玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)7.521.086.970.781.318.181.23.45-8.400010.370.2210.4815.962.35-14.370.0000000
24Q2 (19)7.441.926.130.77-1.280.01.16-10.08-6.4500010.35-3.14-5.7815.59-11.77-11.860.0000000
24Q1 (18)7.3-7.837.990.782.6332.21.29-1.534.8800010.6811.3522.4217.676.84-2.880.0000000
23Q4 (17)7.9212.6614.120.7615.15-1.31.310.07.380009.602.21-13.5116.54-11.24-5.910.0000000
23Q3 (16)7.030.2911.940.66-14.2965.01.315.65-5.760009.39-14.5347.418.635.34-15.810.0000000
23Q2 (15)7.013.720.860.7730.5154.01.240.814.200010.9825.8527.4217.69-2.78-13.780.0000000
23Q1 (14)6.76-2.597.640.59-23.3859.461.230.82-6.820008.73-21.3448.1418.203.5-13.430.0000000
22Q4 (13)6.9410.5112.480.7792.597.441.22-12.23-4.6900011.1074.1975.5317.58-20.58-15.260.0000000
22Q3 (12)6.288.2836.820.4-20.033.331.3916.8121.930006.37-26.11-2.5522.137.88-10.880.0000000
22Q2 (11)5.8-7.6419.590.535.1438.891.19-9.85-1.650008.6246.3216.1420.52-2.39-17.760.0000000
22Q1 (10)6.281.7818.940.37-5.13-13.951.323.1216.810005.89-6.79-27.6621.021.32-1.790.0000000
21Q4 (9)6.1734.4217.520.3930.014.711.2812.2810.340006.32-3.29-2.420.75-16.47-6.110.0000000
21Q3 (8)4.59-5.36-8.570.3-16.67-16.671.14-5.7914.00006.54-11.95-8.8624.84-0.4524.680.0000000
21Q2 (7)4.85-8.142.320.36-16.2820.01.217.0823.470007.42-8.8617.2824.9516.5720.670.0000000
21Q1 (6)5.280.577.320.4326.4716.221.13-2.590.00008.1425.758.2921.40-3.14-6.820.0000000
20Q4 (5)5.254.583.750.34-5.566.251.1616.06.420006.48-9.692.422.1010.922.570.0000000
20Q3 (4)5.025.910.00.3620.00.01.02.040.0000.07.1713.310.019.92-3.650.00.0000.0000.0
20Q2 (3)4.74-3.660.00.3-18.920.00.98-13.270.0000.06.33-15.840.020.68-9.980.00.0000.0000.0
20Q1 (2)4.92-2.770.00.3715.620.01.133.670.0000.07.5218.920.022.976.620.00.0000.0000.0
19Q4 (1)5.060.00.00.320.00.01.090.00.000.00.06.320.00.021.540.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)28.7213.522.7735.785.09-0.59009.6419.6217.72-12.420.00000
2022 (9)25.321.112.0437.845.127.56008.0613.8120.24-11.190.00000
2021 (8)20.894.871.488.034.7611.48007.083.0122.796.30.00000
2020 (7)19.922.361.3714.174.27-1.39006.8811.5321.44-3.660.00000
2019 (6)19.463.511.2-10.454.334.34006.17-13.4822.250.80.00000
2018 (5)18.810.911.346.354.158.64007.13-4.1222.07-2.050.00000
2017 (4)16.952.291.266.783.821.33007.434.3922.54-0.950.00000
2016 (3)16.571.411.181.723.77-9.16007.120.3122.75-10.420.0002820.0
2015 (2)16.3410.631.1648.724.1519.94007.1034.4325.408.420.0002820.0
2014 (1)14.7732.940.7814.713.4626.28005.28023.4300.0002820.0

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