玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)234.4854.77198.623.3418.4434.143.8217.916.4610.5651.5175.121.42-23.47-55.081.63-23.82-61.04.50-2.11-41.3661820.00.0
24Q3 (19)151.515.5854.942.82-4.7310.163.246.5812.896.975.9310.811.86-17.57-28.92.14-7.79-27.144.60-8.35-28.4861820.0-7.04
24Q2 (18)131.0835.7841.972.9610.4516.083.04-5.31.676.58-0.754.782.26-18.66-18.242.32-30.25-28.385.02-26.91-26.261820.0-7.04
24Q1 (17)96.5422.9511.322.687.635.513.21-2.138.456.639.953.112.78-12.46-5.223.33-20.4-2.596.87-10.57-7.3861820.0-7.04
23Q4 (16)78.52-19.7-37.822.49-2.73-4.963.2814.2915.96.03-4.13-9.323.1721.1252.854.1842.3286.47.6819.3845.836182-7.04-7.04
23Q3 (15)97.785.9-20.792.560.39-3.42.87-4.01-11.696.290.16-7.092.62-5.221.962.94-9.3611.496.43-5.4217.366500.0-6.68
23Q2 (14)92.336.47-20.042.550.394.082.991.01-5.976.28-2.336.442.76-5.7130.173.24-5.1217.596.80-8.2733.1266500.0-6.68
23Q1 (13)86.72-31.33-23.342.54-3.058.552.964.59-6.036.43-3.3112.222.9341.1741.63.4152.3122.597.4140.846.3966500.0-6.68
22Q4 (12)126.282.2933.882.62-1.136.072.83-12.928.026.65-1.7712.712.07-3.35-20.772.24-14.87-19.325.27-3.97-15.816650-6.68-6.68
22Q3 (11)123.456.9132.992.658.1618.833.252.215.666.7714.7519.612.151.17-10.642.63-4.41-13.035.487.33-10.0671260.0-1.64
22Q2 (10)115.472.07-4.122.454.73.813.180.957.435.92.976.52.122.588.272.75-1.0912.055.110.8811.0771260.0-1.64
22Q1 (9)113.1319.94-1.012.34-5.262.633.1520.239.385.73-2.883.992.07-21.013.672.780.2410.495.06-19.035.0571260.0-1.64
21Q4 (8)94.321.61-5.922.4710.767.862.62-6.76-9.665.94.249.872.629.0114.652.78-8.23-3.976.262.5916.797126-1.64-1.64
21Q3 (7)92.83-22.92-21.682.23-5.51-8.982.81-5.074.465.662.17-2.922.4022.5916.213.0323.1633.376.1032.5423.9572450.0-5.08
21Q2 (6)120.435.3813.782.363.51-6.352.962.783.865.540.54-19.831.96-1.78-17.692.46-2.47-8.724.60-4.59-29.5472450.0-5.08
21Q1 (5)114.2813.9831.62.28-0.44-12.312.88-0.691.415.512.61-11.982.00-12.65-33.362.52-12.87-22.944.82-9.98-33.1272450.04.38
20Q4 (4)100.26-15.410.02.29-6.530.02.97.810.05.37-7.890.02.2810.490.02.8927.440.05.368.890.07245-5.080.0
20Q3 (3)118.5211.980.02.45-2.780.02.69-5.610.05.83-15.630.02.07-13.180.02.27-15.710.04.92-24.660.076330.00.0
20Q2 (2)105.8421.880.02.52-3.080.02.850.350.06.9110.380.02.38-20.480.02.69-17.660.06.53-9.430.076339.970.0
20Q1 (1)86.840.00.02.60.00.02.840.00.06.260.00.02.990.00.03.270.00.07.210.00.069410.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)613.672.6711.816.3713.3110.0930.7522.851.92-32.612.17-36.245.01-28.8561820.0
2023 (9)355.36-25.7110.140.812.09-2.525.03-0.082.8535.673.4031.247.0434.56182-7.04
2022 (8)478.3313.3910.067.5912.410.0325.0510.742.10-5.112.59-2.965.24-2.336650-6.68
2021 (7)421.862.539.35-5.1711.27-0.0922.62-7.182.22-7.512.67-2.555.36-9.477126-1.64
2020 (6)411.4614.839.86-11.8911.28-5.7624.372.742.40-23.272.74-17.935.92-10.537245-5.08
2019 (5)358.3216.5211.192.2911.971.9623.728.513.12-12.223.34-12.56.62-6.8776339.97
2018 (4)307.52-36.9310.94-13.7211.74-5.721.86-9.373.5636.83.8249.527.1143.716941-0.47
2017 (3)487.610.8712.681.3612.45-6.624.125.512.600.492.55-7.44.954.616974488.52
2016 (2)483.42-3.4212.51-7.8113.33-15.3122.86-3.012.59-4.542.76-12.314.730.4211852.16
2015 (1)500.5519.0113.57-18.8415.746.7823.57-19.252.7103.1404.7101160-4.61

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