- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.95 | 14.04 | -13.33 | 0.34 | -5.56 | -10.53 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0 | 17.44 | -17.18 | 3.24 | 6.15 | -12.31 | 15.38 | 0.00 | 0 | 0 | 105 | 0.0 | 0.0 |
| 24Q2 (19) | 1.71 | 17.12 | 0.0 | 0.36 | 12.5 | 5.88 | 0.12 | 9.09 | 9.09 | 0 | 0 | 0 | 21.05 | -3.95 | 5.88 | 7.02 | -6.86 | 9.09 | 0.00 | 0 | 0 | 105 | 0.0 | 0.0 |
| 24Q1 (18) | 1.46 | -36.8 | -19.34 | 0.32 | -37.25 | 3.23 | 0.11 | 1000.0 | -15.38 | 0 | 0 | 0 | 21.92 | -0.73 | 27.97 | 7.53 | 1640.41 | 4.9 | 0.00 | 0 | 0 | 105 | 0.0 | 0.0 |
| 23Q4 (17) | 2.31 | 2.67 | -1.28 | 0.51 | 34.21 | 4.08 | 0.01 | -91.67 | 0.0 | 0 | 0 | 0 | 22.08 | 30.72 | 5.43 | 0.43 | -91.88 | 1.3 | 0.00 | 0 | 0 | 105 | 0.0 | 0.0 |
| 23Q3 (16) | 2.25 | 31.58 | -21.05 | 0.38 | 11.76 | 18.75 | 0.12 | 9.09 | -29.41 | 0 | 0 | 0 | 16.89 | -15.06 | 50.42 | 5.33 | -17.09 | -10.59 | 0.00 | 0 | 0 | 105 | 0.0 | 8.25 |
| 23Q2 (15) | 1.71 | -5.52 | -34.23 | 0.34 | 9.68 | 9.68 | 0.11 | -15.38 | -15.38 | 0 | 0 | 0 | 19.88 | 16.09 | 66.76 | 6.43 | -10.44 | 28.65 | 0.00 | 0 | 0 | 105 | 0.0 | 8.25 |
| 23Q1 (14) | 1.81 | -22.65 | 6.47 | 0.31 | -36.73 | 10.71 | 0.13 | 1200.0 | 8.33 | 0 | 0 | 0 | 17.13 | -18.21 | 3.99 | 7.18 | 1580.66 | 1.75 | 0.00 | 0 | 0 | 105 | 0.0 | 8.25 |
| 22Q4 (13) | 2.34 | -17.89 | -7.87 | 0.49 | 53.12 | -3.92 | 0.01 | -94.12 | 120.0 | 0 | 0 | 0 | 20.94 | 86.5 | 4.29 | 0.43 | -92.84 | 121.71 | 0.00 | 0 | 0 | 105 | 8.25 | 8.25 |
| 22Q3 (12) | 2.85 | 9.62 | -5.63 | 0.32 | 3.23 | 18.52 | 0.17 | 30.77 | 13.33 | 0 | 0 | 0 | 11.23 | -5.83 | 25.59 | 5.96 | 19.3 | 20.09 | 0.00 | 0 | 0 | 97 | 0.0 | 6.59 |
| 22Q2 (11) | 2.6 | 52.94 | 34.02 | 0.31 | 10.71 | 19.23 | 0.13 | 8.33 | 30.0 | 0 | 0 | 0 | 11.92 | -27.61 | -11.04 | 5.00 | -29.17 | -3.0 | 0.00 | 0 | 0 | 97 | 0.0 | 6.59 |
| 22Q1 (10) | 1.7 | -33.07 | -29.75 | 0.28 | -45.1 | 3.7 | 0.12 | 340.0 | 0.0 | 0 | 0 | 0 | 16.47 | -17.97 | 47.63 | 7.06 | 458.59 | 42.35 | 0.00 | 0 | 0 | 97 | 0.0 | 6.59 |
| 21Q4 (9) | 2.54 | -15.89 | 68.21 | 0.51 | 88.89 | 75.86 | -0.05 | -133.33 | -183.33 | 0 | 0 | 0 | 20.08 | 124.58 | 4.55 | -1.97 | -139.63 | -149.54 | 0.00 | 0 | 0 | 97 | 6.59 | 6.59 |
| 21Q3 (8) | 3.02 | 55.67 | 108.28 | 0.27 | 3.85 | 22.73 | 0.15 | 50.0 | 87.5 | 0 | 0 | 0 | 8.94 | -33.29 | -41.07 | 4.97 | -3.64 | -9.98 | 0.00 | 0 | 0 | 91 | 0.0 | 0.0 |
