- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.36 | 10.73 | 19.43 | 0.34 | 17.24 | 61.9 | 0.26 | 4.0 | 23.81 | 0.53 | 8.16 | 47.22 | 4.07 | 5.88 | 35.57 | 3.11 | -6.08 | 3.67 | 6.34 | -2.32 | 23.27 | 682 | 0.0 | -8.09 |
| 24Q2 (19) | 7.55 | -5.74 | 21.77 | 0.29 | 7.41 | 31.82 | 0.25 | 0.0 | 19.05 | 0.49 | 6.52 | 58.06 | 3.84 | 13.95 | 8.25 | 3.31 | 6.09 | -2.24 | 6.49 | 13.01 | 29.8 | 682 | 0.0 | -8.09 |
| 24Q1 (18) | 8.01 | 20.81 | 0.0 | 0.27 | 8.0 | 17.39 | 0.25 | 19.05 | 25.0 | 0.46 | 2.22 | 35.29 | 3.37 | -10.61 | 17.39 | 3.12 | -1.46 | 25.0 | 5.74 | -15.39 | 35.29 | 682 | 0.0 | -8.09 |
| 23Q4 (17) | 6.63 | -5.29 | -6.22 | 0.25 | 19.05 | 19.05 | 0.21 | 0.0 | -16.0 | 0.45 | 25.0 | 21.62 | 3.77 | 25.69 | 26.95 | 3.17 | 5.58 | -10.43 | 6.79 | 31.98 | 29.69 | 682 | -8.09 | -8.09 |
| 23Q3 (16) | 7.0 | 12.9 | -23.16 | 0.21 | -4.55 | -16.0 | 0.21 | 0.0 | -12.5 | 0.36 | 16.13 | -2.7 | 3.00 | -15.45 | 9.32 | 3.00 | -11.43 | 13.87 | 5.14 | 2.86 | 26.63 | 742 | 0.0 | -1.46 |
| 23Q2 (15) | 6.2 | -22.6 | -44.99 | 0.22 | -4.35 | -18.52 | 0.21 | 5.0 | -27.59 | 0.31 | -8.82 | -22.5 | 3.55 | 23.58 | 48.11 | 3.39 | 35.65 | 31.63 | 5.00 | 17.79 | 40.88 | 742 | 0.0 | -1.46 |
| 23Q1 (14) | 8.01 | 13.3 | -31.77 | 0.23 | 9.52 | -25.81 | 0.2 | -20.0 | -25.93 | 0.34 | -8.11 | -19.05 | 2.87 | -3.33 | 8.74 | 2.50 | -29.39 | 8.57 | 4.24 | -18.89 | 18.65 | 742 | 0.0 | -1.46 |
| 22Q4 (13) | 7.07 | -22.39 | -28.87 | 0.21 | -16.0 | -27.59 | 0.25 | 4.17 | 66.67 | 0.37 | 0.0 | -13.95 | 2.97 | 8.24 | 1.81 | 3.54 | 34.22 | 134.32 | 5.23 | 28.85 | 20.98 | 742 | -1.46 | -1.46 |
| 22Q3 (12) | 9.11 | -19.17 | -22.86 | 0.25 | -7.41 | -13.79 | 0.24 | -17.24 | 14.29 | 0.37 | -7.5 | -19.57 | 2.74 | 14.55 | 11.76 | 2.63 | 2.38 | 48.16 | 4.06 | 14.43 | 4.27 | 753 | 0.0 | 2.31 |
| 22Q2 (11) | 11.27 | -4.0 | -5.93 | 0.27 | -12.9 | -3.57 | 0.29 | 7.41 | 20.83 | 0.4 | -4.76 | -18.37 | 2.40 | -9.27 | 2.5 | 2.57 | 11.89 | 28.45 | 3.55 | -0.79 | -13.22 | 753 | 0.0 | 2.31 |
| 22Q1 (10) | 11.74 | 18.11 | 5.48 | 0.31 | 6.9 | 14.81 | 0.27 | 80.0 | 12.5 | 0.42 | -2.33 | 0.0 | 2.64 | -9.49 | 8.85 | 2.30 | 52.4 | 6.65 | 3.58 | -17.3 | -5.2 | 753 | 0.0 | 2.31 |
| 21Q4 (9) | 9.94 | -15.83 | 0.71 | 0.29 | 0.0 | 20.83 | 0.15 | -28.57 | -31.82 | 0.43 | -6.52 | -6.52 | 2.92 | 18.81 | 19.98 | 1.51 | -15.13 | -32.3 | 4.33 | 11.06 | -7.18 | 753 | 2.31 | 2.31 |
| 21Q3 (8) | 11.81 | -1.42 | 25.11 | 0.29 | 3.57 | -3.33 | 0.21 | -12.5 | -8.7 | 0.46 | -6.12 | 4.55 | 2.46 | 5.06 | -22.73 | 1.78 | -11.24 | -27.02 | 3.90 | -4.77 | -16.43 | 736 | 0.0 | -2.26 |
