- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.18 | -18.18 | -25.0 | 0.12 | -7.69 | -7.69 | 0.17 | 0.0 | 6.25 | 0 | 0 | 0 | 66.67 | 12.82 | 23.08 | 94.44 | 22.22 | 41.67 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 24Q2 (19) | 0.22 | 4.76 | -8.33 | 0.13 | 0.0 | 8.33 | 0.17 | -15.0 | -5.56 | 0 | 0 | 0 | 59.09 | -4.55 | 18.18 | 77.27 | -18.86 | 3.03 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 24Q1 (18) | 0.21 | -72.0 | -12.5 | 0.13 | 0.0 | -7.14 | 0.2 | -23.08 | 11.11 | 0 | 0 | 0 | 61.90 | 257.14 | 6.12 | 95.24 | 174.73 | 26.98 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 23Q4 (17) | 0.75 | 212.5 | -2.6 | 0.13 | 0.0 | 18.18 | 0.26 | 62.5 | 73.33 | 0 | 0 | 0 | 17.33 | -68.0 | 21.33 | 34.67 | -48.0 | 77.96 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 23Q3 (16) | 0.24 | 0.0 | -54.72 | 0.13 | 8.33 | 8.33 | 0.16 | -11.11 | 0.0 | 0 | 0 | 0 | 54.17 | 8.33 | 139.24 | 66.67 | -11.11 | 120.83 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 23Q2 (15) | 0.24 | 0.0 | 60.0 | 0.12 | -14.29 | 33.33 | 0.18 | 0.0 | 12.5 | 0 | 0 | 0 | 50.00 | -14.29 | -16.67 | 75.00 | 0.0 | -29.69 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 23Q1 (14) | 0.24 | -68.83 | 41.18 | 0.14 | 27.27 | 27.27 | 0.18 | 20.0 | 28.57 | 0 | 0 | 0 | 58.33 | 308.33 | -9.85 | 75.00 | 285.0 | -8.93 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 22Q4 (13) | 0.77 | 45.28 | 1000.0 | 0.11 | -8.33 | 37.5 | 0.15 | -6.25 | 87.5 | 0 | 0 | 0 | 14.29 | -36.9 | -87.5 | 19.48 | -35.47 | -82.95 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 22Q3 (12) | 0.53 | 253.33 | 1666.67 | 0.12 | 33.33 | 100.0 | 0.16 | 0.0 | 6.67 | 0 | 0 | 0 | 22.64 | -62.26 | -88.68 | 30.19 | -71.7 | -93.96 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 22Q2 (11) | 0.15 | -11.76 | 25.0 | 0.09 | -18.18 | 28.57 | 0.16 | 14.29 | -36.0 | 0 | 0 | 0 | 60.00 | -7.27 | 2.86 | 106.67 | 29.52 | -48.8 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 22Q1 (10) | 0.17 | 142.86 | -32.0 | 0.11 | 37.5 | 37.5 | 0.14 | 75.0 | -36.36 | 0 | 0 | 0 | 64.71 | -43.38 | 102.21 | 82.35 | -27.94 | -6.42 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 21Q4 (9) | 0.07 | 133.33 | -82.05 | 0.08 | 33.33 | 0.0 | 0.08 | -46.67 | -65.22 | 0 | 0 | 0 | 114.29 | -42.86 | 457.14 | 114.29 | -77.14 | 93.79 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 21Q3 (8) | 0.03 | -75.0 | -97.37 | 0.06 | -14.29 | -40.0 | 0.15 | -40.0 | -44.44 | 0 | 0 | 0 | 200.00 | 242.86 | 2180.0 | 500.00 | 140.0 | 2011.11 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 