- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 11.97 | -6.85 | 20.54 | 0.81 | -4.71 | 19.12 | 0.94 | -9.62 | 23.68 | 0.49 | 0.0 | 22.5 | 6.77 | 2.3 | -1.18 | 7.85 | -2.97 | 2.61 | 4.09 | 7.35 | 1.62 | 933 | 0.0 | 0.0 |
| 24Q3 (19) | 12.85 | 1.98 | 21.92 | 0.85 | 1.19 | 19.72 | 1.04 | 19.54 | 50.72 | 0.49 | 19.51 | 25.64 | 6.61 | -0.78 | -1.8 | 8.09 | 17.21 | 23.63 | 3.81 | 17.19 | 3.05 | 933 | 0.0 | -3.01 |
| 24Q2 (18) | 12.6 | 19.43 | 23.65 | 0.84 | 25.37 | 10.53 | 0.87 | 14.47 | 33.85 | 0.41 | 7.89 | 24.24 | 6.67 | 4.98 | -10.61 | 6.90 | -4.15 | 8.25 | 3.25 | -9.66 | 0.48 | 933 | 0.0 | -3.01 |
| 24Q1 (17) | 10.55 | 6.24 | -7.62 | 0.67 | -1.47 | -9.46 | 0.76 | 0.0 | 8.57 | 0.38 | -5.0 | 15.15 | 6.35 | -7.26 | -1.99 | 7.20 | -5.88 | 17.52 | 3.60 | -10.58 | 24.65 | 933 | 0.0 | -3.01 |
| 23Q4 (16) | 9.93 | -5.79 | -18.0 | 0.68 | -4.23 | -9.33 | 0.76 | 10.14 | -16.48 | 0.4 | 2.56 | -4.76 | 6.85 | 1.66 | 10.57 | 7.65 | 16.91 | 1.85 | 4.03 | 8.86 | 16.15 | 933 | -3.01 | -3.01 |
| 23Q3 (15) | 10.54 | 3.43 | -22.39 | 0.71 | -6.58 | 1.43 | 0.69 | 6.15 | -15.85 | 0.39 | 18.18 | 8.33 | 6.74 | -9.68 | 30.68 | 6.55 | 2.63 | 8.42 | 3.70 | 14.26 | 39.58 | 962 | 0.0 | 9.19 |
| 23Q2 (14) | 10.19 | -10.77 | -8.86 | 0.76 | 2.7 | -2.56 | 0.65 | -7.14 | 25.0 | 0.33 | 0.0 | 6.45 | 7.46 | 15.1 | 6.9 | 6.38 | 4.07 | 37.14 | 3.24 | 12.07 | 16.79 | 962 | 0.0 | 9.19 |
| 23Q1 (13) | 11.42 | -5.7 | -12.09 | 0.74 | -1.33 | -5.13 | 0.7 | -23.08 | 27.27 | 0.33 | -21.43 | -2.94 | 6.48 | 4.63 | 7.91 | 6.13 | -18.43 | 44.77 | 2.89 | -16.68 | 10.4 | 962 | 0.0 | 9.19 |
| 22Q4 (12) | 12.11 | -10.82 | 20.14 | 0.75 | 7.14 | 20.97 | 0.91 | 10.98 | 65.45 | 0.42 | 16.67 | 10.53 | 6.19 | 20.15 | 0.69 | 7.51 | 24.45 | 37.72 | 3.47 | 30.83 | -8.0 | 962 | 9.19 | 9.19 |
| 22Q3 (11) | 13.58 | 21.47 | 20.18 | 0.7 | -10.26 | 1.45 | 0.82 | 57.69 | 49.09 | 0.36 | 16.13 | 24.14 | 5.15 | -26.12 | -15.58 | 6.04 | 29.82 | 24.06 | 2.65 | -4.39 | 3.3 | 881 | 0.0 | -1.67 |
| 22Q2 (10) | 11.18 | -13.93 | 8.02 | 0.78 | 0.0 | 16.42 | 0.52 | -5.45 | -13.33 | 0.31 | -8.82 | 0.0 | 6.98 | 16.19 | 7.78 | 4.65 | 9.85 | -19.77 | 2.77 | 5.94 | -7.42 | 881 | 0.0 | -1.67 |
| 22Q1 (9) | 12.99 | 28.87 | 14.65 | 0.78 | 25.81 | 9.86 | 0.55 | 0.0 | -11.29 | 0.34 | -10.53 | -22.73 | 6.00 | -2.38 | -4.18 | 4.23 | -22.4 | -22.63 | 2.62 | -30.57 | -32.6 | 881 | 0.0 | -1.67 |
| 21Q4 (8) | 10.08 | -10.8 | 2.65 | 0.62 | -10.14 | 6.9 | 0.55 | 0.0 | 17.02 | 0.38 | 31.03 | -35.59 | 6.15 | 0.73 | 4.14 | 5.46 | 12.1 | 14.0 | 3.77 | 46.89 | -37.25 | 881 | -1.67 | -1.67 |
