- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.03 | -1.62 | -6.19 | 0.23 | 0.0 | -4.17 | 0.15 | -6.25 | 0.0 | 0.12 | 9.09 | 20.0 | 7.59 | 1.65 | 2.16 | 4.95 | -4.7 | 6.6 | 3.96 | 10.89 | 27.92 | 160 | 0.0 | -3.61 |
| 24Q2 (19) | 3.08 | 6.21 | -6.95 | 0.23 | -4.17 | -4.17 | 0.16 | 14.29 | 14.29 | 0.11 | 22.22 | 10.0 | 7.47 | -9.77 | 2.99 | 5.19 | 7.61 | 22.82 | 3.57 | 15.08 | 18.21 | 160 | 0.0 | -3.61 |
| 24Q1 (18) | 2.9 | -3.65 | 3.2 | 0.24 | 0.0 | 20.0 | 0.14 | -17.65 | 16.67 | 0.09 | -10.0 | 0.0 | 8.28 | 3.79 | 16.28 | 4.83 | -14.52 | 13.05 | 3.10 | -6.59 | -3.1 | 160 | 0.0 | -3.61 |
| 23Q4 (17) | 3.01 | -6.81 | -15.69 | 0.24 | 0.0 | -7.69 | 0.17 | 13.33 | 30.77 | 0.1 | 0.0 | 0.0 | 7.97 | 7.31 | 9.48 | 5.65 | 21.62 | 55.1 | 3.32 | 7.31 | 18.6 | 160 | -3.61 | -3.61 |
| 23Q3 (16) | 3.23 | -2.42 | -10.03 | 0.24 | 0.0 | 0.0 | 0.15 | 7.14 | 7.14 | 0.1 | 0.0 | -28.57 | 7.43 | 2.48 | 11.15 | 4.64 | 9.8 | 19.08 | 3.10 | 2.48 | -20.61 | 166 | 0.0 | -1.78 |
| 23Q2 (15) | 3.31 | 17.79 | 0.61 | 0.24 | 20.0 | 0.0 | 0.14 | 16.67 | 0.0 | 0.1 | 11.11 | -16.67 | 7.25 | 1.87 | -0.6 | 4.23 | -0.96 | -0.6 | 3.02 | -5.67 | -17.17 | 166 | 0.0 | -1.78 |
| 23Q1 (14) | 2.81 | -21.29 | -23.22 | 0.2 | -23.08 | -16.67 | 0.12 | -7.69 | -14.29 | 0.09 | -10.0 | -25.0 | 7.12 | -2.27 | 8.54 | 4.27 | 17.27 | 11.64 | 3.20 | 14.34 | -2.31 | 166 | 0.0 | -1.78 |
| 22Q4 (13) | 3.57 | -0.56 | 1.71 | 0.26 | 8.33 | 4.0 | 0.13 | -7.14 | 8.33 | 0.1 | -28.57 | -9.09 | 7.28 | 8.94 | 2.25 | 3.64 | -6.62 | 6.51 | 2.80 | -28.17 | -10.62 | 166 | -1.78 | -1.78 |
| 22Q3 (12) | 3.59 | 9.12 | 22.53 | 0.24 | 0.0 | -4.0 | 0.14 | 0.0 | 7.69 | 0.14 | 16.67 | 40.0 | 6.69 | -8.36 | -21.65 | 3.90 | -8.36 | -12.11 | 3.90 | 6.92 | 14.26 | 169 | 0.0 | -4.52 |
| 22Q2 (11) | 3.29 | -10.11 | 2.17 | 0.24 | 0.0 | -4.0 | 0.14 | 0.0 | 0.0 | 0.12 | 0.0 | -7.69 | 7.29 | 11.25 | -6.04 | 4.26 | 11.25 | -2.13 | 3.65 | 11.25 | -9.66 | 169 | 0.0 | -4.52 |
| 22Q1 (10) | 3.66 | 4.27 | 22.82 | 0.24 | -4.0 | -11.11 | 0.14 | 16.67 | 0.0 | 0.12 | 9.09 | 33.33 | 6.56 | -7.93 | -27.63 | 3.83 | 11.89 | -18.58 | 3.28 | 4.62 | 8.56 | 169 | 0.0 | -4.52 |
| 21Q4 (9) | 3.51 | 19.8 | 20.62 | 0.25 | 0.0 | -7.41 | 0.12 | -7.69 | -14.29 | 0.11 | 10.0 | 10.0 | 7.12 | -16.52 | -23.24 | 3.42 | -22.95 | -28.94 | 3.13 | -8.18 | -8.8 | 169 | -4.52 | -4.52 |
| 21Q3 (8) | 2.93 | -9.01 | 2.81 | 0.25 | 0.0 | 4.17 | 0.13 | -7.14 | 0.0 | 0.1 | -23.08 | -33.33 | 8.53 | 9.9 | 1.32 | 4.44 | 2.05 | -2.73 | 3.41 | -15.46 | -35.15 | 177 | 0.0 | -1.12 |
