- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 9.89 | 37.17 | 109.53 | 0.9 | 26.76 | 109.3 | 0.48 | 20.0 | 23.08 | 0.87 | 40.32 | 45.0 | 9.10 | -7.59 | -0.11 | 4.85 | -12.52 | -41.26 | 8.80 | 2.3 | -30.8 | 455 | 0.0 | 0.0 |
| 24Q3 (19) | 7.21 | 47.14 | 134.09 | 0.71 | 39.22 | 91.89 | 0.4 | 17.65 | 33.33 | 0.62 | 37.78 | 100.0 | 9.85 | -5.39 | -18.03 | 5.55 | -20.05 | -43.04 | 8.60 | -6.36 | -14.56 | 455 | 0.0 | -8.82 |
| 24Q2 (18) | 4.9 | 22.81 | 91.41 | 0.51 | 13.33 | 82.14 | 0.34 | -5.56 | 36.0 | 0.45 | 18.42 | 73.08 | 10.41 | -7.71 | -4.84 | 6.94 | -23.1 | -28.95 | 9.18 | -3.57 | -9.58 | 455 | 0.0 | -8.82 |
| 24Q1 (17) | 3.99 | -15.47 | 55.25 | 0.45 | 4.65 | 60.71 | 0.36 | -7.69 | 28.57 | 0.38 | -36.67 | 15.15 | 11.28 | 23.8 | 3.52 | 9.02 | 9.2 | -17.19 | 9.52 | -25.08 | -25.83 | 455 | 0.0 | -8.82 |
| 23Q4 (16) | 4.72 | 53.25 | 15.97 | 0.43 | 16.22 | 30.3 | 0.39 | 30.0 | 34.48 | 0.6 | 93.55 | 62.16 | 9.11 | -24.16 | 12.36 | 8.26 | -15.17 | 15.96 | 12.71 | 26.3 | 39.83 | 455 | -8.82 | -8.82 |
| 23Q3 (15) | 3.08 | 20.31 | -40.88 | 0.37 | 32.14 | 37.04 | 0.3 | 20.0 | -3.23 | 0.31 | 19.23 | -45.61 | 12.01 | 9.83 | 131.81 | 9.74 | -0.26 | 63.7 | 10.06 | -0.9 | -8.0 | 499 | 0.0 | -15.71 |
| 23Q2 (14) | 2.56 | -0.39 | -62.95 | 0.28 | 0.0 | -37.78 | 0.25 | -10.71 | -44.44 | 0.26 | -21.21 | -45.83 | 10.94 | 0.39 | 67.95 | 9.77 | -10.37 | 49.96 | 10.16 | -20.9 | 46.21 | 499 | 0.0 | -15.71 |
| 23Q1 (13) | 2.57 | -36.86 | -65.78 | 0.28 | -15.15 | -37.78 | 0.28 | -3.45 | -6.67 | 0.33 | -10.81 | -28.26 | 10.89 | 34.37 | 81.82 | 10.89 | 52.9 | 172.74 | 12.84 | 41.25 | 109.63 | 499 | 0.0 | -15.71 |
| 22Q4 (12) | 4.07 | -21.88 | -57.6 | 0.33 | 22.22 | -31.25 | 0.29 | -6.45 | -39.58 | 0.37 | -35.09 | -58.89 | 8.11 | 56.46 | 62.16 | 7.13 | 19.75 | 42.51 | 9.09 | -16.91 | -3.03 | 499 | -15.71 | -15.71 |
| 22Q3 (11) | 5.21 | -24.6 | -57.08 | 0.27 | -40.0 | -43.75 | 0.31 | -31.11 | -36.73 | 0.57 | 18.75 | -26.92 | 5.18 | -20.42 | 31.07 | 5.95 | -8.63 | 47.42 | 10.94 | 57.5 | 70.28 | 592 | 0.0 | 4.59 |
| 22Q2 (10) | 6.91 | -7.99 | -47.29 | 0.45 | 0.0 | -19.64 | 0.45 | 50.0 | -4.26 | 0.48 | 4.35 | -32.39 | 6.51 | 8.68 | 52.46 | 6.51 | 63.02 | 81.65 | 6.95 | 13.41 | 28.26 | 592 | 0.0 | 4.59 |
| 22Q1 (9) | 7.51 | -21.77 | -21.61 | 0.45 | -6.25 | -11.76 | 0.3 | -37.5 | -11.76 | 0.46 | -48.89 | 9.52 | 5.99 | 19.84 | 12.56 | 3.99 | -20.11 | 12.56 | 6.13 | -34.66 | 39.71 | 592 | 0.0 | 4.59 |
| 21Q4 (8) | 9.6 | -20.92 | 14.42 | 0.48 | 0.0 | -9.43 | 0.48 | -2.04 | -14.29 | 0.9 | 15.38 | 42.86 | 5.00 | 26.46 | -20.85 | 5.00 | 23.88 | -25.09 | 9.38 | 45.91 | 24.85 | 592 | 4.59 | 4.59 |