21Q2 (7) | 0.12 | -52.0 | -50.0 | 0.07 | -12.5 | 0.0 | 0.25 | 13.64 | 4.17 | 0 | 0 | 0 | 58.33 | 82.29 | 100.0 | 208.33 | 136.74 | 108.33 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 21Q1 (6) | 0.25 | -35.9 | -76.64 | 0.08 | 0.0 | -27.27 | 0.22 | -4.35 | -12.0 | 0 | 0 | 0 | 32.00 | 56.0 | 211.27 | 88.00 | 49.22 | 276.64 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 20Q4 (5) | 0.39 | -65.79 | 39.29 | 0.08 | -20.0 | -27.27 | 0.23 | -14.81 | -30.3 | 0 | 0 | 0 | 20.51 | 133.85 | -47.79 | 58.97 | 149.0 | -49.96 | 0.00 | 0 | 0 | 102 | 0.0 | 0.0 |
| 20Q3 (4) | 1.14 | 375.0 | 0.0 | 0.1 | 42.86 | 0.0 | 0.27 | 12.5 | 0.0 | 0 | 0 | 0.0 | 8.77 | -69.92 | 0.0 | 23.68 | -76.32 | 0.0 | 0.00 | 0 | 0.0 | 102 | 0.0 | 0.0 |
| 20Q2 (3) | 0.24 | -77.57 | 0.0 | 0.07 | -36.36 | 0.0 | 0.24 | -4.0 | 0.0 | 0 | 0 | 0.0 | 29.17 | 183.71 | 0.0 | 100.00 | 328.0 | 0.0 | 0.00 | 0 | 0.0 | 102 | 0.0 | 0.0 |
| 20Q1 (2) | 1.07 | 282.14 | 0.0 | 0.11 | 0.0 | 0.0 | 0.25 | -24.24 | 0.0 | 0 | 0 | 0.0 | 10.28 | -73.83 | 0.0 | 23.36 | -80.18 | 0.0 | 0.00 | 0 | 0.0 | 102 | 0.0 | 0.0 |
| 19Q4 (1) | 0.28 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 39.29 | 0.0 | 0.0 | 117.86 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 102 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.47 | -9.26 | 0.53 | 20.45 | 0.77 | 26.23 | 0 | 0 | 36.05 | 32.75 | 52.38 | 39.11 | 0.00 | 0 | 102 | 0.0 |
| 2022 (9) | 1.62 | 244.68 | 0.44 | 51.72 | 0.61 | -11.59 | 0 | 0 | 27.16 | -55.98 | 37.65 | -74.35 | 0.00 | 0 | 102 | 0.0 |
| 2021 (8) | 0.47 | -83.51 | 0.29 | -21.62 | 0.69 | -29.59 | 0 | 0 | 61.70 | 375.27 | 146.81 | 326.94 | 0.00 | 0 | 102 | 0.0 |
| 2020 (7) | 2.85 | -81.38 | 0.37 | -19.57 | 0.98 | -12.5 | 0 | 0 | 12.98 | 332.09 | 34.39 | 370.04 | 0.00 | 0 | 102 | 0.0 |
| 2019 (6) | 15.31 | 669.35 | 0.46 | -26.98 | 1.12 | 7.69 | 0 | 0 | 3.00 | -90.51 | 7.32 | -86.0 | 0.00 | 0 | 102 | 0.0 |
| 2018 (5) | 1.99 | -73.99 | 0.63 | 6.78 | 1.04 | -7.96 | 0 | 0 | 31.66 | 310.48 | 52.26 | 253.8 | 0.00 | 0 | 102 | -9.73 |
| 2017 (4) | 7.65 | 488.46 | 0.59 | 353.85 | 1.13 | 25.56 | 0 | 0 | 7.71 | -22.88 | 14.77 | -78.66 | 0.00 | 0 | 113 | -15.04 |
| 2016 (3) | 1.3 | 490.91 | 0.13 | 160.0 | 0.9 | 20.0 | 0 | 0 | 10.00 | -56.0 | 69.23 | -79.69 | 0.00 | 0 | 133 | 177.08 |
| 2015 (2) | 0.22 | -94.21 | 0.05 | -83.33 | 0.75 | 10.29 | 0 | 0 | 22.73 | 187.88 | 340.91 | 1805.08 | 0.00 | 0 | 48 | 37.14 |
| 2014 (1) | 3.8 | -36.98 | 0.3 | 15.38 | 0.68 | 0.0 | 0 | 0 | 7.89 | 0 | 17.89 | 0 | 0.00 | 0 | 35 | 6.06 |
