- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 3.05 | 18.22 | -23.75 | 0.22 | 15.79 | -21.43 | 0.15 | -6.25 | 15.38 | 0 | 0 | 0 | 7.21 | -2.05 | 3.04 | 4.92 | -20.7 | 51.32 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
24Q2 (19) | 2.58 | -7.86 | -72.05 | 0.19 | -9.52 | -67.24 | 0.16 | -5.88 | -5.88 | 0 | 0 | 0 | 7.36 | -1.81 | 17.19 | 6.20 | 2.14 | 236.71 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
24Q1 (18) | 2.8 | 18.64 | 122.22 | 0.21 | 23.53 | 50.0 | 0.17 | -15.0 | 0.0 | 0 | 0 | 0 | 7.50 | 4.12 | -32.5 | 6.07 | -28.36 | -55.0 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
23Q4 (17) | 2.36 | -41.0 | 74.81 | 0.17 | -39.29 | 13.33 | 0.2 | 53.85 | 17.65 | 0 | 0 | 0 | 7.20 | 2.91 | -35.17 | 8.47 | 160.76 | -32.7 | 0.00 | 0 | 0 | 59 | 0.0 | 0.0 |
23Q3 (16) | 4.0 | -56.66 | 198.51 | 0.28 | -51.72 | 211.11 | 0.13 | -23.53 | 8.33 | 0 | 0 | 0 | 7.00 | 11.4 | 4.22 | 3.25 | 76.46 | -63.71 | 0.00 | 0 | 0 | 59 | 0.0 | 0.0 |
23Q2 (15) | 9.23 | 632.54 | 299.57 | 0.58 | 314.29 | 262.5 | 0.17 | 0.0 | 13.33 | 0 | 0 | 0 | 6.28 | -43.45 | -9.28 | 1.84 | -86.35 | -71.64 | 0.00 | 0 | 0 | 59 | 0.0 | 0.0 |
23Q1 (14) | 1.26 | -6.67 | 7.69 | 0.14 | -6.67 | 55.56 | 0.17 | 0.0 | 6.25 | 0 | 0 | 0 | 11.11 | 0.0 | 44.44 | 13.49 | 7.14 | -1.34 | 0.00 | 0 | 0 | 59 | 0.0 | 0.0 |
22Q4 (13) | 1.35 | 0.75 | -46.0 | 0.15 | 66.67 | -16.67 | 0.17 | 41.67 | 13.33 | 0 | 0 | 0 | 11.11 | 65.43 | 54.32 | 12.59 | 40.62 | 109.88 | 0.00 | 0 | 0 | 59 | 0.0 | 0.0 |
22Q3 (12) | 1.34 | -41.99 | -81.49 | 0.09 | -43.75 | -83.64 | 0.12 | -20.0 | -29.41 | 0 | 0 | 0 | 6.72 | -3.03 | -11.59 | 8.96 | 37.91 | 281.39 | 0.00 | 0 | 0 | 59 | 0.0 | 0.0 |
22Q2 (11) | 2.31 | 97.44 | -72.66 | 0.16 | 77.78 | -67.35 | 0.15 | -6.25 | 0.0 | 0 | 0 | 0 | 6.93 | -9.96 | 19.45 | 6.49 | -52.52 | 265.8 | 0.00 | 0 | 0 | 59 | 0.0 | 0.0 |
22Q1 (10) | 1.17 | -53.2 | -78.49 | 0.09 | -50.0 | -70.0 | 0.16 | 6.67 | 14.29 | 0 | 0 | 0 | 7.69 | 6.84 | 39.49 | 13.68 | 127.92 | 431.38 | 0.00 | 0 | 0 | 59 | 0.0 | 0.0 |
21Q4 (9) | 2.5 | -65.47 | -21.88 | 0.18 | -67.27 | 0.0 | 0.15 | -11.76 | 25.0 | 0 | 0 | 0 | 7.20 | -5.22 | 28.0 | 6.00 | 155.53 | 60.0 | 0.00 | 0 | 0 | 59 | 0.0 | 0.0 |
21Q3 (8) | 7.24 | -14.32 | 376.32 | 0.55 | 12.24 | 400.0 | 0.17 | 13.33 | 88.89 | 0 | 0 | 0 | 7.60 | 31.0 | 4.97 | 2.35 | 32.27 | -60.34 | 0.00 | 0 | 0 | 59 | 0.0 | 0.0 |
