- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 20.94 | 11.09 | 0.05 | 1.33 | -0.75 | 10.83 | 1.39 | 14.88 | 24.11 | 2.04 | 13.33 | 44.68 | 6.35 | -10.65 | 10.78 | 6.64 | 3.41 | 24.05 | 9.74 | 2.02 | 44.61 | 872 | 0.0 | 18.96 |
| 24Q2 (19) | 18.85 | 10.04 | -4.27 | 1.34 | 13.56 | 0.75 | 1.21 | 0.0 | 34.44 | 1.8 | 4.05 | 17.65 | 7.11 | 3.2 | 5.24 | 6.42 | -9.12 | 40.44 | 9.55 | -5.45 | 22.89 | 872 | 0.0 | 18.96 |
| 24Q1 (18) | 17.13 | -24.1 | -0.81 | 1.18 | 3.51 | 20.41 | 1.21 | 1.68 | 61.33 | 1.73 | -3.35 | 8.81 | 6.89 | 36.38 | 21.39 | 7.06 | 33.97 | 62.65 | 10.10 | 27.34 | 9.69 | 872 | 0.0 | 18.96 |
| 23Q4 (17) | 22.57 | 7.84 | -5.56 | 1.14 | -5.0 | -12.98 | 1.19 | 6.25 | 65.28 | 1.79 | 26.95 | -3.76 | 5.05 | -11.9 | -7.85 | 5.27 | -1.47 | 75.02 | 7.93 | 17.73 | 1.91 | 872 | 18.96 | 18.96 |
| 23Q3 (16) | 20.93 | 6.3 | 4.49 | 1.2 | -9.77 | 64.38 | 1.12 | 24.44 | 60.0 | 1.41 | -7.84 | -11.88 | 5.73 | -15.12 | 57.31 | 5.35 | 17.07 | 53.12 | 6.74 | -13.3 | -15.66 | 733 | 0.0 | 19.38 |
| 23Q2 (15) | 19.69 | 14.01 | 23.22 | 1.33 | 35.71 | 11.76 | 0.9 | 20.0 | 66.67 | 1.53 | -3.77 | 25.41 | 6.75 | 19.03 | -9.29 | 4.57 | 5.25 | 35.26 | 7.77 | -15.6 | 1.78 | 733 | 0.0 | 19.38 |
| 23Q1 (14) | 17.27 | -27.74 | 22.66 | 0.98 | -25.19 | 38.03 | 0.75 | 4.17 | 53.06 | 1.59 | -14.52 | 32.5 | 5.67 | 3.53 | 12.53 | 4.34 | 44.16 | 24.79 | 9.21 | 18.3 | 8.03 | 733 | 0.0 | 19.38 |
| 22Q4 (13) | 23.9 | 19.32 | 59.87 | 1.31 | 79.45 | 65.82 | 0.72 | 2.86 | 24.14 | 1.86 | 16.25 | 39.85 | 5.48 | 50.39 | 3.73 | 3.01 | -13.8 | -22.35 | 7.78 | -2.57 | -12.52 | 733 | 19.38 | 19.38 |
| 22Q3 (12) | 20.03 | 25.34 | 66.64 | 0.73 | -38.66 | -9.88 | 0.7 | 29.63 | 100.0 | 1.6 | 31.15 | 21.21 | 3.64 | -51.06 | -45.92 | 3.49 | 3.42 | 20.02 | 7.99 | 4.63 | -27.26 | 614 | 0.0 | 4.42 |
| 22Q2 (11) | 15.98 | 13.49 | 65.77 | 1.19 | 67.61 | 72.46 | 0.54 | 10.2 | 22.73 | 1.22 | 1.67 | 5.17 | 7.45 | 47.68 | 4.04 | 3.38 | -2.9 | -25.96 | 7.63 | -10.42 | -36.55 | 614 | 0.0 | 4.42 |
| 22Q1 (10) | 14.08 | -5.82 | 77.11 | 0.71 | -10.13 | 1.43 | 0.49 | -15.52 | 48.48 | 1.2 | -9.77 | 13.21 | 5.04 | -4.57 | -42.73 | 3.48 | -10.3 | -16.16 | 8.52 | -4.2 | -36.08 | 614 | 0.0 | 4.42 |
| 21Q4 (9) | 14.95 | 24.38 | 33.48 | 0.79 | -2.47 | 11.27 | 0.58 | 65.71 | 56.76 | 1.33 | 0.76 | 35.71 | 5.28 | -21.58 | -16.64 | 3.88 | 33.24 | 17.44 | 8.90 | -18.99 | 1.67 | 614 | 4.42 | 4.42 |
| 21Q3 (8) | 12.02 | 24.69 | 42.93 | 0.81 | 17.39 | 50.0 | 0.35 | -20.45 | 20.69 | 1.32 | 13.79 | 26.92 | 6.74 | -5.85 | 4.95 | 2.91 | -36.2 | -15.56 | 10.98 | -8.74 | -11.2 | 588 | 0.0 | 23.79 |