| 21Q2 (7) | 11.98 | 7.64 | 52.22 | 0.28 | 3.7 | 33.33 | 0.24 | 0.0 | 14.29 | 0.49 | 16.67 | 13.95 | 2.34 | -3.65 | -12.41 | 2.00 | -7.1 | -24.92 | 4.09 | 8.39 | -25.14 | 736 | 0.0 | -2.26 |
| 21Q1 (6) | 11.13 | 12.77 | 27.78 | 0.27 | 12.5 | -10.0 | 0.24 | 9.09 | 9.09 | 0.42 | -8.7 | 0.0 | 2.43 | -0.24 | -29.57 | 2.16 | -3.26 | -14.63 | 3.77 | -19.03 | -21.74 | 736 | 0.0 | -2.26 |
| 20Q4 (5) | 9.87 | 4.56 | 25.25 | 0.24 | -20.0 | -17.24 | 0.22 | -4.35 | 29.41 | 0.46 | 4.55 | -8.0 | 2.43 | -23.49 | -33.93 | 2.23 | -8.52 | 3.32 | 4.66 | -0.01 | -26.55 | 736 | -2.26 | -2.26 |
| 20Q3 (4) | 9.44 | 19.95 | 0.0 | 0.3 | 42.86 | 0.0 | 0.23 | 9.52 | 0.0 | 0.44 | 2.33 | 0.0 | 3.18 | 19.1 | 0.0 | 2.44 | -8.69 | 0.0 | 4.66 | -14.69 | 0.0 | 753 | 0.0 | 0.0 |
| 20Q2 (3) | 7.87 | -9.64 | 0.0 | 0.21 | -30.0 | 0.0 | 0.21 | -4.55 | 0.0 | 0.43 | 2.38 | 0.0 | 2.67 | -22.53 | 0.0 | 2.67 | 5.64 | 0.0 | 5.46 | 13.31 | 0.0 | 753 | 0.0 | 0.0 |
| 20Q1 (2) | 8.71 | 10.53 | 0.0 | 0.3 | 3.45 | 0.0 | 0.22 | 29.41 | 0.0 | 0.42 | -16.0 | 0.0 | 3.44 | -6.41 | 0.0 | 2.53 | 17.08 | 0.0 | 4.82 | -24.0 | 0.0 | 753 | 0.0 | 0.0 |
| 19Q4 (1) | 7.88 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 3.68 | 0.0 | 0.0 | 2.16 | 0.0 | 0.0 | 6.35 | 0.0 | 0.0 | 753 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.84 | -28.96 | 0.92 | -11.54 | 0.83 | -20.95 | 1.46 | -7.01 | 3.30 | 24.53 | 2.98 | 11.27 | 5.24 | 30.91 | 682 | -8.09 |
| 2022 (9) | 39.19 | -12.62 | 1.04 | -7.96 | 1.05 | 25.0 | 1.57 | -12.78 | 2.65 | 5.33 | 2.68 | 43.05 | 4.01 | -0.18 | 742 | -1.46 |
| 2021 (8) | 44.85 | 24.97 | 1.13 | 7.62 | 0.84 | -4.55 | 1.8 | 2.86 | 2.52 | -13.88 | 1.87 | -23.62 | 4.01 | -17.69 | 753 | 2.31 |
| 2020 (7) | 35.89 | 3.61 | 1.05 | -23.91 | 0.88 | -4.35 | 1.75 | -2.23 | 2.93 | -26.56 | 2.45 | -7.68 | 4.88 | -5.64 | 736 | -2.26 |
| 2019 (6) | 34.64 | -7.21 | 1.38 | -10.39 | 0.92 | 8.24 | 1.79 | 16.99 | 3.98 | -3.43 | 2.66 | 16.64 | 5.17 | 26.08 | 753 | -0.79 |
| 2018 (5) | 37.33 | -2.69 | 1.54 | -4.35 | 0.85 | 25.0 | 1.53 | 36.61 | 4.13 | -1.71 | 2.28 | 28.45 | 4.10 | 40.38 | 759 | 2.15 |
| 2017 (4) | 38.36 | -5.42 | 1.61 | -8.0 | 0.68 | -11.69 | 1.12 | 16.67 | 4.20 | -2.72 | 1.77 | -6.62 | 2.92 | 23.36 | 743 | 2.62 |
| 2016 (3) | 40.56 | 16.05 | 1.75 | 6.71 | 0.77 | -11.49 | 0.96 | 1.05 | 4.31 | -8.05 | 1.90 | -23.74 | 2.37 | -12.92 | 724 | 1.26 |
| 2015 (2) | 34.95 | 11.2 | 1.64 | 47.75 | 0.87 | 7.41 | 0.95 | -6.86 | 4.69 | 32.87 | 2.49 | -3.41 | 2.72 | -16.24 | 715 | 3.62 |
| 2014 (1) | 31.43 | 16.19 | 1.11 | 4.72 | 0.81 | 24.62 | 1.02 | -7.27 | 3.53 | 0 | 2.58 | 0 | 3.25 | 0 | 690 | 8.83 |
