- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.75 | 4.17 | -6.25 | 0.03 | 50.0 | 200.0 | 0.1 | 11.11 | 25.0 | 0.05 | 25.0 | 25.0 | 4.00 | 44.0 | 220.0 | 13.33 | 6.67 | 33.33 | 6.67 | 20.0 | 33.33 | 0 | 0 | 0 |
24Q2 (19) | 0.72 | -10.0 | 28.57 | 0.02 | 100.0 | 100.0 | 0.09 | -10.0 | 12.5 | 0.04 | 0.0 | 33.33 | 2.78 | 122.22 | 55.56 | 12.50 | 0.0 | -12.5 | 5.56 | 11.11 | 3.7 | 0 | 0 | 0 |
24Q1 (18) | 0.8 | -15.79 | 81.82 | 0.01 | 0.0 | 0.0 | 0.1 | 11.11 | 25.0 | 0.04 | 33.33 | 100.0 | 1.25 | 18.75 | -45.0 | 12.50 | 31.94 | -31.25 | 5.00 | 58.33 | 10.0 | 0 | 0 | 0 |
23Q4 (17) | 0.95 | 18.75 | 69.64 | 0.01 | 0.0 | 0.0 | 0.09 | 12.5 | 28.57 | 0.03 | -25.0 | 50.0 | 1.05 | -15.79 | -41.05 | 9.47 | -5.26 | -24.21 | 3.16 | -36.84 | -11.58 | 0 | 0 | -100.0 |
23Q3 (16) | 0.8 | 42.86 | 56.86 | 0.01 | 0.0 | 0.0 | 0.08 | 0.0 | 14.29 | 0.04 | 33.33 | 100.0 | 1.25 | -30.0 | -36.25 | 10.00 | -30.0 | -27.14 | 5.00 | -6.67 | 27.5 | 0 | 0 | -100.0 |
23Q2 (15) | 0.56 | 27.27 | 43.59 | 0.01 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.03 | 50.0 | 50.0 | 1.79 | -21.43 | -30.36 | 14.29 | -21.43 | -30.36 | 5.36 | 17.86 | 4.46 | 0 | 0 | -100.0 |
23Q1 (14) | 0.44 | -21.43 | 51.72 | 0.01 | 0.0 | 0.0 | 0.08 | 14.29 | 14.29 | 0.02 | 0.0 | -33.33 | 2.27 | 27.27 | -34.09 | 18.18 | 45.45 | -24.68 | 4.55 | 27.27 | -56.06 | 0 | -100.0 | -100.0 |
22Q4 (13) | 0.56 | 9.8 | 33.33 | 0.01 | 0.0 | 150.0 | 0.07 | 0.0 | 16.67 | 0.02 | 0.0 | -33.33 | 1.79 | -8.93 | 137.5 | 12.50 | -8.93 | -12.5 | 3.57 | -8.93 | -50.0 | 145 | 0.0 | 0.0 |
22Q3 (12) | 0.51 | 30.77 | 75.86 | 0.01 | 0.0 | -50.0 | 0.07 | -12.5 | 16.67 | 0.02 | 0.0 | 0.0 | 1.96 | -23.53 | -71.57 | 13.73 | -33.09 | -33.66 | 3.92 | -23.53 | -43.14 | 145 | 0.0 | 0.0 |
22Q2 (11) | 0.39 | 34.48 | 39.29 | 0.01 | 0.0 | -50.0 | 0.08 | 14.29 | 14.29 | 0.02 | -33.33 | 0.0 | 2.56 | -25.64 | -64.1 | 20.51 | -15.02 | -17.95 | 5.13 | -50.43 | -28.21 | 145 | 0.0 | 0.0 |
22Q1 (10) | 0.29 | -30.95 | -19.44 | 0.01 | 150.0 | -80.0 | 0.07 | 16.67 | 16.67 | 0.03 | 0.0 | 50.0 | 3.45 | 172.41 | -75.17 | 24.14 | 68.97 | 44.83 | 10.34 | 44.83 | 86.21 | 145 | 0.0 | 0.0 |
21Q4 (9) | 0.42 | 44.83 | 20.0 | -0.02 | -200.0 | -140.0 | 0.06 | 0.0 | -14.29 | 0.03 | 50.0 | 50.0 | -4.76 | -169.05 | -133.33 | 14.29 | -30.95 | -28.57 | 7.14 | 3.57 | 25.0 | 145 | 0.0 | 0.0 |
21Q3 (8) | 0.29 | 3.57 | -39.58 | 0.02 | 0.0 | -33.33 | 0.06 | -14.29 | -14.29 | 0.02 | 0.0 | 0.0 | 6.90 | -3.45 | 10.34 | 20.69 | -17.24 | 41.87 | 6.90 | -3.45 | 65.52 | 145 | 0.0 | 0.0 |
