- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 7.38 | 41.11 | 88.27 | 0.44 | 25.71 | 62.96 | 0.12 | -29.41 | -42.86 | 0 | 0 | 0 | 5.96 | -10.91 | -13.44 | 1.63 | -49.98 | -69.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 5.23 | -4.21 | 113.47 | 0.35 | -10.26 | 84.21 | 0.17 | 0.0 | 13.33 | 0 | 0 | 0 | 6.69 | -6.31 | -13.71 | 3.25 | 4.4 | -46.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 5.46 | 55.56 | 396.36 | 0.39 | 44.44 | 178.57 | 0.17 | 0.0 | 21.43 | 0 | 0 | 0 | 7.14 | -7.14 | -43.88 | 3.11 | -35.71 | -75.54 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 3.51 | -10.46 | 716.28 | 0.27 | 0.0 | 80.0 | 0.17 | -19.05 | 30.77 | 0 | 0 | 0 | 7.69 | 11.68 | -77.95 | 4.84 | -9.59 | -83.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 3.92 | 60.0 | 2205.88 | 0.27 | 42.11 | 200.0 | 0.21 | 40.0 | 133.33 | 0 | 0 | 0 | 6.89 | -11.18 | -86.99 | 5.36 | -12.5 | -89.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 2.45 | 122.73 | 1431.25 | 0.19 | 35.71 | 280.0 | 0.15 | 7.14 | 36.36 | 0 | 0 | 0 | 7.76 | -39.07 | -75.18 | 6.12 | -51.9 | -91.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 1.1 | 155.81 | 1733.33 | 0.14 | -6.67 | 250.0 | 0.14 | 7.69 | 75.0 | 0 | 0 | 0 | 12.73 | -63.52 | -80.91 | 12.73 | -57.9 | -90.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 0.43 | 152.94 | 437.5 | 0.15 | 66.67 | 275.0 | 0.13 | 44.44 | 44.44 | 0 | 0 | 0 | 34.88 | -34.11 | -30.23 | 30.23 | -42.89 | -73.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 0.17 | 6.25 | 183.33 | 0.09 | 80.0 | 28.57 | 0.09 | -18.18 | 0.0 | 0 | 0 | 0 | 52.94 | 69.41 | -54.62 | 52.94 | -22.99 | -64.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 0.16 | 166.67 | 45.45 | 0.05 | 25.0 | -28.57 | 0.11 | 37.5 | 10.0 | 0 | 0 | 0 | 31.25 | -53.12 | -50.89 | 68.75 | -48.44 | -24.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 0.06 | -25.0 | -33.33 | 0.04 | 0.0 | -50.0 | 0.08 | -11.11 | -27.27 | 0 | 0 | 0 | 66.67 | 33.33 | -25.0 | 133.33 | 18.52 | 9.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 0.08 | 33.33 | -42.86 | 0.04 | -42.86 | -60.0 | 0.09 | 0.0 | -18.18 | 0 | 0 | 0 | 50.00 | -57.14 | -30.0 | 112.50 | -25.0 | 43.18 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 0.06 | -45.45 | -77.78 | 0.07 | 0.0 | -36.36 | 0.09 | -10.0 | -47.06 | 0 | 0 | 0 | 116.67 | 83.33 | 186.36 | 150.00 | 65.0 | 138.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 0.11 | 22.22 | 10.0 | 0.07 | -12.5 | -61.11 | 0.1 | -9.09 | -33.33 | 0 | 0 | 0 | 63.64 | -28.41 | -64.65 | 90.91 | -25.62 | -39.39 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 0.09 | -35.71 | -91.74 | 0.08 | -20.0 | -75.0 | 0.11 | 0.0 | -38.89 | 0 | 0 | 0 | 88.89 | 24.44 | 202.78 | 122.22 | 55.56 | 640.12 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 0.14 | -48.15 | -93.61 | 0.1 | -9.09 | -76.74 | 0.11 | -35.29 | -62.07 | 0 | 0 | 0 | 71.43 | 75.32 | 263.79 | 78.57 | 24.79 | 493.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 0.27 | 170.0 | 0.0 | 0.11 | -38.89 | 0.0 | 0.17 | 13.33 | 0.0 | 0 | 0 | 0.0 | 40.74 | -77.37 | 0.0 | 62.96 | -58.02 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 0.1 | -90.83 | 0.0 | 0.18 | -43.75 | 0.0 | 0.15 | -16.67 | 0.0 | 0 | 0 | 0.0 | 180.00 | 513.12 | 0.0 | 150.00 | 808.33 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 1.09 | -50.23 | 0.0 | 0.32 | -25.58 | 0.0 | 0.18 | -37.93 | 0.0 | 0 | 0 | 0.0 | 29.36 | 49.52 | 0.0 | 16.51 | 24.71 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 2.19 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 19.63 | 0.0 | 0.0 | 13.24 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.97 | 1237.8 | 0.87 | 171.88 | 0.67 | 63.41 | 0 | 0 | 7.93 | -79.68 | 6.11 | -87.78 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 0.82 | 148.48 | 0.32 | 23.08 | 0.41 | 5.13 | 0 | 0 | 39.02 | -50.47 | 50.00 | -57.69 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 0.33 | -79.38 | 0.26 | -63.38 | 0.39 | -36.07 | 0 | 0 | 78.79 | 77.55 | 118.18 | 209.99 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 1.6 | -90.57 | 0.71 | -72.27 | 0.61 | -39.6 | 0 | 0 | 44.38 | 194.16 | 38.12 | 540.58 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 16.97 | -24.44 | 2.56 | -23.81 | 1.01 | -5.61 | 0 | 0 | 15.09 | 0.84 | 5.95 | 24.93 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 22.46 | -7.84 | 3.36 | 13.51 | 1.07 | 5.94 | 0 | 0 | 14.96 | 23.17 | 4.76 | 14.95 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 24.37 | -2.6 | 2.96 | 3.86 | 1.01 | -7.34 | 0 | 0 | 12.15 | 6.63 | 4.14 | -4.87 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 25.02 | -16.49 | 2.85 | -6.25 | 1.09 | 3.81 | 0 | 0 | 11.39 | 12.26 | 4.36 | 24.31 | 0.00 | 0 | 560 | 0.0 |
| 2015 (2) | 29.96 | -3.79 | 3.04 | -4.1 | 1.05 | 3.96 | 0 | 0 | 10.15 | -0.32 | 3.50 | 8.05 | 0.00 | 0 | 560 | 0.0 |
| 2014 (1) | 31.14 | 1.04 | 3.17 | 3.26 | 1.01 | 3.06 | 0 | 0 | 10.18 | 0 | 3.24 | 0 | 0.00 | 0 | 560 | 0.0 |
