- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 1.76 | 12.1 | 4.76 | 0.16 | 0.0 | 14.29 | 0.15 | -16.67 | -16.67 | 0.12 | 20.0 | 20.0 | 9.09 | -10.8 | 9.09 | 8.52 | -25.66 | -20.45 | 6.82 | 7.05 | 14.55 | 0 | 0 | 0 |
| 24Q1 (19) | 1.57 | -9.77 | 2.61 | 0.16 | 14.29 | 23.08 | 0.18 | 0.0 | 20.0 | 0.1 | -41.18 | 0.0 | 10.19 | 26.66 | 19.94 | 11.46 | 10.83 | 16.94 | 6.37 | -34.81 | -2.55 | 0 | 0 | 0 |
| 23Q4 (18) | 1.74 | 12.99 | 0.58 | 0.14 | 0.0 | 0.0 | 0.18 | 5.88 | -5.26 | 0.17 | 0.0 | 112.5 | 8.05 | -11.49 | -0.57 | 10.34 | -6.29 | -5.81 | 9.77 | -11.49 | 111.28 | 0 | 0 | 0 |
| 23Q3 (17) | 1.54 | -8.33 | 10.79 | 0.14 | 0.0 | 7.69 | 0.17 | -5.56 | 0.0 | 0.17 | 70.0 | 70.0 | 9.09 | 9.09 | -2.8 | 11.04 | 3.03 | -9.74 | 11.04 | 85.45 | 53.44 | 0 | 0 | 0 |
| 23Q2 (16) | 1.68 | 9.8 | 18.31 | 0.14 | 7.69 | -6.67 | 0.18 | 20.0 | 0.0 | 0.1 | 0.0 | -16.67 | 8.33 | -1.92 | -21.11 | 10.71 | 9.29 | -15.48 | 5.95 | -8.93 | -29.56 | 0 | 0 | 0 |
| 23Q1 (15) | 1.53 | -11.56 | 11.68 | 0.13 | -7.14 | 8.33 | 0.15 | -21.05 | -16.67 | 0.1 | 25.0 | -9.09 | 8.50 | 5.0 | -3.0 | 9.80 | -10.73 | -25.38 | 6.54 | 41.34 | -18.6 | 0 | 0 | 0 |
| 22Q4 (14) | 1.73 | 24.46 | 16.89 | 0.14 | 7.69 | -6.67 | 0.19 | 11.76 | -48.65 | 0.08 | -20.0 | -60.0 | 8.09 | -13.47 | -20.15 | 10.98 | -10.2 | -56.07 | 4.62 | -35.72 | -65.78 | 0 | 0 | 0 |
| 22Q3 (13) | 1.39 | -2.11 | -1.42 | 0.13 | -13.33 | -7.14 | 0.17 | -5.56 | -34.62 | 0.1 | -16.67 | -47.37 | 9.35 | -11.46 | -5.81 | 12.23 | -3.52 | -33.67 | 7.19 | -14.87 | -46.61 | 0 | 0 | 0 |
| 22Q2 (12) | 1.42 | 3.65 | -12.88 | 0.15 | 25.0 | 7.14 | 0.18 | 0.0 | 38.46 | 0.12 | 9.09 | 50.0 | 10.56 | 20.6 | 22.99 | 12.68 | -3.52 | 58.94 | 8.45 | 5.25 | 72.18 | 0 | 0 | 0 |
| 22Q1 (11) | 1.37 | -7.43 | -1.44 | 0.12 | -20.0 | -45.45 | 0.18 | -51.35 | -64.0 | 0.11 | -45.0 | -71.05 | 8.76 | -13.58 | -44.66 | 13.14 | -47.45 | -63.47 | 8.03 | -40.58 | -70.63 | 0 | 0 | 0 |
| 21Q4 (10) | 1.48 | 4.96 | 9.63 | 0.15 | 7.14 | -6.25 | 0.37 | 42.31 | 15.62 | 0.2 | 5.26 | 100.0 | 10.14 | 2.08 | -14.48 | 25.00 | 35.58 | 5.47 | 13.51 | 0.28 | 82.43 | 0 | 0 | 0 |
| 21Q3 (9) | 1.41 | -13.5 | 9.3 | 0.14 | 0.0 | -6.67 | 0.26 | 100.0 | 4.0 | 0.19 | 137.5 | 90.0 | 9.93 | 15.6 | -14.61 | 18.44 | 131.21 | -4.85 | 13.48 | 174.56 | 73.83 | 0 | 0 | 0 |
| 21Q2 (8) | 1.63 | 17.27 | 22.56 | 0.14 | -36.36 | -6.67 | 0.13 | -74.0 | -53.57 | 0.08 | -78.95 | -27.27 | 8.59 | -45.73 | -23.84 | 7.98 | -77.83 | -62.12 | 4.91 | -82.05 | -40.66 | 0 | 0 | 0 |
