- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 20.31 | -0.25 | 4.53 | 2.13 | -1.84 | 0.95 | 1.09 | 9.0 | 12.37 | 0.86 | -14.0 | -6.52 | 10.49 | -1.6 | -3.43 | 5.37 | 9.27 | 7.5 | 4.23 | -13.79 | -10.57 | 1830 | 0.0 | 0.0 |
| 24Q3 (19) | 20.36 | -7.54 | -1.64 | 2.17 | 1.4 | 10.71 | 1.0 | -0.99 | -0.99 | 1.0 | 7.53 | 8.7 | 10.66 | 9.67 | 12.56 | 4.91 | 7.08 | 0.66 | 4.91 | 16.29 | 10.51 | 1830 | 0.0 | 0.55 |
| 24Q2 (18) | 22.02 | 15.89 | 15.53 | 2.14 | 9.18 | 9.74 | 1.01 | 9.78 | 5.21 | 0.93 | 6.9 | 3.33 | 9.72 | -5.79 | -5.01 | 4.59 | -5.27 | -8.93 | 4.22 | -7.76 | -10.56 | 1830 | 0.0 | 0.55 |
| 24Q1 (17) | 19.0 | -2.21 | -2.16 | 1.96 | -7.11 | 8.29 | 0.92 | -5.15 | 1.1 | 0.87 | -5.43 | 10.13 | 10.32 | -5.01 | 10.68 | 4.84 | -3.01 | 3.33 | 4.58 | -3.29 | 12.56 | 1830 | 0.0 | 0.55 |
| 23Q4 (16) | 19.43 | -6.14 | 0.88 | 2.11 | 7.65 | 0.0 | 0.97 | -3.96 | 36.62 | 0.92 | 0.0 | 0.0 | 10.86 | 14.69 | -0.87 | 4.99 | 2.32 | 35.42 | 4.73 | 6.54 | -0.87 | 1830 | 0.55 | 0.55 |
| 23Q3 (15) | 20.7 | 8.6 | -7.17 | 1.96 | 0.51 | -12.11 | 1.01 | 5.21 | 21.69 | 0.92 | 2.22 | -6.12 | 9.47 | -7.45 | -5.31 | 4.88 | -3.13 | 31.09 | 4.44 | -5.88 | 1.13 | 1820 | 0.0 | 4.12 |
| 23Q2 (14) | 19.06 | -1.85 | -17.99 | 1.95 | 7.73 | -20.41 | 0.96 | 5.49 | 7.87 | 0.9 | 13.92 | -2.17 | 10.23 | 9.77 | -2.95 | 5.04 | 7.49 | 31.52 | 4.72 | 16.08 | 19.28 | 1820 | 0.0 | 4.12 |
| 23Q1 (13) | 19.42 | 0.83 | -19.49 | 1.81 | -14.22 | -27.89 | 0.91 | 28.17 | 12.35 | 0.79 | -14.13 | -8.14 | 9.32 | -14.92 | -10.44 | 4.69 | 27.11 | 39.54 | 4.07 | -14.84 | 14.09 | 1820 | 0.0 | 4.12 |
| 22Q4 (12) | 19.26 | -13.63 | -18.94 | 2.11 | -5.38 | -23.55 | 0.71 | -14.46 | -8.97 | 0.92 | -6.12 | -22.69 | 10.96 | 9.55 | -5.69 | 3.69 | -0.96 | 12.29 | 4.78 | 8.7 | -4.63 | 1820 | 4.12 | 4.12 |
| 22Q3 (11) | 22.3 | -4.04 | 1.59 | 2.23 | -8.98 | -8.98 | 0.83 | -6.74 | 2.47 | 0.98 | 6.52 | -1.01 | 10.00 | -5.14 | -10.41 | 3.72 | -2.81 | 0.86 | 4.39 | 11.01 | -2.56 | 1748 | 0.0 | -0.4 |
| 22Q2 (10) | 23.24 | -3.65 | -1.06 | 2.45 | -2.39 | 17.79 | 0.89 | 9.88 | 8.54 | 0.92 | 6.98 | 2.22 | 10.54 | 1.31 | 19.06 | 3.83 | 14.04 | 9.7 | 3.96 | 11.03 | 3.32 | 1748 | 0.0 | -0.4 |
| 22Q1 (9) | 24.12 | 1.52 | 5.74 | 2.51 | -9.06 | 21.84 | 0.81 | 3.85 | 3.85 | 0.86 | -27.73 | -2.27 | 10.41 | -10.42 | 15.23 | 3.36 | 2.3 | -1.79 | 3.57 | -28.81 | -7.58 | 1748 | 0.0 | -0.4 |
| 21Q4 (8) | 23.76 | 8.25 | 12.45 | 2.76 | 12.65 | 43.75 | 0.78 | -3.7 | 8.33 | 1.19 | 20.2 | 33.71 | 11.62 | 4.07 | 27.84 | 3.28 | -11.04 | -3.66 | 5.01 | 11.05 | 18.91 | 1748 | -0.4 | -0.4 |
