- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.98 | -28.99 | 0.29 | 0.47 | -9.62 | 20.51 | 0.3 | -25.0 | -9.09 | 0.13 | -13.33 | -13.33 | 6.73 | 27.29 | 20.17 | 4.30 | 5.62 | -9.35 | 1.86 | 22.05 | -13.58 | 311 | 0.0 | 0.0 |
| 23Q3 (19) | 9.83 | 6.39 | 83.74 | 0.52 | 1.96 | 8.33 | 0.4 | 11.11 | 42.86 | 0.15 | 7.14 | 0.0 | 5.29 | -4.16 | -41.04 | 4.07 | 4.44 | -22.25 | 1.53 | 0.71 | -45.57 | 311 | 0.0 | -21.86 |
| 23Q2 (18) | 9.24 | 26.92 | 35.09 | 0.51 | 27.5 | 21.43 | 0.36 | 20.0 | 33.33 | 0.14 | 0.0 | -6.67 | 5.52 | 0.45 | -10.11 | 3.90 | -5.45 | -1.3 | 1.52 | -21.21 | -30.91 | 311 | 0.0 | -21.86 |
| 23Q1 (17) | 7.28 | 4.6 | 13.75 | 0.4 | 2.56 | -2.44 | 0.3 | -9.09 | 15.38 | 0.14 | -6.67 | -6.67 | 5.49 | -1.94 | -14.23 | 4.12 | -13.09 | 1.44 | 1.92 | -10.77 | -17.95 | 311 | 0.0 | -21.86 |
| 22Q4 (16) | 6.96 | 30.09 | -36.15 | 0.39 | -18.75 | -64.22 | 0.33 | 17.86 | 43.48 | 0.15 | 0.0 | -25.0 | 5.60 | -37.54 | -43.97 | 4.74 | -9.41 | 124.7 | 2.16 | -23.13 | 17.46 | 311 | -21.86 | -21.86 |
| 22Q3 (15) | 5.35 | -21.78 | -57.47 | 0.48 | 14.29 | -21.31 | 0.28 | 3.7 | -22.22 | 0.15 | 0.0 | -21.05 | 8.97 | 46.11 | 85.03 | 5.23 | 32.59 | 82.89 | 2.80 | 27.85 | 85.64 | 398 | 0.0 | -22.72 |
| 22Q2 (14) | 6.84 | 6.88 | -49.41 | 0.42 | 2.44 | -16.0 | 0.27 | 3.85 | -20.59 | 0.15 | 0.0 | -28.57 | 6.14 | -4.15 | 66.04 | 3.95 | -2.83 | 56.97 | 2.19 | -6.43 | 41.19 | 398 | 0.0 | -22.72 |
| 22Q1 (13) | 6.4 | -41.28 | -51.44 | 0.41 | -62.39 | -25.45 | 0.26 | 13.04 | -10.34 | 0.15 | -25.0 | -16.67 | 6.41 | -35.94 | 53.52 | 4.06 | 92.53 | 84.63 | 2.34 | 27.73 | 71.61 | 398 | 0.0 | -22.72 |
| 21Q4 (12) | 10.9 | -13.35 | -17.67 | 1.09 | 78.69 | 73.02 | 0.23 | -36.11 | -25.81 | 0.2 | 5.26 | 11.11 | 10.00 | 106.23 | 110.16 | 2.11 | -26.26 | -9.88 | 1.83 | 21.49 | 34.96 | 398 | -22.72 | -22.72 |
| 21Q3 (11) | 12.58 | -6.95 | 20.04 | 0.61 | 22.0 | 38.64 | 0.36 | 5.88 | 16.13 | 0.19 | -9.52 | 11.76 | 4.85 | 31.12 | 15.49 | 2.86 | 13.79 | -3.26 | 1.51 | -2.76 | -6.89 | 515 | 0.0 | 14.44 |
| 21Q2 (10) | 13.52 | 2.58 | 52.08 | 0.5 | -9.09 | 38.89 | 0.34 | 17.24 | 30.77 | 0.21 | 16.67 | 23.53 | 3.70 | -11.38 | -8.67 | 2.51 | 14.29 | -14.01 | 1.55 | 13.73 | -18.77 | 515 | 0.0 | 14.44 |
| 21Q1 (9) | 13.18 | -0.45 | 108.87 | 0.55 | -12.7 | 61.76 | 0.29 | -6.45 | 26.09 | 0.18 | 0.0 | 20.0 | 4.17 | -12.3 | -22.55 | 2.20 | -6.03 | -39.64 | 1.37 | 0.46 | -42.55 | 515 | 0.0 | 23.21 |
| 20Q4 (8) | 13.24 | 26.34 | 119.21 | 0.63 | 43.18 | 3.28 | 0.31 | 0.0 | 158.33 | 0.18 | 5.88 | 20.0 | 4.76 | 13.33 | -52.88 | 2.34 | -20.85 | 17.85 | 1.36 | -16.19 | -45.26 | 515 | 14.44 | 23.21 |
