- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 151.5 | 15.58 | 54.94 | 2.82 | -4.73 | 10.16 | 3.24 | 6.58 | 12.89 | 6.97 | 5.93 | 10.81 | 1.86 | -17.57 | -28.9 | 2.14 | -7.79 | -27.14 | 4.60 | -8.35 | -28.48 | 6182 | 0.0 | -7.04 |
| 24Q2 (19) | 131.08 | 35.78 | 41.97 | 2.96 | 10.45 | 16.08 | 3.04 | -5.3 | 1.67 | 6.58 | -0.75 | 4.78 | 2.26 | -18.66 | -18.24 | 2.32 | -30.25 | -28.38 | 5.02 | -26.91 | -26.2 | 6182 | 0.0 | -7.04 |
| 24Q1 (18) | 96.54 | 22.95 | 11.32 | 2.68 | 7.63 | 5.51 | 3.21 | -2.13 | 8.45 | 6.63 | 9.95 | 3.11 | 2.78 | -12.46 | -5.22 | 3.33 | -20.4 | -2.59 | 6.87 | -10.57 | -7.38 | 6182 | 0.0 | -7.04 |
| 23Q4 (17) | 78.52 | -19.7 | -37.82 | 2.49 | -2.73 | -4.96 | 3.28 | 14.29 | 15.9 | 6.03 | -4.13 | -9.32 | 3.17 | 21.12 | 52.85 | 4.18 | 42.32 | 86.4 | 7.68 | 19.38 | 45.83 | 6182 | -7.04 | -7.04 |
| 23Q3 (16) | 97.78 | 5.9 | -20.79 | 2.56 | 0.39 | -3.4 | 2.87 | -4.01 | -11.69 | 6.29 | 0.16 | -7.09 | 2.62 | -5.2 | 21.96 | 2.94 | -9.36 | 11.49 | 6.43 | -5.42 | 17.3 | 6650 | 0.0 | -6.68 |
| 23Q2 (15) | 92.33 | 6.47 | -20.04 | 2.55 | 0.39 | 4.08 | 2.99 | 1.01 | -5.97 | 6.28 | -2.33 | 6.44 | 2.76 | -5.71 | 30.17 | 3.24 | -5.12 | 17.59 | 6.80 | -8.27 | 33.12 | 6650 | 0.0 | -6.68 |
| 23Q1 (14) | 86.72 | -31.33 | -23.34 | 2.54 | -3.05 | 8.55 | 2.96 | 4.59 | -6.03 | 6.43 | -3.31 | 12.22 | 2.93 | 41.17 | 41.6 | 3.41 | 52.31 | 22.59 | 7.41 | 40.8 | 46.39 | 6650 | 0.0 | -6.68 |
| 22Q4 (13) | 126.28 | 2.29 | 33.88 | 2.62 | -1.13 | 6.07 | 2.83 | -12.92 | 8.02 | 6.65 | -1.77 | 12.71 | 2.07 | -3.35 | -20.77 | 2.24 | -14.87 | -19.32 | 5.27 | -3.97 | -15.81 | 6650 | -6.68 | -6.68 |
| 22Q3 (12) | 123.45 | 6.91 | 32.99 | 2.65 | 8.16 | 18.83 | 3.25 | 2.2 | 15.66 | 6.77 | 14.75 | 19.61 | 2.15 | 1.17 | -10.64 | 2.63 | -4.41 | -13.03 | 5.48 | 7.33 | -10.06 | 7126 | 0.0 | -1.64 |
| 22Q2 (11) | 115.47 | 2.07 | -4.12 | 2.45 | 4.7 | 3.81 | 3.18 | 0.95 | 7.43 | 5.9 | 2.97 | 6.5 | 2.12 | 2.58 | 8.27 | 2.75 | -1.09 | 12.05 | 5.11 | 0.88 | 11.07 | 7126 | 0.0 | -1.64 |
| 22Q1 (10) | 113.13 | 19.94 | -1.01 | 2.34 | -5.26 | 2.63 | 3.15 | 20.23 | 9.38 | 5.73 | -2.88 | 3.99 | 2.07 | -21.01 | 3.67 | 2.78 | 0.24 | 10.49 | 5.06 | -19.03 | 5.05 | 7126 | 0.0 | -1.64 |
| 21Q4 (9) | 94.32 | 1.61 | -5.92 | 2.47 | 10.76 | 7.86 | 2.62 | -6.76 | -9.66 | 5.9 | 4.24 | 9.87 | 2.62 | 9.01 | 14.65 | 2.78 | -8.23 | -3.97 | 6.26 | 2.59 | 16.79 | 7126 | -1.64 | -1.64 |
| 21Q3 (8) | 92.83 | -22.92 | -21.68 | 2.23 | -5.51 | -8.98 | 2.81 | -5.07 | 4.46 | 5.66 | 2.17 | -2.92 | 2.40 | 22.59 | 16.21 | 3.03 | 23.16 | 33.37 | 6.10 | 32.54 | 23.95 | 7245 | 0.0 | -5.08 |
