玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.3628.316.240.13-13.33-7.140.210.00.00.110.0-8.339.56-32.45-20.1215.44-22.06-13.978.09-22.06-21.14000
24Q2 (19)1.06-3.64-14.520.150.0-11.760.210.05.00.11-15.380.014.153.773.2219.813.7722.8310.38-12.1916.98000
24Q1 (18)1.1-11.29-17.290.157.14-6.250.215.0-4.550.13-7.1418.1813.6420.7813.3519.0918.3615.4111.824.6842.89000
23Q4 (17)1.245.98-20.00.140.0-22.220.2-4.76-9.090.1416.6740.011.29-5.65-2.7816.13-10.1413.6411.2910.0875.0000
23Q3 (16)1.17-5.65-31.980.14-17.65-12.50.215.0-4.550.129.099.0911.97-12.7228.6317.9511.2840.3310.2615.6260.37000
23Q2 (15)1.24-6.77-16.220.176.250.00.2-9.090.00.110.00.013.7113.9619.3516.13-2.4919.358.877.2619.35000
23Q1 (14)1.33-14.19-18.90.16-11.11-5.880.220.00.00.1110.0-8.3312.033.5916.0516.5416.5423.318.2728.213.03000
22Q4 (13)1.55-9.88-29.550.1812.520.00.220.0-8.330.1-9.09-23.0811.6124.8470.3214.1910.9730.116.450.889.18000
22Q3 (12)1.7216.2213.160.16-5.88-5.880.2210.04.760.110.0-8.339.30-19.02-16.8312.79-5.35-7.426.40-13.95-18.99000
22Q2 (11)1.48-9.76-7.50.170.013.330.2-9.09-4.760.11-8.330.011.4910.8122.5213.510.742.967.431.588.11000
22Q1 (10)1.64-25.4537.820.1713.3313.330.22-8.334.760.12-7.699.0910.3752.03-17.7613.4122.97-23.987.3223.83-20.84000
21Q4 (9)2.244.7430.180.15-11.76-6.250.2414.290.00.138.3318.186.82-39.04-27.9810.91-21.04-23.185.91-25.15-9.21000
21Q3 (8)1.52-5.02.70.1713.3313.330.210.05.00.129.099.0911.1819.310.3513.825.262.247.8914.836.22000
21Q2 (7)1.634.4529.030.150.0-6.250.210.05.00.110.010.09.38-25.62-27.3413.12-25.63-18.626.88-25.62-14.75000
21Q1 (6)1.19-29.59-1.650.15-6.25-6.250.21-12.50.00.110.00.012.6133.14-4.6717.6524.261.689.2442.021.68000
20Q4 (5)1.6914.19-2.870.166.67-11.110.2420.09.090.110.00.09.47-6.59-8.4814.205.0912.326.51-12.432.96000
20Q3 (4)1.4819.350.00.15-6.250.00.20.00.00.1110.00.010.14-21.450.013.51-16.220.07.43-7.840.0000.0
20Q2 (3)1.242.480.00.160.00.00.2-4.760.00.1-9.090.012.90-2.420.016.13-7.070.08.06-11.290.0000.0
20Q1 (2)1.21-30.460.00.16-11.110.00.21-4.550.00.110.00.013.2227.820.017.3637.270.09.0943.80.0000.0
19Q4 (1)1.740.00.00.180.00.00.220.00.00.110.00.010.340.00.012.640.00.06.320.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.98-22.190.61-8.960.84-2.330.476.8212.2517.0116.8725.539.4437.2800
2022 (9)6.4-1.690.678.060.86-1.150.44-6.3810.479.9213.440.556.88-4.7700
2021 (8)6.5115.840.62-1.590.873.570.479.39.52-15.0413.36-10.597.22-5.6400
2020 (7)5.62-10.510.63-18.180.84-4.550.43-15.6911.21-8.5714.956.667.65-5.7800
2019 (6)6.28-5.990.77-1.280.88-2.220.51-3.7712.265.0114.014.018.122.3600
2018 (5)6.68-8.740.78-6.020.9-6.250.53-10.1711.682.9813.472.737.93-1.5600
2017 (4)7.32-1.350.831.220.967.870.597.2711.342.613.119.348.068.7400
2016 (3)7.42-9.840.82-4.650.89-7.290.55-1.7911.055.7611.992.837.418.942770.0
2015 (2)8.23-2.140.86-6.520.96-4.950.56-5.0810.45-4.4811.66-2.876.80-3.012770.0
2014 (1)8.414.210.9219.481.01-0.980.59-4.8410.94012.0107.0202770.0

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