- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.43 | 38.86 | 11.47 | 0.66 | -2.94 | 24.53 | 0.24 | 20.0 | 14.29 | 0.41 | -25.45 | -67.2 | 27.16 | -30.1 | 11.72 | 9.88 | -13.58 | 2.53 | 16.87 | -46.32 | -70.57 | 0 | 0 | 0 |
| 24Q2 (19) | 1.75 | 196.61 | 0 | 0.68 | 100.0 | 353.33 | 0.2 | -9.09 | 5.26 | 0.55 | -42.11 | -82.92 | 38.86 | -32.57 | -71.74 | 11.43 | -69.35 | -89.03 | 31.43 | -80.48 | -96.52 | 0 | 0 | 0 |
| 24Q1 (18) | 0.59 | -65.5 | 0 | 0.34 | -55.84 | 161.54 | 0.22 | 0.0 | -12.0 | 0.95 | -83.25 | -49.2 | 57.63 | 27.98 | -58.09 | 37.29 | 189.83 | -64.2 | 161.02 | -51.44 | -82.19 | 0 | 0 | 0 |
| 23Q4 (17) | 1.71 | -21.56 | 612.5 | 0.77 | 45.28 | 133.33 | 0.22 | 4.76 | -12.0 | 5.67 | 353.6 | 161.29 | 45.03 | 85.21 | -67.25 | 12.87 | 33.56 | -87.65 | 331.58 | 478.27 | -63.33 | 0 | 0 | -100.0 |
| 23Q3 (16) | 2.18 | 0 | 10800.0 | 0.53 | 253.33 | 253.33 | 0.21 | 10.53 | -22.22 | 1.25 | -61.18 | -62.35 | 24.31 | -82.32 | -96.76 | 9.63 | -90.75 | -99.29 | 57.34 | -93.66 | -99.65 | 0 | 0 | -100.0 |
| 23Q2 (15) | 0 | 0 | -100.0 | 0.15 | 15.38 | 15.38 | 0.19 | -24.0 | -29.63 | 3.22 | 72.19 | 17.95 | 137.50 | 0.0 | 37.5 | 104.17 | 0.0 | -49.85 | 904.17 | 0.0 | -56.94 | 0 | 0 | -100.0 |
| 23Q1 (14) | 0 | -100.0 | -100.0 | 0.13 | -60.61 | 18.18 | 0.25 | 0.0 | -21.88 | 1.87 | -13.82 | -41.19 | 137.50 | 0.0 | 3987.5 | 104.17 | 0.0 | 964.45 | 904.17 | 0.0 | 829.76 | 0 | -100.0 | -100.0 |
| 22Q4 (13) | 0.24 | 1100.0 | -98.82 | 0.33 | 120.0 | 1550.0 | 0.25 | -7.41 | -41.86 | 2.17 | -34.64 | -35.42 | 137.50 | -81.67 | 139462.5 | 104.17 | -92.28 | 4817.64 | 904.17 | -94.55 | 5362.67 | 95 | 0.0 | 0.0 |
| 22Q3 (12) | 0.02 | -84.62 | -99.84 | 0.15 | 15.38 | 650.0 | 0.27 | 0.0 | -41.3 | 3.32 | 21.61 | 91.91 | 750.00 | 650.0 | 467525.0 | 1350.00 | 550.0 | 36496.74 | 16600.00 | 690.48 | 119554.34 | 95 | 0.0 | 0.0 |
| 22Q2 (11) | 0.13 | -96.02 | 1200.0 | 0.13 | 18.18 | 333.33 | 0.27 | -15.62 | -10.0 | 2.73 | -14.15 | -35.31 | 100.00 | 2872.73 | -66.67 | 207.69 | 2022.36 | -93.08 | 2100.00 | 2059.43 | -95.02 | 95 | 0.0 | 0.0 |
| 22Q1 (10) | 3.27 | -83.89 | 10800.0 | 0.11 | 450.0 | 1000.0 | 0.32 | -25.58 | 45.45 | 3.18 | -5.36 | 21.84 | 3.36 | 3314.37 | -89.91 | 9.79 | 361.99 | -98.67 | 97.25 | 487.54 | -98.88 | 95 | 0.0 | 0.0 |
| 21Q4 (9) | 20.3 | 62.79 | 28900.0 | 0.02 | 0.0 | 0.0 | 0.43 | -6.52 | 53.57 | 3.36 | 94.22 | 44.21 | 0.10 | -38.57 | -99.66 | 2.12 | -42.58 | -99.47 | 16.55 | 19.31 | -99.5 | 95 | 0.0 | 0.0 |
| 21Q3 (8) | 12.47 | 124600.0 | 41466.67 | 0.02 | -33.33 | -33.33 | 0.46 | 53.33 | 119.05 | 1.73 | -59.0 | -4.42 | 0.16 | -99.95 | -99.84 | 3.69 | -99.88 | -99.47 | 13.87 | -99.97 | -99.77 | 95 | 0.0 | 0.0 |
