717.2454.550.52.0456.250.22-8.3383.330.06-33.3320.029.41-12.971.112.94-21.8118.633.53-43.14-22.35800.00.0
23Q1 (13)1.45-63.6620.830.49-49.4863.330.24-57.89100.00.09-40.028.5733.7939.035.1716.5515.8665.526.2165.16.4800.00.0
22Q4 (12)3.99256.25269.440.97162.16223.330.57338.46280.00.15275.0850.024.31-26.41-12.4814.2923.082.863.765.26303.01800.00.0
22Q3 (11)1.121.8213.130.3715.6215.620.138.338.330.04-20.0-60.033.0413.562.211.616.4-4.243.57-21.43-64.64800.05.26
22Q2 (10)1.1-8.334.760.326.6710.340.120.09.090.05-28.570.029.0916.365.3310.919.094.134.55-22.08-4.55800.05.26
22Q1 (9)1.211.1117.650.30.00.00.12-20.020.00.07450.0-30.025.00-10.0-15.010.00-28.02.05.83415.0-40.5800.05.26
21Q4 (8)1.089.09-13.60.3-6.25-9.090.1525.00.0-0.02-120.0-128.5727.78-14.065.2213.8914.5815.74-1.85-118.33-133.07805.265.26
21Q3 (7)0.99-5.71-1.00.3210.34-3.030.129.09-14.290.1100.0100.032.3217.03-2.0512.1215.7-13.4210.10112.12102.02760.0-8.43
21Q2 (6)1.052.9415.380.29-3.330.00.1110.0-15.380.05-50.0-16.6727.62-6.1-13.3310.486.86-26.674.76-51.43-27.78760.0-8.43
21Q1 (5)1.02-18.4-22.730.3-9.090.00.1-33.33-33.330.142.860.029.4111.4129.419.80-18.3-13.739.8075.0729.41760.0-8.43
20Q4 (4)1.2525.00.00.330.00.00.157.140.00.0740.00.026.40-20.00.012.00-14.290.05.6012.00.076-8.430.0
20Q3 (3)1.09.890.00.3313.790.00.147.690.00.05-16.670.033.003.550.014.00-2.00.05.00-24.170.0830.00.0
20Q2 (2)0.91-31.060.00.29-3.330.00.13-13.330.00.06-40.00.031.8740.220.014.2925.710.06.59-12.970.0830.00.0
20Q1 (1)1.320.00.00.30.00.00.150.00.00.10.00.022.730.00.011.360.00.07.580.00.0830.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)11.1637.612.4915.281.3537.760.2812.022.31-16.2312.100.112.51-18.61800.0
2023 (9)8.119.452.169.640.985.380.25-19.3526.630.1812.08-3.723.08-26.32800
2022 (8)7.4179.421.9764.170.9393.750.3129.1726.59-8.512.557.994.18-28.0100
2021 (7)4.13-7.811.2-4.00.48-15.790.24-17.2429.064.1411.62-8.655.81-10.23805.26
2020 (6)4.48-11.811.25-12.590.57-9.520.29-45.2827.90-0.8812.722.596.47-37.9576-8.43
2019 (5)5.08-1.551.4318.180.635.00.53-45.3628.1520.0412.406.6510.43-44.5839.21
2018 (4)5.166.171.214.310.67.140.9731.0823.45-1.7511.630.9118.8023.4676-1.3
2017 (3)4.86-1.221.160.00.56-3.450.74-36.2123.871.2311.52-2.2615.23-35.4277-10.47
2016 (2)4.92-4.281.16-16.550.587.411.169.4323.58-12.8211.7912.2123.5814.338610.26
2015 (1)5.14-8.541.39-16.270.5414.891.0623.2627.04010.51020.620784.0

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