玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)2.314.433.140.1730.77-15.00.1721.43-15.00007.3914.28-17.597.396.12-17.590.00001360.04.62
24Q1 (19)2.01-22.99-25.280.13-48.0-40.910.14-41.67-6.670006.47-32.48-20.926.97-24.2524.910.00001360.04.62
23Q4 (18)2.6121.4-50.470.2513.6431.580.240.020.00009.58-6.39165.689.20-17.62142.30.00001364.624.62
23Q3 (17)2.15-3.5965.380.2210.083.330.2420.084.6200010.2314.0910.8511.1624.4711.630.00001300.06.56
23Q2 (16)2.23-17.1-30.960.2-9.09-16.670.233.33-16.670008.979.6620.78.9760.8420.70.00001300.06.56
23Q1 (15)2.69-48.9600.2215.7900.15-25.000008.18126.84-34.145.5846.93-34.370.00001300.00
22Q4 (14)5.27305.38244.440.1958.330.00.253.8553.850003.61-60.94-70.973.80-62.05-55.330.00001306.566.56
22Q3 (13)1.3-59.75-75.790.12-50.0-29.410.13-45.8318.180009.2324.23191.5810.0034.58388.180.00001220.0-0.81
22Q2 (12)3.23000.24000.24000007.43-40.1707.43-12.5500.000012200
22Q1 (11)0-100.000-100.000-100.0000012.420.008.500.000.00000-100.00
21Q4 (10)1.53-71.5100.1911.7600.1318.18000012.42292.2708.50314.800.0000122-0.810
21Q3 (9)5.37000.17000.11000003.17002.05000.000012300
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)9.68-1.330.8958.930.8345.61009.1961.068.5747.570.0001364.62
2022 (9)9.815.030.56-3.450.5735.71005.71-8.075.8129.210.0001306.56
2021 (8)9.34135.860.5848.720.4213.51006.21-36.954.50-51.870.000122-0.81
2020 (7)3.96-23.550.390.00.372.78009.8530.819.3434.440.000123-0.81
2019 (6)5.18-35.090.398.330.36-18.18007.5366.896.9526.040.000124-10.14
2018 (5)7.9858.960.362.860.4433.330.03-50.04.51-35.35.51-16.120.38-68.55138-10.97
2017 (4)5.02-36.780.35-10.260.33-2.940.06-33.336.9741.956.5753.521.205.44155-4.91
2016 (3)7.9400.3900.3400.0904.9104.2801.1301630

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