| 21Q2 (7) | 0.01 | -66.67 | 0.0 | 0.03 | 200.0 | 200.0 | 0.3 | 36.36 | 87.5 | 4.22 | 61.69 | 170.51 | 300.00 | 800.0 | 200.0 | 3000.00 | 309.09 | 87.5 | 42200.00 | 385.06 | 170.51 | 95 | 0.0 | 0.0 |
| 21Q1 (6) | 0.03 | -57.14 | 0 | 0.01 | -50.0 | 0.0 | 0.22 | -21.43 | 15.79 | 2.61 | 12.02 | 141.67 | 33.33 | 16.67 | 0 | 733.33 | 83.33 | 0 | 8700.00 | 161.37 | 0 | 95 | 0.0 | 0.0 |
| 20Q4 (5) | 0.07 | 133.33 | 0 | 0.02 | -33.33 | 0 | 0.28 | 33.33 | 64.71 | 2.33 | 28.73 | 37.06 | 28.57 | -71.43 | 0 | 400.00 | -42.86 | 0 | 3328.57 | -44.83 | 0 | 95 | 0.0 | 0.0 |
| 20Q3 (4) | 0.03 | 200.0 | 0.0 | 0.03 | 200.0 | 0.0 | 0.21 | 31.25 | 0.0 | 1.81 | 16.03 | 0.0 | 100.00 | 0.0 | 0.0 | 700.00 | -56.25 | 0.0 | 6033.33 | -61.32 | 0.0 | 95 | 0.0 | 0.0 |
| 20Q2 (3) | 0.01 | 0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.16 | -15.79 | 0.0 | 1.56 | 44.44 | 0.0 | 100.00 | 0 | 0.0 | 1600.00 | 0 | 0.0 | 15600.00 | 0 | 0.0 | 95 | 0.0 | 0.0 |
| 20Q1 (2) | 0 | 0 | 0.0 | 0.01 | 0 | 0.0 | 0.19 | 11.76 | 0.0 | 1.08 | -36.47 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 95 | 0.0 | 0.0 |
| 19Q4 (1) | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 1.7 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 95 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.9 | 6.85 | 1.57 | 115.07 | 0.86 | -22.52 | 12.01 | 5.35 | 40.26 | 101.28 | 22.05 | -27.49 | 307.95 | -1.4 | 0 | 0 |
| 2022 (9) | 3.65 | -88.88 | 0.73 | 942.86 | 1.11 | -21.28 | 11.4 | -4.44 | 20.00 | 9274.29 | 30.41 | 607.65 | 312.33 | 758.97 | 0 | 0 |
| 2021 (8) | 32.81 | 27241.67 | 0.07 | -12.5 | 1.41 | 67.86 | 11.93 | 75.44 | 0.21 | -99.68 | 4.30 | -99.39 | 36.36 | -99.36 | 95 | 0.0 |
| 2020 (7) | 0.12 | 1100.0 | 0.08 | 0 | 0.84 | 27.27 | 6.8 | 26.16 | 66.67 | 0 | 700.00 | -89.39 | 5666.67 | -89.49 | 95 | 0.0 |
| 2019 (6) | 0.01 | 0 | 0 | 0 | 0.66 | -4.35 | 5.39 | 35.77 | 0.00 | 0 | 6600.00 | 0 | 53900.00 | 0 | 95 | 0.0 |
| 2018 (5) | 0 | 0 | 0 | 0 | 0.69 | 40.82 | 3.97 | 38.33 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 95 | 0.0 |
| 2017 (4) | 0 | 0 | 0 | 0 | 0.49 | 16.67 | 2.87 | 62.15 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 95 | 23.38 |
| 2016 (3) | 0 | 0 | 0 | 0 | 0.42 | 61.54 | 1.77 | 12.74 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 77 | 63.83 |
| 2015 (2) | 0 | 0 | 0 | 0 | 0.26 | 30.0 | 1.57 | 78.41 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 47 | 62.07 |
| 2014 (1) | 0 | 0 | 0 | 0 | 0.2 | 1900.0 | 0.88 | 17.33 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 29 | 0 |
