- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.36 | 3.77 | 10.38 | 1.03 | 8.42 | 17.05 | 0.48 | 4.35 | 0.0 | 0.3 | 7.14 | 0.0 | 11.00 | 4.48 | 6.04 | 5.13 | 0.56 | -9.4 | 3.21 | 3.25 | -9.4 | 485 | 0.0 | -6.01 |
| 24Q2 (19) | 9.02 | 4.76 | 8.28 | 0.95 | 11.76 | 9.2 | 0.46 | 2.22 | 21.05 | 0.28 | 16.67 | 33.33 | 10.53 | 6.68 | 0.84 | 5.10 | -2.42 | 11.79 | 3.10 | 11.36 | 23.13 | 485 | 0.0 | -6.01 |
| 24Q1 (18) | 8.61 | -1.6 | 14.04 | 0.85 | -20.56 | 8.97 | 0.45 | -4.26 | 28.57 | 0.24 | -20.0 | 26.32 | 9.87 | -19.27 | -4.44 | 5.23 | -2.7 | 12.74 | 2.79 | -18.7 | 10.76 | 485 | 0.0 | -6.01 |
| 23Q4 (17) | 8.75 | 3.18 | -3.85 | 1.07 | 21.59 | 24.42 | 0.47 | -2.08 | 23.68 | 0.3 | 0.0 | 36.36 | 12.23 | 17.84 | 29.4 | 5.37 | -5.1 | 28.63 | 3.43 | -3.09 | 41.82 | 485 | -6.01 | -6.01 |
| 23Q3 (16) | 8.48 | 1.8 | -8.52 | 0.88 | 1.15 | -3.3 | 0.48 | 26.32 | 26.32 | 0.3 | 42.86 | 30.43 | 10.38 | -0.64 | 5.71 | 5.66 | 24.08 | 38.08 | 3.54 | 40.33 | 42.59 | 516 | 0.0 | -3.91 |
| 23Q2 (15) | 8.33 | 10.33 | -12.04 | 0.87 | 11.54 | -1.14 | 0.38 | 8.57 | 8.57 | 0.21 | 10.53 | 0.0 | 10.44 | 1.09 | 12.39 | 4.56 | -1.59 | 23.43 | 2.52 | 0.18 | 13.69 | 516 | 0.0 | -3.91 |
| 23Q1 (14) | 7.55 | -17.03 | -13.42 | 0.78 | -9.3 | -11.36 | 0.35 | -7.89 | 0.0 | 0.19 | -13.64 | -9.52 | 10.33 | 9.32 | 2.37 | 4.64 | 11.01 | 15.5 | 2.52 | 4.09 | 4.5 | 516 | 0.0 | -3.91 |
| 22Q4 (13) | 9.1 | -1.83 | -6.86 | 0.86 | -5.49 | -3.37 | 0.38 | 0.0 | 2.7 | 0.22 | -4.35 | 4.76 | 9.45 | -3.73 | 3.74 | 4.18 | 1.87 | 10.26 | 2.42 | -2.56 | 12.48 | 516 | -3.91 | -3.91 |
| 22Q3 (12) | 9.27 | -2.11 | 5.34 | 0.91 | 3.41 | 2.25 | 0.38 | 8.57 | 5.56 | 0.23 | 9.52 | 15.0 | 9.82 | 5.64 | -2.94 | 4.10 | 10.91 | 0.2 | 2.48 | 11.89 | 9.17 | 537 | 0.0 | -3.94 |
| 22Q2 (11) | 9.47 | 8.6 | 9.86 | 0.88 | 0.0 | 3.53 | 0.35 | 0.0 | 2.94 | 0.21 | 0.0 | -4.55 | 9.29 | -7.92 | -5.76 | 3.70 | -7.92 | -6.3 | 2.22 | -7.92 | -13.11 | 537 | 0.0 | -3.94 |
| 22Q1 (10) | 8.72 | -10.75 | 4.81 | 0.88 | -1.12 | 4.76 | 0.35 | -5.41 | 0.0 | 0.21 | 0.0 | -8.7 | 10.09 | 10.78 | -0.04 | 4.01 | 5.98 | -4.59 | 2.41 | 12.04 | -12.88 | 537 | 0.0 | -3.94 |
| 21Q4 (9) | 9.77 | 11.02 | 4.94 | 0.89 | 0.0 | 2.3 | 0.37 | 2.78 | -11.9 | 0.21 | 5.0 | -16.0 | 9.11 | -9.93 | -2.52 | 3.79 | -7.43 | -16.05 | 2.15 | -5.42 | -19.95 | 537 | -3.94 | -3.94 |
| 21Q3 (8) | 8.8 | 2.09 | 3.29 | 0.89 | 4.71 | 7.23 | 0.36 | 5.88 | -10.0 | 0.2 | -9.09 | -4.76 | 10.11 | 2.56 | 3.82 | 4.09 | 3.72 | -12.86 | 2.27 | -10.95 | -7.79 | 559 | 0.0 | 8.33 |
