- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 17.81 | 4.09 | 5.32 | 0.85 | 7.59 | 25.0 | 0.49 | 8.89 | 16.67 | 0.09 | -25.0 | 12.5 | 4.77 | 3.37 | 18.68 | 2.75 | 4.61 | 10.77 | 0.51 | -27.95 | 6.81 | 1763 | 0.0 | 1.15 |
| 24Q2 (19) | 17.11 | -3.98 | 6.34 | 0.79 | 8.22 | 29.51 | 0.45 | 7.14 | -4.26 | 0.12 | -7.69 | 50.0 | 4.62 | 12.71 | 21.79 | 2.63 | 11.59 | -9.96 | 0.70 | -3.86 | 41.06 | 1763 | 0.0 | 1.15 |
| 24Q1 (18) | 17.82 | 3.12 | 10.2 | 0.73 | 12.31 | 37.74 | 0.42 | -4.55 | 5.0 | 0.13 | 62.5 | 62.5 | 4.10 | 8.9 | 24.98 | 2.36 | -7.44 | -4.72 | 0.73 | 57.58 | 47.45 | 1763 | 0.0 | 1.15 |
| 23Q4 (17) | 17.28 | 2.19 | 3.85 | 0.65 | -4.41 | 8.33 | 0.44 | 4.76 | -21.43 | 0.08 | 0.0 | 0.0 | 3.76 | -6.46 | 4.32 | 2.55 | 2.52 | -24.34 | 0.46 | -2.14 | -3.7 | 1763 | 1.15 | 1.15 |
| 23Q3 (16) | 16.91 | 5.1 | -2.37 | 0.68 | 11.48 | -30.61 | 0.42 | -10.64 | -6.67 | 0.08 | 0.0 | 0.0 | 4.02 | 6.07 | -28.93 | 2.48 | -14.97 | -4.4 | 0.47 | -4.85 | 2.42 | 1743 | 0.0 | -0.63 |
| 23Q2 (15) | 16.09 | -0.49 | -15.0 | 0.61 | 15.09 | -56.12 | 0.47 | 17.5 | 11.9 | 0.08 | 0.0 | 0.0 | 3.79 | 15.67 | -48.37 | 2.92 | 18.08 | 31.66 | 0.50 | 0.5 | 17.65 | 1743 | 0.0 | -0.63 |
| 23Q1 (14) | 16.17 | -2.82 | -13.81 | 0.53 | -11.67 | -48.04 | 0.4 | -28.57 | 0.0 | 0.08 | 0.0 | 14.29 | 3.28 | -9.1 | -39.72 | 2.47 | -26.5 | 16.02 | 0.49 | 2.91 | 32.59 | 1743 | 0.0 | -0.63 |
| 22Q4 (13) | 16.64 | -3.93 | 1.77 | 0.6 | -38.78 | -33.33 | 0.56 | 24.44 | 47.37 | 0.08 | 0.0 | 14.29 | 3.61 | -36.27 | -34.5 | 3.37 | 29.53 | 44.8 | 0.48 | 4.09 | 12.29 | 1743 | -0.63 | -0.63 |
| 22Q3 (12) | 17.32 | -8.51 | -12.21 | 0.98 | -29.5 | 20.99 | 0.45 | 7.14 | -4.26 | 0.08 | 0.0 | 0.0 | 5.66 | -22.94 | 37.82 | 2.60 | 17.1 | 9.07 | 0.46 | 9.3 | 13.91 | 1754 | 0.0 | 2.51 |
| 22Q2 (11) | 18.93 | 0.91 | 1.34 | 1.39 | 36.27 | 98.57 | 0.42 | 5.0 | 0.0 | 0.08 | 14.29 | -42.86 | 7.34 | 35.05 | 95.95 | 2.22 | 4.06 | -1.32 | 0.42 | 13.26 | -43.61 | 1754 | 0.0 | 2.51 |
| 22Q1 (10) | 18.76 | 14.74 | 14.95 | 1.02 | 13.33 | 64.52 | 0.4 | 5.26 | -2.44 | 0.07 | 0.0 | -56.25 | 5.44 | -1.23 | 43.12 | 2.13 | -8.26 | -15.13 | 0.37 | -12.85 | -61.94 | 1754 | 0.0 | 2.51 |
| 21Q4 (9) | 16.35 | -17.13 | 12.06 | 0.9 | 11.11 | 66.67 | 0.38 | -19.15 | -9.52 | 0.07 | -12.5 | 0.0 | 5.50 | 34.08 | 48.73 | 2.32 | -2.43 | -19.26 | 0.43 | 5.59 | -10.76 | 1754 | 2.51 | 2.51 |
| 21Q3 (8) | 19.73 | 5.62 | 48.12 | 0.81 | 15.71 | 84.09 | 0.47 | 11.9 | 20.51 | 0.08 | -42.86 | 14.29 | 4.11 | 9.56 | 24.28 | 2.38 | 5.95 | -18.64 | 0.41 | -45.9 | -22.84 | 1711 | 0.0 | -2.89 |
