玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.99-34.75-15.680.14-36.36-17.650.1713.33-15.00007.04-2.47-2.348.5473.70.80.000000-100.0
24Q3 (19)3.0518.22-23.750.2215.79-21.430.15-6.2515.380007.21-2.053.044.92-20.751.320.000000-100.0
24Q2 (18)2.58-7.86-72.050.19-9.52-67.240.16-5.88-5.880007.36-1.8117.196.202.14236.710.000000-100.0
24Q1 (17)2.818.64122.220.2123.5350.00.17-15.00.00007.504.12-32.56.07-28.36-55.00.00000-100.0-100.0
23Q4 (16)2.36-41.074.810.17-39.2913.330.253.8517.650007.202.91-35.178.47160.76-32.70.0000590.00.0
23Q3 (15)4.0-56.66198.510.28-51.72211.110.13-23.538.330007.0011.44.223.2576.46-63.710.0000590.00.0
23Q2 (14)9.23632.54299.570.58314.29262.50.170.013.330006.28-43.45-9.281.84-86.35-71.640.0000590.00.0
23Q1 (13)1.26-6.677.690.14-6.6755.560.170.06.2500011.110.044.4413.497.14-1.340.0000590.00.0
22Q4 (12)1.350.75-46.00.1566.67-16.670.1741.6713.3300011.1165.4354.3212.5940.62109.880.0000590.00.0
22Q3 (11)1.34-41.99-81.490.09-43.75-83.640.12-20.0-29.410006.72-3.03-11.598.9637.91281.390.0000590.00.0
22Q2 (10)2.3197.44-72.660.1677.78-67.350.15-6.250.00006.93-9.9619.456.49-52.52265.80.0000590.00.0
22Q1 (9)1.17-53.2-78.490.09-50.0-70.00.166.6714.290007.696.8439.4913.68127.92431.380.0000590.00.0
21Q4 (8)2.5-65.47-21.880.18-67.270.00.15-11.7625.00007.20-5.2228.06.00155.5360.00.0000590.00.0
21Q3 (7)7.24-14.32376.320.5512.24400.00.1713.3388.890007.6031.04.972.3532.27-60.340.0000590.00.0
21Q2 (6)8.4555.33530.60.4963.33716.670.157.1436.360005.805.1529.511.78-31.02-78.380.0000590.022.92
21Q1 (5)5.4470.0394.550.366.67500.00.1416.6716.670005.51-1.9621.322.57-31.37-76.410.0000590.022.92
20Q4 (4)3.2110.530.00.1863.640.00.1233.330.0000.05.62-22.270.03.75-36.670.00.0000.0590.00.0
20Q3 (3)1.5213.430.00.1183.330.00.09-18.180.0000.07.2461.620.05.92-27.870.00.0000.05922.920.0
20Q2 (2)1.3421.820.00.0620.00.00.11-8.330.0000.04.48-1.490.08.21-24.750.00.0000.0480.00.0
20Q1 (1)1.10.00.00.050.00.00.120.00.000.00.04.550.00.010.910.00.00.000.00.0480.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)10.42-38.160.76-35.040.65-1.52007.295.046.2459.260.00000
2023 (9)16.85173.11.17143.750.6611.86006.94-10.753.92-59.040.000590
2022 (8)6.17-73.890.48-68.420.59-3.28007.7820.949.56270.430.00000
2021 (7)23.63230.031.52289.740.6141.86006.4318.092.58-57.020.000590.0
2020 (6)7.16-32.960.39-7.140.432.38005.4538.516.0152.710.000590.0
2019 (5)10.68125.320.42180.00.42-14.29003.9324.273.93-61.960.000590.0
2018 (4)4.74-53.020.15-48.280.49-14.04003.1610.110.3482.990.00059-46.85
2017 (3)10.093.380.2970.590.57-10.94002.8765.015.65-13.850.000111-47.39
2016 (2)9.7672.130.17142.860.64-30.43001.7441.096.56-59.590.000211-57.46
2015 (1)5.67-37.620.07-46.150.921.1001.23016.2300.0004960.0

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