玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)3.4312.834.570.776.946.940.2229.414.760.0433.3333.3322.45-5.222.276.4114.70.181.1718.1727.5000
24Q3 (19)3.0423.582.010.7224.147.460.1713.3313.330.030.050.023.680.455.345.59-8.2911.10.99-19.0847.04000
24Q2 (18)2.46-29.514.240.58-3.3311.540.15-25.00.00.030.050.023.5837.147.06.106.4-4.071.2241.8743.9000
24Q1 (17)3.496.426.910.6-16.679.090.2-4.7617.650.030.050.017.19-21.68-14.045.73-10.49-7.30.86-6.0218.19000
23Q4 (16)3.2810.0717.560.727.467.460.2140.023.530.0350.050.021.95-2.37-8.596.4027.25.080.9136.2827.59000
23Q3 (15)2.9826.2732.440.6728.858.060.150.07.140.020.00.022.482.04-18.415.03-20.81-19.10.67-20.81-24.5000
23Q2 (14)2.36-14.1842.170.52-5.4544.440.15-11.76-16.670.020.00.022.0310.171.66.362.82-41.380.8516.53-29.66000
23Q1 (13)2.75-1.437.00.55-17.9112.240.170.013.330.020.00.020.00-16.724.96.181.455.920.731.45-6.55000
22Q4 (12)2.7924.0-7.620.678.06-11.840.1721.43-22.730.020.0-33.3324.01-12.85-4.576.09-2.07-16.360.72-19.35-27.84000
22Q3 (11)2.2535.54-32.020.6272.225.080.14-22.22-22.220.020.00.027.5627.0654.596.22-42.6214.420.89-26.2247.11000
22Q2 (10)1.66-35.41-29.360.36-26.53-23.40.1820.020.00.020.00.021.6913.748.4310.8485.7869.881.2054.8241.57000
22Q1 (9)2.57-14.97.980.49-35.53-9.260.15-31.82-6.250.02-33.330.019.07-24.24-15.975.84-19.88-13.180.78-21.66-7.39000
21Q4 (8)3.02-8.7643.810.7628.8131.030.2222.22-8.330.0350.00.025.1741.18-8.887.2833.96-36.260.9964.4-30.46000
21Q3 (7)3.3140.8543.290.5925.5313.460.1820.038.460.020.0-33.3317.82-10.88-20.825.44-14.8-3.370.60-29.0-53.47000
21Q2 (6)2.35-1.2666.670.47-12.960.00.15-6.2550.00.020.0-33.3320.00-11.85-40.06.38-5.05-10.00.851.28-60.0000
21Q1 (5)2.3813.3330.050.54-6.912.50.16-33.3314.290.02-33.33-33.3322.69-17.85-13.56.72-41.18-12.120.84-41.18-48.74000
20Q4 (4)2.1-9.090.00.5811.540.00.2484.620.00.030.00.027.6222.690.011.43103.080.01.4310.00.0000.0
20Q3 (3)2.3163.830.00.5210.640.00.1330.00.00.030.00.022.51-32.470.05.63-20.650.01.30-38.960.0000.0
20Q2 (2)1.41-22.950.00.47-2.080.00.1-28.570.00.030.00.033.3327.080.07.09-7.290.02.1329.790.0000.0
20Q1 (1)1.830.00.00.480.00.00.140.00.00.030.00.026.230.00.07.650.00.01.640.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)12.429.232.678.540.747.250.1233.3321.50-0.645.96-1.820.9722.0600
2023 (9)11.3722.652.4614.420.699.520.0928.5721.64-6.716.07-10.70.794.8200
2022 (8)9.27-16.182.15-9.280.63-11.270.07-30.023.198.236.805.870.76-16.4800
2021 (7)11.0644.582.3715.610.7114.520.1-9.0921.43-20.036.42-20.790.90-37.1200
2020 (6)7.65-24.562.05-45.190.62-16.220.11-8.3326.80-27.358.1011.051.4421.500
2019 (5)10.145.33.74-15.380.7419.350.1220.036.88-19.647.3013.351.1813.9600
2018 (4)9.632.774.4216.010.6210.710.111.1145.9012.886.447.731.048.1100
2017 (3)9.37-18.593.8113.390.56-12.50.09-30.7740.6639.295.987.480.96-14.9600
2016 (2)11.5133.063.3631.250.646.670.1318.1829.19-1.365.56-19.841.13-11.1800
2015 (1)8.6530.472.5667.320.662.160.1137.529.6006.9401.27000

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