| 21Q2 (7) | 9.64 | 21.26 | 7.59 | 0.69 | -1.43 | 30.19 | 0.44 | 33.33 | 83.33 | 1.16 | 9.43 | 11.54 | 7.16 | -18.71 | 21.01 | 4.56 | 9.96 | 70.4 | 12.03 | -9.75 | 3.67 | 588 | 0.0 | 23.79 |
| 21Q1 (6) | 7.95 | -29.02 | -9.45 | 0.7 | -1.41 | 12.9 | 0.33 | -10.81 | 37.5 | 1.06 | 8.16 | 0.0 | 8.81 | 38.9 | 24.69 | 4.15 | 25.65 | 51.86 | 13.33 | 52.38 | 10.44 | 588 | 0.0 | 62.88 |
| 20Q4 (5) | 11.2 | 33.17 | -9.82 | 0.71 | 31.48 | 31.48 | 0.37 | 27.59 | 76.19 | 0.98 | -5.77 | -30.0 | 6.34 | -1.27 | 45.8 | 3.30 | -4.2 | 95.38 | 8.75 | -29.24 | -22.38 | 588 | 23.79 | 62.88 |
| 20Q3 (4) | 8.41 | -6.14 | 0.0 | 0.54 | 1.89 | 0.0 | 0.29 | 20.83 | 0.0 | 1.04 | 0.0 | 0.0 | 6.42 | 8.55 | 0.0 | 3.45 | 28.74 | 0.0 | 12.37 | 6.54 | 0.0 | 475 | 0.0 | 0.0 |
| 20Q2 (3) | 8.96 | 2.05 | 0.0 | 0.53 | -14.52 | 0.0 | 0.24 | 0.0 | 0.0 | 1.04 | -1.89 | 0.0 | 5.92 | -16.23 | 0.0 | 2.68 | -2.01 | 0.0 | 11.61 | -3.86 | 0.0 | 475 | 31.58 | 0.0 |
| 20Q1 (2) | 8.78 | -29.31 | 0.0 | 0.62 | 14.81 | 0.0 | 0.24 | 14.29 | 0.0 | 1.06 | -24.29 | 0.0 | 7.06 | 62.41 | 0.0 | 2.73 | 61.67 | 0.0 | 12.07 | 7.1 | 0.0 | 361 | 0.0 | 0.0 |
| 19Q4 (1) | 12.42 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 1.4 | 0.0 | 0.0 | 4.35 | 0.0 | 0.0 | 1.69 | 0.0 | 0.0 | 11.27 | 0.0 | 0.0 | 361 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 80.45 | 8.72 | 4.65 | 18.02 | 3.97 | 62.7 | 6.33 | 7.65 | 5.78 | 8.56 | 4.93 | 49.66 | 7.87 | -0.98 | 733 | 0.0 |
| 2022 (9) | 74.0 | 66.11 | 3.94 | 31.33 | 2.44 | 44.38 | 5.88 | 20.74 | 5.32 | -20.93 | 3.30 | -13.08 | 7.95 | -27.31 | 733 | 19.38 |
| 2021 (8) | 44.55 | 19.28 | 3.0 | 25.0 | 1.69 | 48.25 | 4.87 | 18.2 | 6.73 | 4.8 | 3.79 | 24.29 | 10.93 | -0.9 | 614 | 4.42 |
| 2020 (7) | 37.35 | 4.42 | 2.4 | 8.11 | 1.14 | 35.71 | 4.12 | 5.91 | 6.43 | 3.53 | 3.05 | 29.97 | 11.03 | 1.43 | 588 | 23.79 |
| 2019 (6) | 35.77 | 53.65 | 2.22 | 6.22 | 0.84 | 7.69 | 3.89 | 24.28 | 6.21 | -30.87 | 2.35 | -29.91 | 10.88 | -19.11 | 475 | 31.58 |
| 2018 (5) | 23.28 | -10.84 | 2.09 | 44.14 | 0.78 | -40.0 | 3.13 | 36.09 | 8.98 | 61.66 | 3.35 | -32.71 | 13.45 | 52.63 | 361 | 21.96 |
| 2017 (4) | 26.11 | -17.71 | 1.45 | 93.33 | 1.3 | -26.97 | 2.3 | 15.58 | 5.55 | 134.95 | 4.98 | -11.25 | 8.81 | 40.46 | 296 | 28.7 |
| 2016 (3) | 31.73 | 20.78 | 0.75 | -41.86 | 1.78 | 27.14 | 1.99 | 19.16 | 2.36 | -51.86 | 5.61 | 5.26 | 6.27 | -1.34 | 230 | 26.37 |
| 2015 (2) | 26.27 | 47.75 | 1.29 | 101.56 | 1.4 | 68.67 | 1.67 | 40.34 | 4.91 | 36.42 | 5.33 | 14.16 | 6.36 | -5.02 | 182 | 16.67 |
| 2014 (1) | 17.78 | 13.18 | 0.64 | -9.86 | 0.83 | 151.52 | 1.19 | 19.0 | 3.60 | 0 | 4.67 | 0 | 6.69 | 0 | 156 | 17.29 |
