玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.48-4.52-27.450.02100.0100.00.35-14.630.00.1614.2945.451.35109.46175.6823.65-10.637.8410.8119.69100.49890.05.95
24Q2 (19)1.55-17.9912.320.010.00.00.4110.8117.140.140.027.270.6521.94-10.9726.4535.124.299.0321.9413.31891.145.95
24Q1 (18)1.899.2527.70.010.00.00.375.7137.040.147.6927.270.53-8.47-21.6919.58-3.247.317.41-1.42-0.34884.7610.0
23Q4 (17)1.73-15.2-18.010.010.00.00.350.0-5.410.1318.1885.710.5817.9221.9720.2317.9215.377.5139.36126.51840.03.7
23Q3 (16)2.0447.83-3.320.010.00.00.350.012.90.110.0-8.330.49-32.353.4317.16-32.3516.785.39-32.35-5.19840.00.0
23Q2 (15)1.38-6.76-45.020.010.0-66.670.3529.639.380.110.00.00.727.25-39.3725.3639.0298.947.977.2581.88845.02.44
23Q1 (14)1.48-29.86-32.730.010.00.00.27-27.03-18.180.1157.14-8.330.6842.5748.6518.244.0421.627.43124.0336.2680-1.231.27
22Q4 (13)2.110.0-6.640.010.00.00.3719.35-13.950.07-41.67-30.00.470.07.1117.5419.35-7.843.32-41.67-25.0281-3.573.85
22Q3 (12)2.11-15.9413.440.01-66.670.00.31-3.126.90.129.0933.330.47-60.35-11.8514.6915.24-5.775.6929.7717.54842.4410.53
22Q2 (11)2.5114.0932.80.03200.0200.00.32-3.0314.290.11-8.3310.01.20162.95125.912.75-15.01-13.944.38-19.65-17.17823.85.13
22Q1 (10)2.2-2.6544.740.010.00.00.33-23.2617.860.1220.050.00.452.73-30.9115.00-21.16-18.575.4523.273.64791.286.76
21Q4 (9)2.2621.5124.860.010.00.00.4348.2838.710.111.1125.00.44-17.7-19.9119.0322.0311.094.42-8.550.11782.639.86
21Q3 (8)1.86-1.596.90.010.00.00.293.57-3.330.09-10.00.00.541.61-6.4515.595.24-9.574.84-8.55-6.4576-2.564.11
21Q2 (7)1.8924.3417.390.010.00.00.280.0-3.450.125.011.110.53-19.58-14.8114.81-19.58-17.755.290.53-5.35785.415.41
21Q1 (6)1.52-16.021.330.010.00.00.28-9.68-9.680.080.0-11.110.6619.08-1.3218.427.56-10.875.2619.08-12.28744.235.71
20Q4 (5)1.814.021.120.010.00.00.313.333.330.08-11.11-11.110.55-3.87-1.117.13-0.662.194.42-14.55-12.0971-2.741.43
20Q3 (4)1.748.070.00.010.00.00.33.450.00.090.00.00.57-7.470.017.24-4.280.05.17-7.470.073-1.350.0
20Q2 (3)1.617.330.00.010.00.00.29-6.450.00.090.00.00.62-6.830.018.01-12.840.05.59-6.830.0745.710.0
20Q1 (2)1.5-16.20.00.010.00.00.313.330.00.090.00.00.6719.330.020.6723.310.06.0019.330.0700.00.0
19Q4 (1)1.790.00.00.010.00.00.30.00.00.090.00.00.560.00.016.760.00.05.030.00.0700.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.62-25.870.04-33.331.32-0.750.457.140.60-10.0719.9433.886.8044.53843.7
2022 (9)8.9318.440.06100.01.333.910.4210.530.6768.8714.89-12.274.70-6.68813.85
2021 (8)7.5413.040.03-25.01.285.790.388.570.40-33.6516.98-6.425.04-3.96789.86
2020 (7)6.67-6.320.04-33.331.212.540.350.00.60-28.8418.149.465.256.75711.43
2019 (6)7.129.540.06-14.291.18-1.670.35-20.450.84-21.7516.57-10.234.92-27.3870-4.11
2018 (5)6.5-26.050.07-12.51.210.090.4446.671.0818.3318.4648.886.7798.34735.8
2017 (4)8.79-0.680.080.01.09-2.680.3-3.230.910.6812.40-2.013.41-2.57694.55
2016 (3)8.853.270.0833.331.125.660.3129.170.9029.1112.662.323.5025.086610.0
2015 (2)8.5730.640.06-14.291.066.00.24-17.240.70-34.3912.37-18.862.80-36.656022.45
2014 (1)6.5615.090.0716.671.01.010.290.01.07015.2404.420492.08

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