21Q2 (7) | 8.45 | 55.33 | 530.6 | 0.49 | 63.33 | 716.67 | 0.15 | 7.14 | 36.36 | 0 | 0 | 0 | 5.80 | 5.15 | 29.51 | 1.78 | -31.02 | -78.38 | 0.00 | 0 | 0 | 59 | 0.0 | 22.92 |
21Q1 (6) | 5.44 | 70.0 | 394.55 | 0.3 | 66.67 | 500.0 | 0.14 | 16.67 | 16.67 | 0 | 0 | 0 | 5.51 | -1.96 | 21.32 | 2.57 | -31.37 | -76.41 | 0.00 | 0 | 0 | 59 | 0.0 | 22.92 |
20Q4 (5) | 3.2 | 110.53 | -32.77 | 0.18 | 63.64 | -21.74 | 0.12 | 33.33 | 9.09 | 0 | 0 | 0 | 5.62 | -22.27 | 16.41 | 3.75 | -36.67 | 62.27 | 0.00 | 0 | 0 | 59 | 0.0 | 22.92 |
20Q3 (4) | 1.52 | 13.43 | 0.0 | 0.11 | 83.33 | 0.0 | 0.09 | -18.18 | 0.0 | 0 | 0 | 0.0 | 7.24 | 61.62 | 0.0 | 5.92 | -27.87 | 0.0 | 0.00 | 0 | 0.0 | 59 | 22.92 | 0.0 |
20Q2 (3) | 1.34 | 21.82 | 0.0 | 0.06 | 20.0 | 0.0 | 0.11 | -8.33 | 0.0 | 0 | 0 | 0.0 | 4.48 | -1.49 | 0.0 | 8.21 | -24.75 | 0.0 | 0.00 | 0 | 0.0 | 48 | 0.0 | 0.0 |
20Q1 (2) | 1.1 | -76.89 | 0.0 | 0.05 | -78.26 | 0.0 | 0.12 | 9.09 | 0.0 | 0 | 0 | 0.0 | 4.55 | -5.93 | 0.0 | 10.91 | 372.07 | 0.0 | 0.00 | 0 | 0.0 | 48 | 0.0 | 0.0 |
19Q4 (1) | 4.76 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.83 | 0.0 | 0.0 | 2.31 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 48 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 16.85 | 173.1 | 1.17 | 143.75 | 0.66 | 11.86 | 0 | 0 | 6.94 | -10.75 | 3.92 | -59.04 | 0.00 | 0 | 0 | 0 |
2022 (9) | 6.17 | -73.89 | 0.48 | -68.42 | 0.59 | -3.28 | 0 | 0 | 7.78 | 20.94 | 9.56 | 270.43 | 0.00 | 0 | 0 | 0 |
2021 (8) | 23.63 | 230.03 | 1.52 | 289.74 | 0.61 | 41.86 | 0 | 0 | 6.43 | 18.09 | 2.58 | -57.02 | 0.00 | 0 | 59 | 0.0 |
2020 (7) | 7.16 | -32.96 | 0.39 | -7.14 | 0.43 | 2.38 | 0 | 0 | 5.45 | 38.51 | 6.01 | 52.71 | 0.00 | 0 | 59 | 0.0 |
2019 (6) | 10.68 | 125.32 | 0.42 | 180.0 | 0.42 | -14.29 | 0 | 0 | 3.93 | 24.27 | 3.93 | -61.96 | 0.00 | 0 | 59 | 0.0 |
2018 (5) | 4.74 | -53.02 | 0.15 | -48.28 | 0.49 | -14.04 | 0 | 0 | 3.16 | 10.1 | 10.34 | 82.99 | 0.00 | 0 | 59 | -46.85 |
2017 (4) | 10.09 | 3.38 | 0.29 | 70.59 | 0.57 | -10.94 | 0 | 0 | 2.87 | 65.01 | 5.65 | -13.85 | 0.00 | 0 | 111 | -47.39 |
2016 (3) | 9.76 | 72.13 | 0.17 | 142.86 | 0.64 | -30.43 | 0 | 0 | 1.74 | 41.09 | 6.56 | -59.59 | 0.00 | 0 | 211 | -57.46 |
2015 (2) | 5.67 | -37.62 | 0.07 | -46.15 | 0.92 | 1.1 | 0 | 0 | 1.23 | -13.68 | 16.23 | 62.08 | 0.00 | 0 | 496 | 0.0 |
2014 (1) | 9.09 | 8.34 | 0.13 | -27.78 | 0.91 | 12.35 | 0 | 0 | 1.43 | 0 | 10.01 | 0 | 0.00 | 0 | 496 | 0.0 |