- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.07 | -0.32 | 6.97 | 0.14 | 7.69 | 16.67 | 0.16 | 0.0 | -11.11 | 0.08 | 14.29 | 14.29 | 4.56 | 8.04 | 9.07 | 5.21 | 0.33 | -16.9 | 2.61 | 14.66 | 6.84 | 252 | 0.0 | -5.97 |
| 24Q2 (19) | 3.08 | 0.98 | 17.11 | 0.13 | -13.33 | -7.14 | 0.16 | 0.0 | 0.0 | 0.07 | 0.0 | -12.5 | 4.22 | -14.18 | -20.71 | 5.19 | -0.97 | -14.61 | 2.27 | -0.97 | -25.28 | 252 | 0.0 | -5.97 |
| 24Q1 (18) | 3.05 | 7.02 | 26.03 | 0.15 | 25.0 | 25.0 | 0.16 | 0.0 | 0.0 | 0.07 | -12.5 | 0.0 | 4.92 | 16.8 | -0.82 | 5.25 | -6.56 | -20.66 | 2.30 | -18.24 | -20.66 | 252 | 0.0 | -5.97 |
| 23Q4 (17) | 2.85 | -0.7 | 19.75 | 0.12 | 0.0 | -14.29 | 0.16 | -11.11 | 6.67 | 0.08 | 14.29 | 14.29 | 4.21 | 0.7 | -28.42 | 5.61 | -10.49 | -10.92 | 2.81 | 15.09 | -4.56 | 252 | -5.97 | -5.97 |
| 23Q3 (16) | 2.87 | 9.13 | -7.12 | 0.12 | -14.29 | -25.0 | 0.18 | 12.5 | 0.0 | 0.07 | -12.5 | -12.5 | 4.18 | -21.45 | -19.25 | 6.27 | 3.09 | 7.67 | 2.44 | -19.82 | -5.79 | 268 | 0.0 | -3.94 |
| 23Q2 (15) | 2.63 | 8.68 | -19.57 | 0.14 | 16.67 | -6.67 | 0.16 | 0.0 | -15.79 | 0.08 | 14.29 | -11.11 | 5.32 | 7.35 | 16.05 | 6.08 | -7.98 | 4.7 | 3.04 | 5.16 | 10.52 | 268 | 0.0 | -3.94 |
| 23Q1 (14) | 2.42 | 1.68 | -30.06 | 0.12 | -14.29 | -29.41 | 0.16 | 6.67 | -20.0 | 0.07 | 0.0 | -12.5 | 4.96 | -15.7 | 0.92 | 6.61 | 4.9 | 14.38 | 2.89 | -1.65 | 25.1 | 268 | 0.0 | -3.94 |
| 22Q4 (13) | 2.38 | -22.98 | -32.19 | 0.14 | -12.5 | -22.22 | 0.15 | -16.67 | -21.05 | 0.07 | -12.5 | -22.22 | 5.88 | 13.6 | 14.71 | 6.30 | 8.19 | 16.43 | 2.94 | 13.6 | 14.71 | 268 | -3.94 | -3.94 |
| 22Q3 (12) | 3.09 | -5.5 | -10.17 | 0.16 | 6.67 | 6.67 | 0.18 | -5.26 | 0.0 | 0.08 | -11.11 | 0.0 | 5.18 | 12.88 | 18.75 | 5.83 | 0.26 | 11.33 | 2.59 | -5.93 | 11.33 | 279 | 0.0 | -1.41 |
| 22Q2 (11) | 3.27 | -5.49 | -9.67 | 0.15 | -11.76 | -11.76 | 0.19 | -5.0 | -5.0 | 0.09 | 12.5 | 12.5 | 4.59 | -6.64 | -2.32 | 5.81 | 0.52 | 5.17 | 2.75 | 19.04 | 24.54 | 279 | 0.0 | -1.41 |
| 22Q1 (10) | 3.46 | -1.42 | -11.05 | 0.17 | -5.56 | 13.33 | 0.2 | 5.26 | 0.0 | 0.08 | -11.11 | 0.0 | 4.91 | -4.19 | 27.42 | 5.78 | 6.78 | 12.43 | 2.31 | -9.83 | 12.43 | 279 | 0.0 | -1.41 |
| 21Q4 (9) | 3.51 | 2.03 | -1.68 | 0.18 | 20.0 | 12.5 | 0.19 | 5.56 | 5.56 | 0.09 | 12.5 | 12.5 | 5.13 | 17.61 | 14.42 | 5.41 | 3.45 | 7.36 | 2.56 | 10.26 | 14.42 | 279 | -1.41 | -1.41 |
| 21Q3 (8) | 3.44 | -4.97 | 0.88 | 0.15 | -11.76 | 7.14 | 0.18 | -10.0 | 12.5 | 0.08 | 0.0 | 14.29 | 4.36 | -7.15 | 6.21 | 5.23 | -5.29 | 11.52 | 2.33 | 5.23 | 13.29 | 283 | 0.0 | -5.03 |