| 21Q3 (7) | 12.14 | -7.4 | 74.68 | 0.48 | -14.29 | -4.0 | 0.49 | 4.26 | 53.12 | 0.78 | 9.86 | 69.57 | 3.95 | -7.44 | -45.04 | 4.04 | 12.59 | -12.34 | 6.43 | 18.64 | -2.93 | 566 | 0.0 | 11.86 |
| 21Q2 (6) | 13.11 | 36.85 | 129.6 | 0.56 | 9.8 | 55.56 | 0.47 | 38.24 | 42.42 | 0.71 | 69.05 | 115.15 | 4.27 | -19.76 | -32.25 | 3.59 | 1.01 | -37.97 | 5.42 | 23.53 | -6.29 | 566 | 0.0 | 11.86 |
| 21Q1 (5) | 9.58 | 14.18 | 196.59 | 0.51 | -3.77 | 121.74 | 0.34 | -39.29 | 36.0 | 0.42 | -33.33 | 35.48 | 5.32 | -15.73 | -25.24 | 3.55 | -46.83 | -54.15 | 4.38 | -41.61 | -54.32 | 566 | 0.0 | -2.75 |
| 20Q4 (4) | 8.39 | 20.72 | 0.0 | 0.53 | 6.0 | 0.0 | 0.56 | 75.0 | 0.0 | 0.63 | 36.96 | 0.0 | 6.32 | -12.19 | 0.0 | 6.67 | 44.96 | 0.0 | 7.51 | 13.45 | 0.0 | 566 | 11.86 | 0.0 |
| 20Q3 (3) | 6.95 | 21.72 | 0.0 | 0.5 | 38.89 | 0.0 | 0.32 | -3.03 | 0.0 | 0.46 | 39.39 | 0.0 | 7.19 | 14.11 | 0.0 | 4.60 | -20.33 | 0.0 | 6.62 | 14.52 | 0.0 | 506 | 0.0 | 0.0 |
| 20Q2 (2) | 5.71 | 76.78 | 0.0 | 0.36 | 56.52 | 0.0 | 0.33 | 32.0 | 0.0 | 0.33 | 6.45 | 0.0 | 6.30 | -11.46 | 0.0 | 5.78 | -25.33 | 0.0 | 5.78 | -39.78 | 0.0 | 506 | -13.06 | 0.0 |
| 20Q1 (1) | 3.23 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 7.12 | 0.0 | 0.0 | 7.74 | 0.0 | 0.0 | 9.60 | 0.0 | 0.0 | 582 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 25.99 | 101.16 | 2.57 | 88.97 | 1.58 | 29.51 | 2.33 | 55.33 | 9.89 | -6.06 | 6.08 | -35.62 | 8.96 | -22.78 | 455 | 0.0 |
| 2023 (9) | 12.92 | -45.49 | 1.36 | -9.93 | 1.22 | -9.63 | 1.5 | -20.63 | 10.53 | 65.21 | 9.44 | 65.77 | 11.61 | 45.58 | 455 | -8.82 |
| 2022 (8) | 23.7 | -46.67 | 1.51 | -25.62 | 1.35 | -24.16 | 1.89 | -32.98 | 6.37 | 39.48 | 5.70 | 42.21 | 7.97 | 25.67 | 499 | -15.71 |
| 2021 (7) | 44.44 | 83.03 | 2.03 | 25.31 | 1.78 | 21.92 | 2.82 | 63.95 | 4.57 | -31.54 | 4.01 | -33.39 | 6.35 | -10.42 | 592 | 4.59 |
| 2020 (6) | 24.28 | 24.96 | 1.62 | 14.08 | 1.46 | 13.18 | 1.72 | 17.01 | 6.67 | -8.7 | 6.01 | -9.43 | 7.08 | -6.37 | 566 | 11.86 |
| 2019 (5) | 19.43 | -51.27 | 1.42 | -23.66 | 1.29 | -32.11 | 1.47 | -9.82 | 7.31 | 56.66 | 6.64 | 39.32 | 7.57 | 85.06 | 506 | -13.06 |
| 2018 (4) | 39.87 | 12.6 | 1.86 | -6.06 | 1.9 | 5.56 | 1.63 | 28.35 | 4.67 | -16.57 | 4.77 | -6.25 | 4.09 | 13.99 | 582 | 8.18 |
| 2017 (3) | 35.41 | 75.56 | 1.98 | 85.05 | 1.8 | 31.39 | 1.27 | 19.81 | 5.59 | 5.41 | 5.08 | -25.16 | 3.59 | -31.75 | 538 | 3.46 |
| 2016 (2) | 20.17 | 4.62 | 1.07 | -51.8 | 1.37 | 8.73 | 1.06 | 13.98 | 5.30 | -53.93 | 6.79 | 3.93 | 5.26 | 8.95 | 520 | 7.0 |
| 2015 (1) | 19.28 | -19.6 | 2.22 | -32.93 | 1.26 | -10.64 | 0.93 | -12.26 | 11.51 | 0 | 6.54 | 0 | 4.82 | 0 | 486 | -5.63 |
