- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.02 | -12.21 | -6.79 | 0.29 | -6.45 | 26.09 | 0.24 | -11.11 | -11.11 | 0.34 | -17.07 | -19.05 | 9.60 | 6.56 | 35.27 | 7.95 | 1.25 | -4.64 | 11.26 | -5.54 | -13.15 | 655 | 0.0 | -3.53 |
| 24Q2 (19) | 3.44 | 1.47 | -11.34 | 0.31 | 47.62 | 3.33 | 0.27 | 17.39 | -3.57 | 0.41 | -12.77 | 10.81 | 9.01 | 45.47 | 16.55 | 7.85 | 15.69 | 8.76 | 11.92 | -14.03 | 24.98 | 655 | 0.0 | -3.53 |
| 24Q1 (18) | 3.39 | 12.25 | -11.26 | 0.21 | -16.0 | -12.5 | 0.23 | -28.12 | -25.81 | 0.47 | 11.9 | 38.24 | 6.19 | -25.17 | -1.4 | 6.78 | -35.97 | -16.4 | 13.86 | -0.31 | 55.77 | 655 | 0.0 | -3.53 |
| 23Q4 (17) | 3.02 | -6.79 | -31.67 | 0.25 | 8.7 | -10.71 | 0.32 | 18.52 | 10.34 | 0.42 | 0.0 | 7.69 | 8.28 | 16.61 | 30.68 | 10.60 | 27.15 | 61.5 | 13.91 | 7.28 | 57.62 | 655 | -3.53 | -3.53 |
| 23Q3 (16) | 3.24 | -16.49 | -29.87 | 0.23 | -23.33 | -14.81 | 0.27 | -3.57 | -10.0 | 0.42 | 13.51 | 27.27 | 7.10 | -8.19 | 21.47 | 8.33 | 15.48 | 28.33 | 12.96 | 35.94 | 81.48 | 679 | 0.0 | 0.3 |
| 23Q2 (15) | 3.88 | 1.57 | -19.17 | 0.3 | 25.0 | 15.38 | 0.28 | -9.68 | 7.69 | 0.37 | 8.82 | 15.62 | 7.73 | 23.07 | 42.74 | 7.22 | -11.07 | 33.23 | 9.54 | 7.14 | 43.04 | 679 | 0.0 | 0.3 |
| 23Q1 (14) | 3.82 | -13.57 | 16.82 | 0.24 | -14.29 | 14.29 | 0.31 | 6.9 | 34.78 | 0.34 | -12.82 | 21.43 | 6.28 | -0.82 | -2.17 | 8.12 | 23.69 | 15.38 | 8.90 | 0.87 | 3.95 | 679 | 0.0 | 0.3 |
| 22Q4 (13) | 4.42 | -4.33 | 22.78 | 0.28 | 3.7 | 21.74 | 0.29 | -3.33 | 20.83 | 0.39 | 18.18 | 21.88 | 6.33 | 8.4 | -0.85 | 6.56 | 1.04 | -1.58 | 8.82 | 23.53 | -0.74 | 679 | 0.3 | 0.3 |
| 22Q3 (12) | 4.62 | -3.75 | 42.59 | 0.27 | 3.85 | 28.57 | 0.3 | 15.38 | 25.0 | 0.33 | 3.12 | 17.86 | 5.84 | 7.89 | -9.83 | 6.49 | 19.88 | -12.34 | 7.14 | 7.14 | -17.35 | 677 | 0.0 | 5.12 |
| 22Q2 (11) | 4.8 | 46.79 | 82.51 | 0.26 | 23.81 | 44.44 | 0.26 | 13.04 | 13.04 | 0.32 | 14.29 | 10.34 | 5.42 | -15.65 | -20.86 | 5.42 | -22.99 | -38.06 | 6.67 | -22.14 | -39.54 | 677 | 0.0 | 5.12 |
| 22Q1 (10) | 3.27 | -9.17 | 24.81 | 0.21 | -8.7 | 23.53 | 0.23 | -4.17 | 4.55 | 0.28 | -12.5 | 27.27 | 6.42 | 0.52 | -1.03 | 7.03 | 5.5 | -16.24 | 8.56 | -3.67 | 1.97 | 677 | 0.0 | 5.12 |
| 21Q4 (9) | 3.6 | 11.11 | 54.51 | 0.23 | 9.52 | 27.78 | 0.24 | 0.0 | 9.09 | 0.32 | 14.29 | 6.67 | 6.39 | -1.43 | -17.3 | 6.67 | -10.0 | -29.39 | 8.89 | 2.86 | -30.96 | 677 | 5.12 | 5.12 |
| 21Q3 (8) | 3.24 | 23.19 | 4.18 | 0.21 | 16.67 | 5.0 | 0.24 | 4.35 | -4.0 | 0.28 | -3.45 | 0.0 | 6.48 | -5.3 | 0.79 | 7.41 | -15.3 | -7.85 | 8.64 | -21.63 | -4.01 | 644 | 0.0 | -16.36 |