21Q2 (7) | 0.28 | -22.22 | -50.0 | 0.02 | -60.0 | 0.0 | 0.07 | 16.67 | 0.0 | 0.02 | 0.0 | 0.0 | 7.14 | -48.57 | 100.0 | 25.00 | 50.0 | 100.0 | 7.14 | 28.57 | 100.0 | 145 | 0.0 | 0.0 |
21Q1 (6) | 0.36 | 2.86 | -41.94 | 0.05 | 0.0 | 25.0 | 0.06 | -14.29 | 20.0 | 0.02 | 0.0 | 0.0 | 13.89 | -2.78 | 115.28 | 16.67 | -16.67 | 106.67 | 5.56 | -2.78 | 72.22 | 145 | 0.0 | 0.0 |
20Q4 (5) | 0.35 | -27.08 | -65.0 | 0.05 | 66.67 | 0.0 | 0.07 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 14.29 | 128.57 | 185.71 | 20.00 | 37.14 | 185.71 | 5.71 | 37.14 | 185.71 | 145 | 0.0 | 0.0 |
20Q3 (4) | 0.48 | -14.29 | 0.0 | 0.03 | 50.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 6.25 | 75.0 | 0.0 | 14.58 | 16.67 | 0.0 | 4.17 | 16.67 | 0.0 | 145 | 0.0 | 0.0 |
20Q2 (3) | 0.56 | -9.68 | 0.0 | 0.02 | -50.0 | 0.0 | 0.07 | 40.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.57 | -44.64 | 0.0 | 12.50 | 55.0 | 0.0 | 3.57 | 10.71 | 0.0 | 145 | 0.0 | 0.0 |
20Q1 (2) | 0.62 | -38.0 | 0.0 | 0.04 | -20.0 | 0.0 | 0.05 | -28.57 | 0.0 | 0.02 | 0.0 | 0.0 | 6.45 | 29.03 | 0.0 | 8.06 | 15.21 | 0.0 | 3.23 | 61.29 | 0.0 | 145 | 0.0 | 0.0 |
19Q4 (1) | 1.0 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 5.00 | 0.0 | 0.0 | 7.00 | 0.0 | 0.0 | 2.00 | 0.0 | 0.0 | 145 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 2.75 | 57.14 | 0.05 | 25.0 | 0.33 | 17.86 | 0.11 | 22.22 | 1.82 | -20.45 | 12.00 | -25.0 | 4.00 | -22.22 | 0 | 0 |
2022 (9) | 1.75 | 30.6 | 0.04 | -33.33 | 0.28 | 12.0 | 0.09 | 12.5 | 2.29 | -48.95 | 16.00 | -14.24 | 5.14 | -13.86 | 145 | 0.0 |
2021 (8) | 1.34 | -33.33 | 0.06 | -57.14 | 0.25 | 0.0 | 0.08 | 0.0 | 4.48 | -35.71 | 18.66 | 50.0 | 5.97 | 50.0 | 145 | 0.0 |
2020 (7) | 2.01 | -49.75 | 0.14 | -12.5 | 0.25 | 13.64 | 0.08 | -11.11 | 6.97 | 74.13 | 12.44 | 126.14 | 3.98 | 76.89 | 145 | 0.0 |
2019 (6) | 4.0 | 23.08 | 0.16 | 77.78 | 0.22 | 15.79 | 0.09 | 0.0 | 4.00 | 44.44 | 5.50 | -5.92 | 2.25 | -18.75 | 145 | 0.0 |
2018 (5) | 3.25 | -6.07 | 0.09 | 12.5 | 0.19 | 26.67 | 0.09 | 50.0 | 2.77 | 19.77 | 5.85 | 34.85 | 2.77 | 59.69 | 145 | 0.0 |
2017 (4) | 3.46 | 37.3 | 0.08 | 14.29 | 0.15 | 7.14 | 0.06 | -40.0 | 2.31 | -16.76 | 4.34 | -21.97 | 1.73 | -56.3 | 145 | 8.21 |
2016 (3) | 2.52 | 20.0 | 0.07 | -46.15 | 0.14 | -39.13 | 0.1 | -33.33 | 2.78 | -55.13 | 5.56 | -49.28 | 3.97 | -44.44 | 134 | -7.59 |
2015 (2) | 2.1 | 16.02 | 0.13 | 18.18 | 0.23 | 4.55 | 0.15 | -11.76 | 6.19 | 1.86 | 10.95 | -9.89 | 7.14 | -23.95 | 145 | -4.61 |
2014 (1) | 1.81 | 64.55 | 0.11 | 22.22 | 0.22 | 22.22 | 0.17 | 6.25 | 6.08 | 0 | 12.15 | 0 | 9.39 | 0 | 152 | 25.62 |