玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.754.17-6.250.0350.0200.00.111.1125.00.0525.025.04.0044.0220.013.336.6733.336.6720.033.33000
24Q2 (19)0.72-10.028.570.02100.0100.00.09-10.012.50.040.033.332.78122.2255.5612.500.0-12.55.5611.113.7000
24Q1 (18)0.8-15.7981.820.010.00.00.111.1125.00.0433.33100.01.2518.75-45.012.5031.94-31.255.0058.3310.0000
23Q4 (17)0.9518.7569.640.010.00.00.0912.528.570.03-25.050.01.05-15.79-41.059.47-5.26-24.213.16-36.84-11.5800-100.0
23Q3 (16)0.842.8656.860.010.00.00.080.014.290.0433.33100.01.25-30.0-36.2510.00-30.0-27.145.00-6.6727.500-100.0
23Q2 (15)0.5627.2743.590.010.00.00.080.00.00.0350.050.01.79-21.43-30.3614.29-21.43-30.365.3617.864.4600-100.0
23Q1 (14)0.44-21.4351.720.010.00.00.0814.2914.290.020.0-33.332.2727.27-34.0918.1845.45-24.684.5527.27-56.060-100.0-100.0
22Q4 (13)0.569.833.330.010.0150.00.070.016.670.020.0-33.331.79-8.93137.512.50-8.93-12.53.57-8.93-50.01450.00.0
22Q3 (12)0.5130.7775.860.010.0-50.00.07-12.516.670.020.00.01.96-23.53-71.5713.73-33.09-33.663.92-23.53-43.141450.00.0
22Q2 (11)0.3934.4839.290.010.0-50.00.0814.2914.290.02-33.330.02.56-25.64-64.120.51-15.02-17.955.13-50.43-28.211450.00.0
22Q1 (10)0.29-30.95-19.440.01150.0-80.00.0716.6716.670.030.050.03.45172.41-75.1724.1468.9744.8310.3444.8386.211450.00.0
21Q4 (9)0.4244.8320.0-0.02-200.0-140.00.060.0-14.290.0350.050.0-4.76-169.05-133.3314.29-30.95-28.577.143.5725.01450.00.0
21Q3 (8)0.293.57-39.580.020.0-33.330.06-14.29-14.290.020.00.06.90-3.4510.3420.69-17.2441.876.90-3.4565.521450.00.0
21Q2 (7)0.28-22.22-50.00.02-60.00.00.0716.670.00.020.00.07.14-48.57100.025.0050.0100.07.1428.57100.01450.00.0
21Q1 (6)0.362.86-41.940.050.025.00.06-14.2920.00.020.00.013.89-2.78115.2816.67-16.67106.675.56-2.7872.221450.00.0
20Q4 (5)0.35-27.08-65.00.0566.670.00.070.00.00.020.00.014.29128.57185.7120.0037.14185.715.7137.14185.711450.00.0
20Q3 (4)0.48-14.290.00.0350.00.00.070.00.00.020.00.06.2575.00.014.5816.670.04.1716.670.01450.00.0
20Q2 (3)0.56-9.680.00.02-50.00.00.0740.00.00.020.00.03.57-44.640.012.5055.00.03.5710.710.01450.00.0
20Q1 (2)0.62-38.00.00.04-20.00.00.05-28.570.00.020.00.06.4529.030.08.0615.210.03.2361.290.01450.00.0
19Q4 (1)1.00.00.00.050.00.00.070.00.00.020.00.05.000.00.07.000.00.02.000.00.01450.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.7557.140.0525.00.3317.860.1122.221.82-20.4512.00-25.04.00-22.2200
2022 (9)1.7530.60.04-33.330.2812.00.0912.52.29-48.9516.00-14.245.14-13.861450.0
2021 (8)1.34-33.330.06-57.140.250.00.080.04.48-35.7118.6650.05.9750.01450.0
2020 (7)2.01-49.750.14-12.50.2513.640.08-11.116.9774.1312.44126.143.9876.891450.0
2019 (6)4.023.080.1677.780.2215.790.090.04.0044.445.50-5.922.25-18.751450.0
2018 (5)3.25-6.070.0912.50.1926.670.0950.02.7719.775.8534.852.7759.691450.0
2017 (4)3.4637.30.0814.290.157.140.06-40.02.31-16.764.34-21.971.73-56.31458.21
2016 (3)2.5220.00.07-46.150.14-39.130.1-33.332.78-55.135.56-49.283.97-44.44134-7.59
2015 (2)2.116.020.1318.180.234.550.15-11.766.191.8610.95-9.897.14-23.95145-4.61
2014 (1)1.8164.550.1122.220.2222.220.176.256.08012.1509.39015225.62

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