| 21Q2 (7) | 18.68 | 14.46 | 137.06 | 0.7 | 12.9 | 118.75 | 0.42 | 2.44 | 10.53 | 0.14 | -12.5 | 133.33 | 3.75 | -1.36 | -7.72 | 2.25 | -10.5 | -53.38 | 0.75 | -23.55 | -1.57 | 1711 | 0.0 | -2.89 |
| 21Q1 (6) | 16.32 | 11.86 | 9.24 | 0.62 | 14.81 | 29.17 | 0.41 | -2.38 | 7.89 | 0.16 | 128.57 | 128.57 | 3.80 | 2.64 | 18.24 | 2.51 | -12.73 | -1.23 | 0.98 | 104.34 | 109.24 | 1711 | 0.0 | -10.7 |
| 20Q4 (5) | 14.59 | 9.53 | -0.34 | 0.54 | 22.73 | 3.85 | 0.42 | 7.69 | -6.67 | 0.07 | 0.0 | 0.0 | 3.70 | 12.04 | 4.2 | 2.88 | -1.68 | -6.35 | 0.48 | -8.7 | 0.34 | 1711 | -2.89 | -10.7 |
| 20Q3 (4) | 13.32 | 69.04 | 0.0 | 0.44 | 37.5 | 0.0 | 0.39 | 2.63 | 0.0 | 0.07 | 16.67 | 0.0 | 3.30 | -18.66 | 0.0 | 2.93 | -39.28 | 0.0 | 0.53 | -30.98 | 0.0 | 1762 | 0.0 | 0.0 |
| 20Q2 (3) | 7.88 | -47.26 | 0.0 | 0.32 | -33.33 | 0.0 | 0.38 | 0.0 | 0.0 | 0.06 | -14.29 | 0.0 | 4.06 | 26.4 | 0.0 | 4.82 | 89.59 | 0.0 | 0.76 | 62.51 | 0.0 | 1762 | -8.04 | 0.0 |
| 20Q1 (2) | 14.94 | 2.05 | 0.0 | 0.48 | -7.69 | 0.0 | 0.38 | -15.56 | 0.0 | 0.07 | 0.0 | 0.0 | 3.21 | -9.55 | 0.0 | 2.54 | -17.25 | 0.0 | 0.47 | -2.01 | 0.0 | 1916 | 0.0 | 0.0 |
| 19Q4 (1) | 14.64 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 3.55 | 0.0 | 0.0 | 3.07 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 1916 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 66.45 | -7.26 | 2.46 | -38.5 | 1.73 | -5.98 | 0.32 | 6.67 | 3.70 | -33.69 | 2.60 | 1.38 | 0.48 | 15.01 | 1743 | 0.0 |
| 2022 (9) | 71.65 | 0.82 | 4.0 | 32.01 | 1.84 | 9.52 | 0.3 | -31.82 | 5.58 | 30.94 | 2.57 | 8.64 | 0.42 | -32.37 | 1743 | -0.63 |
| 2021 (8) | 71.07 | 40.09 | 3.03 | 70.22 | 1.68 | 7.01 | 0.44 | 62.96 | 4.26 | 21.51 | 2.36 | -23.62 | 0.62 | 16.32 | 1754 | 2.51 |
| 2020 (7) | 50.73 | -22.54 | 1.78 | -14.42 | 1.57 | -11.3 | 0.27 | -6.9 | 3.51 | 10.48 | 3.09 | 14.51 | 0.53 | 20.19 | 1711 | -2.89 |
| 2019 (6) | 65.49 | -17.95 | 2.08 | -11.86 | 1.77 | -1.67 | 0.29 | -9.38 | 3.18 | 7.42 | 2.70 | 19.85 | 0.44 | 10.45 | 1762 | -8.04 |
| 2018 (5) | 79.82 | 9.96 | 2.36 | 3.06 | 1.8 | 1.12 | 0.32 | 0.0 | 2.96 | -6.28 | 2.26 | -8.04 | 0.40 | -9.06 | 1916 | 1.16 |
| 2017 (4) | 72.59 | 6.73 | 2.29 | 0.0 | 1.78 | -7.77 | 0.32 | 3.23 | 3.15 | -6.31 | 2.45 | -13.59 | 0.44 | -3.29 | 1894 | 2.82 |
| 2016 (3) | 68.01 | 1.55 | 2.29 | -9.84 | 1.93 | 4.32 | 0.31 | 10.71 | 3.37 | -11.22 | 2.84 | 2.73 | 0.46 | 9.02 | 1842 | -0.11 |
| 2015 (2) | 66.97 | -5.72 | 2.54 | 3.25 | 1.85 | 9.47 | 0.28 | -3.45 | 3.79 | 9.51 | 2.76 | 16.1 | 0.42 | 2.41 | 1844 | 4.71 |
| 2014 (1) | 71.03 | 10.11 | 2.46 | 10.31 | 1.69 | 13.42 | 0.29 | 7.41 | 3.46 | 0 | 2.38 | 0 | 0.41 | 0 | 1761 | 8.64 |