| 21Q2 (7) | 8.62 | 3.61 | 12.53 | 0.85 | 1.19 | 25.0 | 0.34 | -2.86 | 0.0 | 0.22 | -4.35 | -40.54 | 9.86 | -2.33 | 11.08 | 3.94 | -6.24 | -11.14 | 2.55 | -7.68 | -47.16 | 559 | 0.0 | 8.33 |
| 21Q1 (6) | 8.32 | -10.63 | 35.5 | 0.84 | -3.45 | 13.51 | 0.35 | -16.67 | 2.94 | 0.23 | -8.0 | -4.17 | 10.10 | 8.04 | -16.23 | 4.21 | -6.75 | -24.03 | 2.76 | 2.95 | -29.28 | 559 | 0.0 | 5.08 |
| 20Q4 (5) | 9.31 | 9.27 | 10.44 | 0.87 | 4.82 | 0.0 | 0.42 | 5.0 | 5.0 | 0.25 | 19.05 | -37.5 | 9.34 | -4.08 | -9.45 | 4.51 | -3.91 | -4.92 | 2.69 | 8.95 | -43.41 | 559 | 8.33 | 5.08 |
| 20Q3 (4) | 8.52 | 11.23 | 0.0 | 0.83 | 22.06 | 0.0 | 0.4 | 17.65 | 0.0 | 0.21 | -43.24 | 0.0 | 9.74 | 9.74 | 0.0 | 4.69 | 5.77 | 0.0 | 2.46 | -48.97 | 0.0 | 516 | 0.0 | 0.0 |
| 20Q2 (3) | 7.66 | 24.76 | 0.0 | 0.68 | -8.11 | 0.0 | 0.34 | 0.0 | 0.0 | 0.37 | 54.17 | 0.0 | 8.88 | -26.34 | 0.0 | 4.44 | -19.84 | 0.0 | 4.83 | 23.57 | 0.0 | 516 | -3.01 | 0.0 |
| 20Q1 (2) | 6.14 | -27.16 | 0.0 | 0.74 | -14.94 | 0.0 | 0.34 | -15.0 | 0.0 | 0.24 | -40.0 | 0.0 | 12.05 | 16.78 | 0.0 | 5.54 | 16.7 | 0.0 | 3.91 | -17.62 | 0.0 | 532 | 0.0 | 0.0 |
| 19Q4 (1) | 8.43 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 10.32 | 0.0 | 0.0 | 4.74 | 0.0 | 0.0 | 4.74 | 0.0 | 0.0 | 532 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 33.11 | -9.44 | 3.6 | 1.69 | 1.68 | 15.86 | 1.0 | 14.94 | 10.87 | 12.29 | 5.07 | 27.93 | 3.02 | 26.92 | 516 | 0.0 |
| 2022 (9) | 36.56 | 2.99 | 3.54 | 1.72 | 1.45 | 2.84 | 0.87 | 1.16 | 9.68 | -1.23 | 3.97 | -0.14 | 2.38 | -1.77 | 516 | -3.91 |
| 2021 (8) | 35.5 | 12.24 | 3.48 | 11.54 | 1.41 | -6.0 | 0.86 | -19.63 | 9.80 | -0.62 | 3.97 | -16.25 | 2.42 | -28.39 | 537 | -3.94 |
| 2020 (7) | 31.63 | -2.17 | 3.12 | -7.42 | 1.5 | 4.17 | 1.07 | 0.0 | 9.86 | -5.37 | 4.74 | 6.47 | 3.38 | 2.21 | 559 | 8.33 |
| 2019 (6) | 32.33 | -0.74 | 3.37 | 2.43 | 1.44 | 2.13 | 1.07 | 38.96 | 10.42 | 3.19 | 4.45 | 2.89 | 3.31 | 39.99 | 516 | -3.01 |
| 2018 (5) | 32.57 | 14.76 | 3.29 | 17.08 | 1.41 | -6.62 | 0.77 | 40.0 | 10.10 | 2.02 | 4.33 | -18.64 | 2.36 | 21.99 | 532 | 5.77 |
| 2017 (4) | 28.38 | 8.53 | 2.81 | 4.46 | 1.51 | 7.09 | 0.55 | 1.85 | 9.90 | -3.75 | 5.32 | -1.32 | 1.94 | -6.15 | 503 | 8.41 |
| 2016 (3) | 26.15 | 6.65 | 2.69 | 5.91 | 1.41 | 11.02 | 0.54 | 25.58 | 10.29 | -0.7 | 5.39 | 4.1 | 2.07 | 17.75 | 464 | 9.18 |
| 2015 (2) | 24.52 | 6.1 | 2.54 | 0.4 | 1.27 | 8.55 | 0.43 | -6.52 | 10.36 | -5.38 | 5.18 | 2.31 | 1.75 | -11.9 | 425 | 1.92 |
| 2014 (1) | 23.11 | 8.65 | 2.53 | 10.48 | 1.17 | 2.63 | 0.46 | -22.03 | 10.95 | 0 | 5.06 | 0 | 1.99 | 0 | 417 | -4.79 |