| 21Q2 (7) | 3.62 | -6.94 | 47.15 | 0.17 | 13.33 | 30.77 | 0.2 | 0.0 | 25.0 | 0.08 | 0.0 | 0.0 | 4.70 | 21.79 | -11.13 | 5.52 | 7.46 | -15.06 | 2.21 | 7.46 | -32.04 | 283 | 0.0 | -5.03 |
| 21Q1 (6) | 3.89 | 8.96 | 8.96 | 0.15 | -6.25 | -6.25 | 0.2 | 11.11 | 11.11 | 0.08 | 0.0 | 0.0 | 3.86 | -13.96 | -13.96 | 5.14 | 1.97 | 1.97 | 2.06 | -8.23 | -8.23 | 283 | 0.0 | -10.73 |
| 20Q4 (5) | 3.57 | 4.69 | 2.29 | 0.16 | 14.29 | -11.11 | 0.18 | 12.5 | -5.26 | 0.08 | 14.29 | 0.0 | 4.48 | 9.16 | -13.1 | 5.04 | 7.46 | -7.39 | 2.24 | 9.16 | -2.24 | 283 | -5.03 | -10.73 |
| 20Q3 (4) | 3.41 | 38.62 | 0.0 | 0.14 | 7.69 | 0.0 | 0.16 | 0.0 | 0.0 | 0.07 | -12.5 | 0.0 | 4.11 | -22.31 | 0.0 | 4.69 | -27.86 | 0.0 | 2.05 | -36.88 | 0.0 | 298 | 0.0 | 0.0 |
| 20Q2 (3) | 2.46 | -31.09 | 0.0 | 0.13 | -18.75 | 0.0 | 0.16 | -11.11 | 0.0 | 0.08 | 0.0 | 0.0 | 5.28 | 17.91 | 0.0 | 6.50 | 29.0 | 0.0 | 3.25 | 45.12 | 0.0 | 298 | -5.99 | 0.0 |
| 20Q1 (2) | 3.57 | 2.29 | 0.0 | 0.16 | -11.11 | 0.0 | 0.18 | -5.26 | 0.0 | 0.08 | 0.0 | 0.0 | 4.48 | -13.1 | 0.0 | 5.04 | -7.39 | 0.0 | 2.24 | -2.24 | 0.0 | 317 | 0.0 | 0.0 |
| 19Q4 (1) | 3.49 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 5.16 | 0.0 | 0.0 | 5.44 | 0.0 | 0.0 | 2.29 | 0.0 | 0.0 | 317 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.76 | -11.8 | 0.51 | -17.74 | 0.66 | -7.04 | 0.3 | -6.25 | 4.74 | -6.73 | 6.13 | 5.4 | 2.79 | 6.3 | 268 | 0.0 |
| 2022 (9) | 12.2 | -15.63 | 0.62 | -4.62 | 0.71 | -7.79 | 0.32 | -3.03 | 5.08 | 13.05 | 5.82 | 9.29 | 2.62 | 14.93 | 268 | -3.94 |
| 2021 (8) | 14.46 | 11.15 | 0.65 | 10.17 | 0.77 | 11.59 | 0.33 | 6.45 | 4.50 | -0.88 | 5.33 | 0.4 | 2.28 | -4.22 | 279 | -1.41 |
| 2020 (7) | 13.01 | -13.09 | 0.59 | -15.71 | 0.69 | -9.21 | 0.31 | -8.82 | 4.53 | -3.02 | 5.30 | 4.47 | 2.38 | 4.91 | 283 | -5.03 |
| 2019 (6) | 14.97 | -10.68 | 0.7 | -5.41 | 0.76 | -6.17 | 0.34 | -8.11 | 4.68 | 5.91 | 5.08 | 5.05 | 2.27 | 2.88 | 298 | -5.99 |
| 2018 (5) | 16.76 | 0.84 | 0.74 | -5.13 | 0.81 | -4.71 | 0.37 | -2.63 | 4.42 | -5.92 | 4.83 | -5.5 | 2.21 | -3.44 | 317 | -3.06 |
| 2017 (4) | 16.62 | -4.04 | 0.78 | -4.88 | 0.85 | -7.61 | 0.38 | -20.83 | 4.69 | -0.87 | 5.11 | -3.72 | 2.29 | -17.5 | 327 | 1.55 |
| 2016 (3) | 17.32 | 15.08 | 0.82 | 20.59 | 0.92 | 12.2 | 0.48 | 20.0 | 4.73 | 4.78 | 5.31 | -2.51 | 2.77 | 4.27 | 322 | 2.55 |
| 2015 (2) | 15.05 | -0.86 | 0.68 | 0.0 | 0.82 | 2.5 | 0.4 | 5.26 | 4.52 | 0.86 | 5.45 | 3.39 | 2.66 | 6.17 | 314 | -2.48 |
| 2014 (1) | 15.18 | -6.12 | 0.68 | -6.85 | 0.8 | 1.27 | 0.38 | -2.56 | 4.48 | 0 | 5.27 | 0 | 2.50 | 0 | 322 | 0.0 |
