玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)7.16-17.989.980.57-9.5223.910.76-3.815.150.28-12.5-12.57.9610.3212.6610.6117.34.73.916.69-20.446230.00.0
24Q3 (19)8.7315.1731.480.6321.1553.660.7917.9123.440.326.670.07.225.1916.879.052.38-6.113.67-7.38-23.946230.0-4.45
24Q2 (18)7.5817.5229.130.5220.9340.540.678.068.060.3-16.6715.386.862.98.848.84-8.05-16.313.96-29.09-10.656230.0-4.45
24Q1 (17)6.45-0.9215.80.43-6.5219.440.62-6.068.770.3612.563.646.67-5.653.159.61-5.19-6.075.5813.5541.316230.0-4.45
23Q4 (16)6.51-1.9614.610.4612.221.050.663.1215.790.320.060.07.0714.445.6210.145.181.034.922.039.6623-4.45-4.45
23Q3 (15)6.6413.12-7.780.4110.81-4.650.643.238.470.3223.0860.06.17-2.043.399.64-8.7417.624.828.873.496520.0-2.83
23Q2 (14)5.875.39-23.370.372.78-15.910.628.775.080.2618.1818.186.30-2.479.7310.563.2137.134.4312.1454.226520.0-2.83
23Q1 (13)5.57-1.94-26.230.36-5.26-14.290.570.0-1.720.2210.010.06.46-3.3916.1810.231.9733.213.9512.1749.16520.0-2.83
22Q4 (12)5.68-21.11-26.90.38-11.63-20.830.57-3.395.560.20.0-9.096.6912.028.310.0422.4644.43.5226.7624.36652-2.83-2.83
22Q3 (11)7.2-6.01-2.830.43-2.27-8.510.590.09.260.2-9.09-4.765.973.97-5.848.196.3912.452.78-3.28-1.986710.00.15
22Q2 (10)7.661.4611.010.444.7615.790.591.7228.260.2210.015.795.743.264.37.700.2615.542.878.424.36710.00.15
22Q1 (9)7.55-2.8318.150.42-12.510.530.587.419.430.2-9.09-4.765.56-9.95-6.467.6810.54-7.382.65-6.44-19.396710.00.15
21Q4 (8)7.774.8632.590.482.1329.730.540.010.20.224.764.766.18-2.6-2.166.95-4.63-16.892.83-0.09-20.996710.150.15
21Q3 (7)7.417.3913.650.4723.6827.030.5417.3912.50.2110.5323.536.3415.1711.777.299.31-1.012.832.928.696700.0-0.15
21Q2 (6)6.97.9824.320.380.015.150.46-13.21-9.80.19-9.525.565.51-7.39-7.386.67-19.62-27.452.75-16.21-15.16700.0-0.15
21Q1 (5)6.399.0411.130.382.711.760.538.161.920.210.023.535.95-5.820.578.29-0.81-8.293.29-8.2911.166700.0-0.15
20Q4 (4)5.86-10.120.00.370.00.00.492.080.00.2123.530.06.3111.260.08.3613.580.03.5837.440.0670-0.150.0
20Q3 (3)6.5217.480.00.3712.120.00.48-5.880.00.17-5.560.05.67-4.560.07.36-19.880.02.61-19.610.06710.00.0
20Q2 (2)5.55-3.480.00.33-2.940.00.51-1.920.00.185.880.05.950.560.09.191.610.03.249.70.06710.00.0
20Q1 (1)5.750.00.00.340.00.00.520.00.00.170.00.05.910.00.09.040.00.02.960.00.06710.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)29.9321.722.1533.542.8314.111.2612.57.189.719.46-6.254.21-7.576230.0
2023 (9)24.59-12.431.61-3.592.486.441.1238.276.5510.0910.0921.544.5557.9623-4.45
2022 (8)28.08-1.41.67-2.342.3312.560.81-3.575.95-0.958.3014.162.88-2.2652-2.83
2021 (7)28.4820.271.7122.142.074.020.8415.076.001.567.27-13.512.95-4.336710.15
2020 (6)23.68-5.361.4-5.411.99-6.130.7312.315.91-0.058.40-0.823.0818.66670-0.15
2019 (5)25.020.561.48-9.762.121.920.656.565.92-10.268.471.352.605.96671-1.32
2018 (4)24.8810.971.641.232.0813.040.61-1.616.59-8.778.361.872.45-11.346803.5
2017 (3)22.42-7.661.62-7.951.844.550.62-24.397.23-0.328.2113.222.77-18.12657-5.33
2016 (2)24.280.081.765.391.7610.00.82-2.387.255.37.259.913.38-2.46694-3.48
2015 (1)24.26-10.211.67-39.711.6-9.60.849.096.8806.6003.4607192.13

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