- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.48 | -4.52 | -27.45 | 0.02 | 100.0 | 100.0 | 0.35 | -14.63 | 0.0 | 0.16 | 14.29 | 45.45 | 1.35 | 109.46 | 175.68 | 23.65 | -10.6 | 37.84 | 10.81 | 19.69 | 100.49 | 89 | 0.0 | 5.95 |
24Q2 (19) | 1.55 | -17.99 | 12.32 | 0.01 | 0.0 | 0.0 | 0.41 | 10.81 | 17.14 | 0.14 | 0.0 | 27.27 | 0.65 | 21.94 | -10.97 | 26.45 | 35.12 | 4.29 | 9.03 | 21.94 | 13.31 | 89 | 1.14 | 5.95 |
24Q1 (18) | 1.89 | 9.25 | 27.7 | 0.01 | 0.0 | 0.0 | 0.37 | 5.71 | 37.04 | 0.14 | 7.69 | 27.27 | 0.53 | -8.47 | -21.69 | 19.58 | -3.24 | 7.31 | 7.41 | -1.42 | -0.34 | 88 | 4.76 | 10.0 |
23Q4 (17) | 1.73 | -15.2 | -18.01 | 0.01 | 0.0 | 0.0 | 0.35 | 0.0 | -5.41 | 0.13 | 18.18 | 85.71 | 0.58 | 17.92 | 21.97 | 20.23 | 17.92 | 15.37 | 7.51 | 39.36 | 126.51 | 84 | 0.0 | 3.7 |
23Q3 (16) | 2.04 | 47.83 | -3.32 | 0.01 | 0.0 | 0.0 | 0.35 | 0.0 | 12.9 | 0.11 | 0.0 | -8.33 | 0.49 | -32.35 | 3.43 | 17.16 | -32.35 | 16.78 | 5.39 | -32.35 | -5.19 | 84 | 0.0 | 0.0 |
23Q2 (15) | 1.38 | -6.76 | -45.02 | 0.01 | 0.0 | -66.67 | 0.35 | 29.63 | 9.38 | 0.11 | 0.0 | 0.0 | 0.72 | 7.25 | -39.37 | 25.36 | 39.02 | 98.94 | 7.97 | 7.25 | 81.88 | 84 | 5.0 | 2.44 |
23Q1 (14) | 1.48 | -29.86 | -32.73 | 0.01 | 0.0 | 0.0 | 0.27 | -27.03 | -18.18 | 0.11 | 57.14 | -8.33 | 0.68 | 42.57 | 48.65 | 18.24 | 4.04 | 21.62 | 7.43 | 124.03 | 36.26 | 80 | -1.23 | 1.27 |
22Q4 (13) | 2.11 | 0.0 | -6.64 | 0.01 | 0.0 | 0.0 | 0.37 | 19.35 | -13.95 | 0.07 | -41.67 | -30.0 | 0.47 | 0.0 | 7.11 | 17.54 | 19.35 | -7.84 | 3.32 | -41.67 | -25.02 | 81 | -3.57 | 3.85 |
22Q3 (12) | 2.11 | -15.94 | 13.44 | 0.01 | -66.67 | 0.0 | 0.31 | -3.12 | 6.9 | 0.12 | 9.09 | 33.33 | 0.47 | -60.35 | -11.85 | 14.69 | 15.24 | -5.77 | 5.69 | 29.77 | 17.54 | 84 | 2.44 | 10.53 |
22Q2 (11) | 2.51 | 14.09 | 32.8 | 0.03 | 200.0 | 200.0 | 0.32 | -3.03 | 14.29 | 0.11 | -8.33 | 10.0 | 1.20 | 162.95 | 125.9 | 12.75 | -15.01 | -13.94 | 4.38 | -19.65 | -17.17 | 82 | 3.8 | 5.13 |
22Q1 (10) | 2.2 | -2.65 | 44.74 | 0.01 | 0.0 | 0.0 | 0.33 | -23.26 | 17.86 | 0.12 | 20.0 | 50.0 | 0.45 | 2.73 | -30.91 | 15.00 | -21.16 | -18.57 | 5.45 | 23.27 | 3.64 | 79 | 1.28 | 6.76 |
21Q4 (9) | 2.26 | 21.51 | 24.86 | 0.01 | 0.0 | 0.0 | 0.43 | 48.28 | 38.71 | 0.1 | 11.11 | 25.0 | 0.44 | -17.7 | -19.91 | 19.03 | 22.03 | 11.09 | 4.42 | -8.55 | 0.11 | 78 | 2.63 | 9.86 |
21Q3 (8) | 1.86 | -1.59 | 6.9 | 0.01 | 0.0 | 0.0 | 0.29 | 3.57 | -3.33 | 0.09 | -10.0 | 0.0 | 0.54 | 1.61 | -6.45 | 15.59 | 5.24 | -9.57 | 4.84 | -8.55 | -6.45 | 76 | -2.56 | 4.11 |
