玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)20.487.231.994.532.032.261.17-10.69-13.9700022.12-4.850.265.71-16.71-15.650.000017290.00.0
24Q3 (19)19.1-1.553.354.440.03.261.319.1716.9600023.251.57-0.16.8610.8813.170.000017290.01.53
24Q2 (18)19.45.615.554.441.375.461.26.197.1400022.89-4.01-0.086.190.561.510.000017290.01.53
24Q1 (17)18.37-8.524.794.38-1.137.351.13-16.9110.7800023.848.072.446.15-9.185.720.000017290.01.53
23Q4 (16)20.088.667.674.433.027.521.3621.4316.2400022.06-5.19-0.136.7711.757.960.000017291.531.53
23Q3 (15)18.480.548.264.32.148.591.120.013.1300023.271.590.36.06-0.544.50.000017030.08.33
23Q2 (14)18.384.85-10.254.213.197.671.129.88.7400022.91-1.5919.976.094.7321.160.000017030.08.33
23Q1 (13)17.53-6.019.294.08-0.9712.091.02-12.826.2500023.275.362.565.82-7.25-2.780.000017030.08.33
22Q4 (12)18.659.266.214.124.0412.571.1718.1818.1800022.09-4.775.996.278.1711.270.000017038.338.33
22Q3 (11)17.07-16.656.693.961.288.20.99-3.885.3200023.2021.511.415.8015.32-1.280.000015720.05.36
22Q2 (10)20.4827.6821.43.917.429.521.037.296.1900019.09-15.87-9.785.03-15.97-12.530.000015720.05.36
22Q1 (9)16.04-8.667.153.64-0.555.510.96-3.035.4900022.698.88-1.535.996.16-1.540.000015720.05.36
21Q4 (8)17.569.758.663.660.07.650.995.321.0200020.84-8.88-0.945.64-4.04-7.030.000015725.365.36
21Q3 (7)16.0-5.166.743.662.529.580.94-3.09-5.0500022.888.12.665.882.18-11.040.000014920.05.44
21Q2 (6)16.8712.6922.343.573.4814.790.976.5912.7900021.16-8.18-6.175.75-5.41-7.80.000014920.05.44
21Q1 (5)14.97-7.364.473.451.479.870.91-7.143.4100023.059.545.186.080.24-1.010.000014920.020.71
20Q4 (4)16.167.810.03.41.80.00.98-1.010.0000.021.04-5.570.06.06-8.180.00.0000.014925.440.0
20Q3 (3)14.998.70.03.347.40.00.9915.120.0000.022.28-1.20.06.605.90.00.0000.014150.00.0
20Q2 (2)13.79-3.770.03.11-0.960.00.86-2.270.0000.022.552.920.06.241.550.00.0000.0141514.480.0
20Q1 (1)14.330.00.03.140.00.00.880.00.000.00.021.910.00.06.140.00.00.000.00.012360.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)77.343.8717.794.524.814.110023.000.636.220.240.00017290.0
2023 (9)74.463.0717.028.824.6211.330022.865.586.208.010.00017291.53
2022 (8)72.2410.4615.649.074.158.920021.65-1.265.74-1.390.00017038.33
2021 (7)65.410.3414.3410.313.812.420021.93-0.035.83-7.180.00015725.36
2020 (6)59.2711.7213.012.753.7218.10021.930.926.285.70.00014925.44
2019 (5)53.0514.511.5314.53.1512.50021.73-0.015.94-1.750.000141514.48
2018 (4)46.337.1510.0711.152.8-2.440021.743.736.04-8.950.000123610.46
2017 (3)43.245.219.062.842.879.130020.95-2.256.643.720.00011193.04
2016 (2)41.15.938.817.312.6316.370021.441.36.409.860.0001086-1.0
2015 (1)38.87.578.212.882.265.120021.1605.8200.00010976.82

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