玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.621.89-10.00.060.00.00.195.560.00.09-18.18-18.183.70-1.8511.1111.733.611.115.56-19.7-9.09000
24Q3 (19)1.59-9.14-1.850.06-14.2920.00.18-14.29-5.260.1110.0-15.383.77-5.6622.2611.32-5.66-3.486.9221.07-13.79000
24Q2 (18)1.75-5.91-21.170.0740.016.670.21-4.55-4.550.10.0-16.674.0048.848.012.001.4521.095.716.295.71000
24Q1 (17)1.863.33-15.450.05-16.670.00.2215.794.760.1-9.09-16.672.69-19.3518.2811.8312.0523.915.38-12.02-1.43000
23Q4 (16)1.811.11-1.10.0620.00.00.190.011.760.11-15.380.03.338.01.1110.56-10.013.016.11-23.851.1100-100.0
23Q3 (15)1.62-27.03-38.170.05-16.67-16.670.19-13.64-20.830.138.3318.183.0914.234.7711.7318.3528.038.0248.4691.1300-100.0
23Q2 (14)2.220.91-13.950.0620.00.00.224.76-4.350.120.0-7.692.7018.9216.229.913.8211.165.41-0.97.2800-100.0
23Q1 (13)2.220.88-19.710.05-16.67-16.670.2123.53-16.00.129.099.092.27-31.063.799.552.194.625.45-9.7535.870-100.0-100.0
22Q4 (12)1.82-30.53-15.350.060.0-14.290.17-29.17-26.090.110.0-15.383.3043.961.269.341.97-12.696.0443.96-0.044330.00.0
22Q3 (11)2.621.55-6.760.060.00.00.244.35-4.00.11-15.38-15.382.29-1.537.259.162.752.964.20-16.68-9.254330.00.0
22Q2 (10)2.58-5.84-0.770.060.00.00.23-8.0-17.860.1318.1830.02.336.20.788.91-2.29-17.225.0425.5131.014330.00.0
22Q1 (9)2.7427.448.730.06-14.290.00.258.7-13.790.11-15.3822.222.19-32.74-8.039.12-14.71-20.714.01-33.612.414330.00.0
21Q4 (8)2.15-23.49-9.280.0716.6716.670.23-8.015.00.130.030.03.2652.4828.610.7020.2426.776.0530.743.34330.00.0
21Q3 (7)2.818.08-31.30.060.00.00.25-10.71-19.350.1330.030.02.14-7.4745.558.90-17.3917.384.6320.2889.224330.00.0
21Q2 (6)2.63.17-18.240.060.00.00.28-3.4516.670.111.110.02.31-3.0822.3110.77-6.4242.693.857.6922.314330.00.0
21Q1 (5)2.526.3316.670.060.0-25.00.2945.031.820.09-10.0-10.02.38-5.95-35.7111.5136.3712.993.57-15.36-22.864330.00.0
20Q4 (4)2.37-42.050.00.060.00.00.2-35.480.00.10.00.02.5372.570.08.4411.340.04.2272.570.04330.00.0
20Q3 (3)4.0928.620.00.060.00.00.3129.170.00.10.00.01.47-22.250.07.580.430.02.44-22.250.04330.00.0
20Q2 (2)3.1847.220.00.06-25.00.00.249.090.00.10.00.01.89-49.060.07.55-25.90.03.14-32.080.04330.00.0
20Q1 (1)2.160.00.00.080.00.00.220.00.00.10.00.03.700.00.010.190.00.04.630.00.04330.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)6.83-12.990.249.090.80.00.4-16.673.5125.3811.7114.935.86-4.2200
2023 (9)7.85-19.570.22-4.350.8-10.110.484.352.8018.9310.1911.766.1129.7400
2022 (8)9.76-3.170.23-4.170.89-15.240.462.222.36-1.029.12-12.464.715.5700
2021 (7)10.08-14.580.24-7.691.057.140.4512.52.388.0610.4225.434.4631.74330.0
2020 (6)11.813.140.26-7.140.9828.950.4-9.092.20-17.928.3113.983.39-19.654330.0
2019 (5)10.43-16.090.280.00.76-10.590.447.322.6819.187.296.564.2227.94330.0
2018 (4)12.43-0.240.28-3.450.8513.330.4124.242.25-3.226.8413.613.3024.544330.0
2017 (3)12.4621.210.2916.00.751.350.3310.02.33-4.36.02-16.382.65-9.254334.34
2016 (2)10.2812.840.25-21.880.7425.420.33.452.43-30.777.2011.152.92-8.33415-7.37
2015 (1)9.11-14.060.323.230.590.00.29-3.333.5106.4803.1804481.59

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