- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.56 | 9.09 | 246.67 | 0.16 | 14.29 | 300.0 | 0.12 | -36.84 | -14.29 | 0.06 | 0.0 | 100.0 | 10.26 | 4.76 | 15.38 | 7.69 | -42.11 | -75.27 | 3.85 | -8.33 | -42.31 | 60 | 0.0 | 57.89 |
| 24Q2 (19) | 1.43 | 17.21 | 521.74 | 0.14 | 40.0 | 366.67 | 0.19 | 46.15 | 46.15 | 0.06 | 20.0 | 50.0 | 9.79 | 19.44 | -24.94 | 13.29 | 24.69 | -76.49 | 4.20 | 2.38 | -75.87 | 60 | 0.0 | 57.89 |
| 24Q1 (18) | 1.22 | 335.71 | 577.78 | 0.1 | 150.0 | 900.0 | 0.13 | 0.0 | 18.18 | 0.05 | 0.0 | 66.67 | 8.20 | -42.62 | 47.54 | 10.66 | -77.05 | -82.56 | 4.10 | -77.05 | -75.41 | 60 | 0.0 | 57.89 |
| 23Q4 (17) | 0.28 | -37.78 | 64.71 | 0.04 | 0.0 | 0 | 0.13 | -7.14 | 116.67 | 0.05 | 66.67 | 25.0 | 14.29 | 60.71 | 0 | 46.43 | 49.23 | 31.55 | 17.86 | 167.86 | -24.11 | 60 | 57.89 | 57.89 |
| 23Q3 (16) | 0.45 | 95.65 | 95.65 | 0.04 | 33.33 | 300.0 | 0.14 | 7.69 | 133.33 | 0.03 | -25.0 | 0.0 | 8.89 | -31.85 | 104.44 | 31.11 | -44.96 | 19.26 | 6.67 | -61.67 | -48.89 | 38 | 0.0 | 0.0 |
| 23Q2 (15) | 0.23 | 27.78 | -11.54 | 0.03 | 200.0 | -25.0 | 0.13 | 18.18 | 116.67 | 0.04 | 33.33 | 100.0 | 13.04 | 134.78 | -15.22 | 56.52 | -7.51 | 144.93 | 17.39 | 4.35 | 126.09 | 38 | 0.0 | 0.0 |
| 23Q1 (14) | 0.18 | 5.88 | 5.88 | 0.01 | 0 | 0.0 | 0.11 | 83.33 | 83.33 | 0.03 | -25.0 | 0.0 | 5.56 | 0 | -5.56 | 61.11 | 73.15 | 73.15 | 16.67 | -29.17 | -5.56 | 38 | 0.0 | 0.0 |
| 22Q4 (13) | 0.17 | -26.09 | 13.33 | 0 | -100.0 | -100.0 | 0.06 | 0.0 | 100.0 | 0.04 | 33.33 | 100.0 | 0.00 | -100.0 | -100.0 | 35.29 | 35.29 | 76.47 | 23.53 | 80.39 | 76.47 | 38 | 0.0 | 0.0 |
| 22Q3 (12) | 0.23 | -11.54 | 64.29 | 0.01 | -75.0 | 200.0 | 0.06 | 0.0 | 0.0 | 0.03 | 50.0 | 0.0 | 4.35 | -71.74 | 160.87 | 26.09 | 13.04 | -39.13 | 13.04 | 69.57 | -39.13 | 38 | 0.0 | -24.0 |
| 22Q2 (11) | 0.26 | 52.94 | 62.5 | 0.04 | 300.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.02 | -33.33 | -50.0 | 15.38 | 161.54 | -38.46 | 23.08 | -34.62 | -38.46 | 7.69 | -56.41 | -69.23 | 38 | 0.0 | -24.0 |
| 22Q1 (10) | 0.17 | 13.33 | 21.43 | 0.01 | 0.0 | 0.0 | 0.06 | 100.0 | -53.85 | 0.03 | 50.0 | -40.0 | 5.88 | -11.76 | -17.65 | 35.29 | 76.47 | -61.99 | 17.65 | 32.35 | -50.59 | 38 | 0.0 | -24.0 |
| 21Q4 (9) | 0.15 | 7.14 | -25.0 | 0.01 | 200.0 | -50.0 | 0.03 | -50.0 | -66.67 | 0.02 | -33.33 | -60.0 | 6.67 | 193.33 | -33.33 | 20.00 | -53.33 | -55.56 | 13.33 | -37.78 | -46.67 | 38 | -24.0 | -24.0 |
| 21Q3 (8) | 0.14 | -12.5 | 27.27 | -0.01 | -125.0 | -150.0 | 0.06 | 0.0 | -25.0 | 0.03 | -25.0 | -40.0 | -7.14 | -128.57 | -139.29 | 42.86 | 14.29 | -41.07 | 21.43 | -14.29 | -52.86 | 50 | 0.0 | -3.85 |
