- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 18.05 | -8.7 | -18.25 | 1.85 | -10.19 | -10.19 | 1.94 | -4.9 | 2.11 | 1.53 | -3.77 | -1.92 | 10.25 | -1.64 | 9.86 | 10.75 | 4.16 | 24.9 | 8.48 | 5.4 | 19.97 | 575 | 0.0 | -9.59 |
| 24Q2 (19) | 19.77 | 30.75 | 0.41 | 2.06 | 11.96 | 7.85 | 2.04 | 15.25 | 0.0 | 1.59 | 0.0 | 20.45 | 10.42 | -14.38 | 7.42 | 10.32 | -11.85 | -0.4 | 8.04 | -23.52 | 19.97 | 575 | 0.0 | -9.59 |
| 24Q1 (18) | 15.12 | -23.09 | -19.27 | 1.84 | -11.54 | 4.55 | 1.77 | -17.29 | -10.15 | 1.59 | 12.77 | 10.42 | 12.17 | 15.02 | 29.51 | 11.71 | 7.55 | 11.3 | 10.52 | 46.63 | 36.78 | 575 | 0.0 | -9.59 |
| 23Q4 (17) | 19.66 | -10.96 | 5.53 | 2.08 | 0.97 | 2.97 | 2.14 | 12.63 | 60.9 | 1.41 | -9.62 | -40.0 | 10.58 | 13.4 | -2.42 | 10.89 | 26.5 | 52.47 | 7.17 | 1.51 | -43.14 | 575 | -9.59 | -9.59 |
| 23Q3 (16) | 22.08 | 12.14 | 7.18 | 2.06 | 7.85 | 17.71 | 1.9 | -6.86 | 4.97 | 1.56 | 18.18 | 2.63 | 9.33 | -3.82 | 9.82 | 8.61 | -16.94 | -2.06 | 7.07 | 5.39 | -4.25 | 636 | 0.0 | 8.53 |
| 23Q2 (15) | 19.69 | 5.13 | 6.37 | 1.91 | 8.52 | 12.35 | 2.04 | 3.55 | 9.68 | 1.32 | -8.33 | -7.69 | 9.70 | 3.23 | 5.62 | 10.36 | -1.5 | 3.1 | 6.70 | -12.8 | -13.22 | 636 | 0.0 | 8.53 |
| 23Q1 (14) | 18.73 | 0.54 | 12.97 | 1.76 | -12.87 | -4.86 | 1.97 | 48.12 | 14.53 | 1.44 | -38.72 | 2.86 | 9.40 | -13.34 | -15.79 | 10.52 | 47.33 | 1.39 | 7.69 | -39.05 | -8.95 | 636 | 0.0 | 8.53 |
| 22Q4 (13) | 18.63 | -9.56 | -2.77 | 2.02 | 15.43 | 11.6 | 1.33 | -26.52 | -8.28 | 2.35 | 54.61 | 27.72 | 10.84 | 27.63 | 14.78 | 7.14 | -18.75 | -5.67 | 12.61 | 70.95 | 31.35 | 636 | 8.53 | 8.53 |
| 22Q3 (12) | 20.6 | 11.29 | -13.34 | 1.75 | 2.94 | -19.35 | 1.81 | -2.69 | 24.83 | 1.52 | 6.29 | 15.15 | 8.50 | -7.5 | -6.94 | 8.79 | -12.56 | 44.04 | 7.38 | -4.49 | 32.87 | 586 | 0.0 | -12.14 |
| 22Q2 (11) | 18.51 | 11.64 | -20.9 | 1.7 | -8.11 | -35.36 | 1.86 | 8.14 | 20.78 | 1.43 | 2.14 | 5.15 | 9.18 | -17.69 | -18.28 | 10.05 | -3.14 | 52.69 | 7.73 | -8.51 | 32.92 | 586 | 0.0 | -12.14 |
| 22Q1 (10) | 16.58 | -13.47 | -14.8 | 1.85 | 2.21 | 3.35 | 1.72 | 18.62 | 17.81 | 1.4 | -23.91 | 15.7 | 11.16 | 18.11 | 21.3 | 10.37 | 37.08 | 38.27 | 8.44 | -12.07 | 35.8 | 586 | 0.0 | -12.14 |
| 21Q4 (9) | 19.16 | -19.39 | -6.76 | 1.81 | -16.59 | 66.06 | 1.45 | 0.0 | -2.03 | 1.84 | 39.39 | 62.83 | 9.45 | 3.48 | 78.1 | 7.57 | 24.06 | 5.08 | 9.60 | 72.93 | 74.64 | 586 | -12.14 | -12.14 |
| 21Q3 (8) | 23.77 | 1.58 | 10.2 | 2.17 | -17.49 | 52.82 | 1.45 | -5.84 | -7.05 | 1.32 | -2.94 | -12.0 | 9.13 | -18.77 | 38.67 | 6.10 | -7.31 | -15.65 | 5.55 | -4.45 | -20.14 | 667 | 0.0 | -13.6 |