| 21Q2 (7) | 120.43 | 5.38 | 13.78 | 2.36 | 3.51 | -6.35 | 2.96 | 2.78 | 3.86 | 5.54 | 0.54 | -19.83 | 1.96 | -1.78 | -17.69 | 2.46 | -2.47 | -8.72 | 4.60 | -4.59 | -29.54 | 7245 | 0.0 | -5.08 |
| 21Q1 (6) | 114.28 | 13.98 | 31.6 | 2.28 | -0.44 | -12.31 | 2.88 | -0.69 | 1.41 | 5.51 | 2.61 | -11.98 | 2.00 | -12.65 | -33.36 | 2.52 | -12.87 | -22.94 | 4.82 | -9.98 | -33.12 | 7245 | 0.0 | 4.38 |
| 20Q4 (5) | 100.26 | -15.41 | -2.84 | 2.29 | -6.53 | -13.26 | 2.9 | 7.81 | -7.94 | 5.37 | -7.89 | -24.15 | 2.28 | 10.49 | -10.72 | 2.89 | 27.44 | -5.25 | 5.36 | 8.89 | -21.94 | 7245 | -5.08 | 4.38 |
| 20Q3 (4) | 118.52 | 11.98 | 0.0 | 2.45 | -2.78 | 0.0 | 2.69 | -5.61 | 0.0 | 5.83 | -15.63 | 0.0 | 2.07 | -13.18 | 0.0 | 2.27 | -15.71 | 0.0 | 4.92 | -24.66 | 0.0 | 7633 | 0.0 | 0.0 |
| 20Q2 (3) | 105.84 | 21.88 | 0.0 | 2.52 | -3.08 | 0.0 | 2.85 | 0.35 | 0.0 | 6.91 | 10.38 | 0.0 | 2.38 | -20.48 | 0.0 | 2.69 | -17.66 | 0.0 | 6.53 | -9.43 | 0.0 | 7633 | 9.97 | 0.0 |
| 20Q1 (2) | 86.84 | -15.84 | 0.0 | 2.6 | -1.52 | 0.0 | 2.84 | -9.84 | 0.0 | 6.26 | -11.58 | 0.0 | 2.99 | 17.03 | 0.0 | 3.27 | 7.13 | 0.0 | 7.21 | 5.07 | 0.0 | 6941 | 0.0 | 0.0 |
| 19Q4 (1) | 103.19 | 0.0 | 0.0 | 2.64 | 0.0 | 0.0 | 3.15 | 0.0 | 0.0 | 7.08 | 0.0 | 0.0 | 2.56 | 0.0 | 0.0 | 3.05 | 0.0 | 0.0 | 6.86 | 0.0 | 0.0 | 6941 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 355.36 | -25.71 | 10.14 | 0.8 | 12.09 | -2.5 | 25.03 | -0.08 | 2.85 | 35.67 | 3.40 | 31.24 | 7.04 | 34.5 | 6650 | 0.0 |
| 2022 (9) | 478.33 | 13.39 | 10.06 | 7.59 | 12.4 | 10.03 | 25.05 | 10.74 | 2.10 | -5.11 | 2.59 | -2.96 | 5.24 | -2.33 | 6650 | -6.68 |
| 2021 (8) | 421.86 | 2.53 | 9.35 | -5.17 | 11.27 | -0.09 | 22.62 | -7.18 | 2.22 | -7.51 | 2.67 | -2.55 | 5.36 | -9.47 | 7126 | -1.64 |
| 2020 (7) | 411.46 | 14.83 | 9.86 | -11.89 | 11.28 | -5.76 | 24.37 | 2.74 | 2.40 | -23.27 | 2.74 | -17.93 | 5.92 | -10.53 | 7245 | -5.08 |
| 2019 (6) | 358.32 | 16.52 | 11.19 | 2.29 | 11.97 | 1.96 | 23.72 | 8.51 | 3.12 | -12.22 | 3.34 | -12.5 | 6.62 | -6.87 | 7633 | 9.97 |
| 2018 (5) | 307.52 | -36.93 | 10.94 | -13.72 | 11.74 | -5.7 | 21.86 | -9.37 | 3.56 | 36.8 | 3.82 | 49.52 | 7.11 | 43.71 | 6941 | -0.47 |
| 2017 (4) | 487.61 | 0.87 | 12.68 | 1.36 | 12.45 | -6.6 | 24.12 | 5.51 | 2.60 | 0.49 | 2.55 | -7.4 | 4.95 | 4.61 | 6974 | 488.52 |
| 2016 (3) | 483.42 | -3.42 | 12.51 | -7.81 | 13.33 | -15.31 | 22.86 | -3.01 | 2.59 | -4.54 | 2.76 | -12.31 | 4.73 | 0.42 | 1185 | 2.16 |
| 2015 (2) | 500.55 | 19.01 | 13.57 | -18.84 | 15.74 | 6.78 | 23.57 | -19.25 | 2.71 | -31.8 | 3.14 | -10.27 | 4.71 | -32.15 | 1160 | -4.61 |
| 2014 (1) | 420.6 | 253.53 | 16.72 | 162.48 | 14.74 | 245.2 | 29.19 | 255.11 | 3.98 | 0 | 3.50 | 0 | 6.94 | 0 | 1216 | 2.7 |
