- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.87 | -24.6 | -24.6 | 0.07 | 0.0 | 0.0 | 0.1 | -9.09 | -16.67 | 0.32 | -5.88 | -3.03 | 3.74 | 32.62 | 32.62 | 5.35 | 20.56 | 10.52 | 17.11 | 24.82 | 28.6 | 273 | 0.0 | -0.73 |
| 24Q2 (19) | 2.48 | 8.77 | 20.98 | 0.07 | -12.5 | 16.67 | 0.11 | 0.0 | 0.0 | 0.34 | -5.56 | 13.33 | 2.82 | -19.56 | -3.56 | 4.44 | -8.06 | -17.34 | 13.71 | -13.17 | -6.32 | 273 | 0.0 | -0.73 |
| 24Q1 (18) | 2.28 | -26.45 | 27.37 | 0.08 | -11.11 | 33.33 | 0.11 | 0.0 | 10.0 | 0.36 | 2.86 | 44.0 | 3.51 | 20.86 | 4.68 | 4.82 | 35.96 | -13.64 | 15.79 | 39.85 | 13.05 | 273 | 0.0 | -0.73 |
| 23Q4 (17) | 3.1 | 25.0 | 64.89 | 0.09 | 28.57 | 80.0 | 0.11 | -8.33 | 22.22 | 0.35 | 6.06 | 66.67 | 2.90 | 2.86 | 9.16 | 3.55 | -26.67 | -25.88 | 11.29 | -15.15 | 1.08 | 273 | -0.73 | -0.73 |
| 23Q3 (16) | 2.48 | 20.98 | 12.22 | 0.07 | 16.67 | 16.67 | 0.12 | 9.09 | 0.0 | 0.33 | 10.0 | 32.0 | 2.82 | -3.56 | 3.97 | 4.84 | -9.82 | -10.89 | 13.31 | -9.07 | 17.63 | 275 | 0.0 | 2.61 |
| 23Q2 (15) | 2.05 | 14.53 | -8.89 | 0.06 | 0.0 | -45.45 | 0.11 | 10.0 | -8.33 | 0.3 | 20.0 | 20.0 | 2.93 | -12.68 | -40.13 | 5.37 | -3.95 | 0.61 | 14.63 | 4.78 | 31.71 | 275 | 0.0 | 2.61 |
| 23Q1 (14) | 1.79 | -4.79 | -28.69 | 0.06 | 20.0 | 20.0 | 0.1 | 11.11 | -16.67 | 0.25 | 19.05 | 4.17 | 3.35 | 26.03 | 68.27 | 5.59 | 16.7 | 16.85 | 13.97 | 25.03 | 46.07 | 275 | 0.0 | 2.61 |
| 22Q4 (13) | 1.88 | -14.93 | -9.62 | 0.05 | -16.67 | 0.0 | 0.09 | -25.0 | 0.0 | 0.21 | -16.0 | -8.7 | 2.66 | -2.04 | 10.64 | 4.79 | -11.84 | 10.64 | 11.17 | -1.26 | 1.02 | 275 | 2.61 | 2.61 |
| 22Q3 (12) | 2.21 | -1.78 | 1.38 | 0.06 | -45.45 | 20.0 | 0.12 | 0.0 | 20.0 | 0.25 | 0.0 | 4.17 | 2.71 | -44.47 | 18.37 | 5.43 | 1.81 | 18.37 | 11.31 | 1.81 | 2.75 | 268 | 0.0 | 0.0 |
| 22Q2 (11) | 2.25 | -10.36 | 11.94 | 0.11 | 120.0 | 120.0 | 0.12 | 0.0 | 33.33 | 0.25 | 4.17 | 19.05 | 4.89 | 145.42 | 96.53 | 5.33 | 11.56 | 19.11 | 11.11 | 16.2 | 6.35 | 268 | 0.0 | 0.0 |
| 22Q1 (10) | 2.51 | 20.67 | 65.13 | 0.05 | 0.0 | 25.0 | 0.12 | 33.33 | 100.0 | 0.24 | 4.35 | 14.29 | 1.99 | -17.13 | -24.3 | 4.78 | 10.49 | 21.12 | 9.56 | -13.53 | -30.79 | 268 | 0.0 | 0.0 |
| 21Q4 (9) | 2.08 | -4.59 | 28.4 | 0.05 | 0.0 | -16.67 | 0.09 | -10.0 | 28.57 | 0.23 | -4.17 | 15.0 | 2.40 | 4.81 | -35.1 | 4.33 | -5.67 | 0.14 | 11.06 | 0.44 | -10.43 | 268 | 0.0 | 0.0 |
| 21Q3 (8) | 2.18 | 8.46 | 15.96 | 0.05 | 0.0 | -16.67 | 0.1 | 11.11 | 25.0 | 0.24 | 14.29 | 9.09 | 2.29 | -7.8 | -28.13 | 4.59 | 2.45 | 7.8 | 11.01 | 5.37 | -5.92 | 268 | 0.0 | 2.29 |