| 20Q3 (7) | 10.48 | 17.89 | 67.15 | 0.44 | 22.22 | 2.33 | 0.31 | 19.23 | 34.78 | 0.17 | 0.0 | 0.0 | 4.20 | 3.68 | -38.78 | 2.96 | 1.14 | -19.36 | 1.62 | -15.17 | -40.17 | 450 | 0.0 | 7.66 |
| 20Q2 (6) | 8.89 | 40.89 | 57.62 | 0.36 | 5.88 | -14.29 | 0.26 | 13.04 | 8.33 | 0.17 | 13.33 | 0.0 | 4.05 | -24.85 | -45.62 | 2.92 | -19.76 | -31.27 | 1.91 | -19.56 | -36.56 | 450 | 7.66 | 7.66 |
| 20Q1 (5) | 6.31 | 4.47 | 41.16 | 0.34 | -44.26 | 0.0 | 0.23 | 91.67 | -8.0 | 0.15 | 0.0 | 0.0 | 5.39 | -46.65 | -29.16 | 3.65 | 83.47 | -34.83 | 2.38 | -4.28 | -29.16 | 418 | 0.0 | 0.0 |
| 19Q4 (4) | 6.04 | -3.67 | 0.0 | 0.61 | 41.86 | 0.0 | 0.12 | -47.83 | 0.0 | 0.15 | -11.76 | 0.0 | 10.10 | 47.26 | 0.0 | 1.99 | -45.84 | 0.0 | 2.48 | -8.4 | 0.0 | 418 | 0.0 | 0.0 |
| 19Q3 (3) | 6.27 | 11.17 | 0.0 | 0.43 | 2.38 | 0.0 | 0.23 | -4.17 | 0.0 | 0.17 | 0.0 | 0.0 | 6.86 | -7.91 | 0.0 | 3.67 | -13.8 | 0.0 | 2.71 | -10.05 | 0.0 | 418 | 0.0 | 0.0 |
| 19Q2 (2) | 5.64 | 26.17 | 0.0 | 0.42 | 23.53 | 0.0 | 0.24 | -4.0 | 0.0 | 0.17 | 13.33 | 0.0 | 7.45 | -2.1 | 0.0 | 4.26 | -23.91 | 0.0 | 3.01 | -10.18 | 0.0 | 418 | 0.0 | 0.0 |
| 19Q1 (1) | 4.47 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 7.61 | 0.0 | 0.0 | 5.59 | 0.0 | 0.0 | 3.36 | 0.0 | 0.0 | 418 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 33.33 | 30.45 | 1.9 | 11.76 | 1.36 | 18.26 | 0.55 | -6.78 | 5.70 | -14.32 | 4.08 | -9.34 | 1.65 | -28.54 | 311 | 0.0 |
| 2022 (9) | 25.55 | -49.07 | 1.7 | -38.18 | 1.15 | -5.74 | 0.59 | -25.32 | 6.65 | 21.39 | 4.50 | 85.09 | 2.31 | 46.65 | 311 | -21.86 |
| 2021 (8) | 50.17 | 28.91 | 2.75 | 56.25 | 1.22 | 8.93 | 0.79 | 17.91 | 5.48 | 21.21 | 2.43 | -15.5 | 1.57 | -8.53 | 398 | -22.72 |
| 2020 (7) | 38.92 | 73.6 | 1.76 | -2.22 | 1.12 | 31.76 | 0.67 | 4.69 | 4.52 | -43.67 | 2.88 | -24.1 | 1.72 | -39.69 | 515 | 14.44 |
| 2019 (6) | 22.42 | -1.06 | 1.8 | 11.11 | 0.85 | -12.37 | 0.64 | -1.54 | 8.03 | 12.3 | 3.79 | -11.43 | 2.85 | -0.48 | 450 | 7.66 |
| 2018 (5) | 22.66 | 30.61 | 1.62 | 7.28 | 0.97 | 8.99 | 0.65 | 6.56 | 7.15 | -17.86 | 4.28 | -16.55 | 2.87 | -18.41 | 418 | -16.23 |
| 2017 (4) | 17.35 | 3.03 | 1.51 | 16.15 | 0.89 | 1.14 | 0.61 | 32.61 | 8.70 | 12.74 | 5.13 | -1.84 | 3.52 | 28.71 | 499 | 1.01 |
| 2016 (3) | 16.84 | -3.55 | 1.3 | -5.8 | 0.88 | -1.12 | 0.46 | 2.22 | 7.72 | -2.33 | 5.23 | 2.52 | 2.73 | 5.99 | 494 | 6.93 |
| 2015 (2) | 17.46 | -32.22 | 1.38 | -10.97 | 0.89 | -9.18 | 0.45 | -15.09 | 7.90 | 31.36 | 5.10 | 33.99 | 2.58 | 25.27 | 462 | -56.5 |
| 2014 (1) | 25.76 | 7.96 | 1.55 | 16.54 | 0.98 | -1.01 | 0.53 | -8.62 | 6.02 | 0 | 3.80 | 0 | 2.06 | 0 | 1062 | 0.0 |
