- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 1.43 | 13.49 | -5.3 | 0.14 | -12.5 | 16.67 | 0.41 | 2.5 | -6.82 | 0.11 | -8.33 | 10.0 | 9.79 | -22.9 | 23.19 | 28.67 | -9.69 | -1.61 | 7.69 | -19.23 | 16.15 | 205 | 0.0 | -3.3 |
| 24Q1 (19) | 1.26 | -26.32 | 0.8 | 0.16 | 33.33 | 100.0 | 0.4 | -16.67 | -4.76 | 0.12 | 50.0 | 20.0 | 12.70 | 80.95 | 98.41 | 31.75 | 13.1 | -5.52 | 9.52 | 103.57 | 19.05 | 205 | 0.0 | -3.3 |
| 23Q4 (18) | 1.71 | 24.82 | 22.14 | 0.12 | 9.09 | 20.0 | 0.48 | 4.35 | 2.13 | 0.08 | -11.11 | -11.11 | 7.02 | -12.6 | -1.75 | 28.07 | -16.4 | -16.39 | 4.68 | -28.78 | -27.23 | 205 | -3.3 | -3.3 |
| 23Q3 (17) | 1.37 | -9.27 | 3.01 | 0.11 | -8.33 | 10.0 | 0.46 | 4.55 | 43.75 | 0.09 | -10.0 | -35.71 | 8.03 | 1.03 | 6.79 | 33.58 | 15.23 | 39.55 | 6.57 | -0.8 | -37.59 | 212 | 0.0 | 3.92 |
| 23Q2 (16) | 1.51 | 20.8 | 11.03 | 0.12 | 50.0 | 20.0 | 0.44 | 4.76 | 41.94 | 0.1 | 0.0 | -28.57 | 7.95 | 24.17 | 8.08 | 29.14 | -13.28 | 27.84 | 6.62 | -17.22 | -35.67 | 212 | 0.0 | 3.92 |
| 23Q1 (15) | 1.25 | -10.71 | -15.54 | 0.08 | -20.0 | -11.11 | 0.42 | -10.64 | 50.0 | 0.1 | 11.11 | 0.0 | 6.40 | -10.4 | 5.24 | 33.60 | 0.09 | 77.6 | 8.00 | 24.44 | 18.4 | 212 | 0.0 | 3.92 |
| 22Q4 (14) | 1.4 | 5.26 | -31.37 | 0.1 | 0.0 | 25.0 | 0.47 | 46.88 | 17.5 | 0.09 | -35.71 | -10.0 | 7.14 | -5.0 | 82.14 | 33.57 | 39.53 | 71.21 | 6.43 | -38.93 | 31.14 | 212 | 3.92 | 3.92 |
| 22Q3 (13) | 1.33 | -2.21 | -2.92 | 0.1 | 0.0 | 42.86 | 0.32 | 3.23 | -8.57 | 0.14 | 0.0 | 0.0 | 7.52 | 2.26 | 47.15 | 24.06 | 5.55 | -5.82 | 10.53 | 2.26 | 3.01 | 204 | 0.0 | -3.77 |
| 22Q2 (12) | 1.36 | -8.11 | -24.44 | 0.1 | 11.11 | 25.0 | 0.31 | 10.71 | -8.82 | 0.14 | 40.0 | 16.67 | 7.35 | 20.92 | 65.44 | 22.79 | 20.48 | 20.67 | 10.29 | 52.35 | 54.41 | 204 | 0.0 | -9.73 |
| 22Q1 (11) | 1.48 | -27.45 | -27.09 | 0.09 | 12.5 | 0.0 | 0.28 | -30.0 | -20.0 | 0.1 | 0.0 | 0.0 | 6.08 | 55.07 | 37.16 | 18.92 | -3.51 | 9.73 | 6.76 | 37.84 | 37.16 | 204 | 0.0 | -13.19 |
| 21Q4 (10) | 2.04 | 48.91 | 26.71 | 0.08 | 14.29 | -50.0 | 0.4 | 14.29 | -39.39 | 0.1 | -28.57 | -52.38 | 3.92 | -23.25 | -60.54 | 19.61 | -23.25 | -52.17 | 4.90 | -52.03 | -62.42 | 204 | -3.77 | -29.17 |
| 21Q3 (9) | 1.37 | -23.89 | -24.31 | 0.07 | -12.5 | -30.0 | 0.35 | 2.94 | 0.0 | 0.14 | 16.67 | -6.67 | 5.11 | 14.96 | -7.52 | 25.55 | 35.25 | 32.12 | 10.22 | 53.28 | 23.31 | 212 | -6.19 | -28.14 |
| 21Q2 (8) | 1.8 | -11.33 | 4.65 | 0.08 | -11.11 | 14.29 | 0.34 | -2.86 | -15.0 | 0.12 | 20.0 | 0.0 | 4.44 | 0.25 | 9.21 | 18.89 | 9.56 | -18.78 | 6.67 | 35.33 | -4.44 | 226 | -3.83 | -23.39 |
