玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.5333.86-45.820.1645.45-23.810.08-27.27-42.860.2-4.76-25.936.328.6640.643.16-45.675.487.91-28.8536.731260.00.0
24Q3 (19)1.89-13.3-64.270.11-15.38-60.710.1110.0-8.330.21-4.55-12.55.82-2.49.965.8226.88156.5711.1110.1144.911260.00.0
24Q2 (18)2.18-39.28-54.770.13-35.0-45.830.10.00.00.2210.00.05.967.0419.764.5964.68121.110.0981.15121.11260.00.0
24Q1 (17)3.59-23.1314.330.2-4.7625.00.1-28.570.00.2-25.93-9.095.5723.899.332.79-7.08-12.535.57-3.64-20.491260.00.0
23Q4 (16)4.67-11.7228.30.21-25.023.530.1416.6740.00.2712.517.394.50-15.04-3.723.0032.169.125.7827.44-8.51260.00.0
23Q3 (15)5.299.75102.680.2816.6764.710.1220.033.330.249.0926.325.296.3-18.742.279.34-34.224.54-0.6-37.681260.00.0
23Q2 (14)4.8253.5102.520.2450.060.00.10.00.00.220.00.04.98-2.28-21.02.07-34.85-50.624.56-34.85-50.621260.00.0
23Q1 (13)3.14-13.7442.080.16-5.8833.330.10.00.00.22-4.3510.05.109.1-6.163.1815.92-29.627.0110.88-22.581260.00.0
22Q4 (12)3.6439.4646.770.170.013.330.111.1125.00.2321.0535.294.67-28.3-22.782.75-20.33-14.846.32-13.2-7.821260.00.0
22Q3 (11)2.619.6618.10.1713.3341.670.09-10.0-10.00.19-13.64-13.646.513.3519.963.45-17.93-23.797.28-21.25-26.871260.00.0
22Q2 (10)2.387.697.210.1525.07.140.10.00.00.2210.010.06.3016.07-0.064.20-7.14-6.729.242.142.611260.00.0
22Q1 (9)2.21-10.8913.920.12-20.0-33.330.125.00.00.217.65-4.765.43-10.23-41.484.5240.27-12.229.0532.02-16.41260.00.0
21Q4 (8)2.4812.2219.230.1525.0-28.570.08-20.0-20.00.17-22.730.06.0511.39-40.093.23-28.71-32.96.85-31.14-16.131260.00.0
21Q3 (7)2.21-0.4516.930.12-14.29-7.690.10.00.00.2210.022.225.43-13.9-21.064.520.45-14.489.9510.54.521260.00.0
21Q2 (6)2.2214.4310.450.14-22.227.690.10.011.110.2-4.7617.656.31-32.03-2.494.50-12.610.69.01-16.776.521260.00.0
21Q1 (5)1.94-6.735.430.18-14.2963.640.10.00.00.2123.535.09.28-8.155.25.157.22-5.1510.8232.44-0.411260.00.0
20Q4 (4)2.0810.050.00.2161.540.00.10.00.00.17-5.560.010.1046.780.04.81-9.130.08.17-14.180.01260.00.0
20Q3 (3)1.89-5.970.00.130.00.00.111.110.00.185.880.06.886.350.05.2918.170.09.5212.610.01260.00.0
20Q2 (2)2.019.240.00.1318.180.00.09-10.00.00.17-15.00.06.478.190.04.48-17.610.08.46-22.190.01260.00.0
20Q1 (1)1.840.00.00.110.00.00.10.00.00.20.00.05.980.00.05.430.00.010.870.00.01260.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)10.18-43.160.59-33.710.4-13.040.82-14.585.8016.633.9352.998.0650.281260.0
2023 (9)17.9165.220.8945.90.4617.950.9614.294.97-11.692.57-28.615.36-30.831260.0
2022 (8)10.8422.620.611.670.392.630.845.05.63-17.093.60-16.37.75-14.371260.0
2021 (7)8.8413.190.63.450.380.00.89.596.79-8.614.30-11.659.05-3.181260.0
2020 (6)7.81-30.270.58-19.440.38-9.520.73-2.677.4315.524.8729.759.3539.581260.0
2019 (5)11.226.550.7233.330.4213.510.755.636.435.363.75-10.36.70-16.531260.0
2018 (4)8.85-16.980.543.850.370.00.712.96.1025.084.1820.458.0223.941260.0
2017 (3)10.66-23.860.52-1.890.37-2.630.691.474.8828.853.4727.886.4733.261260.0
2016 (2)14.0-12.990.53-15.870.38-5.00.68-1.453.79-3.312.719.184.8613.261260.0
2015 (1)16.0952.370.6323.530.4-2.440.699.523.9202.4904.2901260.0

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