- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.52 | -68.1 | 21.74 | 0.16 | -63.64 | 60.0 | 0.42 | 16.67 | 68.0 | 0 | 0 | 0 | 6.35 | 14.0 | 31.43 | 16.67 | 265.74 | 38.0 | 0.00 | 0 | 0 | 97 | 0.0 | -15.65 |
| 24Q2 (19) | 7.9 | 162.46 | 233.33 | 0.44 | 144.44 | 450.0 | 0.36 | 44.0 | 24.14 | 0 | 0 | 0 | 5.57 | -6.86 | 65.0 | 4.56 | -45.13 | -62.76 | 0.00 | 0 | 0 | 97 | 0.0 | -15.65 |
| 24Q1 (18) | 3.01 | -16.62 | 90.51 | 0.18 | 20.0 | 80.0 | 0.25 | -10.71 | -3.85 | 0 | 0 | 0 | 5.98 | 43.92 | -5.51 | 8.31 | 7.08 | -49.53 | 0.00 | 0 | 0 | 97 | 0.0 | -15.65 |
| 23Q4 (17) | 3.61 | 74.4 | 41.57 | 0.15 | 50.0 | 1600.0 | 0.28 | 12.0 | 27.27 | 0 | 0 | 0 | 4.16 | -13.99 | 1159.56 | 7.76 | -35.78 | -10.1 | 0.00 | 0 | 0 | 97 | -15.65 | -15.65 |
| 23Q3 (16) | 2.07 | -12.66 | -79.8 | 0.1 | 25.0 | -81.13 | 0.25 | -13.79 | -7.41 | 0 | 0 | 0 | 4.83 | 43.12 | -6.57 | 12.08 | -1.3 | 358.49 | 0.00 | 0 | 0 | 115 | 0.0 | -10.16 |
| 23Q2 (15) | 2.37 | 50.0 | -69.81 | 0.08 | -20.0 | -81.82 | 0.29 | 11.54 | -3.33 | 0 | 0 | 0 | 3.38 | -46.67 | -39.78 | 12.24 | -25.64 | 220.18 | 0.00 | 0 | 0 | 115 | 0.0 | -10.16 |
| 23Q1 (14) | 1.58 | -38.04 | -24.4 | 0.1 | 1100.0 | -16.67 | 0.26 | 18.18 | 4.0 | 0 | 0 | 0 | 6.33 | 1713.92 | 10.23 | 16.46 | 90.74 | 37.57 | 0.00 | 0 | 0 | 115 | 0.0 | -10.16 |
| 22Q4 (13) | 2.55 | -75.12 | -53.64 | -0.01 | -101.89 | -103.23 | 0.22 | -18.52 | -56.86 | 0 | 0 | 0 | -0.39 | -107.58 | -106.96 | 8.63 | 227.52 | -6.96 | 0.00 | 0 | 0 | 115 | -10.16 | -10.16 |
| 22Q3 (12) | 10.25 | 30.57 | 43.16 | 0.53 | 20.45 | 43.24 | 0.27 | -10.0 | 80.0 | 0 | 0 | 0 | 5.17 | -7.75 | 0.06 | 2.63 | -31.07 | 25.74 | 0.00 | 0 | 0 | 128 | 0.0 | 6.67 |
| 22Q2 (11) | 7.85 | 275.6 | 157.38 | 0.44 | 266.67 | 175.0 | 0.3 | 20.0 | 57.89 | 0 | 0 | 0 | 5.61 | -2.38 | 6.85 | 3.82 | -68.05 | -38.65 | 0.00 | 0 | 0 | 128 | 0.0 | 6.67 |
| 22Q1 (10) | 2.09 | -62.0 | 43.15 | 0.12 | -61.29 | 0.0 | 0.25 | -50.98 | 47.06 | 0 | 0 | 0 | 5.74 | 1.87 | -30.14 | 11.96 | 29.0 | 2.73 | 0.00 | 0 | 0 | 128 | 0.0 | 6.67 |
| 21Q4 (9) | 5.5 | -23.18 | 104.46 | 0.31 | -16.22 | -46.55 | 0.51 | 240.0 | 59.38 | 0 | 0 | 0 | 5.64 | 9.07 | -73.86 | 9.27 | 342.62 | -22.05 | 0.00 | 0 | 0 | 128 | 6.67 | 6.67 |
| 21Q3 (8) | 7.16 | 134.75 | 164.21 | 0.37 | 131.25 | 208.33 | 0.15 | -21.05 | -6.25 | 0 | 0 | 0 | 5.17 | -1.49 | 16.7 | 2.09 | -66.37 | -64.52 | 0.00 | 0 | 0 | 120 | 0.0 | -14.89 |
