- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 14.28 | -8.7 | 11.04 | 0.9 | 7.14 | 47.54 | 0.94 | 28.77 | 16.05 | 0.19 | -5.0 | 26.67 | 6.30 | 17.35 | 32.87 | 6.58 | 41.03 | 4.51 | 1.33 | 4.05 | 14.07 | 1806 | 0.0 | 0.0 |
| 24Q3 (19) | 15.64 | 21.43 | 18.13 | 0.84 | 1.2 | 40.0 | 0.73 | -24.74 | -23.96 | 0.2 | -13.04 | 0.0 | 5.37 | -16.65 | 18.52 | 4.67 | -38.02 | -35.63 | 1.28 | -28.39 | -15.35 | 1806 | 0.0 | -5.15 |
| 24Q2 (18) | 12.88 | 15.21 | 26.65 | 0.83 | 3.75 | 45.61 | 0.97 | 14.12 | 10.23 | 0.23 | -4.17 | 4.55 | 6.44 | -9.94 | 14.98 | 7.53 | -0.94 | -12.96 | 1.79 | -16.82 | -17.45 | 1806 | 0.0 | -5.15 |
| 24Q1 (17) | 11.18 | -13.06 | 21.52 | 0.8 | 31.15 | 63.27 | 0.85 | 4.94 | 11.84 | 0.24 | 60.0 | 41.18 | 7.16 | 50.85 | 34.35 | 7.60 | 20.71 | -7.97 | 2.15 | 84.04 | 16.17 | 1806 | 0.0 | -5.15 |
| 23Q4 (16) | 12.86 | -2.87 | 6.28 | 0.61 | 1.67 | 3.39 | 0.81 | -15.62 | 12.5 | 0.15 | -25.0 | -44.44 | 4.74 | 4.67 | -2.72 | 6.30 | -13.13 | 5.85 | 1.17 | -22.78 | -47.73 | 1806 | -5.15 | -5.15 |
| 23Q3 (15) | 13.24 | 30.19 | -0.6 | 0.6 | 5.26 | 11.11 | 0.96 | 9.09 | 7.87 | 0.2 | -9.09 | -16.67 | 4.53 | -19.14 | 11.78 | 7.25 | -16.2 | 8.52 | 1.51 | -30.17 | -16.16 | 1904 | 0.0 | 12.2 |
| 23Q2 (14) | 10.17 | 10.54 | -35.06 | 0.57 | 16.33 | -14.93 | 0.88 | 15.79 | 20.55 | 0.22 | 29.41 | 0.0 | 5.60 | 5.23 | 31.0 | 8.65 | 4.75 | 85.62 | 2.16 | 17.07 | 53.98 | 1904 | 0.0 | 12.2 |
| 23Q1 (13) | 9.2 | -23.97 | -21.97 | 0.49 | -16.95 | -5.77 | 0.76 | 5.56 | -15.56 | 0.17 | -37.04 | -22.73 | 5.33 | 9.23 | 20.76 | 8.26 | 38.83 | 8.22 | 1.85 | -17.19 | -0.97 | 1904 | 0.0 | 12.2 |
| 22Q4 (12) | 12.1 | -9.16 | -8.61 | 0.59 | 9.26 | -11.94 | 0.72 | -19.1 | 0.0 | 0.27 | 12.5 | -22.86 | 4.88 | 20.28 | -3.64 | 5.95 | -10.94 | 9.42 | 2.23 | 23.84 | -15.59 | 1904 | 12.2 | 12.2 |
| 22Q3 (11) | 13.32 | -14.94 | 14.24 | 0.54 | -19.4 | 22.73 | 0.89 | 21.92 | 14.1 | 0.24 | 9.09 | 60.0 | 4.05 | -5.24 | 7.43 | 6.68 | 43.34 | -0.12 | 1.80 | 28.26 | 40.06 | 1697 | 0.0 | -2.36 |
| 22Q2 (10) | 15.66 | 32.82 | 22.15 | 0.67 | 28.85 | 15.52 | 0.73 | -18.89 | -12.05 | 0.22 | 0.0 | 22.22 | 4.28 | -3.0 | -5.43 | 4.66 | -38.93 | -28.0 | 1.40 | -24.71 | 0.06 | 1697 | 0.0 | -2.36 |
| 22Q1 (9) | 11.79 | -10.95 | -1.34 | 0.52 | -22.39 | -11.86 | 0.9 | 25.0 | 18.42 | 0.22 | -37.14 | 46.67 | 4.41 | -12.84 | -10.67 | 7.63 | 40.37 | 20.03 | 1.87 | -29.41 | 48.66 | 1697 | 0.0 | -2.36 |
| 21Q4 (8) | 13.24 | 13.55 | -18.32 | 0.67 | 52.27 | -4.29 | 0.72 | -7.69 | -16.28 | 0.35 | 133.33 | 169.23 | 5.06 | 34.1 | 17.18 | 5.44 | -18.71 | 2.5 | 2.64 | 105.49 | 229.62 | 1697 | -2.36 | -2.36 |