| 21Q2 (7) | 0.16 | 14.29 | -27.27 | 0.04 | 300.0 | 100.0 | 0.06 | -53.85 | -25.0 | 0.04 | -20.0 | -20.0 | 25.00 | 250.0 | 175.0 | 37.50 | -59.62 | 3.12 | 25.00 | -30.0 | 10.0 | 50 | 0.0 | -3.85 |
| 21Q1 (6) | 0.14 | -30.0 | 27.27 | 0.01 | -50.0 | -50.0 | 0.13 | 44.44 | 116.67 | 0.05 | 0.0 | 0.0 | 7.14 | -28.57 | -60.71 | 92.86 | 106.35 | 70.24 | 35.71 | 42.86 | -21.43 | 50 | 0.0 | -7.41 |
| 20Q4 (5) | 0.2 | 81.82 | 17.65 | 0.02 | 0.0 | 100.0 | 0.09 | 12.5 | -43.75 | 0.05 | 0.0 | 0.0 | 10.00 | -45.0 | 70.0 | 45.00 | -38.12 | -52.19 | 25.00 | -45.0 | -15.0 | 50 | -3.85 | -7.41 |
| 20Q3 (4) | 0.11 | -50.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 18.18 | 100.0 | 0.0 | 72.73 | 100.0 | 0.0 | 45.45 | 100.0 | 0.0 | 52 | 0.0 | 0.0 |
| 20Q2 (3) | 0.22 | 100.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.08 | 33.33 | 0.0 | 0.05 | 0.0 | 0.0 | 9.09 | -50.0 | 0.0 | 36.36 | -33.33 | 0.0 | 22.73 | -50.0 | 0.0 | 52 | -3.7 | 0.0 |
| 20Q1 (2) | 0.11 | -35.29 | 0.0 | 0.02 | 100.0 | 0.0 | 0.06 | -62.5 | 0.0 | 0.05 | 0.0 | 0.0 | 18.18 | 209.09 | 0.0 | 54.55 | -42.05 | 0.0 | 45.45 | 54.55 | 0.0 | 54 | 0.0 | 0.0 |
| 19Q4 (1) | 0.17 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 5.88 | 0.0 | 0.0 | 94.12 | 0.0 | 0.0 | 29.41 | 0.0 | 0.0 | 54 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.15 | 38.55 | 0.12 | 100.0 | 0.51 | 104.0 | 0.15 | 36.36 | 10.43 | 44.35 | 44.35 | 47.23 | 13.04 | -1.58 | 38 | 0.0 |
| 2022 (9) | 0.83 | 40.68 | 0.06 | 20.0 | 0.25 | -10.71 | 0.11 | -21.43 | 7.23 | -14.7 | 30.12 | -36.53 | 13.25 | -44.15 | 38 | 0.0 |
| 2021 (8) | 0.59 | -7.81 | 0.05 | -28.57 | 0.28 | -9.68 | 0.14 | -30.0 | 8.47 | -22.52 | 47.46 | -2.02 | 23.73 | -24.07 | 38 | -24.0 |
| 2020 (7) | 0.64 | 0.0 | 0.07 | 16.67 | 0.31 | -38.0 | 0.2 | -4.76 | 10.94 | 16.67 | 48.44 | -38.0 | 31.25 | -4.76 | 50 | -3.85 |
| 2019 (6) | 0.64 | -25.58 | 0.06 | -14.29 | 0.5 | -50.5 | 0.21 | 5.0 | 9.38 | 15.18 | 78.12 | -33.48 | 32.81 | 41.09 | 52 | -3.7 |
| 2018 (5) | 0.86 | -4.44 | 0.07 | -46.15 | 1.01 | -10.62 | 0.2 | -25.93 | 8.14 | -43.65 | 117.44 | -6.46 | 23.26 | -22.48 | 54 | -1.82 |
| 2017 (4) | 0.9 | -18.18 | 0.13 | 8.33 | 1.13 | 117.31 | 0.27 | 0.0 | 14.44 | 32.41 | 125.56 | 165.6 | 30.00 | 22.22 | 55 | -9.84 |
| 2016 (3) | 1.1 | -5.17 | 0.12 | -25.0 | 0.52 | 10.64 | 0.27 | -3.57 | 10.91 | -20.91 | 47.27 | 16.67 | 24.55 | 1.69 | 61 | -10.29 |
| 2015 (2) | 1.16 | -36.26 | 0.16 | -27.27 | 0.47 | 23.68 | 0.28 | -17.65 | 13.79 | 14.11 | 40.52 | 94.06 | 24.14 | 29.21 | 68 | -6.85 |
| 2014 (1) | 1.82 | -26.91 | 0.22 | 10.0 | 0.38 | -22.45 | 0.34 | -8.11 | 12.09 | 0 | 20.88 | 0 | 18.68 | 0 | 73 | -23.96 |