| 21Q1 (7) | 1.39 | 2.96 | 4.51 | 0.22 | 37.5 | 37.5 | 0.5 | 56.25 | 78.57 | 0.38 | 280.0 | 245.45 | 15.83 | 33.54 | 31.56 | 35.97 | 51.75 | 70.86 | 27.34 | 269.06 | 230.54 | 0 | 0 | 0 |
| 20Q4 (6) | 1.35 | 4.65 | -8.78 | 0.16 | 6.67 | 6.67 | 0.32 | 28.0 | -5.88 | 0.1 | 0.0 | -9.09 | 11.85 | 1.93 | 16.94 | 23.70 | 22.31 | 3.18 | 7.41 | -4.44 | -0.34 | 0 | 0 | -100.0 |
| 20Q3 (5) | 1.29 | -3.01 | -17.83 | 0.15 | 0.0 | -6.25 | 0.25 | -10.71 | -19.35 | 0.1 | -9.09 | -16.67 | 11.63 | 3.1 | 14.1 | 19.38 | -7.95 | -1.85 | 7.75 | -6.27 | 1.42 | 0 | 0 | -100.0 |
| 20Q2 (4) | 1.33 | 0.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0.28 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 11.28 | -6.25 | 0.0 | 21.05 | 0.0 | 0.0 | 8.27 | 0.0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (3) | 1.33 | -10.14 | 0.0 | 0.16 | 6.67 | 0.0 | 0.28 | -17.65 | 0.0 | 0.11 | 0.0 | 0.0 | 12.03 | 18.7 | 0.0 | 21.05 | -8.36 | 0.0 | 8.27 | 11.28 | 0.0 | 0 | -100.0 | 0.0 |
| 19Q4 (2) | 1.48 | -5.73 | 0.0 | 0.15 | -6.25 | 0.0 | 0.34 | 9.68 | 0.0 | 0.11 | -8.33 | 0.0 | 10.14 | -0.55 | 0.0 | 22.97 | 16.35 | 0.0 | 7.43 | -2.76 | 0.0 | 1110 | 0.0 | 0.0 |
| 19Q3 (1) | 1.57 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 10.19 | 0.0 | 0.0 | 19.75 | 0.0 | 0.0 | 7.64 | 0.0 | 0.0 | 1110 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.48 | 9.64 | 0.56 | 3.7 | 0.68 | -5.56 | 0.54 | 35.0 | 8.64 | -5.42 | 10.49 | -13.86 | 8.33 | 23.12 | 0 | 0 |
| 2022 (9) | 5.91 | 0.0 | 0.54 | -18.18 | 0.72 | -42.86 | 0.4 | -52.94 | 9.14 | -18.18 | 12.18 | -42.86 | 6.77 | -52.94 | 0 | 0 |
| 2021 (8) | 5.91 | 11.3 | 0.66 | 8.2 | 1.26 | 12.5 | 0.85 | 97.67 | 11.17 | -2.79 | 21.32 | 1.08 | 14.38 | 77.61 | 0 | 0 |
| 2020 (7) | 5.31 | -14.49 | 0.61 | -14.08 | 1.12 | -20.0 | 0.43 | -17.31 | 11.49 | 0.48 | 21.09 | -6.44 | 8.10 | -3.29 | 0 | 0 |
| 2019 (6) | 6.21 | -7.59 | 0.71 | -17.44 | 1.4 | 18.64 | 0.52 | -20.0 | 11.43 | -10.66 | 22.54 | 28.39 | 8.37 | -13.43 | 1110 | 0.0 |
| 2018 (5) | 6.72 | -4.82 | 0.86 | -11.34 | 1.18 | 8.26 | 0.65 | -30.85 | 12.80 | -6.85 | 17.56 | 13.73 | 9.67 | -27.35 | 1110 | 0.0 |
| 2017 (4) | 7.06 | -12.95 | 0.97 | -6.73 | 1.09 | -7.63 | 0.94 | -5.05 | 13.74 | 7.14 | 15.44 | 6.11 | 13.31 | 9.07 | 1110 | 0.0 |
| 2016 (3) | 8.11 | -6.67 | 1.04 | -30.67 | 1.18 | -25.79 | 0.99 | -10.0 | 12.82 | -25.71 | 14.55 | -20.48 | 12.21 | -3.56 | 1110 | 0.0 |
| 2015 (2) | 8.69 | -30.2 | 1.5 | -5.66 | 1.59 | 8.9 | 1.1 | 29.41 | 17.26 | 35.16 | 18.30 | 56.02 | 12.66 | 85.41 | 1110 | 0.0 |
| 2014 (1) | 12.45 | 41.8 | 1.59 | 23.26 | 1.46 | 1.39 | 0.85 | 8.97 | 12.77 | 0 | 11.73 | 0 | 6.83 | 0 | 1110 | 35.7 |
