. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.8148.364.020.0650.020.00.09-18.180.00.0525.00.03.311.115.364.97-44.85-3.872.76-15.75-3.872040.0-5.99
24Q2 (19)1.22-6.87-10.950.040.0-20.00.1122.220.00.040.0-20.03.287.38-10.169.0231.2412.33.287.38-10.162040.0-5.99
24Q1 (18)1.31-21.5620.180.04-20.00.00.09-10.00.00.040.00.03.051.98-16.796.8714.73-16.793.0527.48-16.792040.0-5.99
23Q4 (17)1.67-4.0230.470.050.00.00.111.11-23.080.04-20.00.02.994.19-23.355.9915.77-41.042.40-16.65-23.35204-5.99-5.99
23Q3 (16)1.7427.01-21.270.050.0-16.670.09-18.18-10.00.050.025.02.87-21.265.845.17-35.5814.312.87-21.2658.762170.02.84
23Q2 (15)1.3725.69-27.130.0525.00.00.1122.220.00.0525.00.03.65-0.5537.238.03-2.7637.233.65-0.5537.232170.02.84
23Q1 (14)1.09-14.84-41.40.04-20.0-20.00.09-30.77-10.00.040.0-20.03.67-6.0636.518.26-18.753.583.6717.4336.512170.02.84
22Q4 (13)1.28-42.08-36.320.05-16.670.00.1330.08.330.040.0-20.03.9143.8857.0310.16124.4570.123.1272.6625.622172.842.84
22Q3 (12)2.2117.5516.930.0620.00.00.1-9.09-9.090.04-20.0-33.332.712.08-14.484.52-22.67-22.251.81-31.95-42.992110.0-4.95
22Q2 (11)1.881.086.210.050.00.00.1110.010.00.050.00.02.66-1.06-5.855.858.833.562.66-1.06-5.852110.0-4.95
22Q1 (10)1.86-7.4634.780.050.025.00.1-16.6711.110.050.00.02.698.06-7.265.38-9.95-17.562.698.06-25.812110.0-4.95
21Q4 (9)2.016.35-4.740.05-16.67-16.670.129.09-7.690.05-16.67-16.672.49-21.64-12.525.972.58-3.12.49-21.64-12.52211-4.95-8.66
21Q3 (8)1.896.78-10.850.0620.00.00.1110.010.00.0620.020.03.1712.3812.175.823.0223.393.1712.3834.62220.0-10.12
21Q2 (7)1.7728.2662.390.0525.00.00.111.110.00.050.00.02.82-2.54-38.425.65-13.37-38.422.82-22.03-38.422220.0-6.33
21Q1 (6)1.38-34.6-21.590.04-33.33-20.00.09-30.77-10.00.05-16.67-16.672.901.932.036.525.8514.783.6227.426.28222-3.9-6.33
20Q4 (5)2.11-0.4725.60.060.00.00.1330.00.00.0620.020.02.840.47-20.386.1630.62-20.382.8420.57-4.45231-6.48-2.94
20Q3 (4)2.1294.50.00.0620.00.00.10.00.00.050.00.02.83-38.30.04.72-48.580.02.36-48.580.02474.220.0
20Q2 (3)1.09-38.070.00.050.00.00.10.00.00.05-16.670.04.5961.470.09.1761.470.04.5934.560.02370.00.0
20Q1 (2)1.764.760.00.05-16.670.00.1-23.080.00.0620.00.02.84-20.450.05.68-26.570.03.4114.550.0237-0.420.0
19Q4 (1)1.680.00.00.060.00.00.130.00.00.050.00.03.570.00.07.740.00.02.980.00.02380.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.86-18.950.19-9.520.39-13.330.180.03.2411.636.666.933.0723.38204-5.99
2022 (9)7.232.550.210.00.459.760.18-10.02.90-2.496.227.022.49-12.242172.84
2021 (8)7.05-0.280.21-4.550.41-6.820.2-9.092.98-4.275.82-6.552.84-8.83211-8.66
2020 (7)7.07-10.730.22-8.330.447.320.224.763.112.696.2220.223.1117.36231-4.94
2019 (6)7.921.410.24-7.690.415.130.2110.533.03-8.975.183.672.658.992431.67
2018 (5)7.81-3.820.2613.040.39-17.020.19-17.393.3317.534.99-13.732.43-14.11239-1.24
2017 (4)8.12-9.780.234.550.474.440.2321.052.8315.885.7915.762.8334.17242-0.82
2016 (3)9.02.860.220.00.45-4.260.1958.332.44-2.785.00-6.912.1153.9424411.42
2015 (2)8.753.430.224.760.470.00.129.092.511.295.37-3.311.375.482191.86
2014 (1)8.4622.250.2116.670.4720.510.1110.02.4805.5601.3002154.37

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