玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.16-46.67-51.520.010.00.00.06-33.3320.00006.2587.5106.2537.5025.0147.50.000049-2.0-5.77
24Q3 (19)0.366.673.450.0100.00.0950.00.00003.330-3.3330.00-10.0-3.330.000050-1.96-3.85
24Q2 (18)0.18-55.0-30.770-100.0-100.00.060.00.00000.00-100.0-100.033.33122.2244.440.000051-1.92-1.92
24Q1 (17)0.421.218.110.010.00.00.0620.0-25.00002.50-17.5-7.515.00-1.0-30.630.0000520.01.96
23Q4 (16)0.3313.79-17.50.010.00.00.05-44.44-28.570003.03-12.1221.2115.15-51.18-13.420.0000520.0-5.45
23Q3 (15)0.2911.54-14.710.010.0-50.00.0950.028.570003.45-10.34-41.3831.0334.4850.740.0000520.0-5.45
23Q2 (14)0.26-29.73-38.10.010.0-50.00.06-25.0-14.290003.8542.31-19.2323.086.7338.460.0000521.96-5.45
23Q1 (13)0.37-7.5-38.330.010.0-50.00.0814.2914.290002.708.11-18.9221.6223.5585.330.000051-7.27-7.27
22Q4 (12)0.417.65-24.530.01-50.0-50.00.070.016.670002.50-57.5-33.7517.50-15.054.580.0000550.0-17.91
22Q3 (11)0.34-19.0517.240.020.0100.00.070.0133.330005.8823.5370.5920.5923.5399.020.0000550.0-19.12
22Q2 (10)0.42-30.0-23.640.020.0100.00.070.0-56.250004.7642.86161.916.6742.86-42.710.0000550.0-21.43
22Q1 (9)0.613.2111.110.020.0100.00.0716.670.00003.33-11.6780.011.673.06-10.00.000055-17.91-20.29
21Q4 (8)0.5382.7635.90.02100.0100.00.06100.0-79.310003.779.4347.1711.329.43-84.780.000067-1.47-22.09
21Q3 (7)0.29-47.27-29.270.010.00.00.03-81.25-50.00003.4589.6641.3810.34-64.44-29.310.000068-2.86-19.05
21Q2 (6)0.551.85-15.380.010.00.00.16128.57220.00001.82-1.8218.1829.09124.42278.180.0000701.45-18.6
21Q1 (5)0.5438.46-5.260.010.00.00.07-75.8616.670001.85-27.785.5612.96-82.5723.150.000069-19.77-22.47
20Q4 (4)0.39-4.880.00.010.00.00.29383.330.0000.02.565.130.074.36408.120.00.0000.0862.380.0
20Q3 (3)0.41-36.920.00.010.00.00.0620.00.0000.02.4458.540.014.6390.240.00.0000.084-2.330.0
20Q2 (2)0.6514.040.00.010.00.00.05-16.670.0000.01.54-12.310.07.69-26.920.00.0000.086-3.370.0
20Q1 (1)0.570.00.00.010.00.00.060.00.000.00.01.750.00.010.530.00.00.000.00.0890.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)1.04-16.130.03-25.00.280.0002.88-10.5826.9219.230.00049-5.77
2023 (9)1.24-29.550.04-42.860.280.0003.23-18.8922.5841.940.00052-5.45
2022 (8)1.76-7.370.0740.00.28-12.5003.9851.1415.91-5.540.00055-17.91
2021 (7)1.9-6.40.050.00.32-28.89002.636.8416.84-24.020.00067-22.09
2020 (6)2.03-55.380.05-44.440.4595.65002.4624.5222.17338.530.00086-10.42
2019 (5)4.55-40.210.09-25.00.23-25.81001.9825.445.0524.090.00096-4.0
2018 (4)7.6111.750.120.00.3134.78001.58-10.514.0720.610.0001002.04
2017 (3)6.814.290.120.00.23-8.0001.76-4.113.38-11.780.000982.08
2016 (2)6.531.870.1220.00.250.0001.8417.793.83-1.840.00096-2.04
2015 (1)6.41-7.10.1-23.080.250.0001.5603.9000.000986.52

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