玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)3.14-5.1415.440.110.00.00.1515.3815.380.10.011.113.505.41-13.384.7821.63-0.053.185.41-3.752273.183.18
24Q3 (19)3.31-3.50.30.110.00.00.138.338.330.1-23.08-9.093.323.63-0.33.9312.268.013.02-20.29-9.372200.04.76
24Q2 (18)3.4327.0440.00.1122.220.00.120.020.00.1330.044.443.21-3.79-28.573.50-21.28-14.293.792.333.172200.04.76
24Q1 (17)2.7-0.741.120.09-18.18-10.00.12-7.6920.00.111.1111.113.33-17.58-11.04.44-7.0118.673.7011.939.882200.04.76
23Q4 (16)2.72-17.589.680.110.0-21.430.138.33-7.140.09-18.18-18.184.0421.32-28.364.7831.43-15.343.31-0.74-25.42204.764.76
23Q3 (15)3.334.6917.020.110.022.220.1220.00.00.1122.220.03.33-25.764.443.64-10.91-14.553.33-9.26-14.552100.017.98
23Q2 (14)2.45-8.24-5.770.1110.0-8.330.10.011.110.090.00.04.4919.88-2.724.088.9817.913.678.986.122100.017.98
23Q1 (13)2.677.6636.220.1-28.570.00.1-28.570.00.09-18.180.03.75-33.65-26.593.75-33.65-26.593.37-24.0-26.592100.017.98
22Q4 (12)2.48-12.0672.220.1455.5655.560.1416.6740.00.110.022.225.6576.88-9.685.6532.66-18.714.4413.71-29.0321017.9817.98
22Q3 (11)2.828.46-5.050.09-25.0-52.630.1233.3333.330.1122.22-21.433.19-30.85-50.114.2622.9340.433.9012.69-17.251780.0-4.3
22Q2 (10)2.632.6520.370.1220.071.430.09-10.0-18.180.090.028.574.62-9.5442.423.46-32.15-32.033.46-24.626.811780.0-4.3
22Q1 (9)1.9636.11-16.950.111.1111.110.10.0-16.670.090.028.575.10-18.3733.795.10-26.530.344.59-26.5354.811780.0-4.3
21Q4 (8)1.44-51.52-35.430.09-52.6312.50.111.11-9.090.09-35.7150.06.25-2.374.226.94129.1740.786.2532.59132.29178-4.3-4.3
21Q3 (7)2.9737.535.00.19171.43111.110.09-18.18-18.180.14100.0100.06.4097.456.383.03-40.5-39.394.7145.4548.151860.03.33
21Q2 (6)2.16-8.47-29.180.07-22.22-41.670.11-8.330.00.070.00.03.24-15.02-17.635.090.1541.23.249.2641.21860.03.33
21Q1 (5)2.365.830.430.0912.50.00.129.099.090.0716.670.03.816.3-0.425.083.088.632.9710.24-0.421860.03.33
20Q4 (4)2.231.360.00.08-11.110.00.110.00.00.06-14.290.03.59-12.310.04.93-1.350.02.69-15.440.01863.330.0
20Q3 (3)2.2-27.870.00.09-25.00.00.110.00.00.070.00.04.093.980.05.0038.640.03.1838.640.01800.00.0
20Q2 (2)3.0529.790.00.1233.330.00.110.00.00.070.00.03.932.730.03.61-22.950.02.30-22.950.01800.00.0
20Q1 (1)2.350.00.00.090.00.00.110.00.00.070.00.03.830.00.04.680.00.02.980.00.01800.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)12.5812.830.42-2.330.518.510.4313.163.34-13.434.05-3.823.420.292273.18
2023 (9)11.1513.080.43-4.440.474.440.38-5.03.86-15.54.22-7.643.41-15.992204.76
2022 (8)9.8610.410.452.270.457.140.411.114.56-7.374.56-2.964.060.6321017.98
2021 (7)8.93-9.250.4415.790.42-4.550.3633.334.9327.594.705.184.0346.92178-4.3
2020 (6)9.844.020.3811.760.440.00.270.03.867.454.47-3.862.74-3.861863.33
2019 (5)9.4620.510.3417.240.440.00.27-6.93.59-2.714.65-17.022.85-22.741802.27
2018 (4)7.8512.950.293.570.4410.00.29-3.333.69-8.35.61-2.613.69-14.421764.76
2017 (3)6.95-9.390.28-12.50.4-9.090.3-11.764.03-3.445.760.334.32-2.621684.35
2016 (2)7.6712.130.3228.00.4425.710.3425.934.1714.155.7412.114.4312.316128.8
2015 (1)6.8412.320.250.00.356.060.278.03.6505.1203.9501253.31

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