- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.23 | 0.0 | 4.55 | 0 | 0 | 0 | 0.05 | -16.67 | -16.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 21.74 | -16.67 | -20.29 | 0.00 | 0 | 0 | 39 | 0.0 | 0.0 |
24Q2 (19) | 0.23 | 4.55 | 4.55 | 0 | 0 | 0 | 0.06 | 20.0 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 26.09 | 14.78 | 14.78 | 0.00 | 0 | 0 | 39 | 0.0 | 0.0 |
24Q1 (18) | 0.22 | -4.35 | 4.76 | 0 | 0 | 0 | 0.05 | 0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.73 | 0 | -4.55 | 0.00 | 0 | 0 | 39 | 0.0 | -2.5 |
23Q4 (17) | 0.23 | 4.55 | 4.55 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 39 | 0.0 | -2.5 |
23Q3 (16) | 0.22 | 0.0 | 0.0 | 0 | 0 | 0 | 0.06 | 20.0 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 27.27 | 20.0 | 20.0 | 0.00 | 0 | 0 | 39 | 0.0 | -2.5 |
23Q2 (15) | 0.22 | 4.76 | 0.0 | 0 | 0 | 0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.73 | -4.55 | 0.0 | 0.00 | 0 | 0 | 39 | -2.5 | -2.5 |
23Q1 (14) | 0.21 | -4.55 | 0.0 | 0 | 0 | 0 | 0.05 | 0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 23.81 | 0 | 0.0 | 0.00 | 0 | 0 | 40 | 0.0 | 11.11 |
22Q4 (13) | 0.22 | 0.0 | 4.76 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 40 | 0.0 | 11.11 |
22Q3 (12) | 0.22 | 0.0 | 10.0 | 0 | 0 | 0 | 0.05 | 0.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.73 | 0.0 | 0 | 0.00 | 0 | 0 | 40 | 0.0 | 11.11 |
22Q2 (11) | 0.22 | 4.76 | 15.79 | 0 | 0 | 0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.73 | -4.55 | -13.64 | 0.00 | 0 | 0 | 40 | 11.11 | 11.11 |
22Q1 (10) | 0.21 | 0.0 | 16.67 | 0 | 0 | 0 | 0.05 | 0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 23.81 | 0 | -14.29 | 0.00 | 0 | 0 | 36 | 0.0 | 0.0 |
21Q4 (9) | 0.21 | 5.0 | 16.67 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 36 | 0.0 | 0.0 |
21Q3 (8) | 0.2 | 5.26 | 5.26 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 36 | 0.0 | 0.0 |
21Q2 (7) | 0.19 | 5.56 | -5.0 | 0 | 0 | 0 | 0.05 | 0.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 26.32 | -5.26 | 0 | 0.00 | 0 | 0 | 36 | 0.0 | 2.86 |
21Q1 (6) | 0.18 | 0.0 | -5.26 | 0 | 0 | 0 | 0.05 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 27.78 | 0 | 0 | 0.00 | 0 | 0 | 36 | 0.0 | 0.0 |
20Q4 (5) | 0.18 | -5.26 | -14.29 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 36 | 0.0 | 0.0 |
20Q3 (4) | 0.19 | -5.0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 36 | 2.86 | 0.0 |
20Q2 (3) | 0.2 | 5.26 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 35 | -2.78 | 0.0 |
20Q1 (2) | 0.19 | -9.52 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 36 | 0.0 | 0.0 |
19Q4 (1) | 0.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 36 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.88 | 1.15 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 39 | -2.5 |
2022 (9) | 0.87 | 10.13 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 40 | 11.11 |
2021 (8) | 0.79 | 2.6 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 36 | 0.0 |
2020 (7) | 0.77 | -4.94 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 36 | 0.0 |
2019 (6) | 0.81 | 0.0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 36 | -2.7 |
2018 (5) | 0.81 | 2.53 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 37 | 0.0 |
2017 (4) | 0.79 | 2.6 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 37 | 270.0 |
2016 (3) | 0.77 | 2.67 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 10 | 0.0 |
2015 (2) | 0.75 | 7.14 | 0 | 0 | 0.27 | 8.0 | 0 | 0 | 0.00 | 0 | 36.00 | 0.8 | 0.00 | 0 | 10 | 0.0 |
2014 (1) | 0.7 | -2.78 | 0 | 0 | 0.25 | 13.64 | 0 | 0 | 0.00 | 0 | 35.71 | 0 | 0.00 | 0 | 10 | -9.09 |