- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 44.68 | 2.95 | 4.22 | 2.41 | 1.26 | -5.86 | 4.57 | 1.78 | 3.16 | 0.3 | -3.23 | 3.45 | 5.39 | -1.64 | -9.67 | 10.23 | -1.13 | -1.02 | 0.67 | -6.0 | -0.74 | 9041 | 0.0 | 1.16 |
| 24Q2 (19) | 43.4 | 1.35 | 1.64 | 2.38 | -2.46 | -5.93 | 4.49 | 5.65 | 2.51 | 0.31 | -3.12 | 3.33 | 5.48 | -3.76 | -7.45 | 10.35 | 4.24 | 0.86 | 0.71 | -4.42 | 1.67 | 9041 | 0.0 | 1.16 |
| 24Q1 (18) | 42.82 | -3.75 | 5.29 | 2.44 | -19.21 | 5.17 | 4.25 | -12.37 | 5.2 | 0.32 | 18.52 | 0.0 | 5.70 | -16.05 | -0.11 | 9.93 | -8.95 | -0.08 | 0.75 | 23.14 | -5.02 | 9041 | 0.0 | 1.16 |
| 23Q4 (17) | 44.49 | 3.78 | 10.64 | 3.02 | 17.97 | 39.17 | 4.85 | 9.48 | 12.27 | 0.27 | -6.9 | -15.62 | 6.79 | 13.67 | 25.78 | 10.90 | 5.49 | 1.47 | 0.61 | -10.29 | -23.74 | 9041 | 1.16 | 1.16 |
| 23Q3 (16) | 42.87 | 0.4 | 12.67 | 2.56 | 1.19 | 17.43 | 4.43 | 1.14 | 13.3 | 0.29 | -3.33 | -12.12 | 5.97 | 0.78 | 4.23 | 10.33 | 0.74 | 0.56 | 0.68 | -3.72 | -22.0 | 8937 | 0.0 | -1.12 |
| 23Q2 (15) | 42.7 | 4.99 | 12.61 | 2.53 | 9.05 | 20.48 | 4.38 | 8.42 | 9.23 | 0.3 | -6.25 | 3.45 | 5.93 | 3.87 | 6.99 | 10.26 | 3.26 | -3.0 | 0.70 | -10.71 | -8.13 | 8937 | 0.0 | -1.12 |
| 23Q1 (14) | 40.67 | 1.14 | 8.74 | 2.32 | 6.91 | 3.57 | 4.04 | -6.48 | 5.76 | 0.32 | 0.0 | 10.34 | 5.70 | 5.7 | -4.76 | 9.93 | -7.54 | -2.74 | 0.79 | -1.13 | 1.47 | 8937 | 0.0 | -1.12 |
| 22Q4 (13) | 40.21 | 5.68 | 7.89 | 2.17 | -0.46 | 3.83 | 4.32 | 10.49 | 21.35 | 0.32 | -3.03 | 10.34 | 5.40 | -5.81 | -3.76 | 10.74 | 4.55 | 12.48 | 0.80 | -8.24 | 2.28 | 8937 | -1.12 | -1.12 |
| 22Q3 (12) | 38.05 | 0.34 | 11.39 | 2.18 | 3.81 | 10.66 | 3.91 | -2.49 | 9.83 | 0.33 | 13.79 | 17.86 | 5.73 | 3.45 | -0.65 | 10.28 | -2.83 | -1.4 | 0.87 | 13.4 | 5.81 | 9038 | 0.0 | -0.66 |
| 22Q2 (11) | 37.92 | 1.39 | 9.75 | 2.1 | -6.25 | 8.25 | 4.01 | 4.97 | 5.53 | 0.29 | 0.0 | 7.41 | 5.54 | -7.54 | -1.37 | 10.57 | 3.53 | -3.85 | 0.76 | -1.37 | -2.14 | 9038 | 0.0 | -0.66 |
| 22Q1 (10) | 37.4 | 0.35 | 5.74 | 2.24 | 7.18 | 9.27 | 3.82 | 7.3 | 7.91 | 0.29 | 0.0 | 3.57 | 5.99 | 6.8 | 3.34 | 10.21 | 6.93 | 2.05 | 0.78 | -0.35 | -2.05 | 9038 | 0.0 | -0.66 |
| 21Q4 (9) | 37.27 | 9.1 | 5.4 | 2.09 | 6.09 | 7.18 | 3.56 | 0.0 | -12.32 | 0.29 | 3.57 | 3.57 | 5.61 | -2.76 | 1.69 | 9.55 | -8.34 | -16.81 | 0.78 | -5.07 | -1.74 | 9038 | -0.66 | -0.66 |
| 21Q3 (8) | 34.16 | -1.13 | -0.67 | 1.97 | 1.55 | 5.35 | 3.56 | -6.32 | -5.32 | 0.28 | 3.7 | -3.45 | 5.77 | 2.71 | 6.06 | 10.42 | -5.25 | -4.68 | 0.82 | 4.89 | -2.8 | 9098 | 0.0 | 2.2 |
