- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.59 | -9.14 | -1.85 | 0.06 | -14.29 | 20.0 | 0.18 | -14.29 | -5.26 | 0.11 | 10.0 | -15.38 | 3.77 | -5.66 | 22.26 | 11.32 | -5.66 | -3.48 | 6.92 | 21.07 | -13.79 | 0 | 0 | 0 |
24Q2 (19) | 1.75 | -5.91 | -21.17 | 0.07 | 40.0 | 16.67 | 0.21 | -4.55 | -4.55 | 0.1 | 0.0 | -16.67 | 4.00 | 48.8 | 48.0 | 12.00 | 1.45 | 21.09 | 5.71 | 6.29 | 5.71 | 0 | 0 | 0 |
24Q1 (18) | 1.86 | 3.33 | -15.45 | 0.05 | -16.67 | 0.0 | 0.22 | 15.79 | 4.76 | 0.1 | -9.09 | -16.67 | 2.69 | -19.35 | 18.28 | 11.83 | 12.05 | 23.91 | 5.38 | -12.02 | -1.43 | 0 | 0 | 0 |
23Q4 (17) | 1.8 | 11.11 | -1.1 | 0.06 | 20.0 | 0.0 | 0.19 | 0.0 | 11.76 | 0.11 | -15.38 | 0.0 | 3.33 | 8.0 | 1.11 | 10.56 | -10.0 | 13.01 | 6.11 | -23.85 | 1.11 | 0 | 0 | -100.0 |
23Q3 (16) | 1.62 | -27.03 | -38.17 | 0.05 | -16.67 | -16.67 | 0.19 | -13.64 | -20.83 | 0.13 | 8.33 | 18.18 | 3.09 | 14.2 | 34.77 | 11.73 | 18.35 | 28.03 | 8.02 | 48.46 | 91.13 | 0 | 0 | -100.0 |
23Q2 (15) | 2.22 | 0.91 | -13.95 | 0.06 | 20.0 | 0.0 | 0.22 | 4.76 | -4.35 | 0.12 | 0.0 | -7.69 | 2.70 | 18.92 | 16.22 | 9.91 | 3.82 | 11.16 | 5.41 | -0.9 | 7.28 | 0 | 0 | -100.0 |
23Q1 (14) | 2.2 | 20.88 | -19.71 | 0.05 | -16.67 | -16.67 | 0.21 | 23.53 | -16.0 | 0.12 | 9.09 | 9.09 | 2.27 | -31.06 | 3.79 | 9.55 | 2.19 | 4.62 | 5.45 | -9.75 | 35.87 | 0 | -100.0 | -100.0 |
22Q4 (13) | 1.82 | -30.53 | -15.35 | 0.06 | 0.0 | -14.29 | 0.17 | -29.17 | -26.09 | 0.11 | 0.0 | -15.38 | 3.30 | 43.96 | 1.26 | 9.34 | 1.97 | -12.69 | 6.04 | 43.96 | -0.04 | 433 | 0.0 | 0.0 |
22Q3 (12) | 2.62 | 1.55 | -6.76 | 0.06 | 0.0 | 0.0 | 0.24 | 4.35 | -4.0 | 0.11 | -15.38 | -15.38 | 2.29 | -1.53 | 7.25 | 9.16 | 2.75 | 2.96 | 4.20 | -16.68 | -9.25 | 433 | 0.0 | 0.0 |
22Q2 (11) | 2.58 | -5.84 | -0.77 | 0.06 | 0.0 | 0.0 | 0.23 | -8.0 | -17.86 | 0.13 | 18.18 | 30.0 | 2.33 | 6.2 | 0.78 | 8.91 | -2.29 | -17.22 | 5.04 | 25.51 | 31.01 | 433 | 0.0 | 0.0 |
22Q1 (10) | 2.74 | 27.44 | 8.73 | 0.06 | -14.29 | 0.0 | 0.25 | 8.7 | -13.79 | 0.11 | -15.38 | 22.22 | 2.19 | -32.74 | -8.03 | 9.12 | -14.71 | -20.71 | 4.01 | -33.6 | 12.41 | 433 | 0.0 | 0.0 |
21Q4 (9) | 2.15 | -23.49 | -9.28 | 0.07 | 16.67 | 16.67 | 0.23 | -8.0 | 15.0 | 0.13 | 0.0 | 30.0 | 3.26 | 52.48 | 28.6 | 10.70 | 20.24 | 26.77 | 6.05 | 30.7 | 43.3 | 433 | 0.0 | 0.0 |
21Q3 (8) | 2.81 | 8.08 | -31.3 | 0.06 | 0.0 | 0.0 | 0.25 | -10.71 | -19.35 | 0.13 | 30.0 | 30.0 | 2.14 | -7.47 | 45.55 | 8.90 | -17.39 | 17.38 | 4.63 | 20.28 | 89.22 | 433 | 0.0 | 0.0 |