| 21Q2 (7) | 3.22 | 8.05 | 30.89 | 0.25 | -7.41 | 0.0 | 0.14 | 0.0 | 7.69 | 0.13 | 44.44 | 30.0 | 7.76 | -14.31 | -23.6 | 4.35 | -7.45 | -17.73 | 4.04 | 33.68 | -0.68 | 177 | 0.0 | -1.12 |
| 21Q1 (6) | 2.98 | 2.41 | 22.13 | 0.27 | 0.0 | 8.0 | 0.14 | 0.0 | 7.69 | 0.09 | -10.0 | 12.5 | 9.06 | -2.35 | -11.57 | 4.70 | -2.35 | -11.82 | 3.02 | -12.11 | -7.89 | 177 | 0.0 | -2.75 |
| 20Q4 (5) | 2.91 | 2.11 | -1.69 | 0.27 | 12.5 | -6.9 | 0.14 | 7.69 | 0.0 | 0.1 | -33.33 | -23.08 | 9.28 | 10.18 | -5.3 | 4.81 | 5.47 | 1.72 | 3.44 | -34.71 | -21.76 | 177 | -1.12 | -2.75 |
| 20Q3 (4) | 2.85 | 15.85 | 0.0 | 0.24 | -4.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.15 | 50.0 | 0.0 | 8.42 | -17.14 | 0.0 | 4.56 | -13.68 | 0.0 | 5.26 | 29.47 | 0.0 | 179 | 0.0 | 0.0 |
| 20Q2 (3) | 2.46 | 0.82 | 0.0 | 0.25 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.1 | 25.0 | 0.0 | 10.16 | -0.81 | 0.0 | 5.28 | -0.81 | 0.0 | 4.07 | 23.98 | 0.0 | 179 | -1.65 | 0.0 |
| 20Q1 (2) | 2.44 | -17.57 | 0.0 | 0.25 | -13.79 | 0.0 | 0.13 | -7.14 | 0.0 | 0.08 | -38.46 | 0.0 | 10.25 | 4.58 | 0.0 | 5.33 | 12.65 | 0.0 | 3.28 | -25.35 | 0.0 | 182 | 0.0 | 0.0 |
| 19Q4 (1) | 2.96 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 9.80 | 0.0 | 0.0 | 4.73 | 0.0 | 0.0 | 4.39 | 0.0 | 0.0 | 182 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.36 | -12.4 | 0.93 | -5.1 | 0.59 | 5.36 | 0.4 | -18.37 | 7.52 | 8.33 | 4.77 | 20.27 | 3.24 | -6.81 | 166 | 0.0 |
| 2022 (9) | 14.11 | 11.63 | 0.98 | -4.85 | 0.56 | 3.7 | 0.49 | 13.95 | 6.95 | -14.77 | 3.97 | -7.1 | 3.47 | 2.08 | 166 | -1.78 |
| 2021 (8) | 12.64 | 18.46 | 1.03 | 1.98 | 0.54 | 1.89 | 0.43 | 2.38 | 8.15 | -13.91 | 4.27 | -13.99 | 3.40 | -13.58 | 169 | -4.52 |
| 2020 (7) | 10.67 | -4.99 | 1.01 | -11.4 | 0.53 | -1.85 | 0.42 | 0.0 | 9.47 | -6.75 | 4.97 | 3.3 | 3.94 | 5.25 | 177 | -1.12 |
| 2019 (6) | 11.23 | 5.84 | 1.14 | 0.88 | 0.54 | -18.18 | 0.42 | 50.0 | 10.15 | -4.68 | 4.81 | -22.7 | 3.74 | 41.72 | 179 | -1.65 |
| 2018 (5) | 10.61 | 2.51 | 1.13 | 2.73 | 0.66 | 20.0 | 0.28 | 21.74 | 10.65 | 0.21 | 6.22 | 17.06 | 2.64 | 18.76 | 182 | 3.41 |
| 2017 (4) | 10.35 | -11.99 | 1.1 | -10.57 | 0.55 | -31.25 | 0.23 | -4.17 | 10.63 | 1.61 | 5.31 | -21.88 | 2.22 | 8.89 | 176 | -3.3 |
| 2016 (3) | 11.76 | -6.37 | 1.23 | -3.91 | 0.8 | 25.0 | 0.24 | -22.58 | 10.46 | 2.63 | 6.80 | 33.5 | 2.04 | -17.31 | 182 | 0 |
| 2015 (2) | 12.56 | 3.97 | 1.28 | 3.23 | 0.64 | 28.0 | 0.31 | 6.9 | 10.19 | -0.72 | 5.10 | 23.11 | 2.47 | 2.81 | 0 | 0 |
| 2014 (1) | 12.08 | 1.6 | 1.24 | 0 | 0.5 | 0 | 0.29 | 0 | 10.26 | 0 | 4.14 | 0 | 2.40 | 0 | 0 | 0 |