| 21Q3 (7) | 21.95 | -6.56 | 17.82 | 2.45 | 17.79 | 52.17 | 0.81 | -1.22 | 1.25 | 0.99 | 10.0 | 8.79 | 11.16 | 26.05 | 29.16 | 3.69 | 5.71 | -14.06 | 4.51 | 17.72 | -7.66 | 1755 | 0.0 | -8.97 |
| 21Q2 (6) | 23.49 | 2.98 | 54.24 | 2.08 | 0.97 | 39.6 | 0.82 | 5.13 | 13.89 | 0.9 | 2.27 | -4.26 | 8.85 | -1.95 | -9.49 | 3.49 | 2.08 | -26.16 | 3.83 | -0.69 | -37.92 | 1755 | 0.0 | -8.97 |
| 21Q1 (5) | 22.81 | 7.95 | 0.48 | 2.06 | 7.29 | 11.96 | 0.78 | 8.33 | -2.5 | 0.88 | -1.12 | -11.11 | 9.03 | -0.61 | 11.42 | 3.42 | 0.35 | -2.97 | 3.86 | -8.41 | -11.54 | 1755 | 0.0 | -8.97 |
| 20Q4 (4) | 21.13 | 13.42 | 0.0 | 1.92 | 19.25 | 0.0 | 0.72 | -10.0 | 0.0 | 0.89 | -2.2 | 0.0 | 9.09 | 5.15 | 0.0 | 3.41 | -20.65 | 0.0 | 4.21 | -13.77 | 0.0 | 1755 | -8.97 | 0.0 |
| 20Q3 (3) | 18.63 | 22.32 | 0.0 | 1.61 | 8.05 | 0.0 | 0.8 | 11.11 | 0.0 | 0.91 | -3.19 | 0.0 | 8.64 | -11.67 | 0.0 | 4.29 | -9.17 | 0.0 | 4.88 | -20.86 | 0.0 | 1928 | 0.0 | 0.0 |
| 20Q2 (2) | 15.23 | -32.91 | 0.0 | 1.49 | -19.02 | 0.0 | 0.72 | -10.0 | 0.0 | 0.94 | -5.05 | 0.0 | 9.78 | 20.7 | 0.0 | 4.73 | 34.14 | 0.0 | 6.17 | 41.52 | 0.0 | 1928 | 0.0 | 0.0 |
| 20Q1 (1) | 22.7 | 0.0 | 0.0 | 1.84 | 0.0 | 0.0 | 0.8 | 0.0 | 0.0 | 0.99 | 0.0 | 0.0 | 8.11 | 0.0 | 0.0 | 3.52 | 0.0 | 0.0 | 4.36 | 0.0 | 0.0 | 1928 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 81.68 | 3.91 | 8.4 | 7.28 | 4.02 | 4.42 | 3.66 | 3.98 | 10.28 | 3.25 | 4.92 | 0.49 | 4.48 | 0.07 | 1830 | 0.0 |
| 2023 (9) | 78.61 | -11.59 | 7.83 | -15.81 | 3.85 | 19.2 | 3.52 | -4.35 | 9.96 | -4.76 | 4.90 | 34.83 | 4.48 | 8.2 | 1830 | 0.55 |
| 2022 (8) | 88.92 | -3.36 | 9.3 | -0.43 | 3.23 | 1.57 | 3.68 | -7.3 | 10.46 | 3.03 | 3.63 | 5.1 | 4.14 | -4.08 | 1820 | 4.12 |
| 2021 (7) | 92.01 | 18.43 | 9.34 | 35.95 | 3.18 | 4.61 | 3.97 | 6.72 | 10.15 | 14.79 | 3.46 | -11.68 | 4.31 | -9.89 | 1748 | -0.4 |
| 2020 (6) | 77.69 | -16.75 | 6.87 | -18.51 | 3.04 | -12.89 | 3.72 | -14.29 | 8.84 | -2.11 | 3.91 | 4.63 | 4.79 | 2.96 | 1755 | -8.97 |
| 2019 (5) | 93.32 | -3.0 | 8.43 | -1.75 | 3.49 | -0.29 | 4.34 | 0.7 | 9.03 | 1.29 | 3.74 | 2.8 | 4.65 | 3.81 | 1928 | -2.08 |
| 2018 (4) | 96.21 | 4.93 | 8.58 | 0.47 | 3.5 | 0.86 | 4.31 | 5.9 | 8.92 | -4.25 | 3.64 | -3.87 | 4.48 | 0.92 | 1969 | -0.05 |
| 2017 (3) | 91.69 | -2.98 | 8.54 | 5.17 | 3.47 | -15.98 | 4.07 | 0.0 | 9.31 | 8.41 | 3.78 | -13.4 | 4.44 | 3.08 | 1970 | 0.92 |
| 2016 (2) | 94.51 | -0.9 | 8.12 | 6.7 | 4.13 | -9.23 | 4.07 | 2.78 | 8.59 | 7.67 | 4.37 | -8.4 | 4.31 | 3.71 | 1952 | 8.26 |
| 2015 (1) | 95.37 | -3.67 | 7.61 | 2.28 | 4.55 | 0.66 | 3.96 | 5.6 | 7.98 | 0 | 4.77 | 0 | 4.15 | 0 | 1803 | 6.69 |