21Q2 (7) | 2.6 | 3.17 | -18.24 | 0.06 | 0.0 | 0.0 | 0.28 | -3.45 | 16.67 | 0.1 | 11.11 | 0.0 | 2.31 | -3.08 | 22.31 | 10.77 | -6.42 | 42.69 | 3.85 | 7.69 | 22.31 | 433 | 0.0 | 0.0 |
21Q1 (6) | 2.52 | 6.33 | 16.67 | 0.06 | 0.0 | -25.0 | 0.29 | 45.0 | 31.82 | 0.09 | -10.0 | -10.0 | 2.38 | -5.95 | -35.71 | 11.51 | 36.37 | 12.99 | 3.57 | -15.36 | -22.86 | 433 | 0.0 | 0.0 |
20Q4 (5) | 2.37 | -42.05 | 10.75 | 0.06 | 0.0 | 0.0 | 0.2 | -35.48 | 42.86 | 0.1 | 0.0 | -9.09 | 2.53 | 72.57 | -9.7 | 8.44 | 11.34 | 28.99 | 4.22 | 72.57 | -17.91 | 433 | 0.0 | 5.1 |
20Q3 (4) | 4.09 | 28.62 | 0.0 | 0.06 | 0.0 | 0.0 | 0.31 | 29.17 | 0.0 | 0.1 | 0.0 | 0.0 | 1.47 | -22.25 | 0.0 | 7.58 | 0.43 | 0.0 | 2.44 | -22.25 | 0.0 | 433 | 0.0 | 0.0 |
20Q2 (3) | 3.18 | 47.22 | 0.0 | 0.06 | -25.0 | 0.0 | 0.24 | 9.09 | 0.0 | 0.1 | 0.0 | 0.0 | 1.89 | -49.06 | 0.0 | 7.55 | -25.9 | 0.0 | 3.14 | -32.08 | 0.0 | 433 | 0.0 | 0.0 |
20Q1 (2) | 2.16 | 0.93 | 0.0 | 0.08 | 33.33 | 0.0 | 0.22 | 57.14 | 0.0 | 0.1 | -9.09 | 0.0 | 3.70 | 32.1 | 0.0 | 10.19 | 55.69 | 0.0 | 4.63 | -9.93 | 0.0 | 433 | 5.1 | 0.0 |
19Q4 (1) | 2.14 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 2.80 | 0.0 | 0.0 | 6.54 | 0.0 | 0.0 | 5.14 | 0.0 | 0.0 | 412 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 7.85 | -19.57 | 0.22 | -4.35 | 0.8 | -10.11 | 0.48 | 4.35 | 2.80 | 18.93 | 10.19 | 11.76 | 6.11 | 29.74 | 0 | 0 |
2022 (9) | 9.76 | -3.17 | 0.23 | -4.17 | 0.89 | -15.24 | 0.46 | 2.22 | 2.36 | -1.02 | 9.12 | -12.46 | 4.71 | 5.57 | 433 | 0.0 |
2021 (8) | 10.08 | -14.58 | 0.24 | -7.69 | 1.05 | 7.14 | 0.45 | 12.5 | 2.38 | 8.06 | 10.42 | 25.43 | 4.46 | 31.7 | 433 | 0.0 |
2020 (7) | 11.8 | 13.14 | 0.26 | -7.14 | 0.98 | 28.95 | 0.4 | -9.09 | 2.20 | -17.92 | 8.31 | 13.98 | 3.39 | -19.65 | 433 | 0.0 |
2019 (6) | 10.43 | -16.09 | 0.28 | 0.0 | 0.76 | -10.59 | 0.44 | 7.32 | 2.68 | 19.18 | 7.29 | 6.56 | 4.22 | 27.9 | 433 | 0.0 |
2018 (5) | 12.43 | -0.24 | 0.28 | -3.45 | 0.85 | 13.33 | 0.41 | 24.24 | 2.25 | -3.22 | 6.84 | 13.61 | 3.30 | 24.54 | 433 | 0.0 |
2017 (4) | 12.46 | 21.21 | 0.29 | 16.0 | 0.75 | 1.35 | 0.33 | 10.0 | 2.33 | -4.3 | 6.02 | -16.38 | 2.65 | -9.25 | 433 | 4.34 |
2016 (3) | 10.28 | 12.84 | 0.25 | -21.88 | 0.74 | 25.42 | 0.3 | 3.45 | 2.43 | -30.77 | 7.20 | 11.15 | 2.92 | -8.33 | 415 | -7.37 |
2015 (2) | 9.11 | -14.06 | 0.32 | 3.23 | 0.59 | 0.0 | 0.29 | -3.33 | 3.51 | 20.11 | 6.48 | 16.36 | 3.18 | 12.48 | 448 | 1.59 |
2014 (1) | 10.6 | 48.67 | 0.31 | 121.43 | 0.59 | 20.41 | 0.3 | -23.08 | 2.92 | 0 | 5.57 | 0 | 2.83 | 0 | 441 | 4.01 |