- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 14.03 | 6.21 | 1.23 | 0.54 | 35.0 | 12.5 | 0.84 | -25.0 | -5.62 | 0 | 0 | 0 | 3.85 | 27.11 | 11.14 | 5.99 | -29.38 | -6.76 | 0.00 | 0 | 0 | 120 | 0.0 | 0.0 |
| 24Q3 (19) | 13.21 | 8.19 | -4.21 | 0.4 | -6.98 | -13.04 | 1.12 | 17.89 | 13.13 | 0 | 0 | 0 | 3.03 | -14.02 | -9.23 | 8.48 | 8.97 | 18.1 | 0.00 | 0 | 0 | 120 | 0.0 | -6.98 |
| 24Q2 (18) | 12.21 | 11.71 | 5.26 | 0.43 | 4.88 | -4.44 | 0.95 | 13.1 | 14.46 | 0 | 0 | 0 | 3.52 | -6.12 | -9.22 | 7.78 | 1.24 | 8.74 | 0.00 | 0 | 0 | 120 | 0.0 | -6.98 |
| 24Q1 (17) | 10.93 | -21.14 | 10.63 | 0.41 | -14.58 | 5.13 | 0.84 | -5.62 | 1.2 | 0 | 0 | 0 | 3.75 | 8.31 | -4.97 | 7.69 | 19.68 | -8.52 | 0.00 | 0 | 0 | 120 | 0.0 | -6.98 |
| 23Q4 (16) | 13.86 | 0.51 | 18.46 | 0.48 | 4.35 | 11.63 | 0.89 | -10.1 | 2.3 | 0 | 0 | 0 | 3.46 | 3.82 | -5.77 | 6.42 | -10.56 | -13.64 | 0.00 | 0 | 0 | 120 | -6.98 | -6.98 |
| 23Q3 (15) | 13.79 | 18.88 | 12.3 | 0.46 | 2.22 | 4.55 | 0.99 | 19.28 | 20.73 | 0 | 0 | 0 | 3.34 | -14.01 | -6.9 | 7.18 | 0.33 | 7.51 | 0.00 | 0 | 0 | 129 | 0.0 | -7.19 |
| 23Q2 (14) | 11.6 | 17.41 | -20.27 | 0.45 | 15.38 | -8.16 | 0.83 | 0.0 | -1.19 | 0 | 0 | 0 | 3.88 | -1.72 | 15.19 | 7.16 | -14.83 | 23.94 | 0.00 | 0 | 0 | 129 | 0.0 | -7.19 |
| 23Q1 (13) | 9.88 | -15.56 | -26.1 | 0.39 | -9.3 | -7.14 | 0.83 | -4.6 | 2.47 | 0 | 0 | 0 | 3.95 | 7.41 | 25.66 | 8.40 | 12.98 | 38.67 | 0.00 | 0 | 0 | 129 | 0.0 | -7.19 |
| 22Q4 (12) | 11.7 | -4.72 | -20.03 | 0.43 | -2.27 | -12.24 | 0.87 | 6.1 | 4.82 | 0 | 0 | 0 | 3.68 | 2.57 | 9.73 | 7.44 | 11.36 | 31.07 | 0.00 | 0 | 0 | 129 | -7.19 | -7.19 |
| 22Q3 (11) | 12.28 | -15.6 | 0.33 | 0.44 | -10.2 | 12.82 | 0.82 | -2.38 | -1.2 | 0 | 0 | 0 | 3.58 | 6.4 | 12.45 | 6.68 | 15.66 | -1.53 | 0.00 | 0 | 0 | 139 | 0.0 | -7.33 |
| 22Q2 (10) | 14.55 | 8.83 | -15.8 | 0.49 | 16.67 | 2.08 | 0.84 | 3.7 | -3.45 | 0 | 0 | 0 | 3.37 | 7.21 | 21.24 | 5.77 | -4.71 | 14.67 | 0.00 | 0 | 0 | 139 | 0.0 | -7.33 |
| 22Q1 (9) | 13.37 | -8.61 | -11.28 | 0.42 | -14.29 | -17.65 | 0.81 | -2.41 | -8.99 | 0 | 0 | 0 | 3.14 | -6.21 | -7.18 | 6.06 | 6.79 | 2.58 | 0.00 | 0 | 0 | 139 | 0.0 | -7.33 |
| 21Q4 (8) | 14.63 | 19.53 | -29.22 | 0.49 | 25.64 | -22.22 | 0.83 | 0.0 | -22.43 | 0 | 0 | 0 | 3.35 | 5.12 | 9.89 | 5.67 | -16.34 | 9.59 | 0.00 | 0 | 0 | 139 | -7.33 | -7.33 |