| 21Q1 (7) | 2.03 | 26.09 | 25.31 | 0.09 | -43.75 | -25.0 | 0.35 | -46.97 | 9.38 | 0.1 | -52.38 | -41.18 | 4.43 | -55.39 | -40.15 | 17.24 | -57.94 | -12.72 | 4.93 | -62.23 | -53.06 | 235 | -18.4 | -26.79 |
| 20Q4 (6) | 1.61 | -11.05 | -39.7 | 0.16 | 60.0 | 33.33 | 0.66 | 88.57 | 46.67 | 0.21 | 40.0 | 5.0 | 9.94 | 79.88 | 121.12 | 40.99 | 112.0 | 143.23 | 13.04 | 57.39 | 74.13 | 288 | -2.37 | -10.28 |
| 20Q3 (5) | 1.81 | 5.23 | -31.95 | 0.1 | 42.86 | 11.11 | 0.35 | -12.5 | -22.22 | 0.15 | 25.0 | 50.0 | 5.52 | 35.75 | 63.29 | 19.34 | -16.85 | 14.3 | 8.29 | 18.78 | 120.44 | 295 | 0.0 | -6.35 |
| 20Q2 (4) | 1.72 | 6.17 | 0.0 | 0.07 | -41.67 | 0.0 | 0.4 | 25.0 | 0.0 | 0.12 | -29.41 | 0.0 | 4.07 | -45.06 | 0.0 | 23.26 | 17.73 | 0.0 | 6.98 | -33.52 | 0.0 | 295 | -8.1 | 0.0 |
| 20Q1 (3) | 1.62 | -39.33 | 0.0 | 0.12 | 0.0 | 0.0 | 0.32 | -28.89 | 0.0 | 0.17 | -15.0 | 0.0 | 7.41 | 64.81 | 0.0 | 19.75 | 17.2 | 0.0 | 10.49 | 40.09 | 0.0 | 321 | 0.0 | 0.0 |
| 19Q4 (2) | 2.67 | 0.38 | 0.0 | 0.12 | 33.33 | 0.0 | 0.45 | 0.0 | 0.0 | 0.2 | 100.0 | 0.0 | 4.49 | 32.83 | 0.0 | 16.85 | -0.37 | 0.0 | 7.49 | 99.25 | 0.0 | 321 | 1.9 | 0.0 |
| 19Q3 (1) | 2.66 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 3.38 | 0.0 | 0.0 | 16.92 | 0.0 | 0.0 | 3.76 | 0.0 | 0.0 | 315 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.83 | 4.67 | 0.43 | 10.26 | 1.79 | 29.71 | 0.37 | -21.28 | 7.38 | 5.34 | 30.70 | 23.93 | 6.35 | -24.79 | 212 | 0.0 |
| 2022 (9) | 5.57 | -23.07 | 0.39 | 21.88 | 1.38 | -3.5 | 0.47 | 0.0 | 7.00 | 58.42 | 24.78 | 25.44 | 8.44 | 29.98 | 212 | 3.92 |
| 2021 (8) | 7.24 | 7.26 | 0.32 | -27.27 | 1.43 | -17.34 | 0.47 | -27.69 | 4.42 | -32.19 | 19.75 | -22.94 | 6.49 | -32.59 | 204 | -29.17 |
| 2020 (7) | 6.75 | -30.41 | 0.44 | 2.33 | 1.73 | 8.12 | 0.65 | -19.75 | 6.52 | 47.05 | 25.63 | 55.38 | 9.63 | 15.32 | 288 | -10.28 |
| 2019 (6) | 9.7 | -4.72 | 0.43 | -14.0 | 1.6 | -5.88 | 0.81 | -23.58 | 4.43 | -9.74 | 16.49 | -1.22 | 8.35 | -19.8 | 321 | -8.02 |
| 2018 (5) | 10.18 | -32.04 | 0.5 | 28.21 | 1.7 | -12.37 | 1.06 | 9.28 | 4.91 | 88.66 | 16.70 | 28.95 | 10.41 | 60.8 | 349 | -10.51 |
| 2017 (4) | 14.98 | -16.45 | 0.39 | -11.36 | 1.94 | -12.61 | 0.97 | 18.29 | 2.60 | 6.09 | 12.95 | 4.6 | 6.48 | 41.59 | 390 | -10.55 |
| 2016 (3) | 17.93 | 12.2 | 0.44 | 22.22 | 2.22 | 3.26 | 0.82 | 22.39 | 2.45 | 8.93 | 12.38 | -7.97 | 4.57 | 9.08 | 436 | 0.23 |
| 2015 (2) | 15.98 | 16.73 | 0.36 | -21.74 | 2.15 | 0.94 | 0.67 | 0.0 | 2.25 | -32.95 | 13.45 | -13.53 | 4.19 | -14.33 | 435 | 25.0 |
| 2014 (1) | 13.69 | 0.37 | 0.46 | 4.55 | 2.13 | 8.12 | 0.67 | 1.52 | 3.36 | 0 | 15.56 | 0 | 4.89 | 0 | 348 | 1.46 |
