- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.73 | 15.17 | 31.48 | 0.63 | 21.15 | 53.66 | 0.79 | 17.91 | 23.44 | 0.32 | 6.67 | 0.0 | 7.22 | 5.19 | 16.87 | 9.05 | 2.38 | -6.11 | 3.67 | -7.38 | -23.94 | 623 | 0.0 | -4.45 |
| 24Q2 (19) | 7.58 | 17.52 | 29.13 | 0.52 | 20.93 | 40.54 | 0.67 | 8.06 | 8.06 | 0.3 | -16.67 | 15.38 | 6.86 | 2.9 | 8.84 | 8.84 | -8.05 | -16.31 | 3.96 | -29.09 | -10.65 | 623 | 0.0 | -4.45 |
| 24Q1 (18) | 6.45 | -0.92 | 15.8 | 0.43 | -6.52 | 19.44 | 0.62 | -6.06 | 8.77 | 0.36 | 12.5 | 63.64 | 6.67 | -5.65 | 3.15 | 9.61 | -5.19 | -6.07 | 5.58 | 13.55 | 41.31 | 623 | 0.0 | -4.45 |
| 23Q4 (17) | 6.51 | -1.96 | 14.61 | 0.46 | 12.2 | 21.05 | 0.66 | 3.12 | 15.79 | 0.32 | 0.0 | 60.0 | 7.07 | 14.44 | 5.62 | 10.14 | 5.18 | 1.03 | 4.92 | 2.0 | 39.6 | 623 | -4.45 | -4.45 |
| 23Q3 (16) | 6.64 | 13.12 | -7.78 | 0.41 | 10.81 | -4.65 | 0.64 | 3.23 | 8.47 | 0.32 | 23.08 | 60.0 | 6.17 | -2.04 | 3.39 | 9.64 | -8.74 | 17.62 | 4.82 | 8.8 | 73.49 | 652 | 0.0 | -2.83 |
| 23Q2 (15) | 5.87 | 5.39 | -23.37 | 0.37 | 2.78 | -15.91 | 0.62 | 8.77 | 5.08 | 0.26 | 18.18 | 18.18 | 6.30 | -2.47 | 9.73 | 10.56 | 3.21 | 37.13 | 4.43 | 12.14 | 54.22 | 652 | 0.0 | -2.83 |
| 23Q1 (14) | 5.57 | -1.94 | -26.23 | 0.36 | -5.26 | -14.29 | 0.57 | 0.0 | -1.72 | 0.22 | 10.0 | 10.0 | 6.46 | -3.39 | 16.18 | 10.23 | 1.97 | 33.21 | 3.95 | 12.17 | 49.1 | 652 | 0.0 | -2.83 |
| 22Q4 (13) | 5.68 | -21.11 | -26.9 | 0.38 | -11.63 | -20.83 | 0.57 | -3.39 | 5.56 | 0.2 | 0.0 | -9.09 | 6.69 | 12.02 | 8.3 | 10.04 | 22.46 | 44.4 | 3.52 | 26.76 | 24.36 | 652 | -2.83 | -2.83 |
| 22Q3 (12) | 7.2 | -6.01 | -2.83 | 0.43 | -2.27 | -8.51 | 0.59 | 0.0 | 9.26 | 0.2 | -9.09 | -4.76 | 5.97 | 3.97 | -5.84 | 8.19 | 6.39 | 12.45 | 2.78 | -3.28 | -1.98 | 671 | 0.0 | 0.15 |
| 22Q2 (11) | 7.66 | 1.46 | 11.01 | 0.44 | 4.76 | 15.79 | 0.59 | 1.72 | 28.26 | 0.22 | 10.0 | 15.79 | 5.74 | 3.26 | 4.3 | 7.70 | 0.26 | 15.54 | 2.87 | 8.42 | 4.3 | 671 | 0.0 | 0.15 |
| 22Q1 (10) | 7.55 | -2.83 | 18.15 | 0.42 | -12.5 | 10.53 | 0.58 | 7.41 | 9.43 | 0.2 | -9.09 | -4.76 | 5.56 | -9.95 | -6.46 | 7.68 | 10.54 | -7.38 | 2.65 | -6.44 | -19.39 | 671 | 0.0 | 0.15 |
| 21Q4 (9) | 7.77 | 4.86 | 32.59 | 0.48 | 2.13 | 29.73 | 0.54 | 0.0 | 10.2 | 0.22 | 4.76 | 4.76 | 6.18 | -2.6 | -2.16 | 6.95 | -4.63 | -16.89 | 2.83 | -0.09 | -20.99 | 671 | 0.15 | 0.15 |
| 21Q3 (8) | 7.41 | 7.39 | 13.65 | 0.47 | 23.68 | 27.03 | 0.54 | 17.39 | 12.5 | 0.21 | 10.53 | 23.53 | 6.34 | 15.17 | 11.77 | 7.29 | 9.31 | -1.01 | 2.83 | 2.92 | 8.69 | 670 | 0.0 | -0.15 |
