玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.91-32.09-40.910.28-30.047.370.18-5.26-35.710.06-14.2920.030.773.08149.3919.7839.58.796.5926.22103.082120.00.0
24Q3 (19)1.34106.15-25.970.4-6.98122.220.19280.0-61.220.070.016.6729.85-54.88200.1714.1884.33-47.625.22-51.4957.592120.0-32.05
24Q2 (18)0.65-35.0-51.130.4386.9695.450.05-82.76-86.110.0716.67-12.566.15187.63299.937.69-73.47-71.5810.7779.4979.042120.0-32.05
24Q1 (17)1.0-35.06-36.710.2321.0515.00.293.5720.830.0620.0-40.023.0086.4281.729.0059.590.926.0084.8-5.22120.0-32.05
23Q4 (16)1.54-14.92-9.940.195.56-20.830.28-42.860.00.05-16.67-58.3312.3424.06-12.0918.18-32.8411.043.25-2.06-53.73212-32.05-32.05
23Q3 (15)1.8136.09-13.40.18-18.18-25.00.4936.11113.040.06-25.0-50.09.94-39.88-13.427.070.02146.03.31-44.89-42.273120.0-32.17
23Q2 (14)1.33-15.82-27.720.2210.0-4.350.3650.056.520.08-20.0-38.4616.5430.6832.3327.0778.2116.546.02-4.96-14.863120.0-32.17
23Q1 (13)1.58-7.6-33.330.2-16.67-4.760.24-14.294.350.1-16.67-28.5712.66-9.8142.8615.19-7.2356.526.33-9.817.143120.0-32.17
22Q4 (12)1.71-18.18-36.190.240.014.290.2821.7440.00.120.020.014.0422.2279.1116.3748.79119.427.0222.2288.07312-32.17-32.17
22Q3 (11)2.0913.59-13.640.244.3526.320.230.09.520.12-7.6950.011.48-8.1346.2611.00-11.9626.825.74-18.7373.684600.029.21
22Q2 (10)1.84-22.36-2.130.239.5243.750.230.027.780.13-7.1430.012.5041.0746.8812.5028.830.567.0719.632.834600.029.21
22Q1 (9)2.37-11.57107.890.210.040.00.2315.035.290.1440.027.278.8613.08-32.669.7030.04-34.925.9158.31-38.784600.029.21
21Q4 (8)2.6810.74129.060.2110.5323.530.2-4.7633.330.125.025.07.84-0.2-46.077.46-14.0-41.793.7312.87-45.4346029.2129.21
21Q3 (7)2.4228.7295.160.1918.7511.760.2116.67-16.00.08-20.0-11.117.85-7.75-42.738.68-9.37-56.963.31-37.85-54.453560.05.33
21Q2 (6)1.8864.9148.030.166.67-11.110.185.8812.50.1-9.0911.118.51-35.32-39.959.57-35.79-24.05.32-44.87-24.943560.05.33
21Q1 (5)1.14-2.5618.750.15-11.76-16.670.1713.3313.330.1137.522.2213.16-9.44-29.8214.9116.32-4.569.6541.122.923560.0-5.32
20Q4 (4)1.17-5.650.00.170.00.00.15-40.00.00.08-11.110.014.535.980.012.82-36.410.06.84-5.790.03565.330.0
20Q3 (3)1.24-2.360.00.17-5.560.00.2556.250.00.090.00.013.71-3.270.020.1660.030.07.262.420.03380.00.0
20Q2 (2)1.2732.290.00.180.00.00.166.670.00.090.00.014.17-24.410.012.60-19.370.07.09-24.410.0338-10.110.0
20Q1 (1)0.960.00.00.180.00.00.150.00.00.090.00.018.750.00.015.620.00.09.380.00.03760.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)3.9-37.71.3570.890.71-47.790.27-6.934.62174.2918.21-16.26.9249.442120.0
2023 (9)6.26-21.950.79-15.051.3640.210.29-43.1412.628.8321.7379.634.63-27.15212-32.05
2022 (8)8.02-1.230.9330.990.9727.630.5134.2111.6032.6212.0929.226.3635.88312-32.17
2021 (7)8.1275.00.711.430.768.570.388.578.74-42.049.36-37.964.68-37.9646029.21
2020 (6)4.64-19.020.70.00.712.90.35-5.4115.0923.4915.0939.437.5416.823565.33
2019 (5)5.73-6.070.7-13.580.62-4.620.37-17.7812.22-8.010.821.546.46-12.47338-10.11
2018 (4)6.1-12.610.81-17.350.65-10.960.45-10.013.28-5.4210.661.897.382.983761.35
2017 (3)6.98-6.810.98-19.670.73-15.120.52.0414.04-13.810.46-8.917.169.5371-16.82
2016 (2)7.49-5.671.22-0.810.86-18.870.49-2.016.295.1511.48-13.996.543.89446-8.61
2015 (1)7.94-3.871.23-1.61.0627.710.5-23.0815.49013.3506.300488-7.75

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