| 21Q2 (7) | 2.01 | 32.24 | -1.47 | 0.05 | 25.0 | -44.44 | 0.09 | 50.0 | 0.0 | 0.21 | 0.0 | 0.0 | 2.49 | -5.47 | -43.62 | 4.48 | 13.43 | 1.49 | 10.45 | -24.38 | 1.49 | 268 | 0.0 | 2.68 |
| 21Q1 (6) | 1.52 | -6.17 | -18.72 | 0.04 | -33.33 | -33.33 | 0.06 | -14.29 | -25.0 | 0.21 | 5.0 | -4.55 | 2.63 | -28.95 | -17.98 | 3.95 | -8.65 | -7.73 | 13.82 | 11.91 | 17.43 | 268 | 0.0 | 2.68 |
| 20Q4 (5) | 1.62 | -13.83 | -12.43 | 0.06 | 0.0 | 0.0 | 0.07 | -12.5 | 16.67 | 0.2 | -9.09 | 11.11 | 3.70 | 16.05 | 14.2 | 4.32 | 1.54 | 33.23 | 12.35 | 5.5 | 26.89 | 268 | 2.29 | 2.68 |
| 20Q3 (4) | 1.88 | -7.84 | 0.0 | 0.06 | -33.33 | 0.0 | 0.08 | -11.11 | 0.0 | 0.22 | 4.76 | 0.0 | 3.19 | -27.66 | 0.0 | 4.26 | -3.55 | 0.0 | 11.70 | 13.68 | 0.0 | 262 | 0.38 | 0.0 |
| 20Q2 (3) | 2.04 | 9.09 | 0.0 | 0.09 | 50.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.21 | -4.55 | 0.0 | 4.41 | 37.5 | 0.0 | 4.41 | 3.13 | 0.0 | 10.29 | -12.5 | 0.0 | 261 | 0.0 | 0.0 |
| 20Q1 (2) | 1.87 | 1.08 | 0.0 | 0.06 | 0.0 | 0.0 | 0.08 | 33.33 | 0.0 | 0.22 | 22.22 | 0.0 | 3.21 | -1.07 | 0.0 | 4.28 | 31.91 | 0.0 | 11.76 | 20.92 | 0.0 | 261 | 0.0 | 0.0 |
| 19Q4 (1) | 1.85 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 3.24 | 0.0 | 0.0 | 3.24 | 0.0 | 0.0 | 9.73 | 0.0 | 0.0 | 261 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.41 | 6.33 | 0.28 | 7.69 | 0.44 | -4.35 | 1.23 | 30.85 | 2.98 | 1.28 | 4.68 | -10.04 | 13.07 | 23.06 | 273 | -0.73 |
| 2022 (9) | 8.85 | 13.61 | 0.26 | 36.84 | 0.46 | 35.29 | 0.94 | 5.62 | 2.94 | 20.45 | 5.20 | 19.09 | 10.62 | -7.03 | 275 | 2.61 |
| 2021 (8) | 7.79 | 5.13 | 0.19 | -32.14 | 0.34 | 6.25 | 0.89 | 3.49 | 2.44 | -35.45 | 4.36 | 1.07 | 11.42 | -1.56 | 268 | 0.0 |
| 2020 (7) | 7.41 | -9.41 | 0.28 | -3.45 | 0.32 | 3.23 | 0.86 | 2.38 | 3.78 | 6.58 | 4.32 | 13.95 | 11.61 | 13.02 | 268 | 2.29 |
| 2019 (6) | 8.18 | 3.81 | 0.29 | 11.54 | 0.31 | 0.0 | 0.84 | 3.7 | 3.55 | 7.45 | 3.79 | -3.67 | 10.27 | -0.1 | 262 | -14.38 |
| 2018 (5) | 7.88 | -22.36 | 0.26 | -7.14 | 0.31 | -6.06 | 0.81 | -27.03 | 3.30 | 19.61 | 3.93 | 21.0 | 10.28 | -6.01 | 306 | -14.04 |
| 2017 (4) | 10.15 | 2.73 | 0.28 | -12.5 | 0.33 | -15.38 | 1.11 | 27.59 | 2.76 | -14.83 | 3.25 | -17.64 | 10.94 | 24.19 | 356 | -9.41 |
| 2016 (3) | 9.88 | -5.18 | 0.32 | 14.29 | 0.39 | 0.0 | 0.87 | -16.35 | 3.24 | 20.53 | 3.95 | 5.47 | 8.81 | -11.77 | 393 | -3.44 |
| 2015 (2) | 10.42 | -20.46 | 0.28 | 0.0 | 0.39 | -18.75 | 1.04 | -3.7 | 2.69 | 25.72 | 3.74 | 2.15 | 9.98 | 21.06 | 407 | -8.13 |
| 2014 (1) | 13.1 | 1.63 | 0.28 | -3.45 | 0.48 | 14.29 | 1.08 | -0.92 | 2.14 | 0 | 3.66 | 0 | 8.24 | 0 | 443 | 3.99 |