| 21Q3 (7) | 11.66 | -9.05 | -44.0 | 0.44 | -24.14 | -52.17 | 0.78 | -6.02 | -1.27 | 0.15 | -16.67 | 25.0 | 3.77 | -16.59 | -14.6 | 6.69 | 3.33 | 76.3 | 1.29 | -8.38 | 123.2 | 1738 | 0.0 | -7.31 |
| 21Q2 (6) | 12.82 | 7.28 | -9.65 | 0.58 | -1.69 | -12.12 | 0.83 | 9.21 | 20.29 | 0.18 | 20.0 | 80.0 | 4.52 | -8.37 | -2.73 | 6.47 | 1.8 | 33.14 | 1.40 | 11.86 | 99.24 | 1738 | 0.0 | -7.31 |
| 21Q1 (5) | 11.95 | -26.28 | 32.63 | 0.59 | -15.71 | -18.06 | 0.76 | -11.63 | 28.81 | 0.15 | 15.38 | 66.67 | 4.94 | 14.33 | -38.22 | 6.36 | 19.88 | -2.88 | 1.26 | 56.52 | 25.66 | 1738 | 0.0 | 22.39 |
| 20Q4 (4) | 16.21 | -22.14 | 0.0 | 0.7 | -23.91 | 0.0 | 0.86 | 8.86 | 0.0 | 0.13 | 8.33 | 0.0 | 4.32 | -2.27 | 0.0 | 5.31 | 39.82 | 0.0 | 0.80 | 39.14 | 0.0 | 1738 | -7.31 | 0.0 |
| 20Q3 (3) | 20.82 | 46.72 | 0.0 | 0.92 | 39.39 | 0.0 | 0.79 | 14.49 | 0.0 | 0.12 | 20.0 | 0.0 | 4.42 | -5.0 | 0.0 | 3.79 | -21.97 | 0.0 | 0.58 | -18.21 | 0.0 | 1875 | 0.0 | 0.0 |
| 20Q2 (2) | 14.19 | 57.49 | 0.0 | 0.66 | -8.33 | 0.0 | 0.69 | 16.95 | 0.0 | 0.1 | 11.11 | 0.0 | 4.65 | -41.8 | 0.0 | 4.86 | -25.74 | 0.0 | 0.70 | -29.45 | 0.0 | 1875 | 32.04 | 0.0 |
| 20Q1 (1) | 9.01 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 7.99 | 0.0 | 0.0 | 6.55 | 0.0 | 0.0 | 1.00 | 0.0 | 0.0 | 1420 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 53.99 | 18.74 | 3.37 | 48.46 | 3.49 | 2.65 | 0.86 | 14.67 | 6.24 | 25.03 | 6.46 | -13.55 | 1.59 | -3.43 | 1806 | 0.0 |
| 2023 (9) | 45.47 | -14.0 | 2.27 | -1.73 | 3.4 | 4.94 | 0.75 | -21.05 | 4.99 | 14.26 | 7.48 | 22.02 | 1.65 | -8.2 | 1806 | -5.15 |
| 2022 (8) | 52.87 | 6.44 | 2.31 | 1.32 | 3.24 | 4.85 | 0.95 | 14.46 | 4.37 | -4.82 | 6.13 | -1.49 | 1.80 | 7.53 | 1904 | 12.2 |
| 2021 (7) | 49.67 | -17.53 | 2.28 | -23.75 | 3.09 | 5.82 | 0.83 | 84.44 | 4.59 | -7.53 | 6.22 | 28.32 | 1.67 | 123.66 | 1697 | -2.36 |
| 2020 (6) | 60.23 | 6.32 | 2.99 | 2.75 | 2.92 | 7.75 | 0.45 | 9.76 | 4.96 | -3.36 | 4.85 | 1.34 | 0.75 | 3.23 | 1738 | -7.31 |
| 2019 (5) | 56.65 | 27.16 | 2.91 | 27.07 | 2.71 | 10.61 | 0.41 | 0.0 | 5.14 | -0.07 | 4.78 | -13.01 | 0.72 | -21.36 | 1875 | 32.04 |
| 2018 (4) | 44.55 | 8.34 | 2.29 | -4.98 | 2.45 | -11.55 | 0.41 | -34.92 | 5.14 | -12.3 | 5.50 | -18.36 | 0.92 | -39.93 | 1420 | 12.61 |
| 2017 (3) | 41.12 | 17.22 | 2.41 | 14.22 | 2.77 | 13.99 | 0.63 | 16.67 | 5.86 | -2.56 | 6.74 | -2.75 | 1.53 | -0.47 | 1261 | 2.44 |
| 2016 (2) | 35.08 | 7.15 | 2.11 | -6.64 | 2.43 | 15.71 | 0.54 | 170.0 | 6.01 | -12.86 | 6.93 | 8.0 | 1.54 | 151.99 | 1231 | -1.28 |
| 2015 (1) | 32.74 | 14.92 | 2.26 | -18.71 | 2.1 | 32.91 | 0.2 | -47.37 | 6.90 | 0 | 6.41 | 0 | 0.61 | 0 | 1247 | -2.5 |
