- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.88 | 21.25 | 23.57 | 0.07 | 16.67 | -30.0 | 0.34 | -12.82 | -5.56 | 0.26 | 13.04 | -7.14 | 1.80 | -3.78 | -43.35 | 8.76 | -28.1 | -23.57 | 6.70 | -6.77 | -24.85 | 291 | 0.0 | -11.28 |
| 24Q2 (19) | 3.2 | 30.61 | -12.09 | 0.06 | -14.29 | -25.0 | 0.39 | 21.88 | 0.0 | 0.23 | 21.05 | -8.0 | 1.88 | -34.38 | -14.69 | 12.19 | -6.69 | 13.75 | 7.19 | -7.32 | 4.65 | 291 | 0.0 | -11.28 |
| 24Q1 (18) | 2.45 | -9.26 | -1.21 | 0.07 | 0.0 | -22.22 | 0.32 | -11.11 | -13.51 | 0.19 | -9.52 | -13.64 | 2.86 | 10.2 | -21.27 | 13.06 | -2.04 | -12.45 | 7.76 | -0.29 | -12.58 | 291 | 0.0 | -11.28 |
| 23Q4 (17) | 2.7 | -14.01 | -25.21 | 0.07 | -30.0 | -30.0 | 0.36 | 0.0 | -32.08 | 0.21 | -25.0 | 0.0 | 2.59 | -18.59 | -6.41 | 13.33 | 16.3 | -9.18 | 7.78 | -12.78 | 33.7 | 291 | -11.28 | -11.28 |
| 23Q3 (16) | 3.14 | -13.74 | -43.01 | 0.1 | 25.0 | -9.09 | 0.36 | -7.69 | -16.28 | 0.28 | 12.0 | -17.65 | 3.18 | 44.9 | 59.53 | 11.46 | 7.01 | 46.91 | 8.92 | 29.83 | 44.51 | 328 | 0.0 | -21.53 |
| 23Q2 (15) | 3.64 | 46.77 | -22.22 | 0.08 | -11.11 | 0.0 | 0.39 | 5.41 | 11.43 | 0.25 | 13.64 | 4.17 | 2.20 | -39.44 | 28.57 | 10.71 | -28.19 | 43.27 | 6.87 | -22.58 | 33.93 | 328 | 0.0 | -21.53 |
| 23Q1 (14) | 2.48 | -31.3 | -27.91 | 0.09 | -10.0 | 12.5 | 0.37 | -30.19 | 15.62 | 0.22 | 4.76 | -15.38 | 3.63 | 31.01 | 56.05 | 14.92 | 1.62 | 60.38 | 8.87 | 52.5 | 17.37 | 328 | 0.0 | -21.53 |
| 22Q4 (13) | 3.61 | -34.48 | -16.82 | 0.1 | -9.09 | 0.0 | 0.53 | 23.26 | 20.45 | 0.21 | -38.24 | -40.0 | 2.77 | 38.76 | 20.22 | 14.68 | 88.13 | 44.81 | 5.82 | -5.73 | -27.87 | 328 | -21.53 | -21.53 |
| 22Q3 (12) | 5.51 | 17.74 | 36.39 | 0.11 | 37.5 | 0.0 | 0.43 | 22.86 | 0.0 | 0.34 | 41.67 | 3.03 | 2.00 | 16.79 | -26.68 | 7.80 | 4.35 | -26.68 | 6.17 | 20.33 | -24.46 | 418 | 0.0 | 1.95 |
| 22Q2 (11) | 4.68 | 36.05 | -2.7 | 0.08 | 0.0 | -33.33 | 0.35 | 9.38 | 0.0 | 0.24 | -7.69 | -20.0 | 1.71 | -26.5 | -31.48 | 7.48 | -19.6 | 2.78 | 5.13 | -32.15 | -17.78 | 418 | 0.0 | 1.95 |
| 22Q1 (10) | 3.44 | -20.74 | -24.06 | 0.08 | -20.0 | -27.27 | 0.32 | -27.27 | 0.0 | 0.26 | -25.71 | -10.34 | 2.33 | 0.93 | -4.23 | 9.30 | -8.25 | 31.69 | 7.56 | -6.28 | 18.06 | 418 | 0.0 | 1.95 |
| 21Q4 (9) | 4.34 | 7.43 | 17.93 | 0.1 | -9.09 | -33.33 | 0.44 | 2.33 | 37.5 | 0.35 | 6.06 | 6.06 | 2.30 | -15.37 | -43.47 | 10.14 | -4.75 | 16.59 | 8.06 | -1.27 | -10.07 | 418 | 1.95 | 1.95 |
| 21Q3 (8) | 4.04 | -16.01 | -4.04 | 0.11 | -8.33 | -8.33 | 0.43 | 22.86 | 30.3 | 0.33 | 10.0 | 10.0 | 2.72 | 9.14 | -4.48 | 10.64 | 46.27 | 35.79 | 8.17 | 30.97 | 14.63 | 410 | 0.0 | -2.84 |
