玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.95-1.04-18.80.08-11.1114.290.130.0-18.750.230.015.08.42-10.1840.7513.681.050.0724.211.0541.63000
24Q3 (19)0.962.131.050.0912.5-10.00.13-13.33-7.140.234.5535.299.3810.16-10.9413.54-15.14-8.1123.962.3733.88000
24Q2 (18)0.9418.999.30.0814.290.00.157.14-11.760.2210.04.768.51-3.95-8.5115.96-9.95-19.2723.40-7.55-4.15000
24Q1 (17)0.79-32.486.760.070.00.00.14-12.5-6.670.20.00.08.8648.1-6.3317.7229.59-12.5725.3248.1-6.33000
23Q4 (16)1.1723.1613.590.07-30.0-12.50.1614.2923.080.217.6517.655.98-43.16-22.9713.68-7.28.3517.09-4.473.57000
23Q3 (15)0.9510.47-6.860.125.042.860.14-17.65-6.670.17-19.050.010.5313.1653.3814.74-25.450.2117.89-26.727.37000
23Q2 (14)0.8616.22-34.350.0814.2914.290.1713.33-5.560.215.05.09.30-1.6674.0919.77-2.4843.8624.42-9.6559.94000
23Q1 (13)0.74-28.16-57.710.07-12.50.00.1515.38-16.670.217.65-4.769.4621.79136.4920.2760.697.0727.0363.75125.23000
22Q4 (12)1.030.98-56.170.0814.29-11.110.13-13.33-48.00.170.0-29.177.7713.18102.812.62-14.1718.6416.50-0.9761.61000
22Q3 (11)1.02-22.14-55.650.070.0-22.220.15-16.67-40.00.17-15.0-37.046.8628.4375.3814.717.0335.2916.679.1741.98000
22Q2 (10)1.31-25.14-29.190.070.0-22.220.180.0-18.180.2-4.76-13.045.3433.599.8413.7433.5915.5415.2727.2322.8000
22Q1 (9)1.75-25.5328.680.07-22.220.00.18-28.038.460.21-12.540.04.004.44-22.2910.29-3.317.612.0017.58.8000
21Q4 (8)2.352.1744.170.090.012.50.250.078.570.24-11.1171.433.83-2.13-21.9710.64-2.1323.8610.21-13.018.91000
21Q3 (7)2.324.3285.480.090.050.00.2513.64108.330.2717.39107.693.91-19.57-19.1310.87-8.612.3211.74-5.5811.97000
21Q2 (6)1.8536.0348.00.0928.5750.00.2269.2357.140.2353.3353.334.86-5.481.3511.8924.416.1812.4312.723.6000
21Q1 (5)1.36-16.5663.860.07-12.516.670.13-7.14-7.140.157.14-6.255.154.87-28.89.5611.29-43.3311.0328.41-42.78000
20Q4 (4)1.6331.450.00.0833.330.00.1416.670.00.147.690.04.911.430.08.59-11.250.08.59-18.070.0000.0
20Q3 (3)1.24-0.80.00.060.00.00.12-14.290.00.13-13.330.04.840.810.09.68-13.590.010.48-12.630.0000.0
20Q2 (2)1.2550.60.00.060.00.00.140.00.00.15-6.250.04.80-33.60.011.20-33.60.012.00-37.750.0000.0
20Q1 (1)0.830.00.00.060.00.00.140.00.00.160.00.07.230.00.016.870.00.019.280.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)3.65-1.620.320.00.54-12.90.8712.998.771.6414.79-11.4723.8414.8400
2023 (9)3.71-27.40.3210.340.62-3.120.772.678.6351.9816.7133.4320.7541.4100
2022 (8)5.11-34.990.29-14.710.64-25.580.75-15.735.6831.212.5214.4714.6829.6200
2021 (7)7.8658.790.3430.770.8659.260.8953.454.33-17.6510.940.311.32-3.3600
2020 (6)4.9522.520.264.00.54-1.820.58-20.555.25-15.1210.91-19.8711.72-35.1500
2019 (5)4.040.750.250.00.55-6.780.73-6.416.19-0.7413.61-7.4718.07-7.1100
2018 (4)4.01-8.240.250.00.59-1.670.78-2.56.238.9814.717.1619.456.2500
2017 (3)4.37-27.410.25-7.410.6-14.290.8-6.985.7227.5513.7318.0818.3128.1500
2016 (2)6.025.240.278.00.71.450.867.54.492.6211.63-3.6114.292.14870.0
2015 (1)5.724.380.254.170.692.990.81.274.37012.06013.990870.0

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