| 21Q2 (7) | 6.9 | 7.98 | 24.32 | 0.38 | 0.0 | 15.15 | 0.46 | -13.21 | -9.8 | 0.19 | -9.52 | 5.56 | 5.51 | -7.39 | -7.38 | 6.67 | -19.62 | -27.45 | 2.75 | -16.21 | -15.1 | 670 | 0.0 | -0.15 |
| 21Q1 (6) | 6.39 | 9.04 | 11.13 | 0.38 | 2.7 | 11.76 | 0.53 | 8.16 | 1.92 | 0.21 | 0.0 | 23.53 | 5.95 | -5.82 | 0.57 | 8.29 | -0.81 | -8.29 | 3.29 | -8.29 | 11.16 | 670 | 0.0 | -0.15 |
| 20Q4 (5) | 5.86 | -10.12 | -8.44 | 0.37 | 0.0 | 0.0 | 0.49 | 2.08 | -10.91 | 0.21 | 23.53 | 31.25 | 6.31 | 11.26 | 9.22 | 8.36 | 13.58 | -2.7 | 3.58 | 37.44 | 43.34 | 670 | -0.15 | -0.15 |
| 20Q3 (4) | 6.52 | 17.48 | 0.0 | 0.37 | 12.12 | 0.0 | 0.48 | -5.88 | 0.0 | 0.17 | -5.56 | 0.0 | 5.67 | -4.56 | 0.0 | 7.36 | -19.88 | 0.0 | 2.61 | -19.61 | 0.0 | 671 | 0.0 | 0.0 |
| 20Q2 (3) | 5.55 | -3.48 | 0.0 | 0.33 | -2.94 | 0.0 | 0.51 | -1.92 | 0.0 | 0.18 | 5.88 | 0.0 | 5.95 | 0.56 | 0.0 | 9.19 | 1.61 | 0.0 | 3.24 | 9.7 | 0.0 | 671 | 0.0 | 0.0 |
| 20Q1 (2) | 5.75 | -10.16 | 0.0 | 0.34 | -8.11 | 0.0 | 0.52 | -5.45 | 0.0 | 0.17 | 6.25 | 0.0 | 5.91 | 2.28 | 0.0 | 9.04 | 5.23 | 0.0 | 2.96 | 18.26 | 0.0 | 671 | 0.0 | 0.0 |
| 19Q4 (1) | 6.4 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 5.78 | 0.0 | 0.0 | 8.59 | 0.0 | 0.0 | 2.50 | 0.0 | 0.0 | 671 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 24.59 | -12.43 | 1.61 | -3.59 | 2.48 | 6.44 | 1.12 | 38.27 | 6.55 | 10.09 | 10.09 | 21.54 | 4.55 | 57.9 | 652 | 0.0 |
| 2022 (9) | 28.08 | -1.4 | 1.67 | -2.34 | 2.33 | 12.56 | 0.81 | -3.57 | 5.95 | -0.95 | 8.30 | 14.16 | 2.88 | -2.2 | 652 | -2.83 |
| 2021 (8) | 28.48 | 20.27 | 1.71 | 22.14 | 2.07 | 4.02 | 0.84 | 15.07 | 6.00 | 1.56 | 7.27 | -13.51 | 2.95 | -4.33 | 671 | 0.15 |
| 2020 (7) | 23.68 | -5.36 | 1.4 | -5.41 | 1.99 | -6.13 | 0.73 | 12.31 | 5.91 | -0.05 | 8.40 | -0.82 | 3.08 | 18.66 | 670 | -0.15 |
| 2019 (6) | 25.02 | 0.56 | 1.48 | -9.76 | 2.12 | 1.92 | 0.65 | 6.56 | 5.92 | -10.26 | 8.47 | 1.35 | 2.60 | 5.96 | 671 | -1.32 |
| 2018 (5) | 24.88 | 10.97 | 1.64 | 1.23 | 2.08 | 13.04 | 0.61 | -1.61 | 6.59 | -8.77 | 8.36 | 1.87 | 2.45 | -11.34 | 680 | 3.5 |
| 2017 (4) | 22.42 | -7.66 | 1.62 | -7.95 | 1.84 | 4.55 | 0.62 | -24.39 | 7.23 | -0.32 | 8.21 | 13.22 | 2.77 | -18.12 | 657 | -5.33 |
| 2016 (3) | 24.28 | 0.08 | 1.76 | 5.39 | 1.76 | 10.0 | 0.82 | -2.38 | 7.25 | 5.3 | 7.25 | 9.91 | 3.38 | -2.46 | 694 | -3.48 |
| 2015 (2) | 24.26 | -10.21 | 1.67 | -39.71 | 1.6 | -9.6 | 0.84 | 9.09 | 6.88 | -32.85 | 6.60 | 0.68 | 3.46 | 21.5 | 719 | 2.13 |
| 2014 (1) | 27.02 | -9.48 | 2.77 | 62.94 | 1.77 | -24.68 | 0.77 | -8.33 | 10.25 | 0 | 6.55 | 0 | 2.85 | 0 | 704 | -12.66 |