| 21Q3 (7) | 11.3 | 9.18 | 23.63 | 0.69 | 2.99 | 40.82 | 0.55 | -8.33 | 25.0 | 0.29 | -6.45 | -43.14 | 6.11 | -5.67 | 13.9 | 4.87 | -16.04 | 1.11 | 2.57 | -14.32 | -54.01 | 896 | 0.0 | -2.08 |
| 21Q2 (6) | 10.35 | -8.65 | 53.56 | 0.67 | -5.63 | 36.73 | 0.6 | -3.23 | 42.86 | 0.31 | -29.55 | -16.22 | 6.47 | 3.3 | -10.96 | 5.80 | 5.94 | -6.97 | 3.00 | -22.87 | -45.44 | 896 | 0.0 | -2.08 |
| 21Q1 (5) | 11.33 | 15.38 | 19.89 | 0.71 | 22.41 | 22.41 | 0.62 | 31.91 | 24.0 | 0.44 | -25.42 | -6.38 | 6.27 | 6.1 | 2.1 | 5.47 | 14.33 | 3.42 | 3.88 | -35.36 | -21.92 | 896 | 0.0 | -2.93 |
| 20Q4 (4) | 9.82 | 7.44 | 0.0 | 0.58 | 18.37 | 0.0 | 0.47 | 6.82 | 0.0 | 0.59 | 15.69 | 0.0 | 5.91 | 10.17 | 0.0 | 4.79 | -0.58 | 0.0 | 6.01 | 7.68 | 0.0 | 896 | -2.08 | 0.0 |
| 20Q3 (3) | 9.14 | 35.61 | 0.0 | 0.49 | 0.0 | 0.0 | 0.44 | 4.76 | 0.0 | 0.51 | 37.84 | 0.0 | 5.36 | -26.26 | 0.0 | 4.81 | -22.75 | 0.0 | 5.58 | 1.64 | 0.0 | 915 | 0.0 | 0.0 |
| 20Q2 (2) | 6.74 | -28.68 | 0.0 | 0.49 | -15.52 | 0.0 | 0.42 | -16.0 | 0.0 | 0.37 | -21.28 | 0.0 | 7.27 | 18.45 | 0.0 | 6.23 | 17.77 | 0.0 | 5.49 | 10.38 | 0.0 | 915 | -0.87 | 0.0 |
| 20Q1 (1) | 9.45 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 6.14 | 0.0 | 0.0 | 5.29 | 0.0 | 0.0 | 4.97 | 0.0 | 0.0 | 923 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 47.97 | 14.0 | 3.17 | 9.69 | 3.6 | 28.57 | 1.77 | 22.07 | 6.61 | -3.78 | 7.50 | 12.78 | 3.69 | 7.08 | 933 | 0.0 |
| 2023 (9) | 42.08 | -15.6 | 2.89 | -3.99 | 2.8 | 0.36 | 1.45 | 1.4 | 6.87 | 13.76 | 6.65 | 18.91 | 3.45 | 20.15 | 933 | -3.01 |
| 2022 (8) | 49.86 | 15.79 | 3.01 | 12.31 | 2.79 | 19.74 | 1.43 | 0.7 | 6.04 | -3.0 | 5.60 | 3.41 | 2.87 | -13.03 | 962 | 9.19 |
| 2021 (7) | 43.06 | 22.5 | 2.68 | 25.23 | 2.33 | 27.32 | 1.42 | -26.42 | 6.22 | 2.23 | 5.41 | 3.93 | 3.30 | -39.94 | 881 | -1.67 |
| 2020 (6) | 35.15 | -8.13 | 2.14 | -12.3 | 1.83 | -13.68 | 1.93 | 17.68 | 6.09 | -4.54 | 5.21 | -6.04 | 5.49 | 28.1 | 896 | -2.08 |
| 2019 (5) | 38.26 | 11.64 | 2.44 | 10.41 | 2.12 | 2.91 | 1.64 | 41.38 | 6.38 | -1.11 | 5.54 | -7.82 | 4.29 | 26.64 | 915 | -0.87 |
| 2018 (4) | 34.27 | 2.76 | 2.21 | 5.24 | 2.06 | 5.64 | 1.16 | 3.57 | 6.45 | 2.41 | 6.01 | 2.81 | 3.38 | 0.79 | 923 | 0.44 |
| 2017 (3) | 33.35 | 24.63 | 2.1 | 41.89 | 1.95 | 41.3 | 1.12 | 21.74 | 6.30 | 13.85 | 5.85 | 13.38 | 3.36 | -2.32 | 919 | -0.54 |
| 2016 (2) | 26.76 | 21.2 | 1.48 | -0.67 | 1.38 | 30.19 | 0.92 | 31.43 | 5.53 | -18.04 | 5.16 | 7.42 | 3.44 | 8.44 | 924 | 6.57 |
| 2015 (1) | 22.08 | 9.74 | 1.49 | 12.03 | 1.06 | 15.22 | 0.7 | 52.17 | 6.75 | 0 | 4.80 | 0 | 3.17 | 0 | 867 | 13.93 |