| 21Q2 (7) | 23.4 | 20.25 | 6.03 | 2.63 | 46.93 | 107.09 | 1.54 | 5.48 | 4.05 | 1.36 | 12.4 | 12.4 | 11.24 | 22.19 | 95.32 | 6.58 | -12.28 | -1.86 | 5.81 | -6.53 | 6.01 | 667 | 0.0 | -13.6 |
| 21Q1 (6) | 19.46 | -5.3 | 7.81 | 1.79 | 64.22 | 40.94 | 1.46 | -1.35 | 4.29 | 1.21 | 7.08 | 7.08 | 9.20 | 73.42 | 30.73 | 7.50 | 4.17 | -3.27 | 6.22 | 13.08 | -0.68 | 667 | 0.0 | -13.49 |
| 20Q4 (5) | 20.55 | -4.73 | -11.76 | 1.09 | -23.24 | -30.57 | 1.48 | -5.13 | -29.52 | 1.13 | -24.67 | -22.6 | 5.30 | -19.43 | -21.32 | 7.20 | -0.42 | -20.13 | 5.50 | -20.93 | -12.28 | 667 | -13.6 | -13.49 |
| 20Q3 (4) | 21.57 | -2.27 | 0.0 | 1.42 | 11.81 | 0.0 | 1.56 | 5.41 | 0.0 | 1.5 | 23.97 | 0.0 | 6.58 | 14.4 | 0.0 | 7.23 | 7.85 | 0.0 | 6.95 | 26.84 | 0.0 | 772 | 0.0 | 0.0 |
| 20Q2 (3) | 22.07 | 22.27 | 0.0 | 1.27 | 0.0 | 0.0 | 1.48 | 5.71 | 0.0 | 1.21 | 7.08 | 0.0 | 5.75 | -18.21 | 0.0 | 6.71 | -13.54 | 0.0 | 5.48 | -12.42 | 0.0 | 772 | 0.13 | 0.0 |
| 20Q1 (2) | 18.05 | -22.5 | 0.0 | 1.27 | -19.11 | 0.0 | 1.4 | -33.33 | 0.0 | 1.13 | -22.6 | 0.0 | 7.04 | 4.37 | 0.0 | 7.76 | -13.98 | 0.0 | 6.26 | -0.13 | 0.0 | 771 | 0.0 | 0.0 |
| 19Q4 (1) | 23.29 | 0.0 | 0.0 | 1.57 | 0.0 | 0.0 | 2.1 | 0.0 | 0.0 | 1.46 | 0.0 | 0.0 | 6.74 | 0.0 | 0.0 | 9.02 | 0.0 | 0.0 | 6.27 | 0.0 | 0.0 | 771 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 80.16 | 7.84 | 7.8 | 6.7 | 8.04 | 19.64 | 5.73 | -14.48 | 9.73 | -1.06 | 10.03 | 10.94 | 7.15 | -20.7 | 636 | 0.0 |
| 2022 (9) | 74.33 | -13.37 | 7.31 | -12.98 | 6.72 | 14.09 | 6.7 | 17.13 | 9.83 | 0.45 | 9.04 | 31.7 | 9.01 | 35.21 | 636 | 8.53 |
| 2021 (8) | 85.8 | 4.33 | 8.4 | 66.34 | 5.89 | -0.34 | 5.72 | 15.09 | 9.79 | 59.44 | 6.86 | -4.47 | 6.67 | 10.32 | 586 | -12.14 |
| 2020 (7) | 82.24 | -14.03 | 5.05 | -16.67 | 5.91 | -14.84 | 4.97 | -2.74 | 6.14 | -3.07 | 7.19 | -0.95 | 6.04 | 13.13 | 667 | -13.6 |
| 2019 (6) | 95.66 | 18.13 | 6.06 | 19.06 | 6.94 | 40.77 | 5.11 | 16.67 | 6.33 | 0.79 | 7.25 | 19.17 | 5.34 | -1.24 | 772 | 0.13 |
| 2018 (5) | 80.98 | 98.87 | 5.09 | 93.54 | 4.93 | 49.39 | 4.38 | 140.66 | 6.29 | -2.68 | 6.09 | -24.88 | 5.41 | 21.01 | 771 | -6.43 |
| 2017 (4) | 40.72 | 30.93 | 2.63 | 19.55 | 3.3 | 14.19 | 1.82 | 13.75 | 6.46 | -8.7 | 8.10 | -12.79 | 4.47 | -13.12 | 824 | 28.75 |
| 2016 (3) | 31.1 | 50.61 | 2.2 | 39.24 | 2.89 | 43.07 | 1.6 | 55.34 | 7.07 | -7.55 | 9.29 | -5.0 | 5.14 | 3.14 | 640 | 28.0 |
| 2015 (2) | 20.65 | 41.92 | 1.58 | 37.39 | 2.02 | 33.77 | 1.03 | 43.06 | 7.65 | -3.19 | 9.78 | -5.74 | 4.99 | 0.8 | 500 | 27.88 |
| 2014 (1) | 14.55 | 3.63 | 1.15 | 4.55 | 1.51 | -1.95 | 0.72 | 5.88 | 7.90 | 0 | 10.38 | 0 | 4.95 | 0 | 391 | 22.19 |