21Q2 (7) | 1.89 | 24.34 | 17.39 | 0.01 | 0.0 | 0.0 | 0.28 | 0.0 | -3.45 | 0.1 | 25.0 | 11.11 | 0.53 | -19.58 | -14.81 | 14.81 | -19.58 | -17.75 | 5.29 | 0.53 | -5.35 | 78 | 5.41 | 5.41 |
21Q1 (6) | 1.52 | -16.02 | 1.33 | 0.01 | 0.0 | 0.0 | 0.28 | -9.68 | -9.68 | 0.08 | 0.0 | -11.11 | 0.66 | 19.08 | -1.32 | 18.42 | 7.56 | -10.87 | 5.26 | 19.08 | -12.28 | 74 | 4.23 | 5.71 |
20Q4 (5) | 1.81 | 4.02 | 1.12 | 0.01 | 0.0 | 0.0 | 0.31 | 3.33 | 3.33 | 0.08 | -11.11 | -11.11 | 0.55 | -3.87 | -1.1 | 17.13 | -0.66 | 2.19 | 4.42 | -14.55 | -12.09 | 71 | -2.74 | 1.43 |
20Q3 (4) | 1.74 | 8.07 | 0.0 | 0.01 | 0.0 | 0.0 | 0.3 | 3.45 | 0.0 | 0.09 | 0.0 | 0.0 | 0.57 | -7.47 | 0.0 | 17.24 | -4.28 | 0.0 | 5.17 | -7.47 | 0.0 | 73 | -1.35 | 0.0 |
20Q2 (3) | 1.61 | 7.33 | 0.0 | 0.01 | 0.0 | 0.0 | 0.29 | -6.45 | 0.0 | 0.09 | 0.0 | 0.0 | 0.62 | -6.83 | 0.0 | 18.01 | -12.84 | 0.0 | 5.59 | -6.83 | 0.0 | 74 | 5.71 | 0.0 |
20Q1 (2) | 1.5 | -16.2 | 0.0 | 0.01 | 0.0 | 0.0 | 0.31 | 3.33 | 0.0 | 0.09 | 0.0 | 0.0 | 0.67 | 19.33 | 0.0 | 20.67 | 23.31 | 0.0 | 6.00 | 19.33 | 0.0 | 70 | 0.0 | 0.0 |
19Q4 (1) | 1.79 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 16.76 | 0.0 | 0.0 | 5.03 | 0.0 | 0.0 | 70 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 6.62 | -25.87 | 0.04 | -33.33 | 1.32 | -0.75 | 0.45 | 7.14 | 0.60 | -10.07 | 19.94 | 33.88 | 6.80 | 44.53 | 84 | 3.7 |
2022 (9) | 8.93 | 18.44 | 0.06 | 100.0 | 1.33 | 3.91 | 0.42 | 10.53 | 0.67 | 68.87 | 14.89 | -12.27 | 4.70 | -6.68 | 81 | 3.85 |
2021 (8) | 7.54 | 13.04 | 0.03 | -25.0 | 1.28 | 5.79 | 0.38 | 8.57 | 0.40 | -33.65 | 16.98 | -6.42 | 5.04 | -3.96 | 78 | 9.86 |
2020 (7) | 6.67 | -6.32 | 0.04 | -33.33 | 1.21 | 2.54 | 0.35 | 0.0 | 0.60 | -28.84 | 18.14 | 9.46 | 5.25 | 6.75 | 71 | 1.43 |
2019 (6) | 7.12 | 9.54 | 0.06 | -14.29 | 1.18 | -1.67 | 0.35 | -20.45 | 0.84 | -21.75 | 16.57 | -10.23 | 4.92 | -27.38 | 70 | -4.11 |
2018 (5) | 6.5 | -26.05 | 0.07 | -12.5 | 1.2 | 10.09 | 0.44 | 46.67 | 1.08 | 18.33 | 18.46 | 48.88 | 6.77 | 98.34 | 73 | 5.8 |
2017 (4) | 8.79 | -0.68 | 0.08 | 0.0 | 1.09 | -2.68 | 0.3 | -3.23 | 0.91 | 0.68 | 12.40 | -2.01 | 3.41 | -2.57 | 69 | 4.55 |
2016 (3) | 8.85 | 3.27 | 0.08 | 33.33 | 1.12 | 5.66 | 0.31 | 29.17 | 0.90 | 29.11 | 12.66 | 2.32 | 3.50 | 25.08 | 66 | 10.0 |
2015 (2) | 8.57 | 30.64 | 0.06 | -14.29 | 1.06 | 6.0 | 0.24 | -17.24 | 0.70 | -34.39 | 12.37 | -18.86 | 2.80 | -36.65 | 60 | 22.45 |
2014 (1) | 6.56 | 15.09 | 0.07 | 16.67 | 1.0 | 1.01 | 0.29 | 0.0 | 1.07 | 0 | 15.24 | 0 | 4.42 | 0 | 49 | 2.08 |