| 21Q2 (7) | 4.81 | 6.18 | 77.49 | 0.12 | 9.09 | -7.69 | 0.35 | 9.38 | 2.94 | 0.3 | 3.45 | 3.45 | 2.49 | 2.74 | -47.99 | 7.28 | 3.01 | -42.0 | 6.24 | -2.57 | -41.72 | 410 | 0.0 | -2.84 |
| 21Q1 (6) | 4.53 | 23.1 | 108.76 | 0.11 | -26.67 | -15.38 | 0.32 | 0.0 | -15.79 | 0.29 | -12.12 | 3.57 | 2.43 | -40.43 | -59.47 | 7.06 | -18.76 | -59.66 | 6.40 | -28.61 | -50.39 | 410 | 0.0 | -21.31 |
| 20Q4 (5) | 3.68 | -12.59 | -18.22 | 0.15 | 25.0 | -21.05 | 0.32 | -3.03 | -11.11 | 0.33 | 10.0 | -13.16 | 4.08 | 43.0 | -3.46 | 8.70 | 10.94 | 8.7 | 8.97 | 25.84 | 6.19 | 410 | -2.84 | -21.31 |
| 20Q3 (4) | 4.21 | 55.35 | 0.0 | 0.12 | -7.69 | 0.0 | 0.33 | -2.94 | 0.0 | 0.3 | 3.45 | 0.0 | 2.85 | -40.58 | 0.0 | 7.84 | -37.52 | 0.0 | 7.13 | -33.41 | 0.0 | 422 | 0.0 | 0.0 |
| 20Q2 (3) | 2.71 | 24.88 | 0.0 | 0.13 | 0.0 | 0.0 | 0.34 | -10.53 | 0.0 | 0.29 | 3.57 | 0.0 | 4.80 | -19.93 | 0.0 | 12.55 | -28.36 | 0.0 | 10.70 | -17.07 | 0.0 | 422 | -19.0 | 0.0 |
| 20Q1 (2) | 2.17 | -51.78 | 0.0 | 0.13 | -31.58 | 0.0 | 0.38 | 5.56 | 0.0 | 0.28 | -26.32 | 0.0 | 5.99 | 41.89 | 0.0 | 17.51 | 118.89 | 0.0 | 12.90 | 52.8 | 0.0 | 521 | 0.0 | 0.0 |
| 19Q4 (1) | 4.5 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 4.22 | 0.0 | 0.0 | 8.00 | 0.0 | 0.0 | 8.44 | 0.0 | 0.0 | 521 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.97 | -30.53 | 0.33 | -10.81 | 1.49 | -8.59 | 0.96 | -8.57 | 2.76 | 28.38 | 12.45 | 31.58 | 8.02 | 31.61 | 328 | 0.0 |
| 2022 (9) | 17.23 | -2.71 | 0.37 | -13.95 | 1.63 | 6.54 | 1.05 | -17.32 | 2.15 | -11.56 | 9.46 | 9.5 | 6.09 | -15.02 | 328 | -21.53 |
| 2021 (8) | 17.71 | 38.58 | 0.43 | -20.37 | 1.53 | 10.07 | 1.27 | 4.96 | 2.43 | -42.54 | 8.64 | -20.57 | 7.17 | -24.26 | 418 | 1.95 |
| 2020 (7) | 12.78 | -27.8 | 0.54 | -12.9 | 1.39 | -3.47 | 1.21 | -17.69 | 4.23 | 20.63 | 10.88 | 33.69 | 9.47 | 14.0 | 410 | -2.84 |
| 2019 (6) | 17.7 | -18.13 | 0.62 | 5.08 | 1.44 | -5.88 | 1.47 | -14.04 | 3.50 | 28.36 | 8.14 | 14.96 | 8.31 | 5.0 | 422 | -19.0 |
| 2018 (5) | 21.62 | -8.16 | 0.59 | -19.18 | 1.53 | -16.85 | 1.71 | -14.07 | 2.73 | -12.0 | 7.08 | -9.46 | 7.91 | -6.44 | 521 | 1.56 |
| 2017 (4) | 23.54 | -2.97 | 0.73 | -23.16 | 1.84 | 6.98 | 1.99 | -12.72 | 3.10 | -20.81 | 7.82 | 10.25 | 8.45 | -10.05 | 513 | 0.0 |
| 2016 (3) | 24.26 | -4.0 | 0.95 | 10.47 | 1.72 | -2.82 | 2.28 | -4.2 | 3.92 | 15.06 | 7.09 | 1.22 | 9.40 | -0.21 | 513 | -12.16 |
| 2015 (2) | 25.27 | -1.13 | 0.86 | 8.86 | 1.77 | -13.24 | 2.38 | 5.78 | 3.40 | 10.11 | 7.00 | -12.24 | 9.42 | 6.99 | 584 | -11.52 |
| 2014 (1) | 25.56 | -17.28 | 0.79 | -21.78 | 2.04 | 4.62 | 2.25 | -21.33 | 3.09 | 0 | 7.98 | 0 | 8.80 | 0 | 660 | -41.07 |
