玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.538.8951.520.06-14.29-14.290.2343.75-17.860.14-12.5-36.3612.00-38.29-43.4346.003.5-45.7928.00-37.0-58.01270.00.0
24Q3 (19)0.36-12.2-5.260.07-12.516.670.16-20.0-15.790.1614.2914.2919.44-0.3523.1544.44-8.89-11.1144.4430.1620.631270.0-5.93
24Q2 (18)0.417.8913.890.0833.33-27.270.217.655.260.140.027.2719.5123.58-36.1448.789.04-7.5734.15-7.3211.751270.0-5.93
24Q1 (17)0.3815.1535.710.06-14.29-25.00.17-39.29-5.560.14-36.3627.2715.79-25.56-44.7444.74-47.27-30.4136.84-44.74-6.221270.0-5.93
23Q4 (16)0.33-13.16-8.330.0716.67-12.50.2847.3755.560.2257.1446.6721.2134.34-4.5584.8569.769.766.6780.9560.0127-5.93-5.93
23Q3 (15)0.385.562.70.06-45.45-40.00.190.0-5.00.1427.27-36.3615.79-48.33-41.5850.00-5.26-7.536.8420.57-38.041350.0-15.62
23Q2 (14)0.3628.57-25.00.1137.5-8.330.195.565.560.110.0-35.2930.566.9422.2252.78-17.940.7430.56-22.22-13.731350.0-15.62
23Q1 (13)0.28-22.22-41.670.080.0-57.890.180.0-5.260.11-26.67-26.6728.5728.57-27.8264.2928.5762.4139.29-5.7125.711350.0-15.62
22Q4 (12)0.36-2.7-36.840.08-20.0-65.220.18-10.0-33.330.15-31.82-6.2522.22-17.78-44.9350.00-7.55.5641.67-29.9248.44135-15.62-15.62
22Q3 (11)0.37-22.92-15.910.1-16.67-44.440.211.1125.00.2229.4146.6727.038.11-33.9354.0544.1448.6559.4667.8974.411600.0-2.44
22Q2 (10)0.480.020.00.12-36.84-33.330.18-5.2620.00.1713.336.2525.00-36.84-44.4437.50-5.260.035.4213.33-11.461600.0-2.44
22Q1 (9)0.48-15.7914.290.19-17.3911.760.19-29.6326.670.15-6.257.1439.58-1.9-2.2139.58-16.4410.8331.2511.33-6.251600.0-2.44
21Q4 (8)0.5729.55-9.520.2327.7827.780.2768.7568.750.166.670.040.35-1.3641.2347.3730.2686.5128.07-17.6610.53160-2.44-2.44
21Q3 (7)0.4410.0-38.890.180.0-5.260.166.6714.290.15-6.250.040.91-9.0955.0236.36-3.0387.0134.09-14.7763.641640.0-8.89
21Q2 (6)0.4-4.76-14.890.185.88-5.260.150.07.140.1614.296.6745.0011.1811.3237.505.025.8940.0020.025.331640.0-8.89
21Q1 (5)0.42-33.3313.510.17-5.56-5.560.15-6.257.140.14-12.5-6.6740.4841.67-16.835.7140.63-5.6133.3331.25-17.781640.0-4.65
20Q4 (4)0.63-12.50.00.18-5.260.00.1614.290.00.166.670.028.578.270.025.4030.610.025.4021.90.0164-8.890.0
20Q3 (3)0.7253.190.00.190.00.00.140.00.00.150.00.026.39-34.720.019.44-34.720.020.83-34.720.01800.00.0
20Q2 (2)0.4727.030.00.195.560.00.140.00.00.150.00.040.43-16.90.029.79-21.280.031.91-21.280.01804.650.0
20Q1 (1)0.370.00.00.180.00.00.140.00.00.150.00.048.650.00.037.840.00.040.540.00.01720.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)1.6421.480.26-18.750.76-9.520.580.015.85-33.1246.34-25.5235.37-17.681270.0
2023 (9)1.35-20.120.32-34.690.8412.00.58-15.9423.70-18.2562.2240.2142.965.23127-5.93
2022 (8)1.69-7.650.49-34.670.752.740.6911.2928.99-29.2544.3811.2540.8320.51135-15.62
2021 (7)1.83-16.440.751.350.7325.860.621.6440.9821.2939.8950.6233.8821.63160-2.44
2020 (6)2.19-9.880.74-7.50.580.00.61-11.5933.792.6426.4810.9627.85-1.91164-8.89
2019 (5)2.432.970.812.680.580.00.69-9.2132.929.4323.87-2.8828.40-11.831804.65
2018 (4)2.362.610.71-4.050.589.430.7610.1430.08-6.4924.586.6532.207.341724.24
2017 (3)2.3-5.350.7412.120.5323.260.69-12.6632.1718.4623.0430.2230.00-7.7216529.92
2016 (2)2.43-18.180.660.00.434.880.79-1.2527.1622.2217.7028.1832.5120.69127-14.19
2015 (1)2.9712.50.66-8.330.41-2.380.8-2.4422.22013.80026.9401482.07

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