| 21Q2 (7) | 3.05 | 108.9 | -22.98 | 0.16 | 33.33 | -46.67 | 0.19 | 11.76 | -32.14 | 0 | 0 | 0 | 5.25 | -36.17 | -30.75 | 6.23 | -46.5 | -11.9 | 0.00 | 0 | 0 | 120 | 0.0 | -14.89 |
| 21Q1 (6) | 1.46 | -45.72 | -73.74 | 0.12 | -79.31 | -64.71 | 0.17 | -46.88 | 0.0 | 0 | 0 | 0 | 8.22 | -61.88 | 34.41 | 11.64 | -2.12 | 280.82 | 0.00 | 0 | 0 | 120 | 0.0 | -20.0 |
| 20Q4 (5) | 2.69 | -0.74 | -76.59 | 0.58 | 383.33 | -9.38 | 0.32 | 100.0 | -30.43 | 0 | 0 | 0 | 21.56 | 386.93 | 287.09 | 11.90 | 101.49 | 197.14 | 0.00 | 0 | 0 | 120 | -14.89 | -20.0 |
| 20Q3 (4) | 2.71 | -31.57 | 0.0 | 0.12 | -60.0 | 0.0 | 0.16 | -42.86 | 0.0 | 0 | 0 | 0.0 | 4.43 | -41.55 | 0.0 | 5.90 | -16.5 | 0.0 | 0.00 | 0 | 0.0 | 141 | 0.0 | 0.0 |
| 20Q2 (3) | 3.96 | -28.78 | 0.0 | 0.3 | -11.76 | 0.0 | 0.28 | 64.71 | 0.0 | 0 | 0 | 0.0 | 7.58 | 23.89 | 0.0 | 7.07 | 131.25 | 0.0 | 0.00 | 0 | 0.0 | 141 | -6.0 | 0.0 |
| 20Q1 (2) | 5.56 | -51.61 | 0.0 | 0.34 | -46.88 | 0.0 | 0.17 | -63.04 | 0.0 | 0 | 0 | 0.0 | 6.12 | 9.79 | 0.0 | 3.06 | -23.63 | 0.0 | 0.00 | 0 | 0.0 | 150 | 0.0 | 0.0 |
| 19Q4 (1) | 11.49 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.57 | 0.0 | 0.0 | 4.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 150 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.63 | -57.65 | 0.43 | -60.19 | 1.08 | 3.85 | 0 | 0 | 4.47 | -5.98 | 11.21 | 145.22 | 0.00 | 0 | 115 | 0.0 |
| 2022 (9) | 22.74 | 32.52 | 1.08 | 12.5 | 1.04 | 1.96 | 0 | 0 | 4.75 | -15.11 | 4.57 | -23.06 | 0.00 | 0 | 115 | -10.16 |
| 2021 (8) | 17.16 | 15.01 | 0.96 | -28.36 | 1.02 | 9.68 | 0 | 0 | 5.59 | -37.71 | 5.94 | -4.64 | 0.00 | 0 | 128 | 6.67 |
| 2020 (7) | 14.92 | -70.62 | 1.34 | -53.79 | 0.93 | -30.08 | 0 | 0 | 8.98 | 57.3 | 6.23 | 138.03 | 0.00 | 0 | 120 | -14.89 |
| 2019 (6) | 50.79 | 223.09 | 2.9 | 190.0 | 1.33 | 40.0 | 0 | 0 | 5.71 | -10.24 | 2.62 | -56.67 | 0.00 | 0 | 141 | -6.0 |
| 2018 (5) | 15.72 | -4.9 | 1.0 | -35.9 | 0.95 | 5.56 | 0 | 0 | 6.36 | -32.59 | 6.04 | 10.99 | 0.00 | 0 | 150 | -1.32 |
| 2017 (4) | 16.53 | -38.78 | 1.56 | -3.7 | 0.9 | -7.22 | 0 | 0 | 9.44 | 57.29 | 5.44 | 51.55 | 0.00 | 0 | 152 | 8.57 |
| 2016 (3) | 27.0 | -46.15 | 1.62 | -50.0 | 0.97 | -19.17 | 0 | 0 | 6.00 | -7.15 | 3.59 | 50.11 | 0.00 | 0 | 140 | 2.94 |
| 2015 (2) | 50.14 | 681.0 | 3.24 | 458.62 | 1.2 | 23.71 | 0 | 0 | 6.46 | -28.47 | 2.39 | -84.16 | 0.00 | 0 | 136 | -4.9 |
| 2014 (1) | 6.42 | -88.31 | 0.58 | -84.32 | 0.97 | -19.17 | 0 | 0 | 9.03 | 0 | 15.11 | 0 | 0.00 | 0 | 143 | 4.38 |
