玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.61-12.4210.590.090.012.50.08-27.270.00003.4514.181.723.07-16.96-9.580.00001690.00.0
24Q2 (19)2.9822.1360.220.0928.5728.570.1157.1422.220003.025.27-19.753.6928.67-23.710.00001690.00.0
24Q1 (18)2.44-3.170.830.07-12.5-12.50.070.0-12.50002.87-9.63-13.222.873.28-13.220.00001690.00.0
23Q4 (17)2.526.783.280.080.00.00.07-12.50.00003.17-6.35-3.172.78-18.06-3.170.00001690.00.0
23Q3 (16)2.3626.88-3.280.0814.29-11.110.08-11.11-11.110003.39-9.93-8.13.39-29.94-8.10.00001690.0-6.63
23Q2 (15)1.86-23.14-41.510.07-12.5-30.00.0912.50.00003.7613.8419.684.8446.3770.970.00001690.0-6.63
23Q1 (14)2.42-0.82-33.150.080.0-27.270.0814.29-11.110003.310.838.793.3115.2332.970.00001690.0-6.63
22Q4 (13)2.440.0-28.650.08-11.11-27.270.07-22.22-22.220003.28-11.111.942.87-22.229.020.0000169-6.63-6.63
22Q3 (12)2.44-23.27-39.60.09-10.0-18.180.090.00.00003.6917.335.473.6930.3365.570.00001810.0-2.69
22Q2 (11)3.18-12.15-23.560.1-9.09-16.670.090.00.00003.143.499.012.8313.8430.820.00001810.0-2.69
22Q1 (10)3.625.85-0.550.110.0-8.330.090.012.50003.04-5.52-7.832.49-5.5213.120.00001810.0-2.69
21Q4 (9)3.42-15.35-4.20.110.022.220.090.028.570003.2218.1327.582.6318.1334.210.0000181-2.69-2.69
21Q3 (8)4.04-2.8828.660.11-8.3322.220.090.028.570002.72-5.61-5.012.232.97-0.070.00001860.0-1.06
21Q2 (7)4.1614.2980.090.120.050.00.0912.528.570002.88-12.5-16.712.16-1.56-28.610.00001860.0-1.06
21Q1 (6)3.641.9629.080.1233.3333.330.0814.2914.290003.3030.773.32.2012.09-11.460.00001860.0-1.06
20Q4 (5)3.5713.6920.20.090.0-10.00.070.00.00002.52-12.04-25.131.96-12.04-16.810.0000186-1.06-1.06
20Q3 (4)3.1435.930.00.0912.50.00.070.00.0000.02.87-17.240.02.23-26.430.00.0000.01880.00.0
20Q2 (3)2.31-18.090.00.08-11.110.00.070.00.0000.03.468.510.03.0322.080.00.0000.01880.00.0
20Q1 (2)2.82-5.050.00.09-10.00.00.070.00.0000.03.19-5.210.02.485.320.00.0000.01880.00.0
19Q4 (1)2.970.00.00.10.00.00.070.00.000.00.03.370.00.02.360.00.00.000.00.01880.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)9.16-21.640.31-18.420.32-8.57003.384.113.4916.680.0001690.0
2022 (9)11.69-23.390.38-15.560.35-2.78003.2510.232.9926.910.000169-6.63
2021 (8)15.2628.890.4528.570.3633.33002.95-0.242.363.450.000181-2.69
2020 (7)11.84-4.210.35-14.630.27-6.9002.96-10.882.28-2.810.000186-1.06
2019 (6)12.36-14.640.41-12.770.29-9.38003.322.22.356.170.000188-1.57
2018 (5)14.480.910.472.170.32-3.03003.251.262.21-3.90.0001910.0
2017 (4)14.352.350.46-9.80.330.0003.21-11.882.30-2.30.0001913.24
2016 (3)14.021.590.51-5.560.3310.0003.64-7.042.358.270.000185-31.23
2015 (2)13.8-20.050.54-18.180.3-9.09003.912.332.1713.70.0002690.0
2014 (1)17.267.20.663.120.3310.0003.8201.9100.0002690.0

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