- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.72 | -8.51 | 8.18 | 0.2 | 5.26 | 5.26 | 0.3 | 3.45 | 3.45 | 0.02 | 0.0 | 0.0 | 11.63 | 15.06 | -2.69 | 17.44 | 13.07 | -4.37 | 1.16 | 9.3 | -7.56 | 258 | 0.0 | -1.15 |
| 24Q2 (19) | 1.88 | 15.34 | 19.75 | 0.19 | 11.76 | 5.56 | 0.29 | 3.57 | 0.0 | 0.02 | 0.0 | 0.0 | 10.11 | -3.1 | -11.85 | 15.43 | -10.2 | -16.49 | 1.06 | -13.3 | -16.49 | 258 | 0.0 | -1.15 |
| 24Q1 (18) | 1.63 | 6.54 | 20.74 | 0.17 | -10.53 | 0.0 | 0.28 | -3.45 | 12.0 | 0.02 | 0.0 | 100.0 | 10.43 | -16.02 | -17.18 | 17.18 | -9.37 | -7.24 | 1.23 | -6.13 | 65.64 | 258 | 0.0 | -1.15 |
| 23Q4 (17) | 1.53 | -3.77 | -7.83 | 0.19 | 0.0 | 18.75 | 0.29 | 0.0 | 3.57 | 0.02 | 0.0 | 100.0 | 12.42 | 3.92 | 28.84 | 18.95 | 3.92 | 12.37 | 1.31 | 3.92 | 116.99 | 258 | -1.15 | -1.15 |
| 23Q3 (16) | 1.59 | 1.27 | -25.0 | 0.19 | 5.56 | 5.56 | 0.29 | 0.0 | -3.33 | 0.02 | 0.0 | 100.0 | 11.95 | 4.23 | 40.74 | 18.24 | -1.26 | 28.89 | 1.26 | -1.26 | 166.67 | 261 | 0.0 | -1.88 |
| 23Q2 (15) | 1.57 | 16.3 | -7.65 | 0.18 | 5.88 | 5.88 | 0.29 | 16.0 | 0.0 | 0.02 | 100.0 | 100.0 | 11.46 | -8.95 | 14.65 | 18.47 | -0.25 | 8.28 | 1.27 | 71.97 | 116.56 | 261 | 0.0 | -1.88 |
| 23Q1 (14) | 1.35 | -18.67 | -10.6 | 0.17 | 6.25 | 0.0 | 0.25 | -10.71 | -10.71 | 0.01 | 0.0 | 0.0 | 12.59 | 30.65 | 11.85 | 18.52 | 9.79 | -0.13 | 0.74 | 22.96 | 11.85 | 261 | 0.0 | -1.88 |
| 22Q4 (13) | 1.66 | -21.7 | 1.22 | 0.16 | -11.11 | -11.11 | 0.28 | -6.67 | 0.0 | 0.01 | 0.0 | -50.0 | 9.64 | 13.52 | -12.18 | 16.87 | 19.2 | -1.2 | 0.60 | 27.71 | -50.6 | 261 | -1.88 | -1.88 |
| 22Q3 (12) | 2.12 | 24.71 | 35.9 | 0.18 | 5.88 | 20.0 | 0.3 | 3.45 | 30.43 | 0.01 | 0.0 | -50.0 | 8.49 | -15.09 | -11.7 | 14.15 | -17.05 | -4.02 | 0.47 | -19.81 | -63.21 | 266 | 0.0 | 7.69 |
| 22Q2 (11) | 1.7 | 12.58 | 8.28 | 0.17 | 0.0 | 21.43 | 0.29 | 3.57 | 0.0 | 0.01 | 0.0 | -50.0 | 10.00 | -11.18 | 12.14 | 17.06 | -8.0 | -7.65 | 0.59 | -11.18 | -53.82 | 266 | 0.0 | 7.69 |
| 22Q1 (10) | 1.51 | -7.93 | 32.46 | 0.17 | -5.56 | 21.43 | 0.28 | 0.0 | 0.0 | 0.01 | -50.0 | -75.0 | 11.26 | 2.58 | -8.33 | 18.54 | 8.61 | -24.5 | 0.66 | -45.7 | -81.13 | 266 | 0.0 | 7.69 |
| 21Q4 (9) | 1.64 | 5.13 | 42.61 | 0.18 | 20.0 | 12.5 | 0.28 | 21.74 | -12.5 | 0.02 | 0.0 | -50.0 | 10.98 | 14.15 | -21.11 | 17.07 | 15.8 | -38.64 | 1.22 | -4.88 | -64.94 | 266 | 7.69 | 7.69 |
| 21Q3 (8) | 1.56 | -0.64 | 13.87 | 0.15 | 7.14 | 15.38 | 0.23 | -20.69 | -17.86 | 0.02 | 0.0 | -33.33 | 9.62 | 7.83 | 1.33 | 14.74 | -20.18 | -27.86 | 1.28 | 0.64 | -41.45 | 247 | 0.0 | 11.76 |