| 21Q2 (7) | 34.55 | -2.32 | 0.61 | 1.94 | -5.37 | 5.43 | 3.8 | 7.34 | 1.33 | 0.27 | -3.57 | -6.9 | 5.62 | -3.12 | 4.79 | 11.00 | 9.89 | 0.72 | 0.78 | -1.28 | -7.46 | 9098 | 0.0 | 2.2 |
| 21Q1 (6) | 35.37 | 0.03 | 7.28 | 2.05 | 5.13 | 9.63 | 3.54 | -12.81 | 3.81 | 0.28 | 0.0 | 7.69 | 5.80 | 5.1 | 2.19 | 10.01 | -12.83 | -3.23 | 0.79 | -0.03 | 0.38 | 9098 | 0.0 | 2.0 |
| 20Q4 (5) | 35.36 | 2.82 | 3.7 | 1.95 | 4.28 | 2.09 | 4.06 | 7.98 | 0.74 | 0.28 | -3.45 | 12.0 | 5.51 | 1.42 | -1.54 | 11.48 | 5.02 | -2.85 | 0.79 | -6.1 | 8.01 | 9098 | 2.2 | 2.0 |
| 20Q3 (4) | 34.39 | 0.15 | 0.0 | 1.87 | 1.63 | 0.0 | 3.76 | 0.27 | 0.0 | 0.29 | 0.0 | 0.0 | 5.44 | 1.48 | 0.0 | 10.93 | 0.12 | 0.0 | 0.84 | -0.15 | 0.0 | 8902 | 0.0 | 0.0 |
| 20Q2 (3) | 34.34 | 4.16 | 0.0 | 1.84 | -1.6 | 0.0 | 3.75 | 9.97 | 0.0 | 0.29 | 11.54 | 0.0 | 5.36 | -5.53 | 0.0 | 10.92 | 5.58 | 0.0 | 0.84 | 7.09 | 0.0 | 8902 | -0.2 | 0.0 |
| 20Q1 (2) | 32.97 | -3.31 | 0.0 | 1.87 | -2.09 | 0.0 | 3.41 | -15.38 | 0.0 | 0.26 | 4.0 | 0.0 | 5.67 | 1.26 | 0.0 | 10.34 | -12.48 | 0.0 | 0.79 | 7.56 | 0.0 | 8920 | 0.0 | 0.0 |
| 19Q4 (1) | 34.1 | 0.0 | 0.0 | 1.91 | 0.0 | 0.0 | 4.03 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 5.60 | 0.0 | 0.0 | 11.82 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 8920 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 170.74 | 11.18 | 10.43 | 20.02 | 17.71 | 10.27 | 1.19 | -3.25 | 6.11 | 7.95 | 10.37 | -0.82 | 0.70 | -12.98 | 8937 | 0.0 |
| 2022 (9) | 153.57 | 8.65 | 8.69 | 7.82 | 16.06 | 11.14 | 1.23 | 9.82 | 5.66 | -0.76 | 10.46 | 2.3 | 0.80 | 1.08 | 8937 | -1.12 |
| 2021 (8) | 141.35 | 3.13 | 8.06 | 6.9 | 14.45 | -3.54 | 1.12 | 0.0 | 5.70 | 3.65 | 10.22 | -6.47 | 0.79 | -3.04 | 9038 | -0.66 |
| 2020 (7) | 137.06 | 2.19 | 7.54 | -1.31 | 14.98 | 1.08 | 1.12 | 9.8 | 5.50 | -3.43 | 10.93 | -1.09 | 0.82 | 7.45 | 9098 | 2.2 |
| 2019 (6) | 134.12 | 0.13 | 7.64 | -3.78 | 14.82 | 3.28 | 1.02 | -2.86 | 5.70 | -3.91 | 11.05 | 3.14 | 0.76 | -2.99 | 8902 | -2.8 |
| 2018 (5) | 133.94 | 2.6 | 7.94 | -4.8 | 14.35 | -4.27 | 1.05 | 12.9 | 5.93 | -7.21 | 10.71 | -6.69 | 0.78 | 10.05 | 9158 | 2.67 |
| 2017 (4) | 130.55 | -3.15 | 8.34 | -7.13 | 14.99 | 10.87 | 0.93 | -10.58 | 6.39 | -4.1 | 11.48 | 14.48 | 0.71 | -7.67 | 8920 | -5.38 |
| 2016 (3) | 134.8 | 1.44 | 8.98 | -7.8 | 13.52 | 5.96 | 1.04 | -16.13 | 6.66 | -9.12 | 10.03 | 4.45 | 0.77 | -17.32 | 9427 | -8.41 |
| 2015 (2) | 132.88 | 1.65 | 9.74 | 0.41 | 12.76 | -1.54 | 1.24 | -15.07 | 7.33 | -1.22 | 9.60 | -3.14 | 0.93 | -16.45 | 10293 | 0.0 |
| 2014 (1) | 130.72 | 3.64 | 9.7 | 13.32 | 12.96 | -10.5 | 1.46 | 4.29 | 7.42 | 0 | 9.91 | 0 | 1.12 | 0 | 10293 | 0.0 |
