- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 7.52 | 1.08 | 6.97 | 0.78 | 1.3 | 18.18 | 1.2 | 3.45 | -8.4 | 0 | 0 | 0 | 10.37 | 0.22 | 10.48 | 15.96 | 2.35 | -14.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 7.44 | 1.92 | 6.13 | 0.77 | -1.28 | 0.0 | 1.16 | -10.08 | -6.45 | 0 | 0 | 0 | 10.35 | -3.14 | -5.78 | 15.59 | -11.77 | -11.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 7.3 | -7.83 | 7.99 | 0.78 | 2.63 | 32.2 | 1.29 | -1.53 | 4.88 | 0 | 0 | 0 | 10.68 | 11.35 | 22.42 | 17.67 | 6.84 | -2.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 7.92 | 12.66 | 14.12 | 0.76 | 15.15 | -1.3 | 1.31 | 0.0 | 7.38 | 0 | 0 | 0 | 9.60 | 2.21 | -13.51 | 16.54 | -11.24 | -5.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 7.03 | 0.29 | 11.94 | 0.66 | -14.29 | 65.0 | 1.31 | 5.65 | -5.76 | 0 | 0 | 0 | 9.39 | -14.53 | 47.4 | 18.63 | 5.34 | -15.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 7.01 | 3.7 | 20.86 | 0.77 | 30.51 | 54.0 | 1.24 | 0.81 | 4.2 | 0 | 0 | 0 | 10.98 | 25.85 | 27.42 | 17.69 | -2.78 | -13.78 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 6.76 | -2.59 | 7.64 | 0.59 | -23.38 | 59.46 | 1.23 | 0.82 | -6.82 | 0 | 0 | 0 | 8.73 | -21.34 | 48.14 | 18.20 | 3.5 | -13.43 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 6.94 | 10.51 | 12.48 | 0.77 | 92.5 | 97.44 | 1.22 | -12.23 | -4.69 | 0 | 0 | 0 | 11.10 | 74.19 | 75.53 | 17.58 | -20.58 | -15.26 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 6.28 | 8.28 | 36.82 | 0.4 | -20.0 | 33.33 | 1.39 | 16.81 | 21.93 | 0 | 0 | 0 | 6.37 | -26.11 | -2.55 | 22.13 | 7.88 | -10.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 5.8 | -7.64 | 19.59 | 0.5 | 35.14 | 38.89 | 1.19 | -9.85 | -1.65 | 0 | 0 | 0 | 8.62 | 46.32 | 16.14 | 20.52 | -2.39 | -17.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 6.28 | 1.78 | 18.94 | 0.37 | -5.13 | -13.95 | 1.32 | 3.12 | 16.81 | 0 | 0 | 0 | 5.89 | -6.79 | -27.66 | 21.02 | 1.32 | -1.79 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 6.17 | 34.42 | 17.52 | 0.39 | 30.0 | 14.71 | 1.28 | 12.28 | 10.34 | 0 | 0 | 0 | 6.32 | -3.29 | -2.4 | 20.75 | -16.47 | -6.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 4.59 | -5.36 | -8.57 | 0.3 | -16.67 | -16.67 | 1.14 | -5.79 | 14.0 | 0 | 0 | 0 | 6.54 | -11.95 | -8.86 | 24.84 | -0.45 | 24.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 4.85 | -8.14 | 2.32 | 0.36 | -16.28 | 20.0 | 1.21 | 7.08 | 23.47 | 0 | 0 | 0 | 7.42 | -8.86 | 17.28 | 24.95 | 16.57 | 20.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 5.28 | 0.57 | 7.32 | 0.43 | 26.47 | 16.22 | 1.13 | -2.59 | 0.0 | 0 | 0 | 0 | 8.14 | 25.75 | 8.29 | 21.40 | -3.14 | -6.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 5.25 | 4.58 | 3.75 | 0.34 | -5.56 | 6.25 | 1.16 | 16.0 | 6.42 | 0 | 0 | 0 | 6.48 | -9.69 | 2.4 | 22.10 | 10.92 | 2.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 5.02 | 5.91 | 0.0 | 0.36 | 20.0 | 0.0 | 1.0 | 2.04 | 0.0 | 0 | 0 | 0.0 | 7.17 | 13.31 | 0.0 | 19.92 | -3.65 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 4.74 | -3.66 | 0.0 | 0.3 | -18.92 | 0.0 | 0.98 | -13.27 | 0.0 | 0 | 0 | 0.0 | 6.33 | -15.84 | 0.0 | 20.68 | -9.98 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 4.92 | -2.77 | 0.0 | 0.37 | 15.62 | 0.0 | 1.13 | 3.67 | 0.0 | 0 | 0 | 0.0 | 7.52 | 18.92 | 0.0 | 22.97 | 6.62 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 5.06 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.32 | 0.0 | 0.0 | 21.54 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 28.72 | 13.52 | 2.77 | 35.78 | 5.09 | -0.59 | 0 | 0 | 9.64 | 19.62 | 17.72 | -12.42 | 0.00 | 0 | 0 | 0 |
2022 (9) | 25.3 | 21.11 | 2.04 | 37.84 | 5.12 | 7.56 | 0 | 0 | 8.06 | 13.81 | 20.24 | -11.19 | 0.00 | 0 | 0 | 0 |
2021 (8) | 20.89 | 4.87 | 1.48 | 8.03 | 4.76 | 11.48 | 0 | 0 | 7.08 | 3.01 | 22.79 | 6.3 | 0.00 | 0 | 0 | 0 |
2020 (7) | 19.92 | 2.36 | 1.37 | 14.17 | 4.27 | -1.39 | 0 | 0 | 6.88 | 11.53 | 21.44 | -3.66 | 0.00 | 0 | 0 | 0 |
2019 (6) | 19.46 | 3.51 | 1.2 | -10.45 | 4.33 | 4.34 | 0 | 0 | 6.17 | -13.48 | 22.25 | 0.8 | 0.00 | 0 | 0 | 0 |
2018 (5) | 18.8 | 10.91 | 1.34 | 6.35 | 4.15 | 8.64 | 0 | 0 | 7.13 | -4.12 | 22.07 | -2.05 | 0.00 | 0 | 0 | 0 |
2017 (4) | 16.95 | 2.29 | 1.26 | 6.78 | 3.82 | 1.33 | 0 | 0 | 7.43 | 4.39 | 22.54 | -0.95 | 0.00 | 0 | 0 | 0 |
2016 (3) | 16.57 | 1.41 | 1.18 | 1.72 | 3.77 | -9.16 | 0 | 0 | 7.12 | 0.31 | 22.75 | -10.42 | 0.00 | 0 | 282 | 0.0 |
2015 (2) | 16.34 | 10.63 | 1.16 | 48.72 | 4.15 | 19.94 | 0 | 0 | 7.10 | 34.43 | 25.40 | 8.42 | 0.00 | 0 | 282 | 0.0 |
2014 (1) | 14.77 | 32.94 | 0.78 | 14.71 | 3.46 | 26.28 | 0 | 0 | 5.28 | 0 | 23.43 | 0 | 0.00 | 0 | 282 | 0.0 |