| 21Q3 (7) | 12.24 | -29.17 | -42.45 | 0.39 | -18.75 | -41.79 | 0.83 | -4.6 | -13.54 | 0 | 0 | 0 | 3.19 | 14.71 | 1.15 | 6.78 | 34.69 | 50.24 | 0.00 | 0 | 0 | 150 | 0.0 | -0.66 |
| 21Q2 (6) | 17.28 | 14.66 | 78.51 | 0.48 | -5.88 | 14.29 | 0.87 | -2.25 | 2.35 | 0 | 0 | 0 | 2.78 | -17.92 | -35.98 | 5.03 | -14.75 | -42.66 | 0.00 | 0 | 0 | 150 | 0.0 | -0.66 |
| 21Q1 (5) | 15.07 | -27.09 | 19.98 | 0.51 | -19.05 | -22.73 | 0.89 | -16.82 | -2.2 | 0 | 0 | 0 | 3.38 | 11.03 | -35.6 | 5.91 | 14.09 | -18.49 | 0.00 | 0 | 0 | 150 | 0.0 | -15.73 |
| 20Q4 (4) | 20.67 | -2.82 | 0.0 | 0.63 | -5.97 | 0.0 | 1.07 | 11.46 | 0.0 | 0 | 0 | 0.0 | 3.05 | -3.24 | 0.0 | 5.18 | 14.69 | 0.0 | 0.00 | 0 | 0.0 | 150 | -0.66 | 0.0 |
| 20Q3 (3) | 21.27 | 119.73 | 0.0 | 0.67 | 59.52 | 0.0 | 0.96 | 12.94 | 0.0 | 0 | 0 | 0.0 | 3.15 | -27.4 | 0.0 | 4.51 | -48.6 | 0.0 | 0.00 | 0 | 0.0 | 151 | 0.0 | 0.0 |
| 20Q2 (2) | 9.68 | -22.93 | 0.0 | 0.42 | -36.36 | 0.0 | 0.85 | -6.59 | 0.0 | 0 | 0 | 0.0 | 4.34 | -17.43 | 0.0 | 8.78 | 21.2 | 0.0 | 0.00 | 0 | 0.0 | 151 | -15.17 | 0.0 |
| 20Q1 (1) | 12.56 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.25 | 0.0 | 0.0 | 7.25 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 178 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 50.38 | 2.54 | 1.77 | -0.56 | 3.75 | 5.93 | 0 | 0 | 3.51 | -3.03 | 7.44 | 3.3 | 0.00 | 0 | 120 | 0.0 |
| 2023 (9) | 49.13 | -5.34 | 1.78 | 0.0 | 3.54 | 5.67 | 0 | 0 | 3.62 | 5.64 | 7.21 | 11.63 | 0.00 | 0 | 120 | -6.98 |
| 2022 (8) | 51.9 | -12.36 | 1.78 | -4.3 | 3.35 | -2.05 | 0 | 0 | 3.43 | 9.2 | 6.45 | 11.77 | 0.00 | 0 | 129 | -7.19 |
| 2021 (7) | 59.22 | -7.74 | 1.86 | -21.85 | 3.42 | -9.52 | 0 | 0 | 3.14 | -15.29 | 5.78 | -1.93 | 0.00 | 0 | 139 | -7.33 |
| 2020 (6) | 64.19 | -11.73 | 2.38 | -27.88 | 3.78 | -4.55 | 0 | 0 | 3.71 | -18.29 | 5.89 | 8.14 | 0.00 | 0 | 150 | -0.66 |
| 2019 (5) | 72.72 | -8.86 | 3.3 | -11.76 | 3.96 | 4.21 | 0 | 0 | 4.54 | -3.19 | 5.45 | 14.34 | 0.00 | 0 | 151 | -15.17 |
| 2018 (4) | 79.79 | 4.6 | 3.74 | 9.04 | 3.8 | 4.11 | 0 | 0 | 4.69 | 4.24 | 4.76 | -0.47 | 0.00 | 0 | 178 | 7.88 |
| 2017 (3) | 76.28 | -6.29 | 3.43 | -9.26 | 3.65 | 3.4 | 0 | 0 | 4.50 | -3.17 | 4.79 | 10.34 | 0.00 | 0 | 165 | -0.6 |
| 2016 (2) | 81.4 | 5.13 | 3.78 | 14.55 | 3.53 | -1.94 | 0 | 0 | 4.64 | 8.96 | 4.34 | -6.73 | 0.00 | 0 | 166 | 16.9 |
| 2015 (1) | 77.43 | 16.24 | 3.3 | 14.19 | 3.6 | 18.81 | 0 | 0 | 4.26 | 0 | 4.65 | 0 | 0.00 | 0 | 142 | 136.67 |