| 21Q2 (7) | 1.57 | 37.72 | 9.79 | 0.14 | 0.0 | -12.5 | 0.29 | 3.57 | 45.0 | 0.02 | -50.0 | -60.0 | 8.92 | -27.39 | -20.3 | 18.47 | -24.8 | 32.07 | 1.27 | -63.69 | -63.57 | 247 | 0.0 | 11.76 |
| 21Q1 (6) | 1.14 | -0.87 | -0.87 | 0.14 | -12.5 | 0.0 | 0.28 | -12.5 | 47.37 | 0.04 | 0.0 | -20.0 | 12.28 | -11.73 | 0.88 | 24.56 | -11.73 | 48.66 | 3.51 | 0.88 | -19.3 | 247 | 0.0 | 7.39 |
| 20Q4 (5) | 1.15 | -16.06 | -21.23 | 0.16 | 23.08 | -5.88 | 0.32 | 14.29 | 60.0 | 0.04 | 33.33 | -20.0 | 13.91 | 46.62 | 19.49 | 27.83 | 36.15 | 103.13 | 3.48 | 58.84 | 1.57 | 247 | 11.76 | 7.39 |
| 20Q3 (4) | 1.37 | -4.2 | 0.0 | 0.13 | -18.75 | 0.0 | 0.28 | 40.0 | 0.0 | 0.03 | -40.0 | 0.0 | 9.49 | -15.19 | 0.0 | 20.44 | 46.13 | 0.0 | 2.19 | -37.37 | 0.0 | 221 | 0.0 | 0.0 |
| 20Q2 (3) | 1.43 | 24.35 | 0.0 | 0.16 | 14.29 | 0.0 | 0.2 | 5.26 | 0.0 | 0.05 | 0.0 | 0.0 | 11.19 | -8.09 | 0.0 | 13.99 | -15.35 | 0.0 | 3.50 | -19.58 | 0.0 | 221 | -3.91 | 0.0 |
| 20Q1 (2) | 1.15 | -21.23 | 0.0 | 0.14 | -17.65 | 0.0 | 0.19 | -5.0 | 0.0 | 0.05 | 0.0 | 0.0 | 12.17 | 4.55 | 0.0 | 16.52 | 20.61 | 0.0 | 4.35 | 26.96 | 0.0 | 230 | 0.0 | 0.0 |
| 19Q4 (1) | 1.46 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 11.64 | 0.0 | 0.0 | 13.70 | 0.0 | 0.0 | 3.42 | 0.0 | 0.0 | 230 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.04 | -13.59 | 0.73 | 7.35 | 1.12 | -2.61 | 0.07 | 40.0 | 12.09 | 24.24 | 18.54 | 12.71 | 1.16 | 62.02 | 261 | 0.0 |
| 2022 (9) | 6.99 | 18.27 | 0.68 | 11.48 | 1.15 | 7.48 | 0.05 | -50.0 | 9.73 | -5.75 | 16.45 | -9.13 | 0.72 | -57.73 | 261 | -1.88 |
| 2021 (8) | 5.91 | 16.11 | 0.61 | 5.17 | 1.07 | 8.08 | 0.1 | -41.18 | 10.32 | -9.42 | 18.10 | -6.92 | 1.69 | -49.34 | 266 | 7.69 |
| 2020 (7) | 5.09 | 1.8 | 0.58 | -10.77 | 0.99 | 22.22 | 0.17 | -10.53 | 11.39 | -12.35 | 19.45 | 20.06 | 3.34 | -12.11 | 247 | 11.76 |
| 2019 (6) | 5.0 | 0.6 | 0.65 | 14.04 | 0.81 | 19.12 | 0.19 | 5.56 | 13.00 | 13.35 | 16.20 | 18.4 | 3.80 | 4.92 | 221 | -3.91 |
| 2018 (5) | 4.97 | 21.81 | 0.57 | 7.55 | 0.68 | -4.23 | 0.18 | -21.74 | 11.47 | -11.71 | 13.68 | -21.38 | 3.62 | -35.75 | 230 | 1.32 |
| 2017 (4) | 4.08 | 11.48 | 0.53 | -1.85 | 0.71 | -7.79 | 0.23 | 4.55 | 12.99 | -11.96 | 17.40 | -17.28 | 5.64 | -6.22 | 227 | 2.25 |
| 2016 (3) | 3.66 | -8.73 | 0.54 | 8.0 | 0.77 | -2.53 | 0.22 | 57.14 | 14.75 | 18.33 | 21.04 | 6.79 | 6.01 | 72.17 | 222 | 9.9 |
| 2015 (2) | 4.01 | 2.82 | 0.5 | 0.0 | 0.79 | 6.76 | 0.14 | 55.56 | 12.47 | -2.74 | 19.70 | 3.83 | 3.49 | 51.29 | 202 | 3.06 |
| 2014 (1) | 3.9 | -1.02 | 0.5 | -9.09 | 0.74 | 12.12 | 0.09 | 12.5 | 12.82 | 0 | 18.97 | 0 | 2.31 | 0 | 196 | 151.28 |
