玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.79-9.12-2.110.13-7.148.330.1812.512.50.0912.512.54.662.1810.666.4523.7914.923.2323.7914.922520.00.0
24Q3 (19)3.07-0.326.970.147.6916.670.160.0-11.110.0814.2914.294.568.049.075.210.33-16.92.6114.666.842520.0-5.97
24Q2 (18)3.080.9817.110.13-13.33-7.140.160.00.00.070.0-12.54.22-14.18-20.715.19-0.97-14.612.27-0.97-25.282520.0-5.97
24Q1 (17)3.057.0226.030.1525.025.00.160.00.00.07-12.50.04.9216.8-0.825.25-6.56-20.662.30-18.24-20.662520.0-5.97
23Q4 (16)2.85-0.719.750.120.0-14.290.16-11.116.670.0814.2914.294.210.7-28.425.61-10.49-10.922.8115.09-4.56252-5.97-5.97
23Q3 (15)2.879.13-7.120.12-14.29-25.00.1812.50.00.07-12.5-12.54.18-21.45-19.256.273.097.672.44-19.82-5.792680.0-3.94
23Q2 (14)2.638.68-19.570.1416.67-6.670.160.0-15.790.0814.29-11.115.327.3516.056.08-7.984.73.045.1610.522680.0-3.94
23Q1 (13)2.421.68-30.060.12-14.29-29.410.166.67-20.00.070.0-12.54.96-15.70.926.614.914.382.89-1.6525.12680.0-3.94
22Q4 (12)2.38-22.98-32.190.14-12.5-22.220.15-16.67-21.050.07-12.5-22.225.8813.614.716.308.1916.432.9413.614.71268-3.94-3.94
22Q3 (11)3.09-5.5-10.170.166.676.670.18-5.260.00.08-11.110.05.1812.8818.755.830.2611.332.59-5.9311.332790.0-1.41
22Q2 (10)3.27-5.49-9.670.15-11.76-11.760.19-5.0-5.00.0912.512.54.59-6.64-2.325.810.525.172.7519.0424.542790.0-1.41
22Q1 (9)3.46-1.42-11.050.17-5.5613.330.25.260.00.08-11.110.04.91-4.1927.425.786.7812.432.31-9.8312.432790.0-1.41
21Q4 (8)3.512.03-1.680.1820.012.50.195.565.560.0912.512.55.1317.6114.425.413.457.362.5610.2614.42279-1.41-1.41
21Q3 (7)3.44-4.970.880.15-11.767.140.18-10.012.50.080.014.294.36-7.156.215.23-5.2911.522.335.2313.292830.0-5.03
21Q2 (6)3.62-6.9447.150.1713.3330.770.20.025.00.080.00.04.7021.79-11.135.527.46-15.062.217.46-32.042830.0-5.03
21Q1 (5)3.898.968.960.15-6.25-6.250.211.1111.110.080.00.03.86-13.96-13.965.141.971.972.06-8.23-8.232830.0-10.73
20Q4 (4)3.574.690.00.1614.290.00.1812.50.00.0814.290.04.489.160.05.047.460.02.249.160.0283-5.030.0
20Q3 (3)3.4138.620.00.147.690.00.160.00.00.07-12.50.04.11-22.310.04.69-27.860.02.05-36.880.02980.00.0
20Q2 (2)2.46-31.090.00.13-18.750.00.16-11.110.00.080.00.05.2817.910.06.5029.00.03.2545.120.0298-5.990.0
20Q1 (1)3.570.00.00.160.00.00.180.00.00.080.00.04.480.00.05.040.00.02.240.00.03170.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)12.011.520.557.840.660.00.313.334.58-3.35.50-10.332.58-7.342520.0
2023 (9)10.76-11.80.51-17.740.66-7.040.3-6.254.74-6.736.135.42.796.3252-5.97
2022 (8)12.2-15.630.62-4.620.71-7.790.32-3.035.0813.055.829.292.6214.93268-3.94
2021 (7)14.4611.150.6510.170.7711.590.336.454.50-0.885.330.42.28-4.22279-1.41
2020 (6)13.01-13.090.59-15.710.69-9.210.31-8.824.53-3.025.304.472.384.91283-5.03
2019 (5)14.97-10.680.7-5.410.76-6.170.34-8.114.685.915.085.052.272.88298-5.99
2018 (4)16.760.840.74-5.130.81-4.710.37-2.634.42-5.924.83-5.52.21-3.44317-3.06
2017 (3)16.62-4.040.78-4.880.85-7.610.38-20.834.69-0.875.11-3.722.29-17.53271.55
2016 (2)17.3215.080.8220.590.9212.20.4820.04.734.785.31-2.512.774.273222.55
2015 (1)15.05-0.860.680.00.822.50.45.264.5205.4502.660314-2.48

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