- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 23.99 | -18.9 | -29.38 | 0 | 0 | 0 | 4.89 | 9.89 | -11.09 | 0 | 0 | 0 | 0.00 | 0 | 0 | 20.38 | 35.49 | 25.9 | 0.00 | 0 | 0 | 5432 | 0.0 | 0.0 |
| 24Q3 (19) | 29.58 | -30.98 | -1.4 | 0 | 0 | 0 | 4.45 | -11.0 | 8.54 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.04 | 28.96 | 10.08 | 0.00 | 0 | 0 | 5432 | 0.0 | -5.84 |
| 24Q2 (18) | 42.86 | 36.5 | 23.13 | 0 | 0 | 0 | 5.0 | 17.37 | 26.58 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.67 | -14.01 | 2.81 | 0.00 | 0 | 0 | 5432 | 0.0 | -5.84 |
| 24Q1 (17) | 31.4 | -7.57 | -27.43 | 0 | 0 | 0 | 4.26 | -22.55 | 13.6 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.57 | -16.21 | 56.54 | 0.00 | 0 | 0 | 5432 | 0.0 | -5.84 |
| 23Q4 (16) | 33.97 | 13.23 | -7.82 | 0 | 0 | 0 | 5.5 | 34.15 | 7.42 | 0 | 0 | 0 | 0.00 | 0 | 0 | 16.19 | 18.47 | 16.53 | 0.00 | 0 | 0 | 5432 | -5.84 | -5.84 |
| 23Q3 (15) | 30.0 | -13.82 | 0.84 | 0 | 0 | 0 | 4.1 | 3.8 | 1.74 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.67 | 20.44 | 0.89 | 0.00 | 0 | 0 | 5769 | 0.0 | -3.58 |
| 23Q2 (14) | 34.81 | -19.55 | 6.03 | 0 | 0 | 0 | 3.95 | 5.33 | -6.18 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.35 | 30.93 | -11.51 | 0.00 | 0 | 0 | 5769 | 0.0 | -3.58 |
| 23Q1 (13) | 43.27 | 17.42 | 14.44 | 0 | 0 | 0 | 3.75 | -26.76 | -0.27 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.67 | -37.62 | -12.85 | 0.00 | 0 | 0 | 5769 | 0.0 | -3.58 |
| 22Q4 (12) | 36.85 | 23.87 | -35.35 | 0 | 0 | 0 | 5.12 | 27.05 | -0.58 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.89 | 2.57 | 53.78 | 0.00 | 0 | 0 | 5769 | -3.58 | -3.58 |
| 22Q3 (11) | 29.75 | -9.38 | -44.59 | 0 | 0 | 0 | 4.03 | -4.28 | -7.14 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.55 | 5.63 | 67.58 | 0.00 | 0 | 0 | 5983 | 0.0 | -0.2 |
| 22Q2 (10) | 32.83 | -13.17 | -19.93 | 0 | 0 | 0 | 4.21 | 11.97 | -2.55 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.82 | 28.95 | 21.71 | 0.00 | 0 | 0 | 5983 | 0.0 | -0.2 |
| 22Q1 (9) | 37.81 | -33.67 | 4.39 | 0 | 0 | 0 | 3.76 | -26.99 | -9.18 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.94 | 10.06 | -13.0 | 0.00 | 0 | 0 | 5983 | 0.0 | -0.2 |
| 21Q4 (8) | 57.0 | 6.17 | 38.28 | 0 | 0 | 0 | 5.15 | 18.66 | 18.66 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.04 | 11.77 | -14.19 | 0.00 | 0 | 0 | 5983 | -0.2 | -0.2 |
| 21Q3 (7) | 53.69 | 30.95 | 47.22 | 0 | 0 | 0 | 4.34 | 0.46 | 1.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.08 | -23.28 | -30.96 | 0.00 | 0 | 0 | 5995 | 0.0 | 0.87 |
| 21Q2 (6) | 41.0 | 13.2 | 32.09 | 0 | 0 | 0 | 4.32 | 4.35 | 1.17 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.54 | -7.82 | -23.41 | 0.00 | 0 | 0 | 5995 | 0.0 | 0.87 |
| 21Q1 (5) | 36.22 | -12.13 | 65.46 | 0 | 0 | 0 | 4.14 | -4.61 | 4.81 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.43 | 8.56 | -36.66 | 0.00 | 0 | 0 | 5995 | 0.0 | 6.31 |
| 20Q4 (4) | 41.22 | 13.02 | 0.0 | 0 | 0 | 0.0 | 4.34 | 1.64 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 10.53 | -10.07 | 0.0 | 0.00 | 0 | 0.0 | 5995 | 0.87 | 0.0 |
| 20Q3 (3) | 36.47 | 17.49 | 0.0 | 0 | 0 | 0.0 | 4.27 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 11.71 | -14.89 | 0.0 | 0.00 | 0 | 0.0 | 5943 | 0.0 | 0.0 |
| 20Q2 (2) | 31.04 | 41.8 | 0.0 | 0 | 0 | 0.0 | 4.27 | 8.1 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 13.76 | -23.76 | 0.0 | 0.00 | 0 | 0.0 | 5943 | 5.39 | 0.0 |
| 20Q1 (1) | 21.89 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.95 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 18.04 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 5639 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 127.82 | -10.02 | 0 | 0 | 18.6 | 7.51 | 0 | 0 | 0.00 | 0 | 14.55 | 19.48 | 0.00 | 0 | 5432 | 0.0 |
| 2023 (9) | 142.05 | 3.5 | 0 | 0 | 17.3 | 1.05 | 0 | 0 | 0.00 | 0 | 12.18 | -2.37 | 0.00 | 0 | 5432 | -5.84 |
| 2022 (8) | 137.24 | -26.97 | 0 | 0 | 17.12 | -4.57 | 0 | 0 | 0.00 | 0 | 12.47 | 30.67 | 0.00 | 0 | 5769 | -3.58 |
| 2021 (7) | 187.92 | 43.88 | 0 | 0 | 17.94 | 8.86 | 0 | 0 | 0.00 | 0 | 9.55 | -24.34 | 0.00 | 0 | 5983 | -0.2 |
| 2020 (6) | 130.61 | 5.01 | 0 | 0 | 16.48 | -15.27 | 0 | 0 | 0.00 | 0 | 12.62 | -19.31 | 0.00 | 0 | 5995 | 0.87 |
| 2019 (5) | 124.38 | -3.6 | 0 | 0 | 19.45 | 24.28 | 0 | 0 | 0.00 | 0 | 15.64 | 28.93 | 0.00 | 0 | 5943 | 5.39 |
| 2018 (4) | 129.03 | -27.54 | 0 | 0 | 15.65 | 0 | 0 | 0 | 0.00 | 0 | 12.13 | 0 | 0.00 | 0 | 5639 | 11.29 |
| 2017 (3) | 178.07 | 134.64 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 5067 | -5.85 |
| 2016 (2) | 75.89 | 0.88 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 5382 | 0.39 |
| 2015 (1) | 75.23 | -15.46 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 5361 | 4.65 |