| 21Q2 (7) | 1.94 | -19.83 | 55.2 | 0.26 | -3.7 | 23.81 | 0.1 | -16.67 | 66.67 | 0 | 0 | 0 | 13.40 | 20.12 | -20.23 | 5.15 | 3.95 | 7.39 | 0.00 | 0 | 0 | 91 | 0.0 | 0.0 |
| 21Q1 (6) | 2.42 | 60.26 | 178.16 | 0.27 | -6.9 | 42.11 | 0.12 | 100.0 | 100.0 | 0 | 0 | 0 | 11.16 | -41.91 | -48.91 | 4.96 | 24.79 | -28.1 | 0.00 | 0 | 0 | 91 | 0.0 | 0.0 |
| 20Q4 (5) | 1.51 | 4.14 | 41.12 | 0.29 | 31.82 | 16.0 | 0.06 | -25.0 | 200.0 | 0 | 0 | 0 | 19.21 | 26.58 | -17.8 | 3.97 | -27.98 | 112.58 | 0.00 | 0 | 0 | 91 | 0.0 | 0.0 |
| 20Q3 (4) | 1.45 | 16.0 | 0.0 | 0.22 | 4.76 | 0.0 | 0.08 | 33.33 | 0.0 | 0 | 0 | 0.0 | 15.17 | -9.69 | 0.0 | 5.52 | 14.94 | 0.0 | 0.00 | 0 | 0.0 | 91 | 0.0 | 0.0 |
| 20Q2 (3) | 1.25 | 43.68 | 0.0 | 0.21 | 10.53 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0.0 | 16.80 | -23.07 | 0.0 | 4.80 | -30.4 | 0.0 | 0.00 | 0 | 0.0 | 91 | 0.0 | 0.0 |
| 20Q1 (2) | 0.87 | -18.69 | 0.0 | 0.19 | -24.0 | 0.0 | 0.06 | 200.0 | 0.0 | 0 | 0 | 0.0 | 21.84 | -6.53 | 0.0 | 6.90 | 268.97 | 0.0 | 0.00 | 0 | 0.0 | 91 | 0.0 | 0.0 |
| 19Q4 (1) | 1.07 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 23.36 | 0.0 | 0.0 | 1.87 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 91 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.08 | -14.86 | 1.55 | 10.71 | 0.38 | -9.52 | 0 | 0 | 19.18 | 30.03 | 4.70 | 6.26 | 0.00 | 0 | 105 | 0.0 |
| 2022 (9) | 9.49 | -4.33 | 1.4 | 6.87 | 0.42 | 31.25 | 0 | 0 | 14.75 | 11.71 | 4.43 | 37.2 | 0.00 | 0 | 105 | 8.25 |
| 2021 (8) | 9.92 | 95.28 | 1.31 | 42.39 | 0.32 | 23.08 | 0 | 0 | 13.21 | -27.08 | 3.23 | -36.97 | 0.00 | 0 | 97 | 6.59 |
| 2020 (7) | 5.08 | 23.9 | 0.92 | 4.55 | 0.26 | 30.0 | 0 | 0 | 18.11 | -15.62 | 5.12 | 4.92 | 0.00 | 0 | 91 | 0.0 |
| 2019 (6) | 4.1 | -16.16 | 0.88 | -1.12 | 0.2 | -9.09 | 0 | 0 | 21.46 | 17.93 | 4.88 | 8.43 | 0.00 | 0 | 91 | 0.0 |
| 2018 (5) | 4.89 | 10.38 | 0.89 | 0.0 | 0.22 | 0.0 | 0 | 0 | 18.20 | -9.41 | 4.50 | -9.41 | 0.00 | 0 | 91 | -2.15 |
| 2017 (4) | 4.43 | -0.89 | 0.89 | -2.2 | 0.22 | 15.79 | 0 | 0 | 20.09 | -1.31 | 4.97 | 16.83 | 0.00 | 0 | 93 | -5.1 |
| 2016 (3) | 4.47 | -14.53 | 0.91 | -20.18 | 0.19 | -24.0 | 0 | 0 | 20.36 | -6.6 | 4.25 | -11.08 | 0.00 | 0 | 98 | -4.85 |
| 2015 (2) | 5.23 | -14.4 | 1.14 | -15.56 | 0.25 | -3.85 | 0 | 0 | 21.80 | -1.35 | 4.78 | 12.33 | 0.00 | 0 | 103 | -26.43 |
| 2014 (1) | 6.11 | -16.53 | 1.35 | -14.56 | 0.26 | -10.34 | 0 | 0 | 22.09 | 0 | 4.26 | 0 | 0.00 | 0 | 140 | -14.63 |