| 21Q2 (7) | 2.63 | 0.38 | -16.51 | 0.18 | 5.88 | -10.0 | 0.23 | 4.55 | -14.81 | 0.29 | 31.82 | 7.41 | 6.84 | 5.48 | 7.79 | 8.75 | 4.15 | 2.03 | 11.03 | 31.32 | 28.64 | 644 | 0.0 | -16.36 |
| 21Q1 (6) | 2.62 | 12.45 | 36.46 | 0.17 | -5.56 | 13.33 | 0.22 | 0.0 | 10.0 | 0.22 | -26.67 | 15.79 | 6.49 | -16.01 | -16.95 | 8.40 | -11.07 | -19.39 | 8.40 | -34.78 | -15.15 | 644 | 0.0 | -22.32 |
| 20Q4 (5) | 2.33 | -25.08 | 0.43 | 0.18 | -10.0 | 0.0 | 0.22 | -12.0 | -18.52 | 0.3 | 7.14 | 20.0 | 7.73 | 20.13 | -0.43 | 9.44 | 17.46 | -18.87 | 12.88 | 43.01 | 19.48 | 644 | -16.36 | -22.32 |
| 20Q3 (4) | 3.11 | -1.27 | 0.0 | 0.2 | 0.0 | 0.0 | 0.25 | -7.41 | 0.0 | 0.28 | 3.7 | 0.0 | 6.43 | 1.29 | 0.0 | 8.04 | -6.22 | 0.0 | 9.00 | 5.04 | 0.0 | 770 | 0.0 | 0.0 |
| 20Q2 (3) | 3.15 | 64.06 | 0.0 | 0.2 | 33.33 | 0.0 | 0.27 | 35.0 | 0.0 | 0.27 | 42.11 | 0.0 | 6.35 | -18.73 | 0.0 | 8.57 | -17.71 | 0.0 | 8.57 | -13.38 | 0.0 | 770 | -7.12 | 0.0 |
| 20Q1 (2) | 1.92 | -17.24 | 0.0 | 0.15 | -16.67 | 0.0 | 0.2 | -25.93 | 0.0 | 0.19 | -24.0 | 0.0 | 7.81 | 0.69 | 0.0 | 10.42 | -10.49 | 0.0 | 9.90 | -8.17 | 0.0 | 829 | 0.0 | 0.0 |
| 19Q4 (1) | 2.32 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 7.76 | 0.0 | 0.0 | 11.64 | 0.0 | 0.0 | 10.78 | 0.0 | 0.0 | 829 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.97 | -18.35 | 1.02 | 0.99 | 1.17 | 7.34 | 1.55 | 17.42 | 7.30 | 23.69 | 8.38 | 31.47 | 11.10 | 43.82 | 679 | 0.0 |
| 2022 (9) | 17.11 | 41.52 | 1.01 | 29.49 | 1.09 | 17.2 | 1.32 | 18.92 | 5.90 | -8.5 | 6.37 | -17.18 | 7.71 | -15.97 | 679 | 0.3 |
| 2021 (8) | 12.09 | 14.92 | 0.78 | 6.85 | 0.93 | -1.06 | 1.11 | 5.71 | 6.45 | -7.03 | 7.69 | -13.91 | 9.18 | -8.01 | 677 | 5.12 |
| 2020 (7) | 10.52 | -2.59 | 0.73 | -1.35 | 0.94 | 1.08 | 1.05 | -5.41 | 6.94 | 1.27 | 8.94 | 3.77 | 9.98 | -2.89 | 644 | -16.36 |
| 2019 (6) | 10.8 | -8.71 | 0.74 | -2.63 | 0.93 | 0.0 | 1.11 | 5.71 | 6.85 | 6.65 | 8.61 | 9.54 | 10.28 | 15.8 | 770 | -7.12 |
| 2018 (5) | 11.83 | 1.37 | 0.76 | 5.56 | 0.93 | 5.68 | 1.05 | -5.41 | 6.42 | 4.13 | 7.86 | 4.25 | 8.88 | -6.68 | 829 | -12.18 |
| 2017 (4) | 11.67 | 9.27 | 0.72 | -4.0 | 0.88 | 1.15 | 1.11 | 4.72 | 6.17 | -12.14 | 7.54 | -7.43 | 9.51 | -4.17 | 944 | -2.18 |
| 2016 (3) | 10.68 | -6.56 | 0.75 | -3.85 | 0.87 | -6.45 | 1.06 | 12.77 | 7.02 | 2.91 | 8.15 | 0.12 | 9.93 | 20.68 | 965 | 2.01 |
| 2015 (2) | 11.43 | -2.39 | 0.78 | 0.0 | 0.93 | 1.09 | 0.94 | 4.44 | 6.82 | 2.45 | 8.14 | 3.56 | 8.22 | 7.0 | 946 | -7.25 |
| 2014 (1) | 11.71 | 3.26 | 0.78 | 11.43 | 0.92 | 53.33 | 0.9 | -10.0 | 6.66 | 0 | 7.86 | 0 | 7.69 | 0 | 1020 | 5.05 |
