- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 17.72 | -28.2 | 10.4 | 0.65 | 6.56 | 333.33 | 0.49 | -3.92 | 4.26 | 0 | 0 | 0 | 3.67 | 48.41 | 292.49 | 2.77 | 33.82 | -5.57 | 0.00 | 0 | 0 | 758 | 0.0 | 0.0 |
| 24Q3 (19) | 24.68 | 12.23 | -1.56 | 0.61 | 10.91 | -19.74 | 0.51 | -12.07 | 0.0 | 0 | 0 | 0 | 2.47 | -1.18 | -18.47 | 2.07 | -21.65 | 1.58 | 0.00 | 0 | 0 | 758 | 0.0 | -7.9 |
| 24Q2 (18) | 21.99 | 13.94 | -6.51 | 0.55 | -9.84 | -40.22 | 0.58 | 31.82 | 18.37 | 0 | 0 | 0 | 2.50 | -20.87 | -36.06 | 2.64 | 15.69 | 26.6 | 0.00 | 0 | 0 | 758 | 0.0 | -7.9 |
| 24Q1 (17) | 19.3 | 20.25 | -0.57 | 0.61 | 306.67 | 0.0 | 0.44 | -6.38 | -16.98 | 0 | 0 | 0 | 3.16 | 238.19 | 0.57 | 2.28 | -22.15 | -16.51 | 0.00 | 0 | 0 | 758 | 0.0 | -7.9 |
| 23Q4 (16) | 16.05 | -35.98 | -8.13 | 0.15 | -80.26 | -71.15 | 0.47 | -7.84 | -7.84 | 0 | 0 | 0 | 0.93 | -69.17 | -68.6 | 2.93 | 43.95 | 0.31 | 0.00 | 0 | 0 | 758 | -7.9 | -7.9 |
| 23Q3 (15) | 25.07 | 6.59 | -9.3 | 0.76 | -17.39 | -11.63 | 0.51 | 4.08 | 6.25 | 0 | 0 | 0 | 3.03 | -22.5 | -2.57 | 2.03 | -2.35 | 17.14 | 0.00 | 0 | 0 | 823 | 0.0 | -5.73 |
| 23Q2 (14) | 23.52 | 21.17 | 0.47 | 0.92 | 50.82 | -2.13 | 0.49 | -7.55 | 11.36 | 0 | 0 | 0 | 3.91 | 24.46 | -2.59 | 2.08 | -23.7 | 10.84 | 0.00 | 0 | 0 | 823 | 0.0 | -5.73 |
| 23Q1 (13) | 19.41 | 11.1 | 0.99 | 0.61 | 17.31 | -6.15 | 0.53 | 3.92 | 20.45 | 0 | 0 | 0 | 3.14 | 5.58 | -7.07 | 2.73 | -6.47 | 19.28 | 0.00 | 0 | 0 | 823 | 0.0 | -5.73 |
| 22Q4 (12) | 17.47 | -36.79 | -5.82 | 0.52 | -39.53 | -39.53 | 0.51 | 6.25 | -13.56 | 0 | 0 | 0 | 2.98 | -4.34 | -35.8 | 2.92 | 68.1 | -8.22 | 0.00 | 0 | 0 | 823 | -5.73 | -5.73 |
| 22Q3 (11) | 27.64 | 18.07 | 8.31 | 0.86 | -8.51 | -14.0 | 0.48 | 9.09 | -18.64 | 0 | 0 | 0 | 3.11 | -22.51 | -20.6 | 1.74 | -7.6 | -24.88 | 0.00 | 0 | 0 | 873 | 0.0 | -7.81 |
| 22Q2 (10) | 23.41 | 21.8 | -3.46 | 0.94 | 44.62 | 3.3 | 0.44 | 0.0 | -4.35 | 0 | 0 | 0 | 4.02 | 18.73 | 7.0 | 1.88 | -17.9 | -0.92 | 0.00 | 0 | 0 | 873 | 0.0 | -7.81 |
| 22Q1 (9) | 19.22 | 3.61 | 4.29 | 0.65 | -24.42 | -21.69 | 0.44 | -25.42 | -8.33 | 0 | 0 | 0 | 3.38 | -27.05 | -24.91 | 2.29 | -28.02 | -12.1 | 0.00 | 0 | 0 | 873 | 0.0 | -7.81 |
| 21Q4 (8) | 18.55 | -27.31 | 24.33 | 0.86 | -14.0 | 32.31 | 0.59 | 0.0 | 47.5 | 0 | 0 | 0 | 4.64 | 18.31 | 6.42 | 3.18 | 37.57 | 18.64 | 0.00 | 0 | 0 | 873 | -7.81 | -7.81 |
| 21Q3 (7) | 25.52 | 5.24 | 13.78 | 1.0 | 9.89 | 17.65 | 0.59 | 28.26 | 7.27 | 0 | 0 | 0 | 3.92 | 4.42 | 3.4 | 2.31 | 21.88 | -5.72 | 0.00 | 0 | 0 | 947 | 0.0 | -0.94 |
| 21Q2 (6) | 24.25 | 31.58 | 13.53 | 0.91 | 9.64 | -5.21 | 0.46 | -4.17 | 0.0 | 0 | 0 | 0 | 3.75 | -16.67 | -16.51 | 1.90 | -27.17 | -11.92 | 0.00 | 0 | 0 | 947 | 0.0 | -0.94 |
| 21Q1 (5) | 18.43 | 23.53 | 32.97 | 0.83 | 27.69 | 50.91 | 0.48 | 20.0 | 6.67 | 0 | 0 | 0 | 4.50 | 3.37 | 13.49 | 2.60 | -2.85 | -19.78 | 0.00 | 0 | 0 | 947 | 0.0 | -3.96 |
| 20Q4 (4) | 14.92 | -33.48 | 0.0 | 0.65 | -23.53 | 0.0 | 0.4 | -27.27 | 0.0 | 0 | 0 | 0.0 | 4.36 | 14.96 | 0.0 | 2.68 | 9.33 | 0.0 | 0.00 | 0 | 0.0 | 947 | -0.94 | 0.0 |
| 20Q3 (3) | 22.43 | 5.01 | 0.0 | 0.85 | -11.46 | 0.0 | 0.55 | 19.57 | 0.0 | 0 | 0 | 0.0 | 3.79 | -15.68 | 0.0 | 2.45 | 13.86 | 0.0 | 0.00 | 0 | 0.0 | 956 | 0.0 | 0.0 |
| 20Q2 (2) | 21.36 | 54.11 | 0.0 | 0.96 | 74.55 | 0.0 | 0.46 | 2.22 | 0.0 | 0 | 0 | 0.0 | 4.49 | 13.26 | 0.0 | 2.15 | -33.67 | 0.0 | 0.00 | 0 | 0.0 | 956 | -3.04 | 0.0 |
| 20Q1 (1) | 13.86 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.97 | 0.0 | 0.0 | 3.25 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 986 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 83.68 | -0.44 | 2.42 | -0.41 | 2.02 | 0.5 | 0 | 0 | 2.89 | 0.03 | 2.41 | 0.94 | 0.00 | 0 | 758 | 0.0 |
| 2023 (9) | 84.05 | -4.22 | 2.43 | -18.18 | 2.01 | 7.49 | 0 | 0 | 2.89 | -14.58 | 2.39 | 12.22 | 0.00 | 0 | 758 | -7.9 |
| 2022 (8) | 87.75 | 1.15 | 2.97 | -17.27 | 1.87 | -11.79 | 0 | 0 | 3.38 | -18.21 | 2.13 | -12.8 | 0.00 | 0 | 823 | -5.73 |
| 2021 (7) | 86.75 | 19.52 | 3.59 | 19.67 | 2.12 | 13.98 | 0 | 0 | 4.14 | 0.12 | 2.44 | -4.64 | 0.00 | 0 | 873 | -7.81 |
| 2020 (6) | 72.58 | -9.96 | 3.0 | -11.24 | 1.86 | -2.11 | 0 | 0 | 4.13 | -1.42 | 2.56 | 8.73 | 0.00 | 0 | 947 | -0.94 |
| 2019 (5) | 80.61 | 13.01 | 3.38 | 11.92 | 1.9 | -6.86 | 0 | 0 | 4.19 | -0.96 | 2.36 | -17.58 | 0.00 | 0 | 956 | -3.04 |
| 2018 (4) | 71.33 | -0.1 | 3.02 | 13.11 | 2.04 | -8.93 | 0 | 0 | 4.23 | 13.22 | 2.86 | -8.84 | 0.00 | 0 | 986 | -8.28 |
| 2017 (3) | 71.4 | 0.76 | 2.67 | 5.12 | 2.24 | 2.28 | 0 | 0 | 3.74 | 4.32 | 3.14 | 1.51 | 0.00 | 0 | 1075 | -4.78 |
| 2016 (2) | 70.86 | -10.91 | 2.54 | -11.19 | 2.19 | -10.98 | 0 | 0 | 3.58 | -0.31 | 3.09 | -0.07 | 0.00 | 0 | 1129 | 3.2 |
| 2015 (1) | 79.54 | -1.08 | 2.86 | -5.61 | 2.46 | 4.24 | 0.17 | -34.62 | 3.60 | 0 | 3.09 | 0 | 0.21 | 0 | 1094